The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Unforgettable Moments
Agency: The Leith Agency / Edinburgh
Client: Head For Change Category: Creative Use of Data
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications Category: Creative Use of Data
Be More Triangle
Agency: Bulletproof / London + Mondelez International / Zurich
Client: Toblerone Category: Packaging / Mass-market
Quilmes Coincidencies World Cup can
Agency: draftLine BUE / Buenos Aires + AB InBev
Client: Quilmes Category: Packaging / Mass-market
Apple Watch Ultra Packaging
Agency: Apple / Cupertino
Client: Apple Category: Packaging / Mass-market
Remastered Memories
Agency: Wunderman Thompson Canada / Toronto + True Patriot Love Foundation / Toronto
Client: True Patriot Love Foundation Category: Craft / Use of Technology
Join the Flip Side
Agency: Wieden+Kennedy / Amsterdam
Client: Samsung Category: Television & VOD / Over 60 Seconds - Single
Octocurse
Agency: Biscuit Filmworks / London + Grey / London
Client: PETA Category: Television & VOD / Over 60 Seconds - Single
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Television & VOD / Over 60 Seconds - Single
Cheers to All Fans
Agency: Publicis Italy / Milan + Le Pub / Amsterdam + Framestore / London + Good People / Athens
Client: Heineken Category: Television & VOD / Over 60 Seconds - Single
Dear Customer
Agency: DAVID / Buenos Aires
Client: HSBC Bank Category: Television & VOD / Over 60 Seconds - Single
Love Means Everything
Agency: Believe Media / Los Angeles + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Television & VOD / Over 60 Seconds - Single
Independent Journalism for an Independent Life - Questlove
Agency: Droga5 / New York + The New York Times + division7
Client: The New York Times Category: Television & VOD / Over 60 Seconds - Single
Rainbow Deposits
Agency: FCB / Toronto + UM Media / Toronto + I Am Static / Toronto
Client: Bank of Montréal Category: Mobile Applications
Mind Ordering
Agency: UNIT9 / Los Angeles + WorkInProgress + Domino's + Netflix
Client: Domino's Category: Mobile Applications
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Creative Effectiveness / Non-Profit / Charity
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Creative Effectiveness / Non-Profit / Charity
The Proud Maroons
Agency: the community / Miami + The Alwan Foundation / San Francisco
Client: The Alwan Foundation Category: Creative Effectiveness / Non-Profit / Charity
REmemory
Agency: Ogilvy / Taipei + Want Show Laundry / Taipei + Hahow Corp. / Taipei + Boku film / Taipei
Client: Want Show Laundry Category: Brand Partnerships
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Brand Partnerships
The Truth Wins
Agency: DDB Group Germany
Client: Reporters Without Borders (RSF) Category: Social Media Post / Series
Forza Canada
Agency: Dentsu Creative Italy / Milano + CARAT Italy / Milano + Urban Vision / Milan + Fonzies, Mondelēz International, Inc. / Milan
Client: Fonzies - Mondelēz International, Inc. Category: Social Media Post / Series
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo Category: Social Media Post / Series
Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: AbInBev Colombia - Poker Beer Category: Social Media Post / Series
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
The Oily Warrior
Agency: Ogilvy / Singapore
Client: Pond's Men Category: Online-only Films & Video / 31-60 Seconds - Single
That Reading Feeling Awaits
Agency: Droga5 / London + PRETTYBIRD / London + ZED / London + Black Kite / London
Client: Amazon Books Category: Online-only Films & Video / 31-60 Seconds - Single
Crocodile
Agency: FRED & FARID / Los Angeles + Ladder / Palo Alto + Production Company Productions / Los Angeles
Client: Ladder Life Insurance Category: Online-only Films & Video / 31-60 Seconds - Single
Forced Packs
Agency: Ogilvy Mumbai / India
Client: Cadbury Bournvita Category: Physical Product / In-Market
Designed in Bangladesh. Made in Europe.
Agency: Accenture Song Germany / Hamburg + ekn footwear / Frankfurt/Main
Client: ekn footwear Category: Physical Product / In-Market
The Heartbeat Drum Machine
Agency: ABBY.WORLD / Stockholm + Swedish Heartchild Foundation / Stockholm
Client: Swedish Heartchild Foundation Category: Physical Product / In-Market
Palate Care Dispenser
Agency: Wunderman Thompson / Bogotá
Client: Operation Smile Colombia Category: Physical Product / In-Market
The Anti-Harassment Glasses
Agency: AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo
Client: Diageo Category: Physical Product / In-Market
Cap The Tap
Agency: Havas Turkey / Istanbul + Formul Design / Istanbul + Master Model Zebra Project / Istanbul + Contentine / Istanbul
Client: Finish / Reckitt Category: Physical Product / In-Market
Get F*cked by the Government
Agency: Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client: Dame Category: Physical Product / In-Market
Ribena Chin Up
Agency: Bartle Bogle Hegarty / London
Client: Ribena Category: Television & VOD / 30 Seconds and Under - Series
Dr. Rick
Agency: Arnold Worldwide / Boston + Progressive Insurance + Moxie Pictures / Los Angeles
Client: Progressive Insurance Category: Television & VOD / 30 Seconds and Under - Series
How A Gentleman Treats His Balls
Agency: Quality Meats / Chicago + SAXX Underwear / Vancouver + Cutters / Chicago + PRETTYBIRD
Client: SAXX Underwear Category: Television & VOD / 30 Seconds and Under - Series
Replay
Agency: Arnold Worldwide / Boston + Progressive Insurance + O Positive / Los Angeles + Cosmo Street Editorial / New York
Client: Progressive Insurance Category: Television & VOD / 30 Seconds and Under - Series
Don't Die Before You Try It
Agency: Party Land / Los Angeles + Barking Owl / Los Angeles + Cabin Edit / Los Angeles + World War Seven / Los Angeles
Client: Dave's Hot Chicken Category: Television & VOD / 30 Seconds and Under - Series
Grill Lines
Agency: Bartle Bogle Hegarty / London
Client: Burger King Category: Out of Home / Series
A British Original
Agency: Uncommon Creative Studio / London + MG OMD / London
Client: British Airways Category: Out of Home / Series
Lesso Lessons
Agency: Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client: Roto & Kenya Ministry of Health Category: Out of Home / Series
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Out of Home / Series
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Out of Home / Series
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video Category: Experiential & Installations / Experiential & Immersive
Deals Stuck in Time
Agency: NORD DDB / Stockholm
Client: McDonald’s Category: Experiential & Installations / Experiential & Immersive
Dumpster Deli
Agency: Publicis Kitchen / Oslo + Tina Agent / Oslo
Client: Future in our hands Category: Experiential & Installations / Experiential & Immersive