The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
ESPNEWS
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98111A
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Mercedes-Benz of North America
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98112A
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Perdue Farms
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98113A
Award:
1998 Advertising Merit Award
Agency:
Mad Dogs & Englishmen / New York
Client:
New York Restaurant Group
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98114A
Award:
1998 Advertising Merit Award
Agency:
McConnaughy Stein Schmidt Brown / Chicago
Client:
Illinois Power
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98115A
Award:
1998 Advertising Merit Award
Agency:
Moffatt/Rosenthal / Portland
Client:
Portland Brewing Company
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98116A
Award:
1998 Advertising Merit Award
Agency:
Moffatt/Rosenthal / Portland
Client:
Portland Brewing Company
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98117A
Award:
1998 Advertising Merit Award
Agency:
Sonnenberg Murphy Leo Burnett / Johannesburg
Client:
Reebok
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98118A
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Apple Computer
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98119A
Award:
1998 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Toastmasters
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98120A
Award:
1998 Advertising Merit Award
Agency:
Wray Ward Laseter / Charlotte
Client:
Gatson Health Care
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98121A
Award:
1998 Advertising Merit Award
Agency:
Big Bang Idea Engineering / Carlsbad
Client:
The Advertising Club of San Diego
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98332A
Award:
1998 Advertising Merit Award
Agency:
Command-Z / Hermosa Beach
Client:
Why Not Coco
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98333A
Award:
1998 Advertising Merit Award
Agency:
Command-Z / Hermosa Beach
Client:
Why Not Coco
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98334A
Award:
1998 Advertising Merit Award
Agency:
Doe Anderson / Louisville
Client:
Maker's Mark
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98335A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
BMW of North America
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98336A
Award:
1998 Advertising Merit Award
Agency:
Ground Zero / Santa Monica
Client:
ESPNEWS
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98337A
Award:
1998 Advertising Merit Award
Agency:
Periscope / Minneapolis
Client:
The Show '97
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98338A
Award:
1998 Advertising Merit Award
Agency:
Shoes 4 Industry / Louisville
Client:
Whistler's Music
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98339A
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
The Advertising Club of Los Angeles
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98340A
Award:
1998 Advertising Merit Award
Agency:
TDA Advertising and Design / Longmont
Client:
Spyder Skiwear
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98341A
Award:
1998 Advertising Merit Award
Agency:
Thompson & Company / Memphis
Client:
Thomas & Betts
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98342A
Award:
1998 Advertising Merit Award
Agency:
Turner Fernandez Turner / Atlanta
Client:
CNN International
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98343A
Award:
1998 Advertising Merit Award
Agency:
Bill Brokaw Advertising / Cleveland
Client:
Info-Data
Title:
Category:
Collateral Advertising / Collateral Direct Mail: Single
Annual ID:
98344A
Award:
1998 Advertising Merit Award
Agency:
Cross Colours / Johannesburg
Client:
Mercedes-Benz South Africa
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
98330A
Award:
1998 Advertising Merit Award
Agency:
Sandstrom Design / Portland
Client:
Tazo
Title:
Category:
Collateral Advertising / Collateral: Sales Kits
Annual ID:
98331A
Award:
1998 Advertising Merit Award
Agency:
Gee Jeffrey & Partners / Toronto
Client:
Rogers Cantel
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
98513T
Award:
1998 Advertising Merit Award
Agency:
Mojo Partners / Auckland
Client:
Apple Computer
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
98514T
Award:
1998 Advertising Merit Award
Agency:
TBWA Simons Palmer / London
Client:
Sony Playstation
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
98515T
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Normark Blue Fox
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
98230A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Knob Creek
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
98231A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Nikon School
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
98232A
Award:
1998 Advertising Merit Award
Agency:
Asher & Partners / Los Angeles
Client:
California Department of Health Services
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
98421T
Award:
1998 Advertising Merit Award
Agency:
J. Walter Thompson / New York
Client:
New York Cares
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
98422T
Award:
1998 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
Singapore Cancer Society
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
98423T
Award:
1998 Advertising Merit Award
Agency:
Mad Dogs & Englishmen / New York
Client:
Friends of Animals
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
98424T
Award:
1998 Advertising Merit Award
Agency:
Bates / Hong Kong
Client:
Excelsior
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98218A
Award:
1998 Advertising Merit Award
Agency:
Bates Dorland / London
Client:
Sh! Erotic Lingerie Emporium
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98219A
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Specialized Bicycles
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98220A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98221A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98222A
Award:
1998 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Normark Rapala
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98223A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Nikon School
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98224A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Knob Creek
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98225A
Award:
1998 Advertising Merit Award
Agency:
Ingalls Advertising / Boston
Client:
Aston Martin
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98226A
Award:
1998 Advertising Merit Award
Agency:
Pyro / Dallas
Client:
Dr. Martens
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98227A
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / San Francisco
Client:
Broderbund Software
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98228A
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Raffles International
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
98229A
Award:
1998 Advertising Merit Award
Agency:
Arnold Communications / Boston
Client:
Dedham Medical Association
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98350A
Award:
1998 Advertising Merit Award
Agency:
Batey Ads / Singapore
Client:
Parke Davis
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98351A