The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Batey Ads / Singapore Client: Parke Davis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: BBDO West / Los Angeles Client: LA Cellular Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Hill Holliday Connors Cosmopulos / Boston Client: McCann's Irish Oatmeal Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Peterson Milla Hooks / Minneapolis Client: Valentino's Pizza Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Pyro / Dallas Client: AM General Corporation Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Pyro / Dallas Client: Dr. Martens Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Pyro / Dallas Client: Dr. Martens Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Sonnenberg Murphy Leo Burnett / Johannesburg Client: Rose Taxis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Sonnenberg Murphy Leo Burnett / Johannesburg Client: Rose Taxis Category: Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: Lowe & Partners/SMS / New York Client: Courtyard by Marriott Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :30 Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30 Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Multimedia Campaign
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Multimedia Campaign
Agency: TBWA\Chiat\Day / Venice Client: Nissan Category: Multimedia Campaign
Agency: Wieden & Kennedy / Amsterdam Client: Nike Category: Multimedia Campaign
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Radio / Consumer Radio: Campaign
Agency: Lowe & Partners/SMS / New York Client: The Coca-Cola/Sprite Category: Consumer Radio / Consumer Radio: Campaign
Agency: Lowe & Partners/SMS / New York Client: Mercedes Retail Communication Program Category: Consumer Radio / Consumer Radio: Campaign
Agency: Follis / New York Client: Child Help USA Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Leonard/Monahan / Foxborough Client: Roger Williams Park Zoo Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Cohn Godley Norwood / Boston Client: Cohn Godley Norwood Category: Trade / Trade B/W or Color Less Than a Page: Single
Agency: KPC / Seattle Client: Alexander Moorford & Woo Category: Trade / Trade B/W or Color Less Than a Page: Single
Agency: Ogilvy & Mather Philippines / Makati City Client: Ogilvy & Mather Philippines Category: Trade / Trade B/W or Color Less Than a Page: Single
Agency: Palmer Jarvis DDB / Vancouver Client: Palmer Jarvis DDB Category: Trade / Trade B/W or Color Less Than a Page: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Campaign
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Outdoor / Outdoor: Campaign
Agency: Leo Burnett Company / Toronto Client: Procter & Gamble Category: Outdoor / Outdoor: Campaign
Agency: TBWA Chiat/Day / Venice Client: ABC Television Category: Outdoor / Outdoor: Campaign
Agency: TBWA Chiat/Day / New York Client: Maxim Magazine Category: Outdoor / Outdoor: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Outdoor / Outdoor: Campaign

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98352A

1998 Advertising Merit Award

Batey Ads / Singapore

Parke Davis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98353A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98354A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98355A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98356A

1998 Advertising Merit Award

BBDO West / Los Angeles

LA Cellular

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98357A

1998 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

McCann's Irish Oatmeal

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98358A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98359A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98360A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98361A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98362A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98363A

1998 Advertising Merit Award

Peterson Milla Hooks / Minneapolis

Valentino's Pizza

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98364A

1998 Advertising Merit Award

Pyro / Dallas

AM General Corporation

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98365A

1998 Advertising Merit Award

Pyro / Dallas

Dr. Martens

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98366A

1998 Advertising Merit Award

Pyro / Dallas

Dr. Martens

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98367A

1998 Advertising Merit Award

Sonnenberg Murphy Leo Burnett / Johannesburg

Rose Taxis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98368A

1998 Advertising Merit Award

Sonnenberg Murphy Leo Burnett / Johannesburg

Rose Taxis

Collateral Advertising / Collateral: Point-of-Purchase and In-Store

98369A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Television / Consumer Television :30 Campaign

98494T

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Courtyard by Marriott

Consumer Television / Consumer Television :30 Campaign

98495T

1998 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Campaign

98496T

1998 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :30 Campaign

98497T

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television :30 Campaign

98498T

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Multimedia Campaign

98525A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Multimedia Campaign

98526A

1998 Advertising Merit Award

TBWA\Chiat\Day / Venice

Nissan

Multimedia Campaign

98527A

1998 Advertising Merit Award

Wieden & Kennedy / Amsterdam

Nike

Multimedia Campaign

98528A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Radio / Consumer Radio: Campaign

98434R

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

The Coca-Cola/Sprite

Consumer Radio / Consumer Radio: Campaign

98435R

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Mercedes Retail Communication Program

Consumer Radio / Consumer Radio: Campaign

98436R

1998 Advertising Merit Award

Follis / New York

Child Help USA

Public Service/Political / Public Service/Political Television: Campaign

98425T

1998 Advertising Merit Award

Leonard/Monahan / Foxborough

Roger Williams Park Zoo

Public Service/Political / Public Service/Political Television: Campaign

98426T

1998 Advertising Merit Award

Cohn Godley Norwood / Boston

Cohn Godley Norwood

Trade / Trade B/W or Color Less Than a Page: Single

98312A

1998 Advertising Merit Award

KPC / Seattle

Alexander Moorford & Woo

Trade / Trade B/W or Color Less Than a Page: Single

98313A

1998 Advertising Merit Award

Ogilvy & Mather Philippines / Makati City

Ogilvy & Mather Philippines

Trade / Trade B/W or Color Less Than a Page: Single

98314A

1998 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Palmer Jarvis DDB

Trade / Trade B/W or Color Less Than a Page: Single

98315A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Campaign

98259A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Outdoor / Outdoor: Campaign

98260A

1998 Advertising Merit Award

Leo Burnett Company / Toronto

Procter & Gamble

Outdoor / Outdoor: Campaign

98261A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

ABC Television

Outdoor / Outdoor: Campaign

98262A

1998 Advertising Merit Award

TBWA Chiat/Day / New York

Maxim Magazine

Outdoor / Outdoor: Campaign

98263A

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Outdoor / Outdoor: Campaign

98264A

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Outdoor / Outdoor: Campaign

98265A

Follow Us