The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
12 Songs
Agency: Bozell / New York
Client: Kevin Brady Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Oil Can
Agency: Carmichael Lynch / Minneapolis
Client: Potlatch Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
CSA Images Royalty Free CDs
Agency: Charles S. Anderson Design / Minneapolis
Client: CSA Images Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Tea Tins
Agency: Clarke Goward / Boston
Client: Tealuxe Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Jonnie Walker Bottle
Agency: Claydonheeleyjonesmason / London
Client: UDV Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
VS Sassoon Colour
Agency: Dew Gibbons / London
Client: Procter & Gamble Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Reebok Fitness Water
Agency: Karacters Design Group / Vancouver
Client: CC Beverage Corp. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
My Half-Boat
Agency: Periscope / Minneapolis
Client: Buffalo Wild Wings Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Beefeater's Spire Gin
Agency: Powell / New York
Client: Allied Domecq POWELL WANTS TO PULL FROM BOOK! Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Kink Live IV CD
Agency: Sandstrom Design / Portland
Client: Kink fm102 Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Kombucha Wonder Drink Holiday Gift Box
Agency: Sandstrom Design / Portland
Client: Kombucha Wonder Drink Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Tazo 20 count Cartons
Agency: Sandstrom Design / Portland
Client: Tazo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Montepulciano
Agency: Schumacher Jersild Wessman & Enander / Stockholm
Client: Asprit/Amfora Vinhuis Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Corporate Identity
Agency: Schumacher Jersild Wessman & Enander / Stockholm
Client: R.O.O.M. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Smoke Packaging Series
Agency: Signal / Addison
Client: Supre Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Corel
Agency: Taxi / Toronto
Client: Corel Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Special Brew 211
Agency: Turner Duckworth / San Francisco
Client: McKenzie River Corp. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Film San Antonio Logo
Agency: Bromley Communications / San Antoino
Client: San Antonio Convention & Visitors Bureau Category: Brand and Corporate Identity Design / Logo/Trademark
Logo/Business Card
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: Amino Category: Brand and Corporate Identity Design / Logo/Trademark
Trip on a Tank Full
Agency: Colle + McVoy / Minneapolis
Client: Minnesota Office of Tourism Category: Brand and Corporate Identity Design / Logo/Trademark
Archipelago Logo Series
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Brand and Corporate Identity Design / Logo/Trademark
Bob Reuter Photography logo
Agency: Rodgers Townsend / St. Louis
Client: Bob Reuter Category: Brand and Corporate Identity Design / Logo/Trademark
Stationery
Agency: BBDO / Hong Kong
Client: Film Factory Limited, The Category: Brand and Corporate Identity / Corporate Identity
El Zanjon
Agency: Blok Design / Toronto
Client: El Zanjon Category: Brand and Corporate Identity / Corporate Identity
Steam Films
Agency: Blok Design / Toronto
Client: Steam Films Category: Brand and Corporate Identity / Corporate Identity
Words
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: Catherine Bowen Category: Brand and Corporate Identity / Corporate Identity
Identity
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: PeñaBrand Category: Brand and Corporate Identity / Corporate Identity
Identity System
Agency: Colle + McVoy / Minneapolis
Client: Colle + McVoy Category: Brand and Corporate Identity / Corporate Identity
Wolf Corporate Identity
Agency: Duffy Design / Minneapolis
Client: Sub Zero Category: Brand and Corporate Identity / Corporate Identity
Stories
Agency: Highwood Communications / Calgary
Client: Highwood Communications Category: Brand and Corporate Identity / Corporate Identity
Yellowbox
Agency: Kinetic Interactive / Singapore
Client: Yellowbox Studios Category: Brand and Corporate Identity / Corporate Identity
Corporate ID
Agency: Kohnke Hanneken / Milwaukee
Client: Church in the City Category: Brand and Corporate Identity / Corporate Identity
brooklyn woods corporate identity system
Agency: Powell / New York
Client: Brooklyn Woods Category: Brand and Corporate Identity / Corporate Identity
Powell identity system
Agency: Powell / New York
Client: Powell Category: Brand and Corporate Identity / Corporate Identity
Recycled business card
Agency: Rethink / Vancouver
Client: Rethink Category: Brand and Corporate Identity / Corporate Identity
Letterhead Package
Agency: Rick Johnson & Company / Albuquerque
Client: Crusty Underwear Category: Brand and Corporate Identity / Corporate Identity
Kombucha Wonder Drink Corporate Identity
Agency: Sandstrom Design / Portland
Client: Kombucha Wonder Drink Category: Brand and Corporate Identity / Corporate Identity
Portland Advertising Federation Corporate Identity
Agency: Sandstrom Design / Portland
Client: Portland Advertising Federation Category: Brand and Corporate Identity / Corporate Identity
Surround Collaborative Architects Corporate Identity
Agency: Sandstrom Design / Portland
Client: Surround Collaborative Architects Category: Brand and Corporate Identity / Corporate Identity
GR8 Design
Agency: TBWA Gavin Reddy / Houghton
Client: GR8 Design Category: Brand and Corporate Identity / Corporate Identity
Subground
Agency: Aimaq Rapp Stolle / Berlin
Client: Nike International Category: Package Design / Commercial Product Packaging
Snowflake
Agency: Batey / Singapore
Client: Singapore Airlines Category: Package Design / Commercial Product Packaging
Radio VW Posters
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Package Design / Commercial Product Packaging
Radiovw - Turntable
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Package Design / Commercial Product Packaging
Alice in Wonderland
Agency: Carmichael Lynch / Minneapolis
Client: Children's Theater Category: Package Design / Commercial Product Packaging
Mensa recruitment - prodigy
Agency: Gosh Advertising / Singapore
Client: Mensa Singapore Category: Package Design / Commercial Product Packaging
Mensa Recruitment - Prodigy (Dots)
Agency: Gosh Advertising / Singapore
Client: Mensa Singapore Category: Package Design / Commercial Product Packaging
Free Mullets, Fried Food Diet, Mardi Gras, Thighs, Thousands
Agency: Hill Holliday / New York
Client: Popeyes Category: Package Design / Commercial Product Packaging
Motor Psycho
Agency: Iridium Design / Ottawa
Client: Ottawa Knights Category: Package Design / Commercial Product Packaging
Globechair
Agency: Kinetic Interactive / Singapore
Client: Lorgan's The Retro Store Category: Package Design / Commercial Product Packaging
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Kevin Brady
Title:
12 Songs
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02137D
Award:
2002 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Potlatch
Title:
Oil Can
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02138D
Award:
2002 Design Merit Award
Agency:
Charles S. Anderson Design / Minneapolis
Client:
CSA Images
Title:
CSA Images Royalty Free CDs
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02139D
Award:
2002 Design Merit Award
Agency:
Clarke Goward / Boston
Client:
Tealuxe
Title:
Tea Tins
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02140D
Award:
2002 Design Merit Award
Agency:
Claydonheeleyjonesmason / London
Client:
UDV
Title:
Jonnie Walker Bottle
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02141D
Award:
2002 Design Merit Award
Agency:
Dew Gibbons / London
Client:
Procter & Gamble
Title:
VS Sassoon Colour
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02142D
Award:
2002 Design Merit Award
Agency:
Karacters Design Group / Vancouver
Client:
CC Beverage Corp.
Title:
Reebok Fitness Water
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02143D
Award:
2002 Design Merit Award
Agency:
Periscope / Minneapolis
Client:
Buffalo Wild Wings
Title:
My Half-Boat
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02144D
Award:
2002 Design Merit Award
Agency:
Powell / New York
Client:
Allied Domecq POWELL WANTS TO PULL FROM BOOK!
Title:
Beefeater's Spire Gin
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02145D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Kink fm102
Title:
Kink Live IV CD
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02146D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Kombucha Wonder Drink
Title:
Kombucha Wonder Drink Holiday Gift Box
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02147D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Tazo
Title:
Tazo 20 count Cartons
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02148D
Award:
2002 Design Merit Award
Agency:
Schumacher Jersild Wessman & Enander / Stockholm
Client:
Asprit/Amfora Vinhuis
Title:
Montepulciano
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02149D
Award:
2002 Design Merit Award
Agency:
Schumacher Jersild Wessman & Enander / Stockholm
Client:
R.O.O.M.
Title:
Corporate Identity
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02150D
Award:
2002 Design Merit Award
Agency:
Signal / Addison
Client:
Supre
Title:
Smoke Packaging Series
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02151D
Award:
2002 Design Merit Award
Agency:
Taxi / Toronto
Client:
Corel
Title:
Corel
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02152D
Award:
2002 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
McKenzie River Corp.
Title:
Special Brew 211
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02153D
Award:
2002 Design Merit Award
Agency:
Bromley Communications / San Antoino
Client:
San Antonio Convention & Visitors Bureau
Title:
Film San Antonio Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02087D
Award:
2002 Design Merit Award
Agency:
PeñaBrand/Butler Shine & Stern / Sausalito
Client:
Amino
Title:
Logo/Business Card
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02088D
Award:
2002 Design Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Minnesota Office of Tourism
Title:
Trip on a Tank Full
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02089D
Award:
2002 Design Merit Award
Agency:
Duffy Design / Minneapolis
Client:
Archipelago
Title:
Archipelago Logo Series
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02090D
Award:
2002 Design Merit Award
Agency:
Rodgers Townsend / St. Louis
Client:
Bob Reuter
Title:
Bob Reuter Photography logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02091D
Award:
2002 Design Merit Award
Agency:
BBDO / Hong Kong
Client:
Film Factory Limited, The
Title:
Stationery
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02069D
Award:
2002 Design Merit Award
Agency:
Blok Design / Toronto
Client:
El Zanjon
Title:
El Zanjon
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02070D
Award:
2002 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Steam Films
Title:
Steam Films
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02071D
Award:
2002 Design Merit Award
Agency:
PeñaBrand/Butler Shine & Stern / Sausalito
Client:
Catherine Bowen
Title:
Words
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02072D
Award:
2002 Design Merit Award
Agency:
PeñaBrand/Butler Shine & Stern / Sausalito
Client:
PeñaBrand
Title:
Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02073D
Award:
2002 Design Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Colle + McVoy
Title:
Identity System
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02074D
Award:
2002 Design Merit Award
Agency:
Duffy Design / Minneapolis
Client:
Sub Zero
Title:
Wolf Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02075D
Award:
2002 Design Merit Award
Agency:
Highwood Communications / Calgary
Client:
Highwood Communications
Title:
Stories
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02076D
Award:
2002 Design Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Yellowbox Studios
Title:
Yellowbox
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02077D
Award:
2002 Design Merit Award
Agency:
Kohnke Hanneken / Milwaukee
Client:
Church in the City
Title:
Corporate ID
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02078D
Award:
2002 Design Merit Award
Agency:
Powell / New York
Client:
Brooklyn Woods
Title:
brooklyn woods corporate identity system
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02079D
Award:
2002 Design Merit Award
Agency:
Powell / New York
Client:
Powell
Title:
Powell identity system
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02080D
Award:
2002 Design Merit Award
Agency:
Rethink / Vancouver
Client:
Rethink
Title:
Recycled business card
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02081D
Award:
2002 Design Merit Award
Agency:
Rick Johnson & Company / Albuquerque
Client:
Crusty Underwear
Title:
Letterhead Package
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02082D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Kombucha Wonder Drink
Title:
Kombucha Wonder Drink Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02083D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Portland Advertising Federation
Title:
Portland Advertising Federation Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02084D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Surround Collaborative Architects
Title:
Surround Collaborative Architects Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02085D
Award:
2002 Design Merit Award
Agency:
TBWA Gavin Reddy / Houghton
Client:
GR8 Design
Title:
GR8 Design
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02086D
Award:
2002 Design Merit Award
Agency:
Aimaq Rapp Stolle / Berlin
Client:
Nike International
Title:
Subground
Category:
Package Design / Commercial Product Packaging
Annual ID:
02092D
Award:
2002 Design Merit Award
Agency:
Batey / Singapore
Client:
Singapore Airlines
Title:
Snowflake
Category:
Package Design / Commercial Product Packaging
Annual ID:
02093D
Award:
2002 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Radio VW Posters
Category:
Package Design / Commercial Product Packaging
Annual ID:
02094D
Award:
2002 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Radiovw - Turntable
Category:
Package Design / Commercial Product Packaging
Annual ID:
02095D
Award:
2002 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Children's Theater
Title:
Alice in Wonderland
Category:
Package Design / Commercial Product Packaging
Annual ID:
02096D
Award:
2002 Design Merit Award
Agency:
Gosh Advertising / Singapore
Client:
Mensa Singapore
Title:
Mensa recruitment - prodigy
Category:
Package Design / Commercial Product Packaging
Annual ID:
02097D
Award:
2002 Design Merit Award
Agency:
Gosh Advertising / Singapore
Client:
Mensa Singapore
Title:
Mensa Recruitment - Prodigy (Dots)
Category:
Package Design / Commercial Product Packaging
Annual ID:
02098D
Award:
2002 Design Merit Award
Agency:
Hill Holliday / New York
Client:
Popeyes
Title:
Free Mullets, Fried Food Diet, Mardi Gras, Thighs, Thousands
Category:
Package Design / Commercial Product Packaging
Annual ID:
02099D
Award:
2002 Design Merit Award
Agency:
Iridium Design / Ottawa
Client:
Ottawa Knights
Title:
Motor Psycho
Category:
Package Design / Commercial Product Packaging
Annual ID:
02100D
Award:
2002 Design Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Lorgan's The Retro Store
Title:
Globechair
Category:
Package Design / Commercial Product Packaging
Annual ID:
02101D
