The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
Advertising
- All
- Advertising
- Design
- Interactive
Award
-
Award
Merit
- All
- Best of Show Pencil
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Hanging Skates
Agency: Fallon / Minneapolis
Client: The Hockey School Category: Trade / Trade Color Full Page or Spread: Campaign
Dr. Ho/Greenspan/Hillary
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
FISCHER AMERICA 18 unexpected years.
Agency: Fischer America / São Paulo
Client: Fischer America Category: Trade / Trade Color Full Page or Spread: Campaign
Brain Surgery/Nuclear Reactor/Human Cloning
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: Velux America Category: Trade / Trade Color Full Page or Spread: Campaign
Helmut, Distance, Rear
Agency: Merkley Newman Harty / New York
Client: BMW Motorcycles Category: Trade / Trade Color Full Page or Spread: Campaign
Business Rules
Agency: Mullen / Wenham
Client: Fortune Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Schematic, Slide Rule, 1969, Frankenstein
Agency: Mullen / Wenham
Client: Genuity Category: Trade / Trade Color Full Page or Spread: Campaign
Collating/Kicking the Copier/Suicide Hotline
Agency: Palmer Jarvis DDB / Vancouver
Client: Docusystems Category: Trade / Trade Color Full Page or Spread: Campaign
Bubbles/Castle/Cards
Agency: Saatchi & Saatchi / Singapore
Client: CAAS Category: Trade / Trade Color Full Page or Spread: Campaign
Hack/Merit/Seen It
Agency: Taxi / Toronto
Client: Marketing Awards+ Category: Trade / Trade Color Full Page or Spread: Campaign
Magazines
Agency: Young & Rubicam / São Paulo
Client: About Category: Trade / Trade Color Full Page or Spread: Campaign
Depth Gauge, Polygraph, Bell Curve, Litmus Paper, Section of Skin
Agency: Brand Architecture International / New York
Client: The Economist Category: Outdoor / Outdoor: Campaign
Morning Paper, Keeping An Eye, Hospital Bed
Agency: Forsman & Bodenfors / Göthenburg
Client: Göteborgs Posten Category: Outdoor / Outdoor: Campaign
Road Signs
Agency: Forsman & Bodenfors / Göthenburg
Client: Volvo of Sweden Category: Outdoor / Outdoor: Campaign
Exit
Agency: Publicis in the West / Seattle
Client: Washington State Lottery Category: Outdoor / Outdoor: Campaign
Beach, Bar, Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Outdoor / Outdoor: Campaign
How Much Is This?
Agency: TBWAChiatDay / Los Angeles
Client: MOCA Category: Outdoor / Outdoor: Campaign
Mink Coat+
Agency: BBDO / New York
Client: Frito Lay/Doritos Category: Consumer Television / Consumer Television :30/:25 Campaign
Chain Letter+
Agency: Cliff Freeman and Partners / New York
Client: Budget Category: Consumer Television / Consumer Television :30/:25 Campaign
Lumberjack+
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Consumer Television / Consumer Television :30/:25 Campaign
Orbit Campaign
Agency: GSD&M / Austin
Client: Land Rover North America Category: Consumer Television / Consumer Television :30/:25 Campaign
Under The Mess+
Agency: Leagas Delaney / Paris
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Campaign
Gap Holiday TV
Agency: Modernista! / Boston
Client: Gap, The Category: Consumer Television / Consumer Television :30/:25 Campaign
Sacramento Kings Player Campaign
Agency: Publicis & Hal Riney / San Francisco
Client: Sacramento Kings Category: Consumer Television / Consumer Television :30/:25 Campaign
The power of flowers
Agency: Robert/Boisen & Likeminded / Copenhagen K
Client: Interflora Category: Consumer Television / Consumer Television :30/:25 Campaign
Ride Home/School/Family Snap
Agency: Saatchi & Saatchi / London
Client: Toyota GB/Toyota Corolla Category: Consumer Television / Consumer Television :30/:25 Campaign
Campaign 1
Agency: Secret Weapon Marketing / Santa Monica
Client: Jack in the Box Category: Consumer Television / Consumer Television :30/:25 Campaign
Spokesman
Agency: Venables Bell & Partners / San Francisco
Client: Ultimate TV Category: Consumer Television / Consumer Television :30/:25 Campaign
Turf, Superstition, Sent to Minors
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Campaign
Germans/Helicopter/Theatre Audience
Agency: BMP DDB / London
Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Kids Parties, Motivational Speaker, Pilot
Agency: Brown Melhuish Fishlock / Sydney
Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Campaign
Riot, Looting, War, Court
Agency: Abbott Mead Vickers.BBDO / London
Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Umpire/Peek/Sniff
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Nashua Category: Consumer Television / Consumer Television :20 and Under: Campaign
Gizmo Posters
Agency: Cheevers / Portland
Client: NEVCO Category: Collateral Advertising / Collateral Posters: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Collateral Advertising / Collateral Posters: Campaign
Fan
Agency: M&C Saatchi / Sydney
Client: National Gallery Category: Collateral Advertising / Collateral Posters: Campaign
Campaign
Agency: Ogilvy & Mather / Frankfurt
Client: Mattel Category: Collateral Advertising / Collateral Posters: Campaign
Beach, Bar, Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Campaign
Cecilia, Marco, Antoni
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Collateral Advertising / Collateral Posters: Campaign
Living Room, Bedroom, House
Agency: The Jupiter Drawing Room / Johannesburg
Client: Prodec Paints Category: Collateral Advertising / Collateral Posters: Campaign
Dining Out 120s
Agency: BBDO/Guerrero Ortega / Makati City
Client: Visa International Category: Non-Broadcast / Non-Broadcast: Cinema
Instinct
Agency: Bryant Fulton & Shee / Vancouver
Client: Vancouver International Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema
Beach 40
Agency: Saatchi & Saatchi / London
Client: Club 18-30/Club 18-30 Holidays Category: Non-Broadcast / Non-Broadcast: Cinema
