The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
98054T
Award:
1998 Advertising Silver Pencil
Agency:
Banks Hoggins O'Shea / London
Client:
Virgin Interactive Entertainment
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
98014A
Award:
1998 Advertising Silver Pencil
Agency:
Young & Rubicam / Mattingly, Australia
Client:
International Campaign to Ban Landmines
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Annual ID:
98041A
Award:
1998 Advertising Silver Pencil
Agency:
Doyle Inc. / Weston
Client:
Shreve Crump & Low
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98005A
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Porsche
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98006A
Award:
1998 Advertising Silver Pencil
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
98069T
Award:
1998 Interactive Silver Pencil
Agency:
Red Sky Interactive
Client:
Red Sky Interactive
Title:
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
98034N
Award:
1998 Advertising Silver Pencil
Agency:
Leonard/Monahan / Foxborough
Client:
Polaroid
Title:
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
98027A
Award:
1998 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
Department of Health/COI
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
98035A
Award:
1998 Interactive Silver Pencil
Agency:
Campbell Mithun Esty
Client:
Land O'Lakes
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
98018N
Award:
1998 Interactive Silver Pencil
Agency:
Lowe & Partners/SMS / New York, San Francisco
Client:
Sun Microsystems
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
98019N
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
98021A
Award:
1998 Advertising Silver Pencil
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Playland
Title:
Category:
Outdoor / Outdoor: Single
Annual ID:
98024A
Award:
1998 Advertising Silver Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
98058T
Award:
1998 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
Department of Health/COI
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
98038A
Award:
1998 Interactive Silver Pencil
Agency:
Oven Digital
Client:
HarperCollins
Title:
Category:
Beyond the Banner
Annual ID:
98009N
Award:
1998 Interactive Silver Pencil
Agency:
IN2
Client:
iVillage
Title:
Category:
Banners / Banner - Interactive
Annual ID:
98005N
Award:
1998 Advertising Silver Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Moon Pie
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98008A
Award:
1998 Advertising Silver Pencil
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Outward Bound
Title:
Category:
Public Service/Political / Public Service/Political: Brochures and Direct Mail
Annual ID:
98043A
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
98067T
Award:
1998 Advertising Silver Pencil
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98061T
Award:
1998 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98072T
Award:
1998 Interactive Silver Pencil
Agency:
CKS Partners
Client:
Mitsubishi Motor Sales of America
Title:
Category:
Banners / Banner - Link Only
Annual ID:
98002N
Award:
1998 Advertising Silver Pencil
Agency:
Ground Zero / Santa Monica
Client:
ESPN/ESPN 2
Title:
Category:
Trade / Trade B/W or Color Any Size: Campaign
Annual ID:
98029A
Award:
1998 Advertising Silver Pencil
Agency:
Young & Rubicam / Adelaide
Client:
Mitsubishi Motors Austrailia
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98075T
Award:
1998 Advertising Silver Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas America
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
98011A
Award:
1998 Interactive Silver Pencil
Agency:
Photoscape
Client:
Brownstein Berman Wills
Title:
Category:
Self-Promotion / Self-Promotion - Web Site
Annual ID:
98030N
Award:
1998 Advertising Silver Pencil
Agency:
DDB Needham / Chicago
Client:
Anheuser-Busch
Title:
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
98048R
Award:
1998 Interactive Silver Pencil
Agency:
Agency.com
Client:
Monsanto
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Annual ID:
98012N
Award:
1998 Interactive Silver Pencil
Agency:
Revolv
Client:
BMW of North America
Title:
Category:
Corporate Image - Business to Consumer / Corporate Image B2C - Web Site
Annual ID:
98013N
Award:
1998 Advertising Silver Pencil
Agency:
BDDP GGT / London
Client:
Waterstone's Booksellers
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
98002A
Award:
1998 Interactive Silver Pencil
Agency:
Oven Digital
Client:
Museum of Modern Art
Title:
Category:
Non-Profit Organizations / Non-Profit - Web Site
Annual ID:
98037N
Award:
1998 Advertising Silver Pencil
Agency:
CPD / London
Client:
Gallaher
Title:
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
98078T
Award:
1998 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Raffles International
Title:
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
98018A
Award:
1998 Advertising Silver Pencil
Agency:
Grey Advertising / Melbourne
Client:
Transport Accident Commission
Title:
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
98045T
Award:
1998 Interactive Silver Pencil
Agency:
Poppe Tyson Interactive
Client:
IBM
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - Web Site
Annual ID:
98022N
Award:
1998 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Burger King
Title:
Category:
Collateral Advertising / Collateral: Point-of-Purchase and In-Store
Annual ID:
98033A
Award:
1998 Advertising Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Campaign
Annual ID:
98066T
Award:
1998 Advertising Silver Pencil
Agency:
Mojo Partners / Auckland
Client:
Apple Computer
Title:
Category:
Multimedia Campaign
Annual ID:
98083A
Award:
1998 Advertising Silver Pencil
Agency:
Citron Haligman Bedecarre / San Francisco
Client:
Power Bar
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
98051R
Award:
1998 Interactive Silver Pencil
Agency:
Avalanche Solutions
Client:
Warner Music Group
Title:
Category:
Direct Marketing / Direct Marketing - Web Site
Annual ID:
98026N