The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Nike ACG Brand Site
Agency: Barbarian Group, The / Boston
Client: Nike ACG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Part 1, Part 2, Part 3
Agency: Atmosphere BBDO / New York
Client: Cingular Wireless Category: Banners / Banner - Campaign
Sea, Mountain, River
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Campaign
The Hire/More Twists 2, Hostage/Crazy 2, Ticker/Time Flies 2, Beat the Devil/A Driver 2
Agency: Fallon / Minneapolis
Client: BMW of North America, LLC Category: Banners / Banner - Campaign
Yahoo Scratch, Chock Walk, Leaning In, On the Ground
Agency: Martin Agency, The/ Martin Interactive / New York
Client: Saralee Corp./Hanes Tagless Category: Banners / Banner - Campaign
Bus, Fly, Anvil
Agency: OgilvyInteractive / São Paulo
Client: CNA English School Category: Banners / Banner - Campaign
Orange, Word Pronounce, Countdown
Agency: Tribal DDB / New York
Client: ING Category: Banners / Banner - Campaign
Plan Your Escape
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
MTV Asia Awards 2002
Agency: CCG.XM / Singapore
Client: MTV Asia Category: Brand Gaming / Brand Gaming - Banners
BMW Films/The Hire II Web Site
Agency: Fallon / Minneapolis
Client: BMW Category: Brand Gaming / Brand Gaming - Banners
The Mission
Agency: One Sky / Tokyo
Client: Fuji Heavy Industries Ltd. (Subaru Forester) Category: Brand Gaming / Brand Gaming - Banners
drinkmilk.ca
Agency: Tribal DDB / Vancouver
Client: BC Dairy Foundation Category: Brand Gaming / Brand Gaming - Banners
Healthy You, Healthy Baby
Agency: Cyrano Corporation / Portland
Client: March of Dimes Category: Non-Profit Organizations / Non-Profit - CD-ROM
PSD Demo CD
Agency: Leopard / Boulder
Client: IBM - Printing Systems Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Ms. Client vs Mr. Supplier
Agency: Euro RSCG / Hong Kong
Client: Pass It On Committee Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Trash
Agency: OgilvyInteractive / Singapore
Client: SPCA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Mercedes-Benz USA 2002 E-Experience
Agency: Critical Mass / Calgary
Client: Mercedes-Benz USA Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Shar Pei
Agency: Euro RSCG / Hong Kong
Client: Sony Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
York Terrier
Agency: Euro RSCG / Hong Kong
Client: Sony Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Nursery School Teacher
Agency: Mother / London
Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Porn Star
Agency: Mother / London
Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Vet
Agency: Mother / London
Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
10,000 Lumens
Agency: Young & Laramore / Indianapolis
Client: Open Globe Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
A Larger World Revealed
Agency: Blumedia / London
Client: Rawlinson & Hunter Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
INFORM Web Site
Agency: Bridgeline Software / New York
Client: Bank of New York Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
TalentSmart Web Site
Agency: Digitaria Interactive / San Diego
Client: TalentSmart, inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Mahlum Architects Web Site
Agency: Hornall Anderson Design Works / Seattle
Client: Mahlum Architects Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
ITG.com
Agency: Martin|Williams / Minneapolis
Client: In the Groove Music Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Hi-Wire Web Site
Agency:
Client: Hi-Wire Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Two Popes Films Web Site
Agency:
Client: Two Popes Films Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Limited Brands Corporate Site
Agency: Ten/Resource / Columbus
Client: Limited Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Mad Monkey web site
Agency: Tminus Zero / Columbia
Client: Mad Monkey L.L.C. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
First Data Corp. Web Site
Agency: VSA Partners / Chicago
Client: First Data Corporation Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Turbooster Interactive Demo
Agency: Nueweb / Blacksburg
Client: Graco Children's Products Category: E-Commerce / E-Commerce - Other Digital Advertising
Olympus C-50 Zoom Virtual Tour
Agency: Nueweb / Blacksburg
Client: Olympus America Category: E-Commerce / E-Commerce - Other Digital Advertising
Scream
Agency: De Pasquale / Brisbane
Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Takeaway
Agency: De Pasquale / Brisbane
Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Train
Agency: De Pasquale / Brisbane
Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Passat W8
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Promotional Advertising / Promotional Advertising - Web Sites
Radio VW
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Promotional Advertising / Promotional Advertising - Web Sites
COLT Majime Lab
Agency: Dentsu / Tokyo
Client: Mitsubishi Motors Corporation. Category: Promotional Advertising / Promotional Advertising - Web Sites
Dr-inkbeer.com
Agency: Euro RSCG / Singapore
Client: Dr. Inkbeer Category: Promotional Advertising / Promotional Advertising - Web Sites
NB Hoops
Agency: Euro RSCG Circle / New York
Client: New Balance Category: Promotional Advertising / Promotional Advertising - Web Sites
GM Experience Live @ The 2003 North American International Auto Show
Agency: EXO / Hamtramck
Client: General Motors Category: Promotional Advertising / Promotional Advertising - Web Sites
Ice Age Web Site
Agency: Genex / Los Angeles
Client: 20th Century Fox Domestic Theatrical Marketing Category: Promotional Advertising / Promotional Advertising - Web Sites
One Hour Photo Web Site
Agency: Genex / Los Angeles
Client: Fox Searchlight Pictures Category: Promotional Advertising / Promotional Advertising - Web Sites
Outer Threat
Agency: Herraiz Soto / Barcelona
Client: Mahou Category: Promotional Advertising / Promotional Advertising - Web Sites
Shimano XTR
Agency: Juxt Interactive / Newport Beach
Client: Shimano Category: Promotional Advertising / Promotional Advertising - Web Sites
Heineken Green Room
Agency: Kinetic Interactive / Singapore
Client: Heineken Category: Promotional Advertising / Promotional Advertising - Web Sites
Christmas Promotion
Agency: Kinetic Interactive / Singapore
Client: Nokia, Singapore Category: Promotional Advertising / Promotional Advertising - Web Sites
Award:
2003 Interactive Merit Award
Agency:
Barbarian Group, The / Boston
Client:
Nike ACG
Title:
Nike ACG Brand Site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03176N
Award:
2003 Interactive Merit Award
Agency:
Atmosphere BBDO / New York
Client:
Cingular Wireless
Title:
Part 1, Part 2, Part 3
Category:
Banners / Banner - Campaign
Annual ID:
03086N
Award:
2003 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Advertising Council
Title:
Sea, Mountain, River
Category:
Banners / Banner - Campaign
Annual ID:
03087N
Award:
2003 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
BMW of North America, LLC
Title:
The Hire/More Twists 2, Hostage/Crazy 2, Ticker/Time Flies 2, Beat the Devil/A Driver 2
Category:
Banners / Banner - Campaign
Annual ID:
03088N
Award:
2003 Interactive Merit Award
Agency:
Martin Agency, The/ Martin Interactive / New York
Client:
Saralee Corp./Hanes Tagless
Title:
Yahoo Scratch, Chock Walk, Leaning In, On the Ground
Category:
Banners / Banner - Campaign
Annual ID:
03089N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive / São Paulo
Client:
CNA English School
Title:
Bus, Fly, Anvil
Category:
Banners / Banner - Campaign
Annual ID:
03090N
Award:
2003 Interactive Merit Award
Agency:
Tribal DDB / New York
Client:
ING
Title:
Orange, Word Pronounce, Countdown
Category:
Banners / Banner - Campaign
Annual ID:
03091N
Award:
2003 Interactive Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars
Title:
Plan Your Escape
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
03177N
Award:
2003 Interactive Merit Award
Agency:
CCG.XM / Singapore
Client:
MTV Asia
Title:
MTV Asia Awards 2002
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
03215N
Award:
2003 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
BMW
Title:
BMW Films/The Hire II Web Site
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
03216N
Award:
2003 Interactive Merit Award
Agency:
One Sky / Tokyo
Client:
Fuji Heavy Industries Ltd. (Subaru Forester)
Title:
The Mission
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
03217N
Award:
2003 Interactive Merit Award
Agency:
Tribal DDB / Vancouver
Client:
BC Dairy Foundation
Title:
drinkmilk.ca
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
03218N
Award:
2003 Interactive Merit Award
Agency:
Cyrano Corporation / Portland
Client:
March of Dimes
Title:
Healthy You, Healthy Baby
Category:
Non-Profit Organizations / Non-Profit - CD-ROM
Annual ID:
03248N
Award:
2003 Interactive Merit Award
Agency:
Leopard / Boulder
Client:
IBM - Printing Systems
Title:
PSD Demo CD
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
03192N
Award:
2003 Interactive Merit Award
Agency:
Euro RSCG / Hong Kong
Client:
Pass It On Committee
Title:
Ms. Client vs Mr. Supplier
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
03249N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive / Singapore
Client:
SPCA
Title:
Trash
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
03250N
Award:
2003 Interactive Merit Award
Agency:
Critical Mass / Calgary
Client:
Mercedes-Benz USA
Title:
Mercedes-Benz USA 2002 E-Experience
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03140N
Award:
2003 Interactive Merit Award
Agency:
Euro RSCG / Hong Kong
Client:
Sony
Title:
Shar Pei
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03141N
Award:
2003 Interactive Merit Award
Agency:
Euro RSCG / Hong Kong
Client:
Sony
Title:
York Terrier
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03142N
Award:
2003 Interactive Merit Award
Agency:
Mother / London
Client:
Young Guns
Title:
Nursery School Teacher
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03143N
Award:
2003 Interactive Merit Award
Agency:
Mother / London
Client:
Young Guns
Title:
Porn Star
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03144N
Award:
2003 Interactive Merit Award
Agency:
Mother / London
Client:
Young Guns
Title:
Vet
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03145N
Award:
2003 Interactive Merit Award
Agency:
Young & Laramore / Indianapolis
Client:
Open Globe
Title:
10,000 Lumens
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03146N
Award:
2003 Interactive Merit Award
Agency:
Blumedia / London
Client:
Rawlinson & Hunter
Title:
A Larger World Revealed
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03182N
Award:
2003 Interactive Merit Award
Agency:
Bridgeline Software / New York
Client:
Bank of New York
Title:
INFORM Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03183N
Award:
2003 Interactive Merit Award
Agency:
Digitaria Interactive / San Diego
Client:
TalentSmart, inc.
Title:
TalentSmart Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03184N
Award:
2003 Interactive Merit Award
Agency:
Hornall Anderson Design Works / Seattle
Client:
Mahlum Architects
Title:
Mahlum Architects Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03185N
Award:
2003 Interactive Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
In the Groove Music
Title:
ITG.com
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03186N
Award:
2003 Interactive Merit Award
Agency:
Client:
Hi-Wire
Title:
Hi-Wire Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03187N
Award:
2003 Interactive Merit Award
Agency:
Client:
Two Popes Films
Title:
Two Popes Films Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03188N
Award:
2003 Interactive Merit Award
Agency:
Ten/Resource / Columbus
Client:
Limited Brands
Title:
Limited Brands Corporate Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03189N
Award:
2003 Interactive Merit Award
Agency:
Tminus Zero / Columbia
Client:
Mad Monkey L.L.C.
Title:
Mad Monkey web site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03190N
Award:
2003 Interactive Merit Award
Agency:
VSA Partners / Chicago
Client:
First Data Corporation
Title:
First Data Corp. Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03191N
Award:
2003 Interactive Merit Award
Agency:
Nueweb / Blacksburg
Client:
Graco Children's Products
Title:
Turbooster Interactive Demo
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
03201N
Award:
2003 Interactive Merit Award
Agency:
Nueweb / Blacksburg
Client:
Olympus America
Title:
Olympus C-50 Zoom Virtual Tour
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
03202N
Award:
2003 Interactive Merit Award
Agency:
De Pasquale / Brisbane
Client:
Sashimi
Title:
Scream
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03193N
Award:
2003 Interactive Merit Award
Agency:
De Pasquale / Brisbane
Client:
Sashimi
Title:
Takeaway
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03194N
Award:
2003 Interactive Merit Award
Agency:
De Pasquale / Brisbane
Client:
Sashimi
Title:
Train
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03195N
Award:
2003 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Passat W8
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03114N
Award:
2003 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Radio VW
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03115N
Award:
2003 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Mitsubishi Motors Corporation.
Title:
COLT Majime Lab
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03116N
Award:
2003 Interactive Merit Award
Agency:
Euro RSCG / Singapore
Client:
Dr. Inkbeer
Title:
Dr-inkbeer.com
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03117N
Award:
2003 Interactive Merit Award
Agency:
Euro RSCG Circle / New York
Client:
New Balance
Title:
NB Hoops
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03118N
Award:
2003 Interactive Merit Award
Agency:
EXO / Hamtramck
Client:
General Motors
Title:
GM Experience Live @ The 2003 North American International Auto Show
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03119N
Award:
2003 Interactive Merit Award
Agency:
Genex / Los Angeles
Client:
20th Century Fox Domestic Theatrical Marketing
Title:
Ice Age Web Site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03120N
Award:
2003 Interactive Merit Award
Agency:
Genex / Los Angeles
Client:
Fox Searchlight Pictures
Title:
One Hour Photo Web Site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03121N
Award:
2003 Interactive Merit Award
Agency:
Herraiz Soto / Barcelona
Client:
Mahou
Title:
Outer Threat
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03122N
Award:
2003 Interactive Merit Award
Agency:
Juxt Interactive / Newport Beach
Client:
Shimano
Title:
Shimano XTR
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03123N
Award:
2003 Interactive Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Heineken
Title:
Heineken Green Room
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03124N
Award:
2003 Interactive Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Nokia, Singapore
Title:
Christmas Promotion
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03125N