The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
UBA, Time Machine, Pixie Dust
Agency: Ogilvy & Mather / New York
Client: IBM Category: Trade / Trade Color Full Page or Spread: Campaign
Alex, Bob, Tracy
Agency: One And All / Minneapolis
Client: Craig Perman Photography Category: Trade / Trade Color Full Page or Spread: Campaign
Bible, Toe Tag, Divorce Certificate
Agency: Palmer Jarvis DDB / Vancouver
Client: OMD Canada Category: Trade / Trade Color Full Page or Spread: Campaign
Post Its, Glasses, Bookmarkers
Agency: Bozell / New York
Client: Art Directors Club Category: Collateral Advertising / Collateral Posters: Campaign
Lie Detector Test, Enquiry, Interrogation
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nike Category: Collateral Advertising / Collateral Posters: Campaign
Kilimanjaro, Warrior, Lightning
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: AFGEM Category: Collateral Advertising / Collateral Posters: Campaign
Government, Sign Here, Filing Status
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: Richard McCoy Financial Services Category: Collateral Advertising / Collateral Posters: Campaign
Wedding, Kidneys, Armstrong
Agency: onemanbrand.com / Singapore
Client: Dubliner Irish Pub, The Category: Collateral Advertising / Collateral Posters: Campaign
Mr. All You Can Eat Buffet Inventor, Mr. Giant Inflatable Pink Gorilla Maker, Mr. Used Car Lot Auto Salesman
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Mr. Handlebar Moustache Wearer, Mr. Beach Metal Detector Guy, Mr. Tiny Thong Bikini Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Movies, Walk the Dog, Camping
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Brad, Charles, Double Double
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries Category: Consumer Radio / Consumer Radio: Campaign
Masticator, Condiment, Thespian
Agency: King James Advertising / Cape Town
Client: Cape Argus Newspaper Category: Consumer Radio / Consumer Radio: Campaign
Anthrax, Gaza Strip, Hunger Strike
Agency: M&C Saatchi / Sydney
Client: ABC Radio Category: Consumer Radio / Consumer Radio: Campaign
GPS, Sirens, Smile
Agency: Palmer Jarvis DDB / Vancouver
Client: Insurance Corporation of British Columbia Category: Consumer Radio / Consumer Radio: Campaign
Happy Days, Mary Tyler Moore, Brady Bunch
Agency: Rethink / Vancouver
Client: TV Land Category: Consumer Radio / Consumer Radio: Campaign
Mr. Fancy Coffee Shop Coffee Pourer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Giant Inflatable Pink Gorilla Maker
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Camping
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Dinner Date
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Mall
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Nope
Agency: GSD&M / Austin
Client: Southwest Airlines Category: Consumer Radio / Consumer Radio: Single
Anthrax
Agency: M&C Saatchi / Sydney
Client: ABC Radio Category: Consumer Radio / Consumer Radio: Single
Scream
Agency: Rethink / Vancouver
Client: Playland Category: Consumer Radio / Consumer Radio: Single
Breathe easy
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW VALVETRONIC Category: Consumer Radio / Consumer Radio: Single
Pets
Agency: Richards Group, The / Dallas
Client: Motel 6 Category: Consumer Radio / Consumer Radio: Single
VW Integrated Branding
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Integrated Branding Campaign / Integrated Branding
Litter
Agency: Colenso BBDO / Auckland
Client: Auckland Regional Council Category: Integrated Branding Campaign / Integrated Branding
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign / Integrated Branding
If
Agency: Leo Burnett / Prague
Client: The Foundation for the Transplantation of Bone Marrow Category: Integrated Branding Campaign / Integrated Branding
IBM Bagatronics
Agency: Ogilvy & Mather / New York
Client: IBM Category: Integrated Branding Campaign / Integrated Branding
Playland Integrated Branding
Agency: Rethink / Vancouver
Client: Playland Category: Integrated Branding Campaign / Integrated Branding
My Mom's Going To Kill Me
Agency: BBDO / Atlanta
Client: Save the Children Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Crime Reports
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Movie
Agency: Clarity Coverdale Fury / Minneapolis
Client: MCASA Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Pyramid
Agency: DM9 DDB / São Paulo
Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Joao
Agency: Golo Publicidade / Maputo
Client: Red Cross Mozambique Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Lou Gehrig's Speech
Agency: Goodby Silverstein & Partners / San Francisco
Client: The ALS Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Contergan
Agency: Ogilvy & Mather / Frankfurt
Client: Doctors Against Animal Testing Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Benoxaprofen
Agency: Ogilvy & Mather / Frankfurt
Client: Doctors Against Animal Testing Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Small Feeble Race
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Smart Bombs
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Toy Guns
Agency: Young & Rubicam / Miami
Client: American Police Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Hi Mom, Cell Phone, Drool
Agency: Deutsch / Los Angeles
Client: California Milk Advisory Board Category: Consumer Television / Consumer Television :20 and Under: Campaign
Prague, Ontario, Minnesota
Agency: Whybin TBWA/Melbourne / South Melbourne
Client: Melbourne International Comedy Festival Category: Consumer Television / Consumer Television :20 and Under: Campaign
Marshall Faulk, Running Stairs, Funny Shoes
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :20 and Under: Campaign
Doctor, What Season, Politics, D.C. United, Yogi Berra
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Outdoor / Guerilla Advertising: Campaign
Fridge
Agency: Ambience D'Arcy / Mumbai
Client: Sil Red Chilli Sauce Category: Newspaper / Newspaper Over 600 Lines: Single
Drum
Agency: Austin Kelley / Atlanta
Client: Atlanta Pro Percussion Category: Newspaper / Newspaper Over 600 Lines: Single
