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Holoflux's Rift / Coachella

Submitted By Helena Dong

Description

Holoflux's Rift was the AR extension of Holoflux, a physical installation that stood as the key landmark for Coachella 2023 in Indio, California.

This multifaceted installation was conceived by cyberphysical architect Güvenç Özel, whom I collaborated with closely along with the Coachella team to create a mobile-centric, target-tracked AR experience that mirrored the temporal rhythm of the physical piece, shifting throughout the day.

Holoflux's Rift was designed to begin each day with an opalescent base, then subsequently morphing into luminous wireframes by the evening. Every day, the hour of sunset served as an inflection point that dissolved the chrome metaballs and instigated a flux of color-changing particles. These particles synchronized with the night-time projections and enveloped the physical structure to ignite a symphony of light and movement, inviting festival-goers to explore its ever-evolving form until the dawn of a new day.

Credits

Other Work

BUCK Client: Coachella Title: Third Contact in NYC