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ALEXANDER WANG’S S/S 2020 / Alexander Wang

Submitted By Polina Zakh

Description

Alexander Wang’s Spring/Summer 2020 fashion show, staged at New York’s iconic Rockefeller Center, paid homage to the giants of American sportswear as reimagined by the designer in an al fresco setting.

Objective

A presentation, which welcomed 1,000 members of the public to attend alongside the industry insiders seated rinkside, featured visuals created by Sila Sveta in partnership with Creative Director Willo Perron.

Technical Challenge

A massive LED stage served as the runway, set up in front of the gold Prometheus statue, shifting from a pulsing white field to an American flag (subverted with a letter “A”) blowing in the wind in an ode to Wang’s concept of Americana.

Client

Alexander Wang

Agency

Sila Sveta
silasveta.com

Media

Design

Market

Fashion & Clothing

Credits

Creative Director

Polina Zakh

Views

6

 

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