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Third Contact in NYC / Coachella

Submitted By Helena Dong

Description

Following a two-year hiatus, Coachella welcomed fans back in 2022 via “Coachellaverse,” a virtual gateway featuring five location-based AR activations across major cities: New York, LA, London, Tokyo, and Rio.

In collaboration with Coachella and Meta, I developed Third Contact, an AR experience designed to extend the festival’s magic to New York.

By localizing the experience on GPS coordinates, using Meta Spark’s geo-anchor capability, the AR elements were activated when users reached specific landmarks in New York, including Times Square, Central Park, and Little Island, grounding the experience in the context of real environments.

As creative technologist, my role involved researching, concepting, designing and programming this AR experience, which encompassed the development of materials and procedural animations. I additionally conducted on-site calibration to ensure accuracy of spawn location.

Credits

Other Work

BUCK Client: Coachella Title: Holoflux's Rift