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ALEXANDER WANG’S S/S 2020 / Alexander Wang
Submitted By Polina Zakh
Description
Alexander Wang’s Spring/Summer 2020 fashion show, staged at New York’s iconic Rockefeller Center, paid homage to the giants of American sportswear as reimagined by the designer in an al fresco setting.
Objective
A presentation, which welcomed 1,000 members of the public to attend alongside the industry insiders seated rinkside, featured visuals created by Sila Sveta in partnership with Creative Director Willo Perron.
Technical Challenge
A massive LED stage served as the runway, set up in front of the gold Prometheus statue, shifting from a pulsing white field to an American flag (subverted with a letter “A”) blowing in the wind in an ode to Wang’s concept of Americana.
Credits
Creative Director
Polina Zakh
Views
213
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