The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Pool Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Hourglass Agency: Saatchi & Saatchi / Johannesburg Client: Procter & Gamble-Oil of Olay Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Tock Tick Agency: Saatchi & Saatchi / Cape Town Client: Procter & Gamble - Oil of Olay Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Speed Camera Agency: Sonnenberg Murphy Leo Burnett / Johannesburg Client: Daimler Chrysler South Africa Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bouffant/Afro/Rasta/Punk Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW C1 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Evolution Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW C1 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Black Box Agency: TBWA / Singapore Client: Samsonite Asia Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
The Shell Agency: TBWA / Singapore Client: Thule Asia Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Subway Agency: TBWA\Chiat\Day / Los Angeles Client: Apple iTunes Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Living Room Agency: Jupiter Drawing Room, The / Johannesburg Client: Prodec Paints Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Turtle Agency: Vinizius Young & Rubicam / Barcelona Client: Swatch Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Burkina Faso Agency: Young & Rubicam / Chicago Client: Mother Jones Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Plasticine Agency: Abbott Mead Vickers.BBDO / London Client: Dulux Category: Consumer Television / Consumer Television Over :30 Single
Dreamer Agency: Abbott Mead Vickers.BBDO / London Client: Guinness Category: Consumer Television / Consumer Television Over :30 Single
Status Agency: Result DDB / Amstelveen Client: Pon's Automobielhandel B.V. Category: Consumer Television / Consumer Television Over :30 Single
Clearly the Best Place - Aquaman Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Over :30 Single
The Magma Agency: Euro RSCG Corporate / Levallois Client: Airbus Category: Consumer Television / Consumer Television Over :30 Single
College Tuition Agency: Fallon / Minneapolis Client: Citibank Category: Consumer Television / Consumer Television Over :30 Single
Big Bird Agency: Fallon / Minneapolis Client: PBS Category: Consumer Television / Consumer Television Over :30 Single
Nice & Tidy Agency: Forsman & Bodenfors / Göthenburg Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Sofa Agency: Lowe / London Client: Reebok Category: Consumer Television / Consumer Television Over :30 Single
Orbit Agency: GSD&M / Austin Client: Land Rover North America Category: Consumer Television / Consumer Television Over :30 Single
Pitch From Above Agency: Pearson Miller / New York Client: Rainbow Media/IFC Category: Consumer Television / Consumer Television Over :30 Single
Adolf Agency: Leo Burnett / Oslo Client: Puls.no Category: Consumer Television / Consumer Television Over :30 Single
Doctor Agency: Lowe / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Square Agency: McCann-Erickson Manchester / Cheshire Client: Durex Category: Consumer Television / Consumer Television Over :30 Single
Gum Agency: Ogilvy & Mather / Buenos Aires Client: Skin Less Skin Category: Consumer Television / Consumer Television Over :30 Single
The Test kitchen Agency: Stenstrom & Co Advertising / Stockholm Client: Kungsornen Category: Consumer Television / Consumer Television Over :30 Single
Falling Stars Agency: TBWA\Chiat\Day / Los Angeles Client: XM Satellite Radio Category: Consumer Television / Consumer Television Over :30 Single
Crazy Legs Agency: TBWA\Chiat\Day / San Francisco Client: Levi's Category: Consumer Television / Consumer Television Over :30 Single
Freestyle Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Careful Campaign Agency: Arnold Worldwide / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Skating, Turkey, Theatre Agency: BBDO / New York Client: Office of the Mayor Category: Public Service/Political / Public Service/Political Radio: Campaign
Same As Me Agency: Saatchi & Saatchi / Sydney Client: Pedestrian Council Category: Public Service/Political / Public Service/Political Radio: Campaign
E=IQ2 Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Pie Chart Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
White Tiger Agency: Batey / Singapore Client: Singapore Zoological Gardens Category: Outdoor / Outdoor: Single
Line Up Agency: M&C Saatchi / Melbourne Client: Public Transport Corporation Category: Outdoor / Outdoor: Single
No Middle Ground Billboard Agency: OgilvyOne worldwide / Makati City Client: The Economist Category: Outdoor / Outdoor: Single
Cubicles Agency: Publicis in the West / Seattle Client: Washington State Lottery Category: Outdoor / Outdoor: Single
Beach Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Outdoor / Outdoor: Single
Absolut Alternative Agency: TBWA/Chiat/Day / New York Client: Absolut Vodka Category: Outdoor / Outdoor: Single
9 to 5 Agency: Axmith McIntyre Wicht / Toronto Client: Labatt Breweries Category: Collateral Advertising / Collateral Posters: Single
White Tiger Agency: Batey / Singapore Client: Singapore Zoological Gardens Category: Collateral Advertising / Collateral Posters: Single
Guarantee Agency: Bubba's Deli / Roswell Client: Go With the Flow Category: Collateral Advertising / Collateral Posters: Single
Black Power Agency: DM9 DDB Publicidade / São Paulo Client: Antarctica/Malzbier Category: Collateral Advertising / Collateral Posters: Single
As A Male Skater Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Single
Skiers Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Single
Drive-In Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Collateral Advertising / Collateral Posters: Single
Old Jeans Agency: Ogilvy & Mather / Mexico City Client: Mattel Matchbox Category: Collateral Advertising / Collateral Posters: Single

2002 Advertising Merit Award

Saatchi & Saatchi / London

Club 18-30

Pool

Consumer Magazine / Magazine Color Full Page or Spread: Single

02220A

2002 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Procter & Gamble-Oil of Olay

Hourglass

Consumer Magazine / Magazine Color Full Page or Spread: Single

02221A

2002 Advertising Merit Award

Saatchi & Saatchi / Cape Town

Procter & Gamble - Oil of Olay

Tock Tick

Consumer Magazine / Magazine Color Full Page or Spread: Single

02222A

2002 Advertising Merit Award

Sonnenberg Murphy Leo Burnett / Johannesburg

Daimler Chrysler South Africa

Speed Camera

Consumer Magazine / Magazine Color Full Page or Spread: Single

02223A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

BMW C1

Bouffant/Afro/Rasta/Punk

Consumer Magazine / Magazine Color Full Page or Spread: Single

02224A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

BMW C1

Evolution

Consumer Magazine / Magazine Color Full Page or Spread: Single

02225A

2002 Advertising Merit Award

TBWA / Singapore

Samsonite Asia

Black Box

Consumer Magazine / Magazine Color Full Page or Spread: Single

02226A

2002 Advertising Merit Award

TBWA / Singapore

Thule Asia

The Shell

Consumer Magazine / Magazine Color Full Page or Spread: Single

02227A

2002 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple iTunes

Subway

Consumer Magazine / Magazine Color Full Page or Spread: Single

02228A

2002 Advertising Merit Award

Jupiter Drawing Room, The / Johannesburg

Prodec Paints

Living Room

Consumer Magazine / Magazine Color Full Page or Spread: Single

02229A

2002 Advertising Merit Award

Vinizius Young & Rubicam / Barcelona

Swatch

Turtle

Consumer Magazine / Magazine Color Full Page or Spread: Single

02230A

2002 Advertising Merit Award

Young & Rubicam / Chicago

Mother Jones

Burkina Faso

Consumer Magazine / Magazine Color Full Page or Spread: Single

02231A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Dulux

Plasticine

Consumer Television / Consumer Television Over :30 Single

02457A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Guinness

Dreamer

Consumer Television / Consumer Television Over :30 Single

02458A

2002 Advertising Merit Award

Result DDB / Amstelveen

Pon's Automobielhandel B.V.

Status

Consumer Television / Consumer Television Over :30 Single

02459A

2002 Advertising Merit Award

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place - Aquaman

Consumer Television / Consumer Television Over :30 Single

02460A

2002 Advertising Merit Award

Euro RSCG Corporate / Levallois

Airbus

The Magma

Consumer Television / Consumer Television Over :30 Single

02461A

2002 Advertising Merit Award

Fallon / Minneapolis

Citibank

College Tuition

Consumer Television / Consumer Television Over :30 Single

02462A

2002 Advertising Merit Award

Fallon / Minneapolis

PBS

Big Bird

Consumer Television / Consumer Television Over :30 Single

02463A

2002 Advertising Merit Award

Forsman & Bodenfors / Göthenburg

IKEA

Nice & Tidy

Consumer Television / Consumer Television Over :30 Single

02464A

2002 Advertising Merit Award

Lowe / London

Reebok

Sofa

Consumer Television / Consumer Television Over :30 Single

02465A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Orbit

Consumer Television / Consumer Television Over :30 Single

02466A

2002 Advertising Merit Award

Pearson Miller / New York

Rainbow Media/IFC

Pitch From Above

Consumer Television / Consumer Television Over :30 Single

02467A

2002 Advertising Merit Award

Leo Burnett / Oslo

Puls.no

Adolf

Consumer Television / Consumer Television Over :30 Single

02468A

2002 Advertising Merit Award

Lowe / London

Interbrew UK

Doctor

Consumer Television / Consumer Television Over :30 Single

02469A

2002 Advertising Merit Award

McCann-Erickson Manchester / Cheshire

Durex

Square

Consumer Television / Consumer Television Over :30 Single

02470A

2002 Advertising Merit Award

Ogilvy & Mather / Buenos Aires

Skin Less Skin

Gum

Consumer Television / Consumer Television Over :30 Single

02471A

2002 Advertising Merit Award

Stenstrom & Co Advertising / Stockholm

Kungsornen

The Test kitchen

Consumer Television / Consumer Television Over :30 Single

02472A

2002 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

XM Satellite Radio

Falling Stars

Consumer Television / Consumer Television Over :30 Single

02473A

2002 Advertising Merit Award

TBWA\Chiat\Day / San Francisco

Levi's

Crazy Legs

Consumer Television / Consumer Television Over :30 Single

02474A

2002 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Freestyle

Consumer Television / Consumer Television Over :30 Single

02475A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Massachusetts Department of Public Health

Careful Campaign

Public Service/Political / Public Service/Political Radio: Campaign

02438A

2002 Advertising Merit Award

BBDO / New York

Office of the Mayor

Skating, Turkey, Theatre

Public Service/Political / Public Service/Political Radio: Campaign

02439A

2002 Advertising Merit Award

Saatchi & Saatchi / Sydney

Pedestrian Council

Same As Me

Public Service/Political / Public Service/Political Radio: Campaign

02440A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

E=IQ2

Outdoor / Outdoor: Single

02274A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Pie Chart

Outdoor / Outdoor: Single

02275A

2002 Advertising Merit Award

Batey / Singapore

Singapore Zoological Gardens

White Tiger

Outdoor / Outdoor: Single

02276A

2002 Advertising Merit Award

M&C Saatchi / Melbourne

Public Transport Corporation

Line Up

Outdoor / Outdoor: Single

02277A

2002 Advertising Merit Award

OgilvyOne worldwide / Makati City

The Economist

No Middle Ground Billboard

Outdoor / Outdoor: Single

02278A

2002 Advertising Merit Award

Publicis in the West / Seattle

Washington State Lottery

Cubicles

Outdoor / Outdoor: Single

02279A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Club 18-30

Beach

Outdoor / Outdoor: Single

02280A

2002 Advertising Merit Award

TBWA/Chiat/Day / New York

Absolut Vodka

Absolut Alternative

Outdoor / Outdoor: Single

02281A

2002 Advertising Merit Award

Axmith McIntyre Wicht / Toronto

Labatt Breweries

9 to 5

Collateral Advertising / Collateral Posters: Single

02360A

2002 Advertising Merit Award

Batey / Singapore

Singapore Zoological Gardens

White Tiger

Collateral Advertising / Collateral Posters: Single

02361A

2002 Advertising Merit Award

Bubba's Deli / Roswell

Go With the Flow

Guarantee

Collateral Advertising / Collateral Posters: Single

02362A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

Antarctica/Malzbier

Black Power

Collateral Advertising / Collateral Posters: Single

02363A

2002 Advertising Merit Award

Fallon / Minneapolis

Sports Illustrated

As A Male Skater

Collateral Advertising / Collateral Posters: Single

02364A

2002 Advertising Merit Award

Fallon / Minneapolis

Sports Illustrated

Skiers

Collateral Advertising / Collateral Posters: Single

02365A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Drive-In

Collateral Advertising / Collateral Posters: Single

02366A

2002 Advertising Merit Award

Ogilvy & Mather / Mexico City

Mattel Matchbox

Old Jeans

Collateral Advertising / Collateral Posters: Single

02367A

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