Strategic Revelations:
IN-PERSON SEMINAR
Discover how industry, cultural, and technological disruptions are reshaping the strategic landscape. Join The One Club for Creativity for our in-person Seminar on July 17, 2025, a transformative event designed to inspire, educate, and empower strategists at every career stage.
Strategic Revelations Seminar
What To Expect:
Join us for a full-day, in-person experience with exclusive sessions led by top industry minds. Dive into intimate discussions and hands-on workshops that focus on leveraging disruptions to create award-winning strategies.
✅ Key Highlights:
- Closed-door, unfiltered conversations with top strategists
- Networking opportunities with peers and industry leaders
- Tools to create impactful strategies at the speed of culture
Details:
📆 Date: July 17, 2025
⏰ Time: 9:30 AM - 6:00 PM
📍 Format: The One Club for Creativity HQ, New York
Pricing:
- Member $349 | Non-Member $399
Seminar Speakers
Lizzy Bilasano
Head of Creative Strategy
Whalar
Nelson Freitas
Founder
Unknowns
Megan Herren
Strategy Director
Movers+Shakers
Kris Kennedy
Manager, Creative Strategy
Reddit
Hannah Lewman
Strategy Director
Ogilvy
Kim Mackenzie
Founder
Ladies Who Strategize
Lore Oxford
Cultural Intelligence and Strategy
Reddit
Eden Weiss
Senior Director, Strategy
Movers+Shakers
Seminar Sessions
3 Strategic Revelations
We are in a golden age of strategy. Societal and cultural tensions create areas of richness in our work, in case you hadn’t noticed, we are drowning in them. Don’t shy away from the fact that we live in unprecedented times, but also know what advertising can and can’t do to create change. AI is here, know how to drive it. Like any big motion forwards in technology you may believe the robots are coming for us but, like mastering online research in the 90s, you need to be very good at using this tool strategically. Strategists need strategists. Desperately. Online and offline communities drive greatness for our craft. Similar to artist movements like the Surrealists, groups of artists would push, encourage, and goad each other into making revelatory, game changing work. Same with strategy.
Kim Mackenzie
Founder
Ladies Who Strategize
Crashing Culture -- How Brands Win on Social
Trend-jacking isn't the golden ticket it used to be. In today's fast-moving digital landscape, real social success isn't about chasing the next viral moment -- it's about building a brand world that people want to be a part of. Join us as we break down the evolution of culture-crashing on social and why brands need more than reactive content to stay relevant. We'll explore how to create a distinct, ownable presence that fosters community, shapes conversations, and drives lasting impact.
Eden Weiss
Senior Director, Strategy
Movers+Shakers
Megan Herren
Strategy Director
Movers+Shakers
Cultivating the Unexpected: How Unconventional Inputs Fuel Breakthrough Creativity
In a world where so many strategists have access to the same tools, how do we create work that’s different? Discover the power of unexpected data, from the minds of artists and futurists to the fringes of culture. Learn practical strategies to "un-average" your inputs and develop insights that truly stand out.
Hannah Lewman
Strategy Director
Ogilvy
Human Truths on Reddit
With over 108 million daily active users and more than 100,000 interest-based communities, Reddit has become a go-to destination for trusted information and authentic answers. Its unique blend of anonymity and human moderation fosters honest, in-depth discussions that people rely on—especially when seeking real recommendations. In fact, Reddit hosts over half of all online conversations around purchase decisions, making it a powerful space for understanding consumer intent. In this session, we’ll explore how to tap into Reddit’s rich community intelligence and use these insights to sharpen and inspire your creative strategy.
Kris Kennedy
Manager, Creative Strategy
Reddit
Lore Oxford
Cultural Intelligence and Strategy
Reddit
AI – Friend or Foe to a strategist?
You can’t escape AI – it’s everywhere and seems like the answer to all issues + ailments. This session pushes away the hype and hysteria to reveal AI’s strategic use in the world of brand communications. As a strategist – how to use it to accelerate tasks but also, realizing its shortcomings that can’t replace the genius and originality of a strategist.
Nelson Freitas
Founder
Unknowns
Community Isn't a Channel. It's the Whole Damn Point.
Let’s be real: most “community strategy” is just lazy audience targeting in a different font. Brands love to talk about community. But in most strategy decks, it’s still just a checkbox, a “target,” or worse: a buzzword next to a social or creator budget. This session is part revelation, part rant, and mostly: a call to arms for strategists ready to ditch audience-as-target thinking and start building brands with communities.
Lizzy Bilasano
Head of Creative Strategy
Whalar
SEMINAR TICKETS
Take away actionable insights to share with your team on navigating the shifts in Strategy.
Ticket purchase comes with:
- In-person interactive learning sessions
- Q&A discussions
- Lunch
- Afternoon networking & drinks with Strategists across disciplines.
STRATEGY LEADERSHIP SEMINAR SCHEDULE
9:30am-9:45am
9:50am-10am
Molly Crossin, Chief Growth Officer,
The One Club For Creativity
&
Kim Mackenzie, Founder,
Ladies Who Strategize
10am-10:40am
Kim Mackenzie (LWS)
We are in a golden age of strategy. Societal and cultural tensions create areas of richness in our work, in case you hadn’t noticed, we are drowning in them. Don’t shy away from the fact that we live in unprecedented times, but also know what advertising can and can’t do to create change. AI is here, know how to drive it. Like any big motion forwards in technology you may believe the robots are coming for us but, like mastering online research in the 90s, you need to be very good at using this tool strategically. Strategists need strategists. Desperately. Online and offline communities drive greatness for our craft. Similar to artist movements like the Surrealists, groups of artists would push, encourage, and goad each other into making revelatory, game changing work. Same with strategy.
10:45am-11:25am
Megan Herren and Eden Weiss from M+S
Trend-jacking isn't the golden ticket it used to be. In today's fast-moving digital landscape, real social success isn't about chasing the next viral moment -- it's about building a brand world that people want to be a part of. Join us as we break down the evolution of culture-crashing on social and why brands need more than reactive content to stay relevant. We'll explore how to create a distinct, ownable presence that fosters community, shapes conversations, and drives lasting impact.
11:30am-12:10pm
Hannah Lewman from Ogilvy
In a world where so many strategists have access to the same tools, how do we create work that's different? Discover the power of unexpected data, from the minds of artists and futurists to the fringes of culture. Learn practical strategies to "un-average" your inputs and develop insights that truly stand out.
12:15-12:55pm
Kris Kennedy and Lore Oxford from Reddit
With over 108 million daily active users and more than 100,000 interest-based communities, Reddit has become a go-to destination for trusted information and authentic answers. Its unique blend of anonymity and human moderation fosters honest, in-depth discussions that people rely on—especially when seeking real recommendations. In fact, Reddit hosts over half of all online conversations around purchase decisions, making it a powerful space for understanding consumer intent. In this session, we’ll explore how to tap into Reddit’s rich community intelligence and use these insights to sharpen and inspire your creative strategy.
1pm-2pm
2pm-2:40pm
Nelson Freitas from Unknowns
You can't escape AI – it's everywhere and seems like the answer to all issues + ailments. This session pushes away the hype and hysteria to reveal AI's strategic use in the world of brand communications. As a strategist – how to use it to accelerate tasks but also, realizing its shortcomings that can't replace the genius and originality of a strategist.
2:45pm-3:25pm
Lizzy Bilasano from Whalar
Let's be real: most "community strategy" is just lazy audience targeting in a different font. Brands love to talk about community. But in most strategy decks, it's still just a checkbox, a "target," or worse: a buzzword next to a social or creator budget. This session is part revelation, part rant, and mostly: a call to arms for strategists ready to ditch audience-as-target thinking and start building brands with communities.
3:30pm-4:10pm
Breakout Sessions with Speakers
Connect with the Strategy Speakers to explore the day's topics in-depth. Ask clarifying questions and capture insights to bring back to your teams.
4:15am-4:30am
4:35pm-6pm
Ends at 6pm
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