The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Lance
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Single
Shelfball/Medical Condition
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Single
Noah
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Scurvy
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Pull Up
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Coaster
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
5 Senses
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Blackened
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Wife
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Pens
Agency: Clarity Coverdale Fury / Minneapolis
Client: Midway Bank Category: Newspaper / Newspaper 600 Lines or Less: Single
Lawyers
Agency: Hill Holliday / Boston
Client: Dunkin' Donuts Category: Newspaper / Newspaper 600 Lines or Less: Single
Seats
Agency: Ogilvy / Guatemala
Client: Prensa Libre Category: Newspaper / Newspaper 600 Lines or Less: Single
Stadium
Agency: Ogilvy / Guatemala
Client: Prensa Libre Category: Newspaper / Newspaper 600 Lines or Less: Single
Revelation
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
911
Agency: Saatchi & Saatchi / Johannesburg
Client: Lea + Perrins Category: Newspaper / Newspaper 600 Lines or Less: Single
Talk to Each Other
Agency: Banks Hoggins O'Shea FCB / London
Client: Institute of Practitioners in Advertising Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Trading Cards
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Stick
Agency: M&C Saatchi / Sydney
Client: Sydney Dog's Home Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Advent Calendar
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Amnesty International Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Bruised Ambassadors
Agency: Saatchi & Saatchi New Zealand / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Chain Reaction
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Line Up
Agency: Cartoon Network On-Air / Atlanta
Client: Cartoon Network Category: Consumer Television / Consumer Television Over :30 Single
Lamp
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Hide and Seek
Agency: Delaney Lund Knox Warren / London
Client: Vauxhall Motors Category: Consumer Television / Consumer Television Over :30 Single
Ulterior Emotions
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Single
GOALPOSTS
Agency: Fallon / London
Client: Umbro Category: Consumer Television / Consumer Television Over :30 Single
An Imperfect World
Agency: The Farm / Madrid
Client: Fotoprix Category: Consumer Television / Consumer Television Over :30 Single
Reincarnation
Agency: Merkley Newman Harty Partners / New York
Client: Mercedes-Benz USA Category: Consumer Television / Consumer Television Over :30 Single
Digital Crime Fighting
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Sheet Metal
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn Category: Consumer Television / Consumer Television Over :30 Single
This is America
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Television / Consumer Television Over :30 Single
Desert Island
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / Consumer Television Over :30 Single
Baby
Agency: la comunidad / Miami Beach
Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Grim Reaper
Agency: McCann-Erickson / London
Client: Greene King Category: Consumer Television / Consumer Television Over :30 Single
Extravaganza
Agency: Nerve / Portland
Client: Thomason Autogroup Category: Consumer Television / Consumer Television Over :30 Single
Morphing Michael
Agency: TBWA / London
Client: Five Category: Consumer Television / Consumer Television Over :30 Single
Coach
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television Over :30 Single
Move
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Angry Chicken
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Streaker
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Puddles
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Europe Category: Consumer Television / Consumer Television Over :30 Single
Wild Horses
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Grand Slam, Surfer, Breakdown
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Television / Consumer Television Over :30 Campaign
Fish, Emperor's New Clothes, Birds
Agency: Fallon / Minneapolis
Client: PBS Category: Consumer Television / Consumer Television Over :30 Campaign
Journey, Digital Crime Fighting, Wind
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Campaign
Chemotherapy, Dues, Improvisational
Agency: Allen & Gerritsen / Watertown
Client: Jazz Musicians' Emergency Fund Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Part 1, Part 2, Part 3
Agency: Blueflame / Guang Zhou
Client: Polytrade Paper Corporation..NOTE: Small type reads: "Hi, I'm Milky-Mulberry, one of the last two Milky-Mulberry trees in the tropical rainforest on the lower reaches of Amazon (before being made into this peice of paper) Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
CA, PanTone, Marker
Agency: Boone Oakley / Charlotte
Client: Spectrum Speakers Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Old Ladies, Marshmallow, Crime Reports, College Scholarships, Couch Marks
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Kisses, Movie, Party
Agency: Clarity Coverdale Fury / Minneapolis
Client: MCASA Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Lance
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03433A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Medical Condition
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03434A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller Brewing Company
Title:
Noah
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03435A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller Brewing Company
Title:
Scurvy
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03436A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Pull Up
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03462A
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Coaster
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03008AB
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Capitol Distributing
Title:
5 Senses
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03125A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Capitol Distributing
Title:
Blackened
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03126A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Capitol Distributing
Title:
Wife
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03127A
Award:
2003 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
Midway Bank
Title:
Pens
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03128A
Award:
2003 Advertising Merit Award
Agency:
Hill Holliday / Boston
Client:
Dunkin' Donuts
Title:
Lawyers
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03129A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy / Guatemala
Client:
Prensa Libre
Title:
Seats
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03130A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy / Guatemala
Client:
Prensa Libre
Title:
Stadium
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03131A
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Revelation
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03132A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Lea + Perrins
Title:
911
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03133A
Award:
2003 Advertising Merit Award
Agency:
Banks Hoggins O'Shea FCB / London
Client:
Institute of Practitioners in Advertising
Title:
Talk to Each Other
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03370A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts
Title:
Trading Cards
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03371A
Award:
2003 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Sydney Dog's Home
Title:
Stick
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03372A
Award:
2003 Advertising Merit Award
Agency:
Michael Conrad & Leo Burnett / Frankfurt
Client:
Amnesty International
Title:
Advent Calendar
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03373A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi New Zealand / Wellington
Client:
Women's Refuge
Title:
Bruised Ambassadors
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03374A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Chain Reaction
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03383A
Award:
2003 Advertising Merit Award
Agency:
Cartoon Network On-Air / Atlanta
Client:
Cartoon Network
Title:
Line Up
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03384A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Lamp
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03385A
Award:
2003 Advertising Merit Award
Agency:
Delaney Lund Knox Warren / London
Client:
Vauxhall Motors
Title:
Hide and Seek
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03386A
Award:
2003 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries
Title:
Ulterior Emotions
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03387A
Award:
2003 Advertising Merit Award
Agency:
Fallon / London
Client:
Umbro
Title:
GOALPOSTS
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03388A
Award:
2003 Advertising Merit Award
Agency:
The Farm / Madrid
Client:
Fotoprix
Title:
An Imperfect World
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03389A
Award:
2003 Advertising Merit Award
Agency:
Merkley Newman Harty Partners / New York
Client:
Mercedes-Benz USA
Title:
Reincarnation
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03390A
Award:
2003 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Digital Crime Fighting
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03391A
Award:
2003 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Sheet Metal
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03392A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
This is America
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03393A
Award:
2003 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Desert Island
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03394A
Award:
2003 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Baby
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03395A
Award:
2003 Advertising Merit Award
Agency:
McCann-Erickson / London
Client:
Greene King
Title:
Grim Reaper
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03396A
Award:
2003 Advertising Merit Award
Agency:
Nerve / Portland
Client:
Thomason Autogroup
Title:
Extravaganza
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03397A
Award:
2003 Advertising Merit Award
Agency:
TBWA / London
Client:
Five
Title:
Morphing Michael
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03398A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Coach
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03399A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Move
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03400A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Angry Chicken
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03401A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Streaker
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03402A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Europe
Title:
Puddles
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03403A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Wild Horses
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03470A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Grand Slam, Surfer, Breakdown
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03404A
Award:
2003 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
PBS
Title:
Fish, Emperor's New Clothes, Birds
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03405A
Award:
2003 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Journey, Digital Crime Fighting, Wind
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03406A
Award:
2003 Advertising Merit Award
Agency:
Allen & Gerritsen / Watertown
Client:
Jazz Musicians' Emergency Fund
Title:
Chemotherapy, Dues, Improvisational
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03358A
Award:
2003 Advertising Merit Award
Agency:
Blueflame / Guang Zhou
Client:
Polytrade Paper Corporation..NOTE: Small type reads: "Hi, I'm Milky-Mulberry, one of the last two Milky-Mulberry trees in the tropical rainforest on the lower reaches of Amazon (before being made into this peice of paper)
Title:
Part 1, Part 2, Part 3
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03359A
Award:
2003 Advertising Merit Award
Agency:
Boone Oakley / Charlotte
Client:
Spectrum Speakers
Title:
CA, PanTone, Marker
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03360A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts
Title:
Old Ladies, Marshmallow, Crime Reports, College Scholarships, Couch Marks
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03361A
Award:
2003 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
MCASA
Title:
Kisses, Movie, Party
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
03362A