The Walk / TIEM
Submitted By Arnold Worldwide
TIEM is an apparel company that specializes in cycling shoes for spin class with one very unique selling point: Besides the fact that they don’t look horrible, you can walk normally in them. Unlike every other cycling shoe, the clip is built into the TIEM sole.
Give TIEM a TV commercial and online video that will help set them apart from every other spin class shoe out there.
Partnering with TruthBullet, our aim was to show the aggressive performance aspect of the shoe, while also being playful - not taking ourself too seriously in a category that takes itself very seriously.
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