The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Fallon / Minneapolis Client: International Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Ground Zero / Los Angeles Client: Advertising Club of Los Angeles Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Myrtle / London Client: AAR Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Afrodita TV Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Saatchi & Saatchi / Singapore Client: Discovery Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: ARNOLD Worldwide / Boston Client: Tibor Nemeth Photography Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: VITROROBERTSON / San Diego Client: Taylor Guitars Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: WCRS / London Client: BMW Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Young & Rubicam / Chicago Client: Checkered Past Records Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Young & Rubicam Brasil / São Paulo Client: About Magazine Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: ARNOLD Worldwide / Boston Client: Volkswagen of America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: DeVito/Verdi / New York Client: TheStreet.com Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Ground Zero / Los Angeles Client: Los Angeles Times Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: icecream! / Singapore Client: Sony Singapore Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Ogilvy & Mather / Bangalore Client: 3M Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Ogilvy & Mather / Singapore Client: Borders Bookstore Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Ogilvy & Mather / New Dehli Client: TELCO Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Saatchi & Saatchi / Singapore Client: PruLink Realty Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Saatchi & Saatchi / London Client: Johnson & Johnson Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Wieden + Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Netflix.com Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Ground Zero / Los Angeles Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Lowe Brindfors / Stockholm Client: Eurofootball.com Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: M&C Saatchi / Sydney Client: Rentlo Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Publicis & Hal Riney / San Francisco Client: Discovery.com Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: TBWA/Chiat/Day / San Francisco Client: Gameshow Network Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Wieden + Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: WONGDOODY / Seattle Client: Azteca Mexican Restaurants Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Ammirati Puris / Toronto Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Campaign
Agency: Black Rocket / San Francisco Client: OurHouse.com Category: Consumer Radio / Consumer Radio: Campaign
Agency: GSD&M / Austin Client: US Weekly Category: Consumer Radio / Consumer Radio: Campaign
Agency: Kowloon Wholesale Seafood Co. / Santa Monica Client: Jack in the Box Category: Consumer Radio / Consumer Radio: Campaign
Agency: TAXI / Toronto Client: Chapters Category: Consumer Radio / Consumer Radio: Campaign
Agency: GMO Hill Holliday / San Francisco Client: Ameristar Casinos Category: Consumer Radio / Consumer Radio: Campaign
Agency: GMO Hill Holliday / San Francisco Client: Ameristar Casinos Category: Consumer Radio / Consumer Radio: Campaign
Agency: Black Sheep / Singapore Client: British Council Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Pagano Schenck and Kay / Boston Client: The Times Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Palmer Jarvis DDB / Vancouver Client: McDonald's Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Almap/BBDO Comunicacoes / São Paulo Client: Cult Films Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Bryant Fulton & Shee / Vancouver Client: The Spy Store Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Clarke Goward / Boston Client: Ragged Mountain Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Clarke Goward / Boston Client: Ragged Mountain Category: Newspaper / Newspaper 600 Lines or Less: Single

2001 Advertising Merit Award

Fallon / Minneapolis

International

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010320A

2001 Advertising Merit Award

Fallon / Minneapolis

Sports Illustrated

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010321A

2001 Advertising Merit Award

Ground Zero / Los Angeles

Advertising Club of Los Angeles

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010322A

2001 Advertising Merit Award

Myrtle / London

AAR

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010323A

2001 Advertising Merit Award

Ogilvy & Mather Argentina / Buenos Aires

Afrodita TV

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010324A

2001 Advertising Merit Award

Saatchi & Saatchi / Singapore

Discovery Asia

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010325A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Tibor Nemeth Photography

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010327A

2001 Advertising Merit Award

VITROROBERTSON / San Diego

Taylor Guitars

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010328A

2001 Advertising Merit Award

WCRS / London

BMW

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010329A

2001 Advertising Merit Award

Young & Rubicam / Chicago

Checkered Past Records

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010330A

2001 Advertising Merit Award

Young & Rubicam Brasil / São Paulo

About Magazine

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010331A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Volkswagen of America

Newspaper / Newspaper Over 600 Lines: Campaign

010131A

2001 Advertising Merit Award

DeVito/Verdi / New York

TheStreet.com

Newspaper / Newspaper Over 600 Lines: Campaign

010132A

2001 Advertising Merit Award

Ground Zero / Los Angeles

Los Angeles Times

Newspaper / Newspaper Over 600 Lines: Campaign

010133A

2001 Advertising Merit Award

icecream! / Singapore

Sony Singapore

Newspaper / Newspaper Over 600 Lines: Campaign

010134A

2001 Advertising Merit Award

Ogilvy & Mather / Bangalore

3M

Newspaper / Newspaper Over 600 Lines: Campaign

010135A

2001 Advertising Merit Award

Ogilvy & Mather / Singapore

Borders Bookstore

Newspaper / Newspaper Over 600 Lines: Campaign

010136A

2001 Advertising Merit Award

Ogilvy & Mather / New Dehli

TELCO

Newspaper / Newspaper Over 600 Lines: Campaign

010137A

2001 Advertising Merit Award

Saatchi & Saatchi / Singapore

PruLink Realty

Newspaper / Newspaper Over 600 Lines: Campaign

010138A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Johnson & Johnson

Consumer Television / Consumer Television :20 and Under: Campaign

010565A

2001 Advertising Merit Award

Wieden + Kennedy / New York

ESPN

Consumer Television / Consumer Television :20 and Under: Campaign

010566A

2001 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :20 and Under: Campaign

010567A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :30/:25 Campaign

010546A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Hollywood Video

Consumer Television / Consumer Television :30/:25 Campaign

010547A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

Consumer Television / Consumer Television :30/:25 Campaign

010548A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Netflix.com

Consumer Television / Consumer Television :30/:25 Campaign

010549A

2001 Advertising Merit Award

Ground Zero / Los Angeles

ESPN

Consumer Television / Consumer Television :30/:25 Campaign

010550A

2001 Advertising Merit Award

Lowe Brindfors / Stockholm

Eurofootball.com

Consumer Television / Consumer Television :30/:25 Campaign

010551A

2001 Advertising Merit Award

M&C Saatchi / Sydney

Rentlo

Consumer Television / Consumer Television :30/:25 Campaign

010552A

2001 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Discovery.com

Consumer Television / Consumer Television :30/:25 Campaign

010553A

2001 Advertising Merit Award

TBWA/Chiat/Day / San Francisco

Gameshow Network

Consumer Television / Consumer Television :30/:25 Campaign

010554A

2001 Advertising Merit Award

Wieden + Kennedy / New York

ESPN

Consumer Television / Consumer Television :30/:25 Campaign

010555A

2001 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

010556A

2001 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

010557A

2001 Advertising Merit Award

WONGDOODY / Seattle

Azteca Mexican Restaurants

Consumer Television / Consumer Television :30/:25 Campaign

010558A

2001 Advertising Merit Award

Ammirati Puris / Toronto

Labatt Breweries of Canada

Consumer Radio / Consumer Radio: Campaign

010472A

2001 Advertising Merit Award

Black Rocket / San Francisco

OurHouse.com

Consumer Radio / Consumer Radio: Campaign

010473A

2001 Advertising Merit Award

GSD&M / Austin

US Weekly

Consumer Radio / Consumer Radio: Campaign

010474A

2001 Advertising Merit Award

Kowloon Wholesale Seafood Co. / Santa Monica

Jack in the Box

Consumer Radio / Consumer Radio: Campaign

010475A

2001 Advertising Merit Award

TAXI / Toronto

Chapters

Consumer Radio / Consumer Radio: Campaign

010476A

2001 Advertising Merit Award

GMO Hill Holliday / San Francisco

Ameristar Casinos

Consumer Radio / Consumer Radio: Campaign

010611A

2001 Advertising Merit Award

GMO Hill Holliday / San Francisco

Ameristar Casinos

Consumer Radio / Consumer Radio: Campaign

010612A

2001 Advertising Merit Award

Black Sheep / Singapore

British Council

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010253A

2001 Advertising Merit Award

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010254A

2001 Advertising Merit Award

Pagano Schenck and Kay / Boston

The Times

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010255A

2001 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

McDonald's

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010256A

2001 Advertising Merit Award

Almap/BBDO Comunicacoes / São Paulo

Cult Films

Newspaper / Newspaper 600 Lines or Less: Single

010139A

2001 Advertising Merit Award

Bryant Fulton & Shee / Vancouver

The Spy Store

Newspaper / Newspaper 600 Lines or Less: Single

010140A

2001 Advertising Merit Award

Clarke Goward / Boston

Ragged Mountain

Newspaper / Newspaper 600 Lines or Less: Single

010141A

2001 Advertising Merit Award

Clarke Goward / Boston

Ragged Mountain

Newspaper / Newspaper 600 Lines or Less: Single

010142A

Follow Us