The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Arsenic
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cyanide
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Free Fact
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Urinal
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Old Ladies
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Arsenic
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cyanide
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Playstation
Agency: FCB / Johannesburg
Client: SA Scouts Association Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Breast Cancer Awareness
Agency: M&C Saatchi / Sydney
Client: Qantas Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Jacques Lowe Tribute
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Small Feeble Race
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Boot of Italy
Agency: Saatchi & Saatchi / Johannesburg
Client: Adopt-a-Minefield Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Computer
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Graffiti, Dodecahedron, Blue Plaque, Pros and Cons, Take a Closer Look
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Campaign
Jump Through the Window, Mess with Perfection, Master the Asphalt, Park
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Campaign
Mouse, Exit Sign, Interior Decorators
Agency: Fallon / New York
Client: Timberland Category: Outdoor / Outdoor: Campaign
Coaster, Corkscrew, Revelation
Agency: Rethink / Vancouver
Client: Playland Category: Outdoor / Outdoor: Campaign
Cornering
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Bull
Agency: HarrisonHuman Bates / Sandton
Client: Harley-Davidson Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Germs
Agency: BMP DDB / London
Client: Food Standards Agency Category: Trade / Trade Color Full Page or Spread: Single
Cruise Ship
Agency: Bubba's Deli / Atlanta
Client: tibornemeth.com Category: Trade / Trade Color Full Page or Spread: Single
Horse
Agency: Bubba's Deli / Atlanta
Client: tibornemeth.com Category: Trade / Trade Color Full Page or Spread: Single
School Photo
Agency: Colenso BBDO / Auckland
Client: Julian Wolkenstein Photography Category: Trade / Trade Color Full Page or Spread: Single
Frustrations
Agency: Fallon / New York
Client: Timberland Category: Trade / Trade Color Full Page or Spread: Single
Play
Agency: Fallon / New York
Client: Timberland Category: Trade / Trade Color Full Page or Spread: Single
Airport Security
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Gun/Peace Sign
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Sources
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
The Camouflage Ad
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Trade / Trade Color Full Page or Spread: Single
Elephant
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Trade / Trade Color Full Page or Spread: Single
Rebirth
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Trade / Trade Color Full Page or Spread: Single
Supermarket
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Trade / Trade Color Full Page or Spread: Single
Veteran
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Trade / Trade Color Full Page or Spread: Single
Arsenic, Ammonia, Cyanide
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Linda, Linda 2, Desmonda
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation (JUST ARNOLD!!) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Tetra Pack, Baby's Milk Bottle, Soft Drink Can
Agency: Batey / Singapore
Client: Singapore Red Cross Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Cannons, Treasures, Earth's Surface, Seawater
Agency: Mullen / Wenham
Client: Peabody Essex Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Letter From Winnie, Plastic Pouch, Milk
Agency: Ogilvy & Mather / Johannesburg
Client: Read Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
White Toilets, Bantu Beer, Jailvan
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Apartheid Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Credits
Agency: Concept Farm, The / New York
Client: Latino Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema
Need a Post Facility
Agency: Fagan Reggio del Bravo / Rome
Client: Face, The Category: Non-Broadcast / Non-Broadcast: Cinema
Porno
Agency: la comunidad / Miami Beach
Client: MTV Category: Non-Broadcast / Non-Broadcast: Cinema
Waterfowl, Little Boy, Eyeball, Moonwalk
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
Nurse, She-Devil, Crucifix
Agency: Acme Advertising / San Francisco
Client: High Speed Productions Category: Trade / Trade Color Full Page or Spread: Campaign
Ugly Rockstars, Live Fast Die a Senior Citizen, 666 Petalicious
Agency: Bartle Bogle Hegarty / New York
Client: Rolling Stone Category: Trade / Trade Color Full Page or Spread: Campaign
Jeff Fisher, Giles Revell, Sarah Fanelli, Brian Crouis, Michael Johnson Amp, Clayton Brothers
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Trade / Trade Color Full Page or Spread: Campaign
Coke, Altoids, Budweiser
Agency: Carmichael Lynch / Minneapolis
Client: American Advertising Federation Category: Trade / Trade Color Full Page or Spread: Campaign
Airport Security, Osbournes, Nuclear Reactor/Plane
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
Sources, Gun/Peace, Bono
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
Response Time, Fall, Unconscious
Agency: Gianfagna Jones / Litchfield/OFFICE NEW YORK
Client: Green Bull Category: Trade / Trade Color Full Page or Spread: Campaign
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Arsenic
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03328A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Cyanide
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03329A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Free Fact
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03330A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Urinal
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03331A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts
Title:
Old Ladies
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03332A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Arsenic
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03333A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Cyanide
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03334A
Award:
2003 Advertising Merit Award
Agency:
FCB / Johannesburg
Client:
SA Scouts Association
Title:
Playstation
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03335A
Award:
2003 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Qantas
Title:
Breast Cancer Awareness
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03336A
Award:
2003 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Library Foundation
Title:
Jacques Lowe Tribute
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03337A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Small Feeble Race
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03338A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Adopt-a-Minefield
Title:
Boot of Italy
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03339A
Award:
2003 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
Covenant House
Title:
Computer
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03340A
Award:
2003 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Graffiti, Dodecahedron, Blue Plaque, Pros and Cons, Take a Closer Look
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03243A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Jump Through the Window, Mess with Perfection, Master the Asphalt, Park
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03244A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Timberland
Title:
Mouse, Exit Sign, Interior Decorators
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03246A
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Coaster, Corkscrew, Revelation
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03247A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Cornering
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
03230A
Award:
2003 Advertising Merit Award
Agency:
HarrisonHuman Bates / Sandton
Client:
Harley-Davidson
Title:
Bull
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
03231A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Food Standards Agency
Title:
Germs
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03261A
Award:
2003 Advertising Merit Award
Agency:
Bubba's Deli / Atlanta
Client:
tibornemeth.com
Title:
Cruise Ship
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03262A
Award:
2003 Advertising Merit Award
Agency:
Bubba's Deli / Atlanta
Client:
tibornemeth.com
Title:
Horse
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03263A
Award:
2003 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Julian Wolkenstein Photography
Title:
School Photo
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03264A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Timberland
Title:
Frustrations
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03265A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Timberland
Title:
Play
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03266A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Airport Security
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03267A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Gun/Peace Sign
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03268A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Sources
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03269A
Award:
2003 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG, DCVD
Title:
The Camouflage Ad
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03270A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
Elephant
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03271A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Rebirth
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03272A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Supermarket
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03273A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Veteran
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03274A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Arsenic, Ammonia, Cyanide
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03341A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation (JUST ARNOLD!!)
Title:
Linda, Linda 2, Desmonda
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03342A
Award:
2003 Advertising Merit Award
Agency:
Batey / Singapore
Client:
Singapore Red Cross Society
Title:
Tetra Pack, Baby's Milk Bottle, Soft Drink Can
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03343A
Award:
2003 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Peabody Essex Museum
Title:
Cannons, Treasures, Earth's Surface, Seawater
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03344A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Johannesburg
Client:
Read
Title:
Letter From Winnie, Plastic Pouch, Milk
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03345A
Award:
2003 Advertising Merit Award
Agency:
TBWA/Gavin/Reddy / Johannesburg
Client:
Apartheid Museum
Title:
White Toilets, Bantu Beer, Jailvan
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03346A
Award:
2003 Advertising Merit Award
Agency:
Concept Farm, The / New York
Client:
Latino Film Festival
Title:
Credits
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
03464A
Award:
2003 Advertising Merit Award
Agency:
Fagan Reggio del Bravo / Rome
Client:
Face, The
Title:
Need a Post Facility
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
03465A
Award:
2003 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Porno
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
03466A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Waterfowl, Little Boy, Eyeball, Moonwalk
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03211A
Award:
2003 Advertising Merit Award
Agency:
Acme Advertising / San Francisco
Client:
High Speed Productions
Title:
Nurse, She-Devil, Crucifix
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03276A
Award:
2003 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Rolling Stone
Title:
Ugly Rockstars, Live Fast Die a Senior Citizen, 666 Petalicious
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03277A
Award:
2003 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Jeff Fisher, Giles Revell, Sarah Fanelli, Brian Crouis, Michael Johnson Amp, Clayton Brothers
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03278A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
American Advertising Federation
Title:
Coke, Altoids, Budweiser
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03279A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Airport Security, Osbournes, Nuclear Reactor/Plane
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03280A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Sources, Gun/Peace, Bono
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03281A
Award:
2003 Advertising Merit Award
Agency:
Gianfagna Jones / Litchfield/OFFICE NEW YORK
Client:
Green Bull
Title:
Response Time, Fall, Unconscious
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03282A