The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: 180 / Amsterdam Client: Adidas International BV Category: Consumer Television / Consumer Television Over :30 Single
Agency: Abbott Mead Vickers.BBDO / London Client: Wrangler Category: Consumer Television / Consumer Television Over :30 Single
Agency: Bartle Bogle Hegarty / London Client: Audi/Rawdon Glover Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon / Minneapolis Client: Electronic Data Systems Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / Sydney Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Discover Card Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: SBC Communications, Pacific Bell Category: Consumer Television / Consumer Television Over :30 Single
Agency: HHCL & Partners / London Client: Britvic Soft Drinks-Tango Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Lintas / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: Mother Ltd. / London Client: Magic FM Category: Consumer Television / Consumer Television Over :30 Single
Agency: Prins/Speigel / Venice Client: Young & Co.'s Brewery Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Monster.com Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Pets Pyjamas Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Pets Pyjamas Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA/Chiat/Day / San Francisco Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / Chicago Client: H & R Block Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / Buenos Aires Client: Pirelli/Institutional Category: Consumer Television / Consumer Television Over :30 Single
Agency: W/Brasil / São Paulo Client: Editora Globo Category: Consumer Television / Consumer Television Over :30 Single
Agency: Clarke Goward / Boston Client: Ragged Mountain Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: The Martin Agency / Richmond Client: TV Land Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: McKinney & Silver / Raleigh Client: North Carolina Songwriters Cooperative Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: TBWA/Chiat/Day / New York Client: Embassy Suites Hotels Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: WORK / Richmond Client: WORK Beer Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Almap/BBDO Comunicacoes / São Paulo Client: Cult Films Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Bryant Fulton & Shee / Vancouver Client: The Spy Store Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Clarke Goward / Boston Client: Ragged Mountain Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Clarke Goward / Boston Client: Ragged Mountain Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Mullen / Wenham Client: Cozone.com Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: TBWA/Chiat/Day / Los Angeles Client: The Museum of Contemporary Art Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: TBWA/Chiat/Day / Los Angeles Client: The Museum of Contemporary Art Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: WORK / Richmond Client: WORK Beer Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: WORK / Richmond Client: WORK Beer Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Palmer Jarvis DDB / Vancouver Client: Palmer Jarvis DDB Category: Trade / Trade B/W Full Page or Spread: Single
Agency: Abbott Mead Vickers.BBDO / London Client: Business Pages Category: Trade / Trade B/W Full Page or Spread: Single
Agency: Fallon / London Client: Fallon Category: Trade / Trade B/W Full Page or Spread: Single
Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Trade / Trade B/W Full Page or Spread: Single
Agency: Fallon / Minneapolis Client: Time Category: Trade / Trade B/W Full Page or Spread: Single
Agency: J. Walter Thompson / London Client: Nestle Rowntree Category: Trade / Trade B/W Full Page or Spread: Single
Agency: Leo Burnett / Singapore Client: Repubic of Singapore Air Force Category: Trade / Trade B/W Full Page or Spread: Single
Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Afrodita TV Category: Trade / Trade B/W Full Page or Spread: Single
Agency: Saatchi & Saatchi / Singapore Client: Discovery Asia Category: Trade / Trade B/W Full Page or Spread: Single
Agency: Saatchi & Saatchi / Singapore Client: Discovery Asia Category: Trade / Trade B/W Full Page or Spread: Single
Agency: ARNOLD Worldwide / Boston Client: Tibor Nemeth Photography Category: Trade / Trade B/W Full Page or Spread: Single
Agency: SSC&B Lintas / Mumbai Client: Gufic Healthcare Category: Trade / Trade B/W Full Page or Spread: Single
Agency: VITROROBERTSON / San Diego Client: Taylor Guitars Category: Trade / Trade B/W Full Page or Spread: Single
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Integrated Branding Campaign

2001 Advertising Merit Award

180 / Amsterdam

Adidas International BV

Consumer Television / Consumer Television Over :30 Single

010477A

2001 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Wrangler

Consumer Television / Consumer Television Over :30 Single

010478A

2001 Advertising Merit Award

Bartle Bogle Hegarty / London

Audi/Rawdon Glover

Consumer Television / Consumer Television Over :30 Single

010479A

2001 Advertising Merit Award

BMP DDB / London

Volkswagen Group

Consumer Television / Consumer Television Over :30 Single

010481A

2001 Advertising Merit Award

BMP DDB / London

Volkswagen Group

Consumer Television / Consumer Television Over :30 Single

010482A

2001 Advertising Merit Award

Fallon / Minneapolis

Electronic Data Systems

Consumer Television / Consumer Television Over :30 Single

010483A

2001 Advertising Merit Award

Foote Cone & Belding / Sydney

Nike

Consumer Television / Consumer Television Over :30 Single

010484A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Discover Card

Consumer Television / Consumer Television Over :30 Single

010485A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

SBC Communications, Pacific Bell

Consumer Television / Consumer Television Over :30 Single

010486A

2001 Advertising Merit Award

HHCL & Partners / London

Britvic Soft Drinks-Tango

Consumer Television / Consumer Television Over :30 Single

010487A

2001 Advertising Merit Award

Lowe Lintas / London

Interbrew UK

Consumer Television / Consumer Television Over :30 Single

010488A

2001 Advertising Merit Award

Mother Ltd. / London

Magic FM

Consumer Television / Consumer Television Over :30 Single

010489A

2001 Advertising Merit Award

Prins/Speigel / Venice

Young & Co.'s Brewery

Consumer Television / Consumer Television Over :30 Single

010490A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Monster.com

Consumer Television / Consumer Television Over :30 Single

010491A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Pets Pyjamas

Consumer Television / Consumer Television Over :30 Single

010492A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Pets Pyjamas

Consumer Television / Consumer Television Over :30 Single

010493A

2001 Advertising Merit Award

TBWA/Chiat/Day / San Francisco

Levi Strauss

Consumer Television / Consumer Television Over :30 Single

010494A

2001 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

010495A

2001 Advertising Merit Award

Young & Rubicam / Chicago

H & R Block

Consumer Television / Consumer Television Over :30 Single

010496A

2001 Advertising Merit Award

Young & Rubicam / Buenos Aires

Pirelli/Institutional

Consumer Television / Consumer Television Over :30 Single

010497A

2001 Advertising Merit Award

W/Brasil / São Paulo

Editora Globo

Consumer Television / Consumer Television Over :30 Single

010613A

2001 Advertising Merit Award

Clarke Goward / Boston

Ragged Mountain

Newspaper / Newspaper 600 Lines or Less: Campaign

010149A

2001 Advertising Merit Award

The Martin Agency / Richmond

TV Land

Newspaper / Newspaper 600 Lines or Less: Campaign

010150A

2001 Advertising Merit Award

McKinney & Silver / Raleigh

North Carolina Songwriters Cooperative

Newspaper / Newspaper 600 Lines or Less: Campaign

010151A

2001 Advertising Merit Award

TBWA/Chiat/Day / New York

Embassy Suites Hotels

Newspaper / Newspaper 600 Lines or Less: Campaign

010152A

2001 Advertising Merit Award

WORK / Richmond

WORK Beer

Newspaper / Newspaper 600 Lines or Less: Campaign

010153A

2001 Advertising Merit Award

Almap/BBDO Comunicacoes / São Paulo

Cult Films

Newspaper / Newspaper 600 Lines or Less: Single

010139A

2001 Advertising Merit Award

Bryant Fulton & Shee / Vancouver

The Spy Store

Newspaper / Newspaper 600 Lines or Less: Single

010140A

2001 Advertising Merit Award

Clarke Goward / Boston

Ragged Mountain

Newspaper / Newspaper 600 Lines or Less: Single

010141A

2001 Advertising Merit Award

Clarke Goward / Boston

Ragged Mountain

Newspaper / Newspaper 600 Lines or Less: Single

010142A

2001 Advertising Merit Award

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Newspaper / Newspaper 600 Lines or Less: Single

010143A

2001 Advertising Merit Award

Mullen / Wenham

Cozone.com

Newspaper / Newspaper 600 Lines or Less: Single

010144A

2001 Advertising Merit Award

TBWA/Chiat/Day / Los Angeles

The Museum of Contemporary Art

Newspaper / Newspaper 600 Lines or Less: Single

010145A

2001 Advertising Merit Award

TBWA/Chiat/Day / Los Angeles

The Museum of Contemporary Art

Newspaper / Newspaper 600 Lines or Less: Single

010146A

2001 Advertising Merit Award

WORK / Richmond

WORK Beer

Newspaper / Newspaper 600 Lines or Less: Single

010147A

2001 Advertising Merit Award

WORK / Richmond

WORK Beer

Newspaper / Newspaper 600 Lines or Less: Single

010148A

2001 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Palmer Jarvis DDB

Trade / Trade B/W Full Page or Spread: Single

010299A

2001 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Business Pages

Trade / Trade B/W Full Page or Spread: Single

010300A

2001 Advertising Merit Award

Fallon / London

Fallon

Trade / Trade B/W Full Page or Spread: Single

010301A

2001 Advertising Merit Award

Fallon / Minneapolis

Sports Illustrated

Trade / Trade B/W Full Page or Spread: Single

010302A

2001 Advertising Merit Award

Fallon / Minneapolis

Time

Trade / Trade B/W Full Page or Spread: Single

010303A

2001 Advertising Merit Award

J. Walter Thompson / London

Nestle Rowntree

Trade / Trade B/W Full Page or Spread: Single

010304A

2001 Advertising Merit Award

Leo Burnett / Singapore

Repubic of Singapore Air Force

Trade / Trade B/W Full Page or Spread: Single

010305A

2001 Advertising Merit Award

Ogilvy & Mather Argentina / Buenos Aires

Afrodita TV

Trade / Trade B/W Full Page or Spread: Single

010307A

2001 Advertising Merit Award

Saatchi & Saatchi / Singapore

Discovery Asia

Trade / Trade B/W Full Page or Spread: Single

010308A

2001 Advertising Merit Award

Saatchi & Saatchi / Singapore

Discovery Asia

Trade / Trade B/W Full Page or Spread: Single

010309A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Tibor Nemeth Photography

Trade / Trade B/W Full Page or Spread: Single

010310A

2001 Advertising Merit Award

SSC&B Lintas / Mumbai

Gufic Healthcare

Trade / Trade B/W Full Page or Spread: Single

010311A

2001 Advertising Merit Award

VITROROBERTSON / San Diego

Taylor Guitars

Trade / Trade B/W Full Page or Spread: Single

010312A

2001 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Integrated Branding Campaign

010174N

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