The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Hanging Skates Agency: Fallon / Minneapolis Client: The Hockey School Category: Trade / Trade Color Full Page or Spread: Campaign
Dr. Ho/Greenspan/Hillary Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
FISCHER AMERICA 18 unexpected years. Agency: Fischer America / São Paulo Client: Fischer America Category: Trade / Trade Color Full Page or Spread: Campaign
Brain Surgery/Nuclear Reactor/Human Cloning Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Velux America Category: Trade / Trade Color Full Page or Spread: Campaign
Helmut, Distance, Rear Agency: Merkley Newman Harty / New York Client: BMW Motorcycles Category: Trade / Trade Color Full Page or Spread: Campaign
Business Rules Agency: Mullen / Wenham Client: Fortune Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Schematic, Slide Rule, 1969, Frankenstein Agency: Mullen / Wenham Client: Genuity Category: Trade / Trade Color Full Page or Spread: Campaign
Collating/Kicking the Copier/Suicide Hotline Agency: Palmer Jarvis DDB / Vancouver Client: Docusystems Category: Trade / Trade Color Full Page or Spread: Campaign
Bubbles/Castle/Cards Agency: Saatchi & Saatchi / Singapore Client: CAAS Category: Trade / Trade Color Full Page or Spread: Campaign
Hack/Merit/Seen It Agency: Taxi / Toronto Client: Marketing Awards+ Category: Trade / Trade Color Full Page or Spread: Campaign
Magazines Agency: Young & Rubicam / São Paulo Client: About Category: Trade / Trade Color Full Page or Spread: Campaign
Depth Gauge, Polygraph, Bell Curve, Litmus Paper, Section of Skin Agency: Brand Architecture International / New York Client: The Economist Category: Outdoor / Outdoor: Campaign
Morning Paper, Keeping An Eye, Hospital Bed Agency: Forsman & Bodenfors / Göthenburg Client: Göteborgs Posten Category: Outdoor / Outdoor: Campaign
Road Signs Agency: Forsman & Bodenfors / Göthenburg Client: Volvo of Sweden Category: Outdoor / Outdoor: Campaign
London/Paris/NewYork Agency: Leo Burnett / Oslo Client: SAS Category: Outdoor / Outdoor: Campaign
We're Watching Agency: Modernista! / Boston Client: MTV Category: Outdoor / Outdoor: Campaign
We're Watching 2 Agency: Modernista! / Boston Client: MTV Category: Outdoor / Outdoor: Campaign
Exit Agency: Publicis in the West / Seattle Client: Washington State Lottery Category: Outdoor / Outdoor: Campaign
Beach, Bar, Pool Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Outdoor / Outdoor: Campaign
How Much Is This? Agency: TBWAChiatDay / Los Angeles Client: MOCA Category: Outdoor / Outdoor: Campaign
Mink Coat+ Agency: BBDO / New York Client: Frito Lay/Doritos Category: Consumer Television / Consumer Television :30/:25 Campaign
Chain Letter+ Agency: Cliff Freeman and Partners / New York Client: Budget Category: Consumer Television / Consumer Television :30/:25 Campaign
Lumberjack+ Agency: Cliff Freeman and Partners / New York Client: Mike's Hard Lemonade Category: Consumer Television / Consumer Television :30/:25 Campaign
Orbit Campaign Agency: GSD&M / Austin Client: Land Rover North America Category: Consumer Television / Consumer Television :30/:25 Campaign
Under The Mess+ Agency: Leagas Delaney / Paris Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Campaign
Gap Holiday TV Agency: Modernista! / Boston Client: Gap, The Category: Consumer Television / Consumer Television :30/:25 Campaign
Sacramento Kings Player Campaign Agency: Publicis & Hal Riney / San Francisco Client: Sacramento Kings Category: Consumer Television / Consumer Television :30/:25 Campaign
The power of flowers Agency: Robert/Boisen & Likeminded / Copenhagen K Client: Interflora Category: Consumer Television / Consumer Television :30/:25 Campaign
Ride Home/School/Family Snap Agency: Saatchi & Saatchi / London Client: Toyota GB/Toyota Corolla Category: Consumer Television / Consumer Television :30/:25 Campaign
Campaign 1 Agency: Secret Weapon Marketing / Santa Monica Client: Jack in the Box Category: Consumer Television / Consumer Television :30/:25 Campaign
Spokesman Agency: Venables Bell & Partners / San Francisco Client: Ultimate TV Category: Consumer Television / Consumer Television :30/:25 Campaign
Turf, Superstition, Sent to Minors Agency: Wieden+Kennedy / New York Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Campaign
Germans/Helicopter/Theatre Audience Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Kids Parties, Motivational Speaker, Pilot Agency: Brown Melhuish Fishlock / Sydney Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Campaign
Riot, Looting, War, Court Agency: Abbott Mead Vickers.BBDO / London Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Umpire/Peek/Sniff Agency: TBWA Hunt Lascaris / Johannesburg Client: Nashua Category: Consumer Television / Consumer Television :20 and Under: Campaign
Gizmo Posters Agency: Cheevers / Portland Client: NEVCO Category: Collateral Advertising / Collateral Posters: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn Agency: Lowe Bull Calvert Pace / Johannesburg Client: Dulux Category: Collateral Advertising / Collateral Posters: Campaign
Fan Agency: M&C Saatchi / Sydney Client: National Gallery Category: Collateral Advertising / Collateral Posters: Campaign
Campaign Agency: Ogilvy & Mather / Frankfurt Client: Mattel Category: Collateral Advertising / Collateral Posters: Campaign
Beach, Bar, Pool Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Campaign
Cecilia, Marco, Antoni Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Collateral Advertising / Collateral Posters: Campaign
Living Room, Bedroom, House Agency: The Jupiter Drawing Room / Johannesburg Client: Prodec Paints Category: Collateral Advertising / Collateral Posters: Campaign
Dining Out 120s Agency: BBDO/Guerrero Ortega / Makati City Client: Visa International Category: Non-Broadcast / Non-Broadcast: Cinema
Instinct Agency: Bryant Fulton & Shee / Vancouver Client: Vancouver International Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema
Beach 40 Agency: Saatchi & Saatchi / London Client: Club 18-30/Club 18-30 Holidays Category: Non-Broadcast / Non-Broadcast: Cinema

2002 Advertising Merit Award

Fallon / Minneapolis

The Hockey School

Hanging Skates

Trade / Trade Color Full Page or Spread: Campaign

02326A

2002 Advertising Merit Award

Fallon / New York

Time

Dr. Ho/Greenspan/Hillary

Trade / Trade Color Full Page or Spread: Campaign

02327A

2002 Advertising Merit Award

Fischer America / São Paulo

Fischer America

FISCHER AMERICA 18 unexpected years.

Trade / Trade Color Full Page or Spread: Campaign

02328A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Velux America

Brain Surgery/Nuclear Reactor/Human Cloning

Trade / Trade Color Full Page or Spread: Campaign

02329A

2002 Advertising Merit Award

Merkley Newman Harty / New York

BMW Motorcycles

Helmut, Distance, Rear

Trade / Trade Color Full Page or Spread: Campaign

02330A

2002 Advertising Merit Award

Mullen / Wenham

Fortune Magazine

Business Rules

Trade / Trade Color Full Page or Spread: Campaign

02331A

2002 Advertising Merit Award

Mullen / Wenham

Genuity

Schematic, Slide Rule, 1969, Frankenstein

Trade / Trade Color Full Page or Spread: Campaign

02332A

2002 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Docusystems

Collating/Kicking the Copier/Suicide Hotline

Trade / Trade Color Full Page or Spread: Campaign

02333A

2002 Advertising Merit Award

Saatchi & Saatchi / Singapore

CAAS

Bubbles/Castle/Cards

Trade / Trade Color Full Page or Spread: Campaign

02334A

2002 Advertising Merit Award

Taxi / Toronto

Marketing Awards+

Hack/Merit/Seen It

Trade / Trade Color Full Page or Spread: Campaign

02335A

2002 Advertising Merit Award

Young & Rubicam / São Paulo

About

Magazines

Trade / Trade Color Full Page or Spread: Campaign

02336A

2002 Advertising Merit Award

Brand Architecture International / New York

The Economist

Depth Gauge, Polygraph, Bell Curve, Litmus Paper, Section of Skin

Outdoor / Outdoor: Campaign

02282A

2002 Advertising Merit Award

Forsman & Bodenfors / Göthenburg

Göteborgs Posten

Morning Paper, Keeping An Eye, Hospital Bed

Outdoor / Outdoor: Campaign

02283A

2002 Advertising Merit Award

Forsman & Bodenfors / Göthenburg

Volvo of Sweden

Road Signs

Outdoor / Outdoor: Campaign

02284A

2002 Advertising Merit Award

Leo Burnett / Oslo

SAS

London/Paris/NewYork

Outdoor / Outdoor: Campaign

02285A

2002 Advertising Merit Award

Modernista! / Boston

MTV

We're Watching

Outdoor / Outdoor: Campaign

02286A

2002 Advertising Merit Award

Modernista! / Boston

MTV

We're Watching 2

Outdoor / Outdoor: Campaign

02287A

2002 Advertising Merit Award

Publicis in the West / Seattle

Washington State Lottery

Exit

Outdoor / Outdoor: Campaign

02288A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Club 18-30

Beach, Bar, Pool

Outdoor / Outdoor: Campaign

02289A

2002 Advertising Merit Award

TBWAChiatDay / Los Angeles

MOCA

How Much Is This?

Outdoor / Outdoor: Campaign

02290A

2002 Advertising Merit Award

BBDO / New York

Frito Lay/Doritos

Mink Coat+

Consumer Television / Consumer Television :30/:25 Campaign

02511A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Budget

Chain Letter+

Consumer Television / Consumer Television :30/:25 Campaign

02512A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Mike's Hard Lemonade

Lumberjack+

Consumer Television / Consumer Television :30/:25 Campaign

02513A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Orbit Campaign

Consumer Television / Consumer Television :30/:25 Campaign

02514A

2002 Advertising Merit Award

Leagas Delaney / Paris

IKEA

Under The Mess+

Consumer Television / Consumer Television :30/:25 Campaign

02515A

2002 Advertising Merit Award

Modernista! / Boston

Gap, The

Gap Holiday TV

Consumer Television / Consumer Television :30/:25 Campaign

02516A

2002 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Sacramento Kings

Sacramento Kings Player Campaign

Consumer Television / Consumer Television :30/:25 Campaign

02517A

2002 Advertising Merit Award

Robert/Boisen & Likeminded / Copenhagen K

Interflora

The power of flowers

Consumer Television / Consumer Television :30/:25 Campaign

02518A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Toyota GB/Toyota Corolla

Ride Home/School/Family Snap

Consumer Television / Consumer Television :30/:25 Campaign

02519A

2002 Advertising Merit Award

Secret Weapon Marketing / Santa Monica

Jack in the Box

Campaign 1

Consumer Television / Consumer Television :30/:25 Campaign

02520A

2002 Advertising Merit Award

Venables Bell & Partners / San Francisco

Ultimate TV

Spokesman

Consumer Television / Consumer Television :30/:25 Campaign

02521A

2002 Advertising Merit Award

Wieden+Kennedy / New York

ESPN SportsCenter

Turf, Superstition, Sent to Minors

Consumer Television / Consumer Television :30/:25 Campaign

02522A

2002 Advertising Merit Award

BMP DDB / London

Guardian Film 4

Germans/Helicopter/Theatre Audience

Consumer Television / Consumer Television :20 and Under: Campaign

02529A

2002 Advertising Merit Award

Brown Melhuish Fishlock / Sydney

IKEA

Kids Parties, Motivational Speaker, Pilot

Consumer Television / Consumer Television :20 and Under: Campaign

02530A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

BBC News 24

Riot, Looting, War, Court

Consumer Television / Consumer Television :20 and Under: Campaign

02531A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Nashua

Umpire/Peek/Sniff

Consumer Television / Consumer Television :20 and Under: Campaign

02532A

2002 Advertising Merit Award

Cheevers / Portland

NEVCO

Gizmo Posters

Collateral Advertising / Collateral Posters: Campaign

02378A

2002 Advertising Merit Award

Lowe Bull Calvert Pace / Johannesburg

Dulux

Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn

Collateral Advertising / Collateral Posters: Campaign

02379A

2002 Advertising Merit Award

M&C Saatchi / Sydney

National Gallery

Fan

Collateral Advertising / Collateral Posters: Campaign

02380A

2002 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Mattel

Campaign

Collateral Advertising / Collateral Posters: Campaign

02381A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Club 18-30

Beach, Bar, Pool

Collateral Advertising / Collateral Posters: Campaign

02382A

2002 Advertising Merit Award

Saatchi & Saatchi / Hong Kong

Campaign Brief Asia

Cecilia, Marco, Antoni

Collateral Advertising / Collateral Posters: Campaign

02383A

2002 Advertising Merit Award

The Jupiter Drawing Room / Johannesburg

Prodec Paints

Living Room, Bedroom, House

Collateral Advertising / Collateral Posters: Campaign

02384A

2002 Advertising Merit Award

BBDO/Guerrero Ortega / Makati City

Visa International

Dining Out 120s

Non-Broadcast / Non-Broadcast: Cinema

02541A

2002 Advertising Merit Award

Bryant Fulton & Shee / Vancouver

Vancouver International Film Festival

Instinct

Non-Broadcast / Non-Broadcast: Cinema

02542A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Club 18-30/Club 18-30 Holidays

Beach 40

Non-Broadcast / Non-Broadcast: Cinema

02543A

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