Portfolio
Free Snapcaht / Snapchat
Submitted By Abbas Albadri
Description
This project represents one of the largest advertising collaborations between Zain Iraq and Snapchat, designed to energize the youth market through immersive, interactive storytelling.
The TVC blends dynamic motion, fast-paced scenes, and relatable youth moments — all crafted to showcase how Snapchat filters, lenses, and features seamlessly integrate into daily life.
We aimed to capture the spirit of a connected generation, using fast edits, bold angles, and a narrative that celebrates creativity, spontaneity, and mobile expression.
Objective
The core goal was to position Snapchat as an everyday creative tool for Iraqi youth, in partnership with Zain’s high-speed network.
We wanted to present Snapchat not just as an app — but as a lifestyle. Through this campaign, we aimed to:
Drive awareness of the exclusive Snapchat-Zain experience
Boost app usage among Gen Z audiences
Visually represent a tech-savvy, expressive generation that’s always connected
Technical Challenge
This campaign pushed our team to its creative and technical limits.
We combined young local talent, cutting-edge production tools, and real-time motion design to reflect the energetic nature of Snapchat’s features.
Key challenges included:
Shooting in multiple real locations across Baghdad with a wide variety of young talents (sports, scooters, dancers, etc.)
Matching the aesthetic of Snapchat filters in real-world lighting and composition
Achieving smooth transitions and snappy pacing that mimic the in-app experience
Compressing complex scenes and VFX into a short runtime without losing clarity or impact
The post-production phase was intense, involving color grading, VFX compositing, sound sync, and multiple format adaptations — all delivered to meet high digital standards.
Credits
Director
Abbas Albadri
Production Company
Sketch
Art Director
Ahmed Bassim
Photographer
Ali jassim
Views
80
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