Portfolio
Times Square Edition LED Display / TIMES SQUARE EDITION
Submitted By Polina Zakh
Description
For the 2019 opening of Ian Schrager’s new Edition hotel in New York’s iconic Times Square, Sila Sveta took over one of the largest and most technically-advanced LED displays in the world with site-specific art- work that augmented architecture with environment.
Technical Challenge
TIMES SQUARE EDITION
For the 2019 opening of Ian Schrager’s new Edition hotel in New York’s iconic Times Square, Sila Sveta took over one of the largest and most technically-advanced LED displays in the world with site-specific art- work that augmented architecture with environment.
Covering the building’s facade along its perimeter, the studio created the illusion of a glass box brimming with abstractions of bright hues
on the massive 18,000 square foot screen. The content coated the in- tersection of Broadway and Seventh Avenue for several months, repeat- ing on a loop eight times per hour for Times Square’s 330,000 unique daily visitors and establishing a new visual dialogue with the city.
Times Square Edition LED Display
https://vimeo.com/336294153
Client
TIMES SQUARE EDITION
Agency
Sila Sveta
silasveta.com
Media
Outdoor
Market
Lifestyle
Credits
Creative Director
Polina Zakh
Views
497
Other Work
