The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: BBDO/Guerrero Ortega / Makati Client: Adidas Philippines Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Bryant Fulton & Shee / Vancouver Client: The Spy Store Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Butler Shine & Stern / Sausilito Client: Wiffle Ball Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Butler Shine & Stern / Sausilito Client: Wiffle Ball Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Hand-It-Back Bookstore Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: The Integer Group / Lakewood Client: Reptilian Haven Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: JDA / Perth Client: Adventure World Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Kowloon Wholesale Seasfood Co. / Santa Monica Client: Jack in the Box Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Odiorne Wilde Narraway & Partners / San Francisco Client: Electronic Arts Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Saatchi & Saatchi / Singapore Client: Sony Asia Pacific Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Sawyer Riley Compton / Atlanta Client: Brunswick Lanes Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: WONGDOODY / Seattle Client: Seattle SuperSonics Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: WORK / Richmond Client: WORK Beer Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Crispin Porter & Bogusky / Miami Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Ground Zero / Los Angeles Client: Hunger Free America Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Ogilvy & Mather / Singapore Client: Asia Pacific Breweries Category: Outdoor / Outdoor: Single
Agency: BPM DDB / London Client: Pharmacia + Upjohn Category: Outdoor / Outdoor: Single
Agency: ARNOLD Worldwide / Boston Client: Volkswagen of America Category: Outdoor / Outdoor: Single
Agency: ARNOLD Worldwide / Boston Client: Volkswagen of America Category: Outdoor / Outdoor: Single
Agency: Bates / Hong Kong Client: Pharmacia + Upjohn/Ragaine Category: Outdoor / Outdoor: Single
Agency: Cole and Weber/Red Cell / Portland Client: Nike Retail Category: Outdoor / Outdoor: Single
Agency: Cole and Weber/Red Cell / Portland Client: Nike Retail Category: Outdoor / Outdoor: Single
Agency: Colenso BBDO / Auckland Client: Monaco Category: Outdoor / Outdoor: Single
Agency: Colenso BBDO / Auckland Client: Monaco Category: Outdoor / Outdoor: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Wall Street Journal Category: Outdoor / Outdoor: Single
Agency: Grey / Copenhagen Client: Kansas Workwear Category: Outdoor / Outdoor: Single
Agency: Leo Burnett / London Client: John West Category: Outdoor / Outdoor: Single
Agency: Ogilvy & Mather / Hong Kong Client: The Economist Category: Outdoor / Outdoor: Single
Agency: TBWA/Chiat/Day / New York Client: The Absolut Company Category: Outdoor / Outdoor: Single
Agency: TBWA/Chiat/Day / Los Angeles Client: The Museum of Contemporary Art Category: Outdoor / Outdoor: Single
Agency: TBWA/Chiat/Day / Los Angeles Client: The Museum of Contemporary Art Category: Outdoor / Outdoor: Single
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Bartle Bogle Hegarty / London Client: Adreas Ostermayr/UDL Foods Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Ogilvy & Mathers / Cape Town Client: Volkswagen South Africa Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Roche Macaulay & Partners / Toronto Client: Ikea Germany Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Young & Rubicam / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon / Minneapolis Client: UJA Federation Category: Trade / Trade B/W or Color Less Than A Page: Single
Agency: Fallon / London Client: UK Time-Timex Category: Trade / Trade B/W or Color Less Than A Page: Single
Agency: Merkley Newman Harty / New York Client: Fila Category: Trade / Trade B/W or Color Less Than A Page: Single
Agency: WONGDOODY / Seattle Client: WONGDOODY/LA Category: Trade / Trade B/W or Color Less Than A Page: Single
Agency: Young & Rubicam / Chicago Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Agency: Young & Rubicam / Chicago Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Agency: Clarke Goward / Boston Client: Ragged Mountain Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Mullen / Wenham Client: L. L. Bean Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Cramer-Krasselt / Chicago Client: Sauder Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign

2001 Advertising Merit Award

BBDO/Guerrero Ortega / Makati

Adidas Philippines

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010332A

2001 Advertising Merit Award

Bryant Fulton & Shee / Vancouver

The Spy Store

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010333A

2001 Advertising Merit Award

Butler Shine & Stern / Sausilito

Wiffle Ball

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010334A

2001 Advertising Merit Award

Butler Shine & Stern / Sausilito

Wiffle Ball

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010335A

2001 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Hand-It-Back Bookstore

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010336A

2001 Advertising Merit Award

The Integer Group / Lakewood

Reptilian Haven

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010337A

2001 Advertising Merit Award

JDA / Perth

Adventure World

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010338A

2001 Advertising Merit Award

Kowloon Wholesale Seasfood Co. / Santa Monica

Jack in the Box

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010339A

2001 Advertising Merit Award

Odiorne Wilde Narraway & Partners / San Francisco

Electronic Arts

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010340A

2001 Advertising Merit Award

Saatchi & Saatchi / Singapore

Sony Asia Pacific

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010341A

2001 Advertising Merit Award

Sawyer Riley Compton / Atlanta

Brunswick Lanes

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010342A

2001 Advertising Merit Award

Wieden + Kennedy / New York

ESPN

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010343A

2001 Advertising Merit Award

Wieden + Kennedy / New York

ESPN

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010344A

2001 Advertising Merit Award

WONGDOODY / Seattle

Seattle SuperSonics

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010346A

2001 Advertising Merit Award

WORK / Richmond

WORK Beer

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010347A

2001 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Florida Department of Health

Public Service/Political / Public Service/Political Television: Campaign

010451A

2001 Advertising Merit Award

Ground Zero / Los Angeles

Hunger Free America

Public Service/Political / Public Service/Political Television: Campaign

010452A

2001 Advertising Merit Award

Ogilvy & Mather / Singapore

Asia Pacific Breweries

Outdoor / Outdoor: Single

010116A

2001 Advertising Merit Award

BPM DDB / London

Pharmacia + Upjohn

Outdoor / Outdoor: Single

010167A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Volkswagen of America

Outdoor / Outdoor: Single

010257A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Volkswagen of America

Outdoor / Outdoor: Single

010258A

2001 Advertising Merit Award

Bates / Hong Kong

Pharmacia + Upjohn/Ragaine

Outdoor / Outdoor: Single

010259A

2001 Advertising Merit Award

Cole and Weber/Red Cell / Portland

Nike Retail

Outdoor / Outdoor: Single

010261A

2001 Advertising Merit Award

Cole and Weber/Red Cell / Portland

Nike Retail

Outdoor / Outdoor: Single

010262A

2001 Advertising Merit Award

Colenso BBDO / Auckland

Monaco

Outdoor / Outdoor: Single

010263A

2001 Advertising Merit Award

Colenso BBDO / Auckland

Monaco

Outdoor / Outdoor: Single

010264A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Wall Street Journal

Outdoor / Outdoor: Single

010265A

2001 Advertising Merit Award

Grey / Copenhagen

Kansas Workwear

Outdoor / Outdoor: Single

010266A

2001 Advertising Merit Award

Leo Burnett / London

John West

Outdoor / Outdoor: Single

010267A

2001 Advertising Merit Award

Ogilvy & Mather / Hong Kong

The Economist

Outdoor / Outdoor: Single

010269A

2001 Advertising Merit Award

TBWA/Chiat/Day / New York

The Absolut Company

Outdoor / Outdoor: Single

010270A

2001 Advertising Merit Award

TBWA/Chiat/Day / Los Angeles

The Museum of Contemporary Art

Outdoor / Outdoor: Single

010271A

2001 Advertising Merit Award

TBWA/Chiat/Day / Los Angeles

The Museum of Contemporary Art

Outdoor / Outdoor: Single

010272A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :20 and Under: Single

010507A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :20 and Under: Single

010509A

2001 Advertising Merit Award

Bartle Bogle Hegarty / London

Adreas Ostermayr/UDL Foods

Consumer Television / Consumer Television :20 and Under: Single

010559A

2001 Advertising Merit Award

Ogilvy & Mathers / Cape Town

Volkswagen South Africa

Consumer Television / Consumer Television :20 and Under: Single

010562A

2001 Advertising Merit Award

Roche Macaulay & Partners / Toronto

Ikea Germany

Consumer Television / Consumer Television :20 and Under: Single

010563A

2001 Advertising Merit Award

Young & Rubicam / Chicago

H & R Block

Consumer Television / Consumer Television :20 and Under: Single

010564A

2001 Advertising Merit Award

Fallon / Minneapolis

UJA Federation

Trade / Trade B/W or Color Less Than A Page: Single

010313A

2001 Advertising Merit Award

Fallon / London

UK Time-Timex

Trade / Trade B/W or Color Less Than A Page: Single

010314A

2001 Advertising Merit Award

Merkley Newman Harty / New York

Fila

Trade / Trade B/W or Color Less Than A Page: Single

010315A

2001 Advertising Merit Award

WONGDOODY / Seattle

WONGDOODY/LA

Trade / Trade B/W or Color Less Than A Page: Single

010316A

2001 Advertising Merit Award

Young & Rubicam / Chicago

Checkered Past Records

Trade / Trade B/W or Color Less Than A Page: Single

010317A

2001 Advertising Merit Award

Young & Rubicam / Chicago

Checkered Past Records

Trade / Trade B/W or Color Less Than A Page: Single

010318A

2001 Advertising Merit Award

Clarke Goward / Boston

Ragged Mountain

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010249A

2001 Advertising Merit Award

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010250A

2001 Advertising Merit Award

Mullen / Wenham

American Heritage Dictionary

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010251A

2001 Advertising Merit Award

Mullen / Wenham

L. L. Bean

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010252A

2001 Advertising Merit Award

Cramer-Krasselt / Chicago

Sauder

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010319A

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