The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Beetle Shapes Campaign
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Counter Culture Campaign
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Make It Possible
Agency: Bassat Ogilvy / Barcelona
Client: Grauvell Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Earthquake
Agency: Beast / Hong Kong
Client: Samsonite Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Interesting Times
Agency: Berry Bush BBDO / Cape Town
Client: News 24 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Own Rules
Agency: BMF / Sydney
Client: Pedigree Dog Food Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Porn in the USA/Crash/Gun/Dinner/Glossy Mags
Agency: BMP DDB / London
Client: Guardian Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Loose Chippings/Dog Trailer/Baby Seat
Agency: BMP DDB / London
Client: Volkswagen Passat Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bikes
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Food Chain/Mini's/Dignity/Geese/Work Police
Agency: Cramer-Krasselt / Chicago
Client: Hyatt Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Brighten up the world
Agency: Dentsu / Tokyo
Client: Converse Sales Promotion/Moonstar Chemical Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Abducted
Agency: DM9 DDB Publicidade / São Paulo
Client: TAM Airlines Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Baby/Hands/Pregnant
Agency: Doris Soh & Associates / Singapore
Client: Dunlop Tyres Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bum, Breasts, Back
Agency: DPZ / São Paulo
Client: Johnson & Johnson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Ugly
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Natan Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Photo Lab
Agency: Fallon / Minneapolis
Client: Nikon Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hump/Traffic Light/Curve
Agency: Foote Cone & Belding / Singapore
Client: Stuttgart Auto Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Gorillas
Agency: Giovanni Foote Cone & Belding / São Paulo
Client: Chrysler Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Awake / Windshield / Chastity / Freezers
Agency: Leo Burnett / Chicago
Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Campaign
Agency: Leo Burnett / Chicago
Client: Polaroid Joycam Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Animals
Agency: Neogama / São Paulo
Client: Swatch Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Cut Through
Agency: Ogilvy & Mather / Hong Kong
Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bench, Yacht, Desk
Agency: Ogilvy & Mather / Frankfurt
Client: Pagelli Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Things Talking to Things
Agency: Ogilvy & Mather / New York
Client: Motorola Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
snail
Agency: Saatchi & Saatchi / Hong Kong
Client: China Light & Power/Oxygen Broadband Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Babybel Campaign
Agency: Saatchi & Saatchi / Madrid
Client: Queserias Bel España Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Walk
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple iTunes Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Living Room/Bedroom/House
Agency: Jupiter Drawing Room, The / Johannesburg
Client: Prodec Paints Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
ACG print campaign
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Europe Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Burkina Faso/Slaughterhouse/Caribou
Agency: Young & Rubicam / Chicago
Client: Mother Jones Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Toronto Film Festival - Ticket Booth
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Trade / Trade B/W Full Page or Spread: Single
Hammock
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: Velux America Category: Trade / Trade B/W Full Page or Spread: Single
Committed To Excellence
Agency: Publicis & Hal Riney / San Francisco
Client: Publicis & Hal Riney Category: Trade / Trade B/W Full Page or Spread: Single
Stairs
Agency: M&C Saatchi / Sydney
Client: Sydney Aquariaum Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Thin
Agency: Ogilvy & Mather / Hong Kong
Client: Kimberly-Clark Corporation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Armpit
Agency: Borders Perrin Norrander / Portland
Client: Duncan Yo-Yo Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Smile
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
Awe
Agency: Batey / Singapore
Client: Daimler Chrysler Category: Newspaper / Newspaper Over 600 Lines: Single
Shadow Boxer
Agency: BBDO Canada / Toronto
Client: Federal Express Canada Category: Newspaper / Newspaper Over 600 Lines: Single
Bricks
Agency: Berry Bush BBDO / Cape Town
Client: Isuzu Category: Newspaper / Newspaper Over 600 Lines: Single
Dinner
Agency: BMP DDB / London
Client: Guardian Category: Newspaper / Newspaper Over 600 Lines: Single
Newspaper
Agency: Bozell / New York
Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Single
Blue Chip
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Red Ken
Agency: Abbot Mead Vickers.BBDO / London
Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Plate
Agency: DDB / Dallas
Client: McIlhenny Co. Category: Newspaper / Newspaper Over 600 Lines: Single
Weeping Guitar
Agency: Dentsu Young & Rubicam / Singapore
Client: Class 95FM Category: Newspaper / Newspaper Over 600 Lines: Single
Feels Like a Million
Agency: Fallon / Minneapolis
Client: BMW RAN LAST YEAR - DO NOT INCLUDE IN THE ONE SHOW V. 24 Category: Newspaper / Newspaper Over 600 Lines: Single
Poem
Agency: Fallon / Minneapolis
Client: United Airlines Category: Newspaper / Newspaper Over 600 Lines: Single
Nations Collide
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Ostrich Egg
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02235A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Counter Culture Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02236A
Award:
2002 Advertising Merit Award
Agency:
Bassat Ogilvy / Barcelona
Client:
Grauvell
Title:
Make It Possible
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02237A
Award:
2002 Advertising Merit Award
Agency:
Beast / Hong Kong
Client:
Samsonite
Title:
Earthquake
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02238A
Award:
2002 Advertising Merit Award
Agency:
Berry Bush BBDO / Cape Town
Client:
News 24
Title:
Interesting Times
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02239A
Award:
2002 Advertising Merit Award
Agency:
BMF / Sydney
Client:
Pedigree Dog Food
Title:
Own Rules
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02240A
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Guardian
Title:
Porn in the USA/Crash/Gun/Dinner/Glossy Mags
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02241A
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Passat
Title:
Loose Chippings/Dog Trailer/Baby Seat
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02242A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Bikes
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02243A
Award:
2002 Advertising Merit Award
Agency:
Cramer-Krasselt / Chicago
Client:
Hyatt
Title:
Food Chain/Mini's/Dignity/Geese/Work Police
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02244A
Award:
2002 Advertising Merit Award
Agency:
Dentsu / Tokyo
Client:
Converse Sales Promotion/Moonstar Chemical
Title:
Brighten up the world
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02245A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
TAM Airlines
Title:
Abducted
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02246A
Award:
2002 Advertising Merit Award
Agency:
Doris Soh & Associates / Singapore
Client:
Dunlop Tyres
Title:
Baby/Hands/Pregnant
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02247A
Award:
2002 Advertising Merit Award
Agency:
DPZ / São Paulo
Client:
Johnson & Johnson
Title:
Bum, Breasts, Back
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02248A
Award:
2002 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Natan
Title:
Ugly
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02249A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Nikon
Title:
Photo Lab
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02250A
Award:
2002 Advertising Merit Award
Agency:
Foote Cone & Belding / Singapore
Client:
Stuttgart Auto
Title:
Hump/Traffic Light/Curve
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02251A
Award:
2002 Advertising Merit Award
Agency:
Giovanni Foote Cone & Belding / São Paulo
Client:
Chrysler Brasil
Title:
Gorillas
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02252A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Polaroid
Title:
Awake / Windshield / Chastity / Freezers
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02253A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Polaroid Joycam
Title:
Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02254A
Award:
2002 Advertising Merit Award
Agency:
Neogama / São Paulo
Client:
Swatch
Title:
Animals
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02255A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
The Economist
Title:
Cut Through
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02256A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Pagelli Guitars
Title:
Bench, Yacht, Desk
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02257A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Motorola
Title:
Things Talking to Things
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02258A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Hong Kong
Client:
China Light & Power/Oxygen Broadband
Title:
snail
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02259A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Madrid
Client:
Queserias Bel España
Title:
Babybel Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02260A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple iTunes
Title:
Walk
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02261A
Award:
2002 Advertising Merit Award
Agency:
Jupiter Drawing Room, The / Johannesburg
Client:
Prodec Paints
Title:
Living Room/Bedroom/House
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02262A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Europe
Title:
ACG print campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02263A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Mother Jones
Title:
Burkina Faso/Slaughterhouse/Caribou
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02264A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Toronto Film Festival - Ticket Booth
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
02299A
Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Velux America
Title:
Hammock
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
02300A
Award:
2002 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Publicis & Hal Riney
Title:
Committed To Excellence
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
02301A
Award:
2002 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Sydney Aquariaum
Title:
Stairs
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
02161A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
Kimberly-Clark Corporation
Title:
Thin
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
02162A
Award:
2002 Advertising Merit Award
Agency:
Borders Perrin Norrander / Portland
Client:
Duncan Yo-Yo
Title:
Armpit
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
02545A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Guinness
Title:
Smile
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02099A
Award:
2002 Advertising Merit Award
Agency:
Batey / Singapore
Client:
Daimler Chrysler
Title:
Awe
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02100A
Award:
2002 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Federal Express Canada
Title:
Shadow Boxer
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02101A
Award:
2002 Advertising Merit Award
Agency:
Berry Bush BBDO / Cape Town
Client:
Isuzu
Title:
Bricks
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02102A
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Guardian
Title:
Dinner
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02103A
Award:
2002 Advertising Merit Award
Agency:
Bozell / New York
Client:
The New York Times
Title:
Newspaper
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02104A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Blue Chip
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02105A
Award:
2002 Advertising Merit Award
Agency:
Abbot Mead Vickers.BBDO / London
Client:
The Economist
Title:
Red Ken
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02106A
Award:
2002 Advertising Merit Award
Agency:
DDB / Dallas
Client:
McIlhenny Co.
Title:
Plate
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02107A
Award:
2002 Advertising Merit Award
Agency:
Dentsu Young & Rubicam / Singapore
Client:
Class 95FM
Title:
Weeping Guitar
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02108A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
BMW RAN LAST YEAR - DO NOT INCLUDE IN THE ONE SHOW V. 24
Title:
Feels Like a Million
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02109A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
United Airlines
Title:
Poem
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02110A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Nations Collide
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02111A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Ostrich Egg
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02112A
