The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: RATTO/BBDO SA / Buenos Aires Client: Nike SA Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Seychelles Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Seychelles Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Seychelles Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: TBWA/Chiat/Day / Los Angeles Client: PlayStation Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: VITROROBERTSON / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Wieden + Kennedy / New York Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Wieden + Kennedy / New York Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Young & Rubicam / Chicago Client: Nascar Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Young & Rubicam / Buenos Aires Client: Pirelli Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Almap/BBDO Comunicacoes / São Paulo Client: Effem Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Almap/BBDO Comunicacoes / São Paulo Client: Effem Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Almap/BBDO Comunicacoes / São Paulo Client: Effem Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Campaign
Agency: Dentsu / Tokyo Client: Japan Lighting Design Category: Outdoor / Outdoor: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Wall Street Journal Category: Outdoor / Outdoor: Campaign
Agency: Ground Zero / Los Angeles Client: Los Angeles Times Category: Outdoor / Outdoor: Campaign
Agency: Octagon / Singapore Client: Lotto News Plus Category: Outdoor / Outdoor: Campaign
Agency: Saatchi & Saatchi / Auckland Client: Auckland Regional Council Category: Outdoor / Outdoor: Campaign
Agency: TBWA/Chiat/Day / Los Angeles Client: The Museum of Contemporary Art Category: Outdoor / Outdoor: Campaign
Agency: CraveroLanis EURO RSCG / Buenos Aires Client: Mercado Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: TAXI / Toronto Client: Molson Canada Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: Clarke Goward / Boston Client: Ragged Mountain Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: The Martin Agency / Richmond Client: TV Land Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: McKinney & Silver / Raleigh Client: North Carolina Songwriters Cooperative Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: TBWA/Chiat/Day / New York Client: Embassy Suites Hotels Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: WORK / Richmond Client: WORK Beer Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: ARNOLD Worldwide, Crispin Porter Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Agency: ARNOLD Worldwide / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Agency: Clemenger Harvie Edge / Melbourne Client: Public Service Category: Public Service/Political / Public Service/Political Radio: Campaign
Agency: Pagano Schenck and Kay / Boston Client: Performer Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Ammirati Puris / Toronto Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Single
Agency: Black Rocket / San Francisco Client: OurHouse.com Category: Consumer Radio / Consumer Radio: Single
Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Agency: Copper / Kalamazoo Client: Gordo Snowboards Category: Consumer Radio / Consumer Radio: Single
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Agency: GSD&M / Austin Client: Land Rover North America Category: Consumer Radio / Consumer Radio: Single
Agency: mattews/mark / San Diego Client: Viejas Casino Category: Consumer Radio / Consumer Radio: Single
Agency: Odiorne Wilde Narraway & Partners / San Francisco Client: Open Table Category: Consumer Radio / Consumer Radio: Single
Agency: Palmer Jarvis DDB Downtown / Toronto Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Single
Agency: Rethink / Vancouver Client: Earl's Restaurant Category: Consumer Radio / Consumer Radio: Single
Agency: Rethink / Vancouver Client: Earl's Restaurant Category: Consumer Radio / Consumer Radio: Single
Agency: Rethink / Vancouver Client: Playland Category: Consumer Radio / Consumer Radio: Single
Agency: Whitney Morse / Minneapolis Client: St. Paul Pioneer Press Category: Consumer Radio / Consumer Radio: Single
Agency: WONGDOODY / Seattle Client: Seattle SuperSonics Category: Consumer Radio / Consumer Radio: Single

2001 Advertising Merit Award

RATTO/BBDO SA / Buenos Aires

Nike SA

Consumer Magazine / Magazine Color Full Page or Spread: Single

010207A

2001 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Seychelles

Consumer Magazine / Magazine Color Full Page or Spread: Single

010209A

2001 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Seychelles

Consumer Magazine / Magazine Color Full Page or Spread: Single

010210A

2001 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Seychelles

Consumer Magazine / Magazine Color Full Page or Spread: Single

010211A

2001 Advertising Merit Award

TBWA/Chiat/Day / Los Angeles

PlayStation

Consumer Magazine / Magazine Color Full Page or Spread: Single

010212A

2001 Advertising Merit Award

VITROROBERTSON / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Single

010213A

2001 Advertising Merit Award

Wieden + Kennedy / New York

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Single

010214A

2001 Advertising Merit Award

Wieden + Kennedy / New York

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Single

010215A

2001 Advertising Merit Award

Young & Rubicam / Chicago

Nascar

Consumer Magazine / Magazine Color Full Page or Spread: Single

010216A

2001 Advertising Merit Award

Young & Rubicam / Buenos Aires

Pirelli

Consumer Magazine / Magazine Color Full Page or Spread: Single

010217A

2001 Advertising Merit Award

Almap/BBDO Comunicacoes / São Paulo

Effem

Consumer Magazine / Magazine Color Full Page or Spread: Single

010583A

2001 Advertising Merit Award

Almap/BBDO Comunicacoes / São Paulo

Effem

Consumer Magazine / Magazine Color Full Page or Spread: Single

010584A

2001 Advertising Merit Award

Almap/BBDO Comunicacoes / São Paulo

Effem

Consumer Magazine / Magazine Color Full Page or Spread: Single

010585A

2001 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Campaign

010273A

2001 Advertising Merit Award

Dentsu / Tokyo

Japan Lighting Design

Outdoor / Outdoor: Campaign

010274A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Wall Street Journal

Outdoor / Outdoor: Campaign

010275A

2001 Advertising Merit Award

Ground Zero / Los Angeles

Los Angeles Times

Outdoor / Outdoor: Campaign

010276A

2001 Advertising Merit Award

Octagon / Singapore

Lotto News Plus

Outdoor / Outdoor: Campaign

010277A

2001 Advertising Merit Award

Saatchi & Saatchi / Auckland

Auckland Regional Council

Outdoor / Outdoor: Campaign

010279A

2001 Advertising Merit Award

TBWA/Chiat/Day / Los Angeles

The Museum of Contemporary Art

Outdoor / Outdoor: Campaign

010280A

2001 Advertising Merit Award

CraveroLanis EURO RSCG / Buenos Aires

Mercado

Consumer Television / Consumer Television Under $50,000 Budget

010573A

2001 Advertising Merit Award

TAXI / Toronto

Molson Canada

Consumer Television / Consumer Television Under $50,000 Budget

010574A

2001 Advertising Merit Award

Clarke Goward / Boston

Ragged Mountain

Newspaper / Newspaper 600 Lines or Less: Campaign

010149A

2001 Advertising Merit Award

The Martin Agency / Richmond

TV Land

Newspaper / Newspaper 600 Lines or Less: Campaign

010150A

2001 Advertising Merit Award

McKinney & Silver / Raleigh

North Carolina Songwriters Cooperative

Newspaper / Newspaper 600 Lines or Less: Campaign

010151A

2001 Advertising Merit Award

TBWA/Chiat/Day / New York

Embassy Suites Hotels

Newspaper / Newspaper 600 Lines or Less: Campaign

010152A

2001 Advertising Merit Award

WORK / Richmond

WORK Beer

Newspaper / Newspaper 600 Lines or Less: Campaign

010153A

2001 Advertising Merit Award

ARNOLD Worldwide, Crispin Porter Bogusky / Boston

American Legacy Foundation

Public Service/Political / Public Service/Political Radio: Campaign

010444A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Massachusetts Department of Public Health

Public Service/Political / Public Service/Political Radio: Campaign

010445A

2001 Advertising Merit Award

Clemenger Harvie Edge / Melbourne

Public Service

Public Service/Political / Public Service/Political Radio: Campaign

010446A

2001 Advertising Merit Award

Pagano Schenck and Kay / Boston

Performer

Consumer Magazine / Magazine B/W Full Page or Spread: Single

010154A

2001 Advertising Merit Award

Ammirati Puris / Toronto

Labatt Breweries of Canada

Consumer Radio / Consumer Radio: Single

010453A

2001 Advertising Merit Award

Black Rocket / San Francisco

OurHouse.com

Consumer Radio / Consumer Radio: Single

010454A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Single

010455A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Single

010456A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Hollywood Video

Consumer Radio / Consumer Radio: Single

010457A

2001 Advertising Merit Award

Copper / Kalamazoo

Gordo Snowboards

Consumer Radio / Consumer Radio: Single

010458A

2001 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Consumer Radio / Consumer Radio: Single

010459A

2001 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Consumer Radio / Consumer Radio: Single

010460A

2001 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Consumer Radio / Consumer Radio: Single

010461A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Radio / Consumer Radio: Single

010462A

2001 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Consumer Radio / Consumer Radio: Single

010463A

2001 Advertising Merit Award

mattews/mark / San Diego

Viejas Casino

Consumer Radio / Consumer Radio: Single

010464A

2001 Advertising Merit Award

Odiorne Wilde Narraway & Partners / San Francisco

Open Table

Consumer Radio / Consumer Radio: Single

010465A

2001 Advertising Merit Award

Palmer Jarvis DDB Downtown / Toronto

Labatt Breweries of Canada

Consumer Radio / Consumer Radio: Single

010466A

2001 Advertising Merit Award

Rethink / Vancouver

Earl's Restaurant

Consumer Radio / Consumer Radio: Single

010467A

2001 Advertising Merit Award

Rethink / Vancouver

Earl's Restaurant

Consumer Radio / Consumer Radio: Single

010468A

2001 Advertising Merit Award

Rethink / Vancouver

Playland

Consumer Radio / Consumer Radio: Single

010469A

2001 Advertising Merit Award

Whitney Morse / Minneapolis

St. Paul Pioneer Press

Consumer Radio / Consumer Radio: Single

010470A

2001 Advertising Merit Award

WONGDOODY / Seattle

Seattle SuperSonics

Consumer Radio / Consumer Radio: Single

010471A

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