The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Chair
Agency: Austin Kelley / Atlanta
Client: Retromodern Category: Newspaper / Newspaper Over 600 Lines: Single
ESP
Agency: BMP DDB / London
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Fishnets
Agency: Bozell / New York
Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Single
Burn the Maps
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Put Away the Middle Finger
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Paint the Stadium Blue
Agency: Dentsu / Tokyo
Client: Japan Football Association Category: Newspaper / Newspaper Over 600 Lines: Single
Windows
Agency: Fallon / New York
Client: Timberland Category: Newspaper / Newspaper Over 600 Lines: Single
Features
Agency: Grabarz & Partner Werbeagentur / Hamburg
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Bull
Agency: HarrisonHuman Bates / Sandton
Client: Harley-Davidson Category: Newspaper / Newspaper Over 600 Lines: Single
Edna
Agency: Leagas Delaney / Hamburg
Client: Gruner + Jahr AG & Co./Stern Category: Newspaper / Newspaper Over 600 Lines: Single
How to Create a Newspaper Ad by Lee Clow
Agency: The Martin Agency / Richmond
Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
How to Create a Newspaper Ad by Luke Sullivan
Agency: The Martin Agency / Richmond
Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
Nobody Reads Long Copy Anymore
Agency: The Martin Agency / Richmond
Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
Sales & Repair
Agency: McCann-Erickson / Hoeilaart
Client: Opel Berckmans Category: Newspaper / Newspaper Over 600 Lines: Single
Wrestlers
Agency: Mother / London
Client: Observer Sport Monthly Category: Newspaper / Newspaper Over 600 Lines: Single
Breathe Easy
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW VALVETRONIC Category: Newspaper / Newspaper Over 600 Lines: Single
Labor Day
Agency: TBWA\Santiago Mangada Puno / Makati
Client: adidas Philippines Category: Newspaper / Newspaper Over 600 Lines: Single
SWF, Eclectic Style, Food, Holiday
Agency: MATCH / Atlanta
Client: Commune Restaurant Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Wall, Washing Machine, Other Item
Agency: Saatchi & Saatchi / Johannesburg
Client: Guinness Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Sucks, Racy, People
Agency: Taxi / Toronto
Client: MINI Canada Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Speed Cop, Speed Bump, Speed Fine
Agency: TBWA\Chiat\Day / Toronto
Client: Infiniti Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Hearing Things, Southpaw, Stuck
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Newspaper / Newspaper 600 Lines or Less: Campaign
When Kids Attack
Agency: Lowe / London
Client: Nestlé UK Category: Consumer Television / Consumer Television :30/:25 Single
Hurry
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Single
Office
Agency: Clemmow Hornby Inge / London
Client: Typhoo Category: Consumer Television / Consumer Television :30/:25 Single
Hail
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Wind
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Kitchen
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Living Room
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
This is America
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Television / Consumer Television :30/:25 Single
Birthmark/Dinner's Ready
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Birthmark
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Cards
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Out of Towner
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Wedding Toast/Diet
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Relationship Counselor
Agency: Downtown Partners DDB / Toronto
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Sweater
Agency: Downtown Partners DDB / Toronto
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Pitch
Agency: Goodby Silverstein & Partners / San Francisco
Client: E*TRADE Category: Consumer Television / Consumer Television :30/:25 Single
Home Shopping (Goldique)
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :30/:25 Single
Kids Show
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :30/:25 Single
Weatherman
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :30/:25 Single
Cash
Agency: Cliff Freeman & Partners / New York
Client: Quiznos Category: Consumer Television / Consumer Television :30/:25 Single
Exams
Agency: Lowe / London
Client: Nestle Rowntrees Category: Consumer Television / Consumer Television :30/:25 Single
It's Me
Agency: Maclaren McCann / Toronto
Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television :30/:25 Single
Holiday Parties
Agency: Publicis / New York
Client: Heineken Category: Consumer Television / Consumer Television :30/:25 Single
Iron
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Dumpster
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Jaywalking
Agency: Venables, Bell & Partners / San Francisco
Client: HBO Home Video-OZ Category: Consumer Television / Consumer Television :30/:25 Single
Newspaper
Agency: Venables, Bell & Partners / San Francisco
Client: HBO Home Video-OZ Category: Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Retromodern
Title:
Chair
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03100A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
ESP
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03101A
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
The New York Times
Title:
Fishnets
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03102A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Burn the Maps
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03103A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Put Away the Middle Finger
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03104A
Award:
2003 Advertising Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Football Association
Title:
Paint the Stadium Blue
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03105A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Timberland
Title:
Windows
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03106A
Award:
2003 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur / Hamburg
Client:
Volkswagen
Title:
Features
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03107A
Award:
2003 Advertising Merit Award
Agency:
HarrisonHuman Bates / Sandton
Client:
Harley-Davidson
Title:
Bull
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03108A
Award:
2003 Advertising Merit Award
Agency:
Leagas Delaney / Hamburg
Client:
Gruner + Jahr AG & Co./Stern
Title:
Edna
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03109A
Award:
2003 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Newspaper Association of America
Title:
How to Create a Newspaper Ad by Lee Clow
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03110A
Award:
2003 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Newspaper Association of America
Title:
How to Create a Newspaper Ad by Luke Sullivan
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03111A
Award:
2003 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Newspaper Association of America
Title:
Nobody Reads Long Copy Anymore
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03112A
Award:
2003 Advertising Merit Award
Agency:
McCann-Erickson / Hoeilaart
Client:
Opel Berckmans
Title:
Sales & Repair
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03113A
Award:
2003 Advertising Merit Award
Agency:
Mother / London
Client:
Observer Sport Monthly
Title:
Wrestlers
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03114A
Award:
2003 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
BMW VALVETRONIC
Title:
Breathe Easy
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03115A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
adidas Philippines
Title:
Labor Day
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03116A
Award:
2003 Advertising Merit Award
Agency:
MATCH / Atlanta
Client:
Commune Restaurant
Title:
SWF, Eclectic Style, Food, Holiday
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03135A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Guinness
Title:
Wall, Washing Machine, Other Item
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03136A
Award:
2003 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
MINI Canada
Title:
Sucks, Racy, People
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03137A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Toronto
Client:
Infiniti
Title:
Speed Cop, Speed Bump, Speed Fine
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03138A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Hearing Things, Southpaw, Stuck
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03139A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03140A
Award:
2003 Advertising Merit Award
Agency:
Lowe / London
Client:
Nestlé UK
Title:
When Kids Attack
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03097A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Hurry
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03407A
Award:
2003 Advertising Merit Award
Agency:
Clemmow Hornby Inge / London
Client:
Typhoo
Title:
Office
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03408A
Award:
2003 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports Net
Title:
Hail
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03409A
Award:
2003 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports Net
Title:
Wind
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03410A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Kitchen
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03411A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Living Room
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03412A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
This is America
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03413A
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Birthmark/Dinner's Ready
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03414A
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Birthmark
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03415A
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Cards
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03416A
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Out of Towner
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03417A
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Wedding Toast/Diet
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03418A
Award:
2003 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Anheuser-Busch
Title:
Relationship Counselor
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03419A
Award:
2003 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Anheuser-Busch
Title:
Sweater
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03420A
Award:
2003 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
E*TRADE
Title:
Pitch
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03421A
Award:
2003 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Home Shopping (Goldique)
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03422A
Award:
2003 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Kids Show
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03423A
Award:
2003 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Weatherman
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03424A
Award:
2003 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Quiznos
Title:
Cash
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03425A
Award:
2003 Advertising Merit Award
Agency:
Lowe / London
Client:
Nestle Rowntrees
Title:
Exams
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03426A
Award:
2003 Advertising Merit Award
Agency:
Maclaren McCann / Toronto
Client:
Rogers AT&T Wireless
Title:
It's Me
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03427A
Award:
2003 Advertising Merit Award
Agency:
Publicis / New York
Client:
Heineken
Title:
Holiday Parties
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03428A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports Net
Title:
Iron
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03429A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports Net
Title:
Dumpster
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03430A
Award:
2003 Advertising Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
HBO Home Video-OZ
Title:
Jaywalking
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03431A
Award:
2003 Advertising Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
HBO Home Video-OZ
Title:
Newspaper
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03432A