Portfolio
So A Ryu
Apple
City
Chicago, United States
Awards
D&AD, ADC 99, 3x3 Best of Show, Society of Illustrators, Communication Arts, American Illustration, One Screen Film Festival, Society of Typographic Arts, Creative Quarterly, Illustration West, International Motion Art Awards
Winning Work
Skin Like Me
Agency: Energy BBDO / Chicago + Liquo Audio + Kollectiff + Pinguim Content
Client: Bepanthen Category: Data-Driven Personalization
Year: 2025 
Skin Like Me
Agency: Energy BBDO / Chicago + Liquo Audio + Kollectiff + Pinguim Content
Client: Bepanthen Category: Technology as a Creative Tool
Year: 2025
Skin Like Me
Agency: Energy BBDO / Chicago + Liquo Audio + Kollectiff + Pinguim Content
Client: Bepanthen Category: Online & Mobile Video / Interactive Video
Year: 2025
Hoodie Copyright
Agency: Energy BBDO / Chicago + Kepler Media Group / New York + Citizen Relations / Los Angeles + Noun / New York
Client: HanesBrands, Inc. / Champion Category: Physical Products
Year: 2023
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Experiential & Installations / Experiential & Immersive
Year: 2022 
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Experiential / In-Person Events
Year: 2022 
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Craft / Illustration
Year: 2022
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Craft / Art Direction
Year: 2022
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Promotional / Posters - Series
Year: 2022
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Craft / Illustration
Year: 2022
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Events / Stunts / Competitions / In-Person
Year: 2022
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Experiential / In-Person Events
Year: 2022
Award:
2025 Creative Use of Data Merit Award
Agency:
Energy BBDO / Chicago + Liquo Audio + Kollectiff + Pinguim Content
Client:
Bepanthen
Title:
Skin Like Me
Category:
Data-Driven Personalization
Annual ID:
OS25_CU037M
Award:
2025 Creative Use of Technology Merit Award
Agency:
Energy BBDO / Chicago + Liquo Audio + Kollectiff + Pinguim Content
Client:
Bepanthen
Title:
Skin Like Me
Category:
Technology as a Creative Tool
Annual ID:
OS25_CT026M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Energy BBDO / Chicago + Liquo Audio + Kollectiff + Pinguim Content
Client:
Bepanthen
Title:
Skin Like Me
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS25_IN046M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Energy BBDO / Chicago + Kepler Media Group / New York + Citizen Relations / Los Angeles + Noun / New York
Client:
HanesBrands, Inc. / Champion
Title:
Hoodie Copyright
Category:
Physical Products
Annual ID:
OS23_EX073M
Award:
2022 Out of Home Gold Pencil
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS22_OH006G
Award:
2022 Branded Entertainment Bronze Pencil
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Experiential / In-Person Events
Annual ID:
OS22_BE029B
Award:
2022 Out of Home Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Craft / Illustration
Annual ID:
OS22_OH064M
Award:
2022 Out of Home Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Craft / Art Direction
Annual ID:
OS22_OH055M
Award:
2022 Design Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE077M
Award:
2022 Design Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Craft / Illustration
Annual ID:
OS22_DE142M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX028M
Award:
2022 Direct Marketing Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Experiential / In-Person Events
Annual ID:
OS22_DM063M
