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Mega Promo BMW x7 / Zain iraq and BMW
Submitted By Abbas Albadri
Description
This project is a full 3D motion graphics production developed for Zain Iraq in collaboration with BMW. I independently led the creative and technical execution over a span of more than 10 working days, crafting every detail—from modeling to animation—to simulate a high-end commercial experience. The campaign centered around announcing a BMW X7 giveaway as part of a Zain customer engagement competition.
Objective
The main objective was to deliver a cinematic-quality commercial while avoiding the high costs of live-action car production. By using 3D techniques, we achieved full creative control, eliminated location constraints, and delivered a seamless one-shot animation that captured the luxury and prestige of the BMW X7, while aligning with Zain’s branding and promotional goals.
Technical Challenge
Creating an entire automotive scene in 3D—while maintaining realism and emotional impact—posed several challenges. From accurate modeling of the BMW X7, lighting, texturing, and camera simulation, to achieving smooth one-take motion with no cuts or compositing tricks, the project required advanced technical precision and creative planning. The biggest challenge was to mimic the feel of a live-action, big-budget car ad while keeping the process fully digital and optimized for tight marketing timelines.
Credits
Creative Director
Abbas Albadri
Views
95
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