The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
12 Songs
Agency: Bozell / New York
Client: Kevin Brady Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Oil Can
Agency: Carmichael Lynch / Minneapolis
Client: Potlatch Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
CSA Images Royalty Free CDs
Agency: Charles S. Anderson Design / Minneapolis
Client: CSA Images Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Tea Tins
Agency: Clarke Goward / Boston
Client: Tealuxe Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Jonnie Walker Bottle
Agency: Claydonheeleyjonesmason / London
Client: UDV Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
VS Sassoon Colour
Agency: Dew Gibbons / London
Client: Procter & Gamble Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Reebok Fitness Water
Agency: Karacters Design Group / Vancouver
Client: CC Beverage Corp. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
My Half-Boat
Agency: Periscope / Minneapolis
Client: Buffalo Wild Wings Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Beefeater's Spire Gin
Agency: Powell / New York
Client: Allied Domecq POWELL WANTS TO PULL FROM BOOK! Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Kink Live IV CD
Agency: Sandstrom Design / Portland
Client: Kink fm102 Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Kombucha Wonder Drink Holiday Gift Box
Agency: Sandstrom Design / Portland
Client: Kombucha Wonder Drink Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Tazo 20 count Cartons
Agency: Sandstrom Design / Portland
Client: Tazo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Montepulciano
Agency: Schumacher Jersild Wessman & Enander / Stockholm
Client: Asprit/Amfora Vinhuis Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Corporate Identity
Agency: Schumacher Jersild Wessman & Enander / Stockholm
Client: R.O.O.M. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Smoke Packaging Series
Agency: Signal / Addison
Client: Supre Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Corel
Agency: Taxi / Toronto
Client: Corel Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Special Brew 211
Agency: Turner Duckworth / San Francisco
Client: McKenzie River Corp. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Dog
Agency: Ogilvy & Mather / Hong Kong
Client: Sing Pao Daily News Category: International Foreign Language Commercial / Foreign Language Television
Product Recall - Please note this spot first aired nationwide on April Fools Day
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Faces
Agency: DM9 DDB Publicidade / São Paulo
Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Radio: Single
Hey White Fella
Agency: M&C Saatchi / London
Client: Kick Racism Out of Football Category: Public Service/Political / Public Service/Political Radio: Single
Tourists
Agency: BBDO / New York
Client: Citizens Against Terrorism Category: Public Service/Political / Public Service/Political Radio: Single
Desert
Agency: Suburban / Larchmont
Client: Companion Animal Placement Category: Public Service/Political / Public Service/Political Radio: Single
The Colonel
Agency: Cole & Weber/Red Cell / Seattle
Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Radio: Single
Death Penalty
Agency: Saatchi & Saatchi / Milan
Client: MTV Category: Public Service/Political / Public Service/Political Radio: Single
Cam
Agency: ZiG / Toronto
Client: Breast Cancer Society Category: Public Service/Political / Public Service/Political Radio: Single
Short, Inner, White
Agency: BBDO / New York
Client: Guinness/Red Stripe Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Pitch From Above, Mob, Western
Agency: Pearson Miller / New York
Client: Rainbow Media/Independent Film Channel Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Just, Sit Up, Night Runner
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Raining Runners, Snowplow, Off-Road
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Film San Antonio Logo
Agency: Bromley Communications / San Antoino
Client: San Antonio Convention & Visitors Bureau Category: Brand and Corporate Identity Design / Logo/Trademark
Logo/Business Card
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: Amino Category: Brand and Corporate Identity Design / Logo/Trademark
Trip on a Tank Full
Agency: Colle + McVoy / Minneapolis
Client: Minnesota Office of Tourism Category: Brand and Corporate Identity Design / Logo/Trademark
Archipelago Logo Series
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Brand and Corporate Identity Design / Logo/Trademark
Bob Reuter Photography logo
Agency: Rodgers Townsend / St. Louis
Client: Bob Reuter Category: Brand and Corporate Identity Design / Logo/Trademark
Icee Perfect, Snack Flip, Bathroom Key, Tow In
Agency: Wieden+Kennedy / New York
Client: ESPN - Summer X Games Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Jay Leno
Agency: OgilvyInteractive worldwide / Hong Kong
Client: The Economist Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Star Trek: Armada II Email Campaign
Agency: R/GA / New York
Client: Activision Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Moving Fast
Agency: Leo Burnett / Hong Kong
Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Single
Riot
Agency: Abbott Mead Vickers.BBDO / London
Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Single
Hollywood
Agency: Clemenger BBDO / Melbourne
Client: AXA Australia Health Insurance Category: Consumer Television / Consumer Television :20 and Under: Single
Football
Agency: D'Arcy / Shanghai
Client: Bright Dairy Category: Consumer Television / Consumer Television :20 and Under: Single
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Leaf Blower
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Glass
Agency: Abbott Mead Vickers.BBDO / London
Client: Campbell Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
White Lines
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Consumer Magazine Campaign
Agency: Archibald Ingall Stretton / London
Client: Metropolis Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Kevin Brady
Title:
12 Songs
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02137D
Award:
2002 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Potlatch
Title:
Oil Can
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02138D
Award:
2002 Design Merit Award
Agency:
Charles S. Anderson Design / Minneapolis
Client:
CSA Images
Title:
CSA Images Royalty Free CDs
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02139D
Award:
2002 Design Merit Award
Agency:
Clarke Goward / Boston
Client:
Tealuxe
Title:
Tea Tins
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02140D
Award:
2002 Design Merit Award
Agency:
Claydonheeleyjonesmason / London
Client:
UDV
Title:
Jonnie Walker Bottle
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02141D
Award:
2002 Design Merit Award
Agency:
Dew Gibbons / London
Client:
Procter & Gamble
Title:
VS Sassoon Colour
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02142D
Award:
2002 Design Merit Award
Agency:
Karacters Design Group / Vancouver
Client:
CC Beverage Corp.
Title:
Reebok Fitness Water
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02143D
Award:
2002 Design Merit Award
Agency:
Periscope / Minneapolis
Client:
Buffalo Wild Wings
Title:
My Half-Boat
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02144D
Award:
2002 Design Merit Award
Agency:
Powell / New York
Client:
Allied Domecq POWELL WANTS TO PULL FROM BOOK!
Title:
Beefeater's Spire Gin
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02145D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Kink fm102
Title:
Kink Live IV CD
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02146D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Kombucha Wonder Drink
Title:
Kombucha Wonder Drink Holiday Gift Box
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02147D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Tazo
Title:
Tazo 20 count Cartons
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02148D
Award:
2002 Design Merit Award
Agency:
Schumacher Jersild Wessman & Enander / Stockholm
Client:
Asprit/Amfora Vinhuis
Title:
Montepulciano
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02149D
Award:
2002 Design Merit Award
Agency:
Schumacher Jersild Wessman & Enander / Stockholm
Client:
R.O.O.M.
Title:
Corporate Identity
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02150D
Award:
2002 Design Merit Award
Agency:
Signal / Addison
Client:
Supre
Title:
Smoke Packaging Series
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02151D
Award:
2002 Design Merit Award
Agency:
Taxi / Toronto
Client:
Corel
Title:
Corel
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02152D
Award:
2002 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
McKenzie River Corp.
Title:
Special Brew 211
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02153D
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
Sing Pao Daily News
Title:
Dog
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
02544A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Product Recall - Please note this spot first aired nationwide on April Fools Day
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02430A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
MASP São Paulo Museum of Art
Title:
Faces
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02431A
Award:
2002 Advertising Merit Award
Agency:
M&C Saatchi / London
Client:
Kick Racism Out of Football
Title:
Hey White Fella
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02432A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Citizens Against Terrorism
Title:
Tourists
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02433A
Award:
2002 Advertising Merit Award
Agency:
Suburban / Larchmont
Client:
Companion Animal Placement
Title:
Desert
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02434A
Award:
2002 Advertising Merit Award
Agency:
Cole & Weber/Red Cell / Seattle
Client:
American Civil Liberties Union
Title:
The Colonel
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02435A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Milan
Client:
MTV
Title:
Death Penalty
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02436A
Award:
2002 Advertising Merit Award
Agency:
ZiG / Toronto
Client:
Breast Cancer Society
Title:
Cam
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02437A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Guinness/Red Stripe
Title:
Short, Inner, White
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
02533A
Award:
2002 Advertising Merit Award
Agency:
Pearson Miller / New York
Client:
Rainbow Media/Independent Film Channel
Title:
Pitch From Above, Mob, Western
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
02534A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Just, Sit Up, Night Runner
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
02536A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Raining Runners, Snowplow, Off-Road
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
02537A
Award:
2002 Design Merit Award
Agency:
Bromley Communications / San Antoino
Client:
San Antonio Convention & Visitors Bureau
Title:
Film San Antonio Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02087D
Award:
2002 Design Merit Award
Agency:
PeñaBrand/Butler Shine & Stern / Sausalito
Client:
Amino
Title:
Logo/Business Card
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02088D
Award:
2002 Design Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Minnesota Office of Tourism
Title:
Trip on a Tank Full
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02089D
Award:
2002 Design Merit Award
Agency:
Duffy Design / Minneapolis
Client:
Archipelago
Title:
Archipelago Logo Series
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02090D
Award:
2002 Design Merit Award
Agency:
Rodgers Townsend / St. Louis
Client:
Bob Reuter
Title:
Bob Reuter Photography logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02091D
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN - Summer X Games
Title:
Icee Perfect, Snack Flip, Bathroom Key, Tow In
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02546A
Award:
2002 Interactive Merit Award
Agency:
OgilvyInteractive worldwide / Hong Kong
Client:
The Economist
Title:
Jay Leno
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
02120N
Award:
2002 Interactive Merit Award
Agency:
R/GA / New York
Client:
Activision
Title:
Star Trek: Armada II Email Campaign
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
02121N
Award:
2002 Interactive Merit Award
Agency:
Watkinsworldwide / Brooklyn
Client:
RCA - Commute
Title:
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
02122N
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
IKEA
Title:
Moving Fast
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02495A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
BBC News 24
Title:
Riot
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02523A
Award:
2002 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
AXA Australia Health Insurance
Title:
Hollywood
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02524A
Award:
2002 Advertising Merit Award
Agency:
D'Arcy / Shanghai
Client:
Bright Dairy
Title:
Football
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02525A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Nail Gun
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02526A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Leaf Blower
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02528A
Award:
2002 Interactive Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
02118N
Award:
2002 Interactive Merit Award
Agency:
FUSE, Inc. / St. Louis
Client:
Missouri Division of Tourism
Title:
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
02119N
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Campbell
Title:
Glass
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02232A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
White Lines
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02233A
Award:
2002 Advertising Merit Award
Agency:
Archibald Ingall Stretton / London
Client:
Metropolis
Title:
Consumer Magazine Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02234A
