The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Shelf Agency: BBDO Atlanta / Atlanta Client: Campbell's Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Ambulance Agency: BBDO Atlanta / Atlanta Client: High Country / Polartec Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Aquaman Agency: Bensimon Byrne / Toronto Client: Silver Snail Comics Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hunting Bouquet" Agency: BPN / Portland Client: Columbia Sportswear Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Food Chain Agency: Carmichael Lynch / Minneapolis Client: Rapala Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Windows Agency: Naga DDB Malaysia / Kuala Lumpur Client: Malaysia Tourism Promotion Board Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Larry Bird - POP Agency: Huey/Paprocki Ltd. / Atlanta Client: Distant Replays Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Aliens Agency: McKinney + Silver / Raleigh Client: Segway Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Jumbled Letters Agency: Ogilvy & Mather Advertising / Bangalore Client: IBM Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
My Dad read The Economist Agency: Ogilvy & Mather Advertising / Singapore Client: The Economist Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Crucifix Agency: Saatchi & Saatchi / London Client: Coco de Mer Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Stairs Agency: TBWA\Shanghai / Shanghai Client: adidas China Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Toybox Agency: TBWA\Singapore / Singapore Client: BMW Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Wet Spot Agency: TBWA\Singapore / Singapore Client: Pinedale Trading Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Desert Rats Agency: TBWA\Singapore / Singapore Client: Sphere Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
7th Marines Agency: TBWA\Singapore / Singapore Client: Sphere Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Funeral, Vehicle, Office Agency: Craig Cutler / New york Client: Men's Journal Category: Trade / Trade Color Full Page or Spread: Campaign
Son Spoke His First Words, Cold Call, Fish Named Escrow, Refreshing Series of Blinks, Discovers It's Saturday Agency: Cramer-Krasselt / Chicago Client: LaSalle Bank Category: Trade / Trade Color Full Page or Spread: Campaign
Van of the Year 1, Van of the Year 2, Van of the Year 3 Agency: DDBParis / Paris Client: Volkswagen Category: Trade / Trade Color Full Page or Spread: Campaign
THE VILE RAZORBLADE, THE STEEL TWEEZERS, THE BOULING WAX Agency: Grupo Zapping Comunicacion / madrid Client: LAT Category: Trade / Trade Color Full Page or Spread: Campaign
Kitchen, Library, Entertainment Center Agency: Leo Burnett Company / Chicago Client: Jenn-Air Category: Trade / Trade Color Full Page or Spread: Campaign
Drip, Shopping Cart, Bicycle Card Agency: Leo Burnett Company / Chicago Client: Lakland Bass Category: Trade / Trade Color Full Page or Spread: Campaign
Finance, Golf, Whiskey Agency: Mullen / Wenham Client: Scottish Development Category: Trade / Trade Color Full Page or Spread: Campaign
Ashtray, Soapdish, Wood Agency: Robert/Boisen & Like-Minded / Copenhagen Client: Cannes Lions Category: Trade / Trade Color Full Page or Spread: Campaign
T Shirt, Couple, Bedroom, Haircut Agency: SSC&B Lintas Pvt. Ltd. / Mumbai Client: St. Gobain Category: Trade / Trade Color Full Page or Spread: Campaign
TIMELESS, TEARFUL, SOFT, STOVE Agency: Taxi Advertising & Design / Toronto Client: KEEN MUSIC, VIDEO & SOUND DESIGN Category: Trade / Trade Color Full Page or Spread: Campaign
New Location, Closed, Space for Sale Agency: The Zimmerman Agency / Tallahassee Client: Tallahassee Economic Development Council Category: Trade / Trade Color Full Page or Spread: Campaign
Tiny Ads, Cubicle, Consumer Testing, Open Spaces Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Mouth Agency: Abbott Mead Vickers BBDO / London Client: Guinness Category: Outdoor / Outdoor: Single
Cutaway Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Outdoor / Outdoor: Single
Fiona Hewitt Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Single
Eddie Guy Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Single
Greg Clarke Agency: Campbell Doyle Dye / London Client: Merrydown Category: Outdoor / Outdoor: Single
Hook Agency: Campbell Doyle Dye / London Client: Ouch Plasters Category: Outdoor / Outdoor: Single
Saucer Agency: Campbell Doyle Dye / London Client: Ouch Plasters Category: Outdoor / Outdoor: Single
New Beetle Cabriolet Agency: DDB Amsterdam / Amstelveen Client: Pon's Automobielhandel B.V. Category: Outdoor / Outdoor: Single
Cops Agency: DDB London / London Client: Volkswagen Category: Outdoor / Outdoor: Single
Hands Agency: Grey Worldwide / Auckland Client: INL New Zealand Fishing News Category: Outdoor / Outdoor: Single
Goat Agency: Leo Burnett Company / Chicago Client: Altoids Category: Outdoor / Outdoor: Single
Lemon Wedgie Agency: Leo Burnett Company / Chicago Client: Altoids Sours Category: Outdoor / Outdoor: Single
Brain Agency: Ogilvy & Mather Advertising / Singapore Client: The Economist Category: Outdoor / Outdoor: Single
Happy Easter! Agency: .start GmbH / Munich Client: Delicatessen Kaefer Category: Outdoor / Outdoor: Single
Purple Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Outdoor / Outdoor: Single
Yellow Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Outdoor / Outdoor: Single
Green Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Outdoor / Outdoor: Single
Pink Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Outdoor / Outdoor: Single
Martin Johnson Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Jonah Lomu Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Tana Umaga Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Advertising / Collateral Posters: Single
Ambulance Agency: BBDO Atlanta / Atlanta Client: High Country / Polartec Category: Collateral Advertising / Collateral Posters: Single

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

Campbell's

Shelf

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04287A

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

High Country / Polartec

Ambulance

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04288A

2004 Advertising Merit Award

Bensimon Byrne / Toronto

Silver Snail Comics

Aquaman

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04289A

2004 Advertising Merit Award

BPN / Portland

Columbia Sportswear

Hunting Bouquet"

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04290A

2004 Advertising Merit Award

Carmichael Lynch / Minneapolis

Rapala

Food Chain

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04291A

2004 Advertising Merit Award

Naga DDB Malaysia / Kuala Lumpur

Malaysia Tourism Promotion Board

Windows

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04292A

2004 Advertising Merit Award

Huey/Paprocki Ltd. / Atlanta

Distant Replays

Larry Bird - POP

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04293A

2004 Advertising Merit Award

McKinney + Silver / Raleigh

Segway

Aliens

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04294A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Bangalore

IBM

Jumbled Letters

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04296A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Singapore

The Economist

My Dad read The Economist

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04297A

2004 Advertising Merit Award

Saatchi & Saatchi / London

Coco de Mer

Crucifix

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04298A

2004 Advertising Merit Award

TBWA\Shanghai / Shanghai

adidas China

Stairs

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04299A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

BMW Asia

Toybox

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04300A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Pinedale Trading

Wet Spot

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04301A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Sphere

Desert Rats

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04302A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Sphere

7th Marines

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04303A

2004 Advertising Merit Award

Craig Cutler / New york

Men's Journal

Funeral, Vehicle, Office

Trade / Trade Color Full Page or Spread: Campaign

04272A

2004 Advertising Merit Award

Cramer-Krasselt / Chicago

LaSalle Bank

Son Spoke His First Words, Cold Call, Fish Named Escrow, Refreshing Series of Blinks, Discovers It's Saturday

Trade / Trade Color Full Page or Spread: Campaign

04273A

2004 Advertising Merit Award

DDBParis / Paris

Volkswagen

Van of the Year 1, Van of the Year 2, Van of the Year 3

Trade / Trade Color Full Page or Spread: Campaign

04274A

2004 Advertising Merit Award

Grupo Zapping Comunicacion / madrid

LAT

THE VILE RAZORBLADE, THE STEEL TWEEZERS, THE BOULING WAX

Trade / Trade Color Full Page or Spread: Campaign

04275A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Jenn-Air

Kitchen, Library, Entertainment Center

Trade / Trade Color Full Page or Spread: Campaign

04276A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Lakland Bass

Drip, Shopping Cart, Bicycle Card

Trade / Trade Color Full Page or Spread: Campaign

04277A

2004 Advertising Merit Award

Mullen / Wenham

Scottish Development

Finance, Golf, Whiskey

Trade / Trade Color Full Page or Spread: Campaign

04278A

2004 Advertising Merit Award

Robert/Boisen & Like-Minded / Copenhagen

Cannes Lions

Ashtray, Soapdish, Wood

Trade / Trade Color Full Page or Spread: Campaign

04279A

2004 Advertising Merit Award

SSC&B Lintas Pvt. Ltd. / Mumbai

St. Gobain

T Shirt, Couple, Bedroom, Haircut

Trade / Trade Color Full Page or Spread: Campaign

04280A

2004 Advertising Merit Award

Taxi Advertising & Design / Toronto

KEEN MUSIC, VIDEO & SOUND DESIGN

TIMELESS, TEARFUL, SOFT, STOVE

Trade / Trade Color Full Page or Spread: Campaign

04281A

2004 Advertising Merit Award

The Zimmerman Agency / Tallahassee

Tallahassee Economic Development Council

New Location, Closed, Space for Sale

Trade / Trade Color Full Page or Spread: Campaign

04282A

2004 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Tourism

Tiny Ads, Cubicle, Consumer Testing, Open Spaces

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

04234A

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Guinness

Mouth

Outdoor / Outdoor: Single

04235A

2004 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Cutaway

Outdoor / Outdoor: Single

04236A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Merrydown

Fiona Hewitt

Outdoor / Outdoor: Single

04237A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Merrydown

Eddie Guy

Outdoor / Outdoor: Single

04238A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Merrydown

Greg Clarke

Outdoor / Outdoor: Single

04239A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Ouch Plasters

Hook

Outdoor / Outdoor: Single

04240A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Ouch Plasters

Saucer

Outdoor / Outdoor: Single

04241A

2004 Advertising Merit Award

DDB Amsterdam / Amstelveen

Pon's Automobielhandel B.V.

New Beetle Cabriolet

Outdoor / Outdoor: Single

04242A

2004 Advertising Merit Award

DDB London / London

Volkswagen

Cops

Outdoor / Outdoor: Single

04243A

2004 Advertising Merit Award

Grey Worldwide / Auckland

INL New Zealand Fishing News

Hands

Outdoor / Outdoor: Single

04244A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Altoids

Goat

Outdoor / Outdoor: Single

04245A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Altoids Sours

Lemon Wedgie

Outdoor / Outdoor: Single

04246A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Singapore

The Economist

Brain

Outdoor / Outdoor: Single

04247A

2004 Advertising Merit Award

.start GmbH / Munich

Delicatessen Kaefer

Happy Easter!

Outdoor / Outdoor: Single

04248A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Purple

Outdoor / Outdoor: Single

04249A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Yellow

Outdoor / Outdoor: Single

04250A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Green

Outdoor / Outdoor: Single

04251A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Pink

Outdoor / Outdoor: Single

04252A

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Martin Johnson

Collateral Advertising / Collateral Posters: Single

04313A

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Jonah Lomu

Collateral Advertising / Collateral Posters: Single

04314A

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Tana Umaga

Collateral Advertising / Collateral Posters: Single

04315A

2004 Advertising Merit Award

BBDO Atlanta / Atlanta

High Country / Polartec

Ambulance

Collateral Advertising / Collateral Posters: Single

04316A

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