The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Television & VOD / 30 Seconds and Under - Series
Annual ID
OS23_FI045M
About the Work
Ribena’s new platform Chin Up is all about helping people laugh through life’s little stumbles… those banana skin slip ups that are painfully cringey at the time but we laugh about after. These two films launch those situations into the world of the surreal much to the delight of our new young adult audience. Whether that’s parking under pressure or getting caught checking yourself out, Ribena’s there to help quench our shame and keep our chins high.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Bartle Bogle Hegarty / London
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