The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Classify Consent
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: Consent Labs Category: Popular Culture Impact
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Popular Culture Impact
DAVID New ID
Agency: DAVID / Madrid + Pickle Music / Madrid
Client: DAVID Category: Brand Identity / Logo
Chornobyl Vanishing Logo
Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client: Chornobyl Exclusion Zone Category: Brand Identity / Logo
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Social Post / Single Platform Series
Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: AbInBev Colombia - Poker Beer Category: Social Post / Single Platform Series
The Song Breaker Awards
Agency: Media.Monks / Los Angeles + Logitech / Los Angeles
Client: Logitech for Creators Category: Metaverse
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany
Client: WAI Woods Art Institute Category: Craft / Use of Technology
The Store
Agency: Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client: Renault Category: Production Design
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Craft / Use of Technology
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Audio Craft / Sound
Outcare
Agency: Havas Health & You Brazil / São Paulo + CANJA Audio Culture / São Paulo + Merci Studios / São Paulo + Produtora Associados / São Paulo
Client: United Health Group Category: Products
Jab Jab
Agency: Grey Advertising Africa / Johannesburg
Client: Savanna Category: Craft / Writing - Single
See Equal #ShareTheLoad
Agency: BBDO India / Mumbai + Procter & Gamble / Mumbai
Client: P&G India / Ariel Category: Integrated Campaign
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Integrated Campaign
Tally My Post
Agency: Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: State Category: Innovation & Transformation / Innovation in Social Media
Follow Their Leader
Agency: NORD DDB / Copenhagen + NORD DDB / Stockholm
Client: Non-Violence Project Foundation Category: Innovation & Transformation / Innovation in Social Media
The Self Censoring Ad
Agency: Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client: Reporters Without Borders Sweden Category: Innovation & Transformation / Innovation in Print
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Physical Products & Apparel
Wednesday hates marketing
Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client: Netflix Category: Multi-Region or Market / Consumer / Brand
Furphy What the truck?!
Agency: Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney
Client: Lion, Furphy Category: Experiential & Installations / Experiential & Immersive
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser Category: Experiential & Installations / Experiential & Immersive
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York
Client: Apple Category: Direction / Single
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Gaming for Good
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp Category: Gaming for Good
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Physical Product & Mobile Integration
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client: Fondation Anne de Gaulle Category: Public Relations
Daniel's apartment
Agency: Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid
Client: ViiV Healthcare Category: Public Relations
Empty Plates
Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client: UAE Government Media Office Category: Public Relations
Get F*cked by the Government
Agency: Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client: Dame Category: Public Relations
Bride Armour
Agency: Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg
Client: Carling Black Label Category: Events / In-Person
Until Then
Agency: Revolver / Redfern + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client: NRMA Insurance Category: Editing / Series
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: UX / UI / Interface Design
The Folded Newspaper
Agency: blanco / Tel Aviv
Client: LGBT Association Category: Newspaper / Single
The Self Censoring Ad
Agency: Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client: Reporters Without Borders Sweden Category: Newspaper / Single
WikiTruth
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels
Client: Ukrainian Witness Category: Online Community Platform / Use of Existing Platform
R Plates
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: mycar Category: Integrated PR Campaign
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
walk, walk,
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards 75th Anniversary Category: Posters / Series
Middle Seat Lottery
Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client: Virgin Australia Group Category: Traditional Media Relations
AirPods - Silhouettes x Harry Styles
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Moving Image / Single
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Art Direction
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Innovation & Transformation / Innovation in Public Relations
Award:
2023 Cultural Driver Bronze Pencil
Agency:
TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client:
Consent Labs
Title:
Classify Consent
Category:
Popular Culture Impact
Annual ID:
OS23_CD007B
Award:
2023 Cultural Driver Bronze Pencil
Agency:
BBDO / New York
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Popular Culture Impact
Annual ID:
OS23_CD008B
Award:
2023 Cultural Driver Bronze Pencil
Agency:
Mother / Los Angeles + Goop / Los Angeles
Client:
Baby2Baby
Title:
The Diapér
Category:
Popular Culture Impact
Annual ID:
OS23_CD009B
Award:
2023 Design Bronze Pencil
Agency:
DAVID / Madrid + Pickle Music / Madrid
Client:
DAVID
Title:
DAVID New ID
Category:
Brand Identity / Logo
Annual ID:
OS23_DE040B
Award:
2023 Design Bronze Pencil
Agency:
Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client:
Chornobyl Exclusion Zone
Title:
Chornobyl Vanishing Logo
Category:
Brand Identity / Logo
Annual ID:
OS23_DE041B
Award:
2023 Social Media Bronze Pencil
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Social Post / Single Platform Series
Annual ID:
OS23_SM026B
Award:
2023 Social Media Bronze Pencil
Agency:
DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client:
AbInBev Colombia - Poker Beer
Title:
Influencers' Friends
Category:
Social Post / Single Platform Series
Annual ID:
OS23_SM027B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Ogilvy Mumbai / India
Client:
Cadbury Perk
Title:
Perk Disclaimers
Category:
Low Budget
Annual ID:
OS23_BE036B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
Media.Monks / Los Angeles + Logitech / Los Angeles
Client:
Logitech for Creators
Title:
The Song Breaker Awards
Category:
Metaverse
Annual ID:
OS23_IN030B
Award:
2023 Integrated Bronze Pencil
Agency:
INGO / Hamburg + Ogilvy Germany
Client:
WAI Woods Art Institute
Title:
The Art Of Trending
Category:
Craft / Use of Technology
Annual ID:
OS23_IG022B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client:
Renault
Title:
The Store
Category:
Production Design
Annual ID:
OS23_MI035B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Craft / Use of Technology
Annual ID:
OS23_HW035B
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Audio Craft / Sound
Annual ID:
OS23_IC019B
Award:
2023 Integrated Bronze Pencil
Agency:
R/GA Australia
Client:
Museum of Chinese in Australia
Title:
MOCA
Category:
Craft / Art Direction
Annual ID:
OS23_IG021B
Award:
2023 Pharma Bronze Pencil
Agency:
Havas Health & You Brazil / São Paulo + CANJA Audio Culture / São Paulo + Merci Studios / São Paulo + Produtora Associados / São Paulo
Client:
United Health Group
Title:
Outcare
Category:
Products
Annual ID:
OS23_PH012B
Award:
2023 Radio & Audio Bronze Pencil
Agency:
Grey Advertising Africa / Johannesburg
Client:
Savanna
Title:
Jab Jab
Category:
Craft / Writing - Single
Annual ID:
OS23_RA015B
Award:
2023 Integrated Bronze Pencil
Agency:
BBDO India / Mumbai + Procter & Gamble / Mumbai
Client:
P&G India / Ariel
Title:
See Equal #ShareTheLoad
Category:
Integrated Campaign
Annual ID:
OS23_IG019B
Award:
2023 Integrated Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Integrated Campaign
Annual ID:
OS23_IG020B
Award:
2023 Social Media Bronze Pencil
Agency:
Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client:
State
Title:
Tally My Post
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS23_SM042B
Award:
2023 Social Media Bronze Pencil
Agency:
NORD DDB / Copenhagen + NORD DDB / Stockholm
Client:
Non-Violence Project Foundation
Title:
Follow Their Leader
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS23_SM043B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client:
Reporters Without Borders Sweden
Title:
The Self Censoring Ad
Category:
Innovation & Transformation / Innovation in Print
Annual ID:
OS23_PT025B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Physical Products & Apparel
Annual ID:
OS23_PT021B
Award:
2023 Creative Effectiveness Bronze Pencil
Agency:
Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client:
Netflix
Title:
Wednesday hates marketing
Category:
Multi-Region or Market / Consumer / Brand
Annual ID:
OS23_CE012B
Award:
2023 Out of Home Bronze Pencil
Agency:
Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney
Client:
Lion, Furphy
Title:
Furphy What the truck?!
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH028B
Award:
2023 Out of Home Bronze Pencil
Agency:
Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH029B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York
Client:
Apple
Title:
Share the Joy
Category:
Direction / Single
Annual ID:
OS23_MI027B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Writing
Annual ID:
OS23_PT023B
Award:
2023 Gaming Bronze Pencil
Agency:
Cheil Hong Kong + Cheil PengTai Beijing
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Gaming for Good
Annual ID:
OS23_GA012B
Award:
2023 Gaming Bronze Pencil
Agency:
NORD DDB / Oslo + NORD DDB / Stockholm
Client:
Elkjøp
Title:
Urban Miners
Category:
Gaming for Good
Annual ID:
OS23_GA013B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Physical Product & Mobile Integration
Annual ID:
OS23_IN028B
Award:
2023 Music & Sound Craft Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Rift
Category:
Sound Design
Annual ID:
OS23_MS020B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Public Relations
Annual ID:
OS23_HW027B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client:
Fondation Anne de Gaulle
Title:
Anne de Gaulle
Category:
Public Relations
Annual ID:
OS23_HW028B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid
Client:
ViiV Healthcare
Title:
Daniel's apartment
Category:
Public Relations
Annual ID:
OS23_HW029B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client:
UAE Government Media Office
Title:
Empty Plates
Category:
Public Relations
Annual ID:
OS23_HW030B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client:
Dame
Title:
Get F*cked by the Government
Category:
Public Relations
Annual ID:
OS23_HW031B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
DAVID / Buenos Aires
Client:
MACMA
Title:
The Art of Self Examination
Category:
Events / In-Person
Annual ID:
OS23_EX024B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg
Client:
Carling Black Label
Title:
Bride Armour
Category:
Events / In-Person
Annual ID:
OS23_EX025B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Revolver / Redfern + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client:
NRMA Insurance
Title:
Until Then
Category:
Editing / Series
Annual ID:
OS23_MI030B
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
UX / UI / Interface Design
Annual ID:
OS23_IC012B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
blanco / Tel Aviv
Client:
LGBT Association
Title:
The Folded Newspaper
Category:
Newspaper / Single
Annual ID:
OS23_PT018B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client:
Reporters Without Borders Sweden
Title:
The Self Censoring Ad
Category:
Newspaper / Single
Annual ID:
OS23_PT019B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels
Client:
Ukrainian Witness
Title:
WikiTruth
Category:
Online Community Platform / Use of Existing Platform
Annual ID:
OS23_IN024B
Award:
2023 Public Relations Bronze Pencil
Agency:
TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client:
mycar
Title:
R Plates
Category:
Integrated PR Campaign
Annual ID:
OS23_PR029B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_BE035B
Award:
2023 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards 75th Anniversary
Title:
walk, walk,
Category:
Posters / Series
Annual ID:
OS23_DE051B
Award:
2023 Public Relations Bronze Pencil
Agency:
Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client:
Virgin Australia Group
Title:
Middle Seat Lottery
Category:
Traditional Media Relations
Annual ID:
OS23_PR022B
Award:
2023 Design Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
AirPods - Silhouettes x Harry Styles
Category:
Moving Image / Single
Annual ID:
OS23_DE059B
Award:
2023 Out of Home Bronze Pencil
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Annual ID:
OS23_OH030B
Award:
2023 Public Relations Bronze Pencil
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS23_PR030B
