The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Innovation & Transformation / Innovation in Print
Annual ID
OS23_PT025B
About the Work
On January 1:st, a new Espionage Act came to effect in Sweden. An amendment to the constitution that criminalizes whistleblowers, leading to censorship and threatening free speech as we know it.
To shine a light on this alarming development, Reporters Without Borders launched a self-censoring campaign. On the brink of the new year, they collaborated with Sweden’s largest daily newspaper, creating a full-page ad that demonstrated how objective journalism is literally fading away.
The ad, featured in the December 31 edition of Sweden’s largest morning paper, was partially printed with a specially designed CO2-sensitive ink. So just in time for January first, the ad began to censor itself.
In this way, the Swedish people could see – in real time – how the most critical part of a news story was censored from country's largest morning newspaper – right in front of their eyes while having their last morning coffee of the year.
When the clock struck twelve, and both the new year and the new law took hold, crucial parts of the reporting were…completely gone. A direct effect of a new law, showcased by new Co2-absorbing printing technique.
2023 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Akestam Holst NOA / Stockholm
Production Company
Bold Printing Stockholm / Stockholm
Art Director
Hugo Wallmo
Copywriter
Daniel Vaccino
Petter Nylind
Creative Director
Joakim Khoruy
Designer
Sara Bellafesta
Strategist
Sebastian Stüben
Stina Hansson
Account Director
Jesper Ander
Art Director Intern
Linn Löfholm
Copy Intern
Ida Nordeng
Production Manager
Caroline Sjöström
John Mullersdorf
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