The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Ballet Agency: DDB New Zealand / Auckland Client: Hasbro Category: Collateral Advertising / Collateral Posters: Single
Elephant Agency: DDB Worldwide Pte LTd / Singapore Client: 3M 'Post It' Notes Category: Collateral Advertising / Collateral Posters: Single
Mosquito Screen Agency: Foote, Cone & Belding Sdn Bhd / Kuala Lumpur Client: S C Johnson Category: Collateral Advertising / Collateral Posters: Single
Damn It's Big Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Kiss Me Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Wilbur Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Larry Bird - Poster Agency: Huey/Paprocki Ltd. / Atlanta Client: Distant Replays Category: Collateral Advertising / Collateral Posters: Single
Banner Agency: Leo Burnett Company / Chicago Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Single
Bench Agency: Leo Burnett Singapore / Singapore Client: Philips Lightings Category: Collateral Advertising / Collateral Posters: Single
Sunset Agency: Ogilvy South Africa / South Africa Client: Volkswagen South Africa - New Beetle Category: Collateral Advertising / Collateral Posters: Single
'Why are you here' Agency: Saatchi & Saatchi / Mumbai Client: Kuoni Travels Category: Collateral Advertising / Collateral Posters: Single
Yellow Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Collateral Advertising / Collateral Posters: Single
Corners Agency: TBWA\Hunt Lascaris / Johannesburg Client: Bostik - Prestik Category: Collateral Advertising / Collateral Posters: Single
What Color Do You Bleed Agency: Wieden+Kennedy / New York Client: ESPN The Magazine Category: Collateral Advertising / Collateral Posters: Single
Hat Agency: Batey (Pte) Ltd / Singapore Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Single
Arms Agency: Batey (Pte) Ltd / Singapore Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Newspaper / Newspaper Over 600 Lines: Single
Movement Agency: BBDO Portugal / Lisbon Client: P?blico/e-V Category: Newspaper / Newspaper Over 600 Lines: Single
Lemon Wedgie Agency: Leo Burnett Company / Chicago Client: Altoids Sours Category: Newspaper / Newspaper Over 600 Lines: Single
Boot Cut Agency: Lobedu Leo Burnett / Sunninghill, Johannesburg Client: Levi's SA Category: Newspaper / Newspaper Over 600 Lines: Single
Classifieds Agency: McKinney + Silver / Raleigh Client: Audi of America, Inc. Category: Newspaper / Newspaper Over 600 Lines: Single
Long Copy Agency: Ogilvy & Mather Advertising / Singapore Client: Singapore Press Holdings Category: Newspaper / Newspaper Over 600 Lines: Single
Tattoo Agency: Ogilvy Soith Africa / Johannesburg Client: Harley Davidson Category: Newspaper / Newspaper Over 600 Lines: Single
Dirol 'Floss' Agency: Ogilvy South Africa / Johannesburg Client: Natbrands Category: Newspaper / Newspaper Over 600 Lines: Single
Journey Agency: Quadrant / Mumbai Client: TVS Srichakra Tyres Category: Newspaper / Newspaper Over 600 Lines: Single
Maasai Agency: Rainey Kelly Campbell Roalfe/Y&R / London Client: Land Rover Category: Newspaper / Newspaper Over 600 Lines: Single
Ice Cream Agency: Saatchi & Saatchi / Sydney Client: Olympus Category: Newspaper / Newspaper Over 600 Lines: Single
Choose A Husband Agency: Sawyer Riley Compton / Atlanta Client: Fragile Category: Newspaper / Newspaper Over 600 Lines: Single
Smudged Writing Agency: TBWA Hunt Lascaris / Johannesburg Client: Lefthander.com - Website Category: Newspaper / Newspaper Over 600 Lines: Single
Marble statues Agency: Fallon / Minneapolis Client: Holiday Inn Category: Newspaper / Newspaper Over 600 Lines: Single
A Priest, a Rabbi and an Iman" Agency: TBWA\Chiat\Day / Los Angeles Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Single
Hairband, Headscarf, Hat Agency: Batey (Pte) Ltd / Singapore Client: DaimlerChrysler South East Asia Pte Ltd Category: Collateral Advertising / Collateral: Self-Promotion
Maze, Spot the Difference, Joint the dots, Word Find Agency: BBDO / Singapore Client: Pizza Hut Singapore Category: Collateral Advertising / Collateral: Self-Promotion
Wonderwoman, Batman, Hulk, Aquaman Agency: Bensimon Byrne / Toronto Client: Silver Snail Comics Category: Collateral Advertising / Collateral: Self-Promotion
Larry Bird- POP, Joe Namath- POP, Willie Stargell- POP Agency: Huey/Paprocki Ltd. / Atlanta Client: Distant Replays Category: Collateral Advertising / Collateral: Self-Promotion
Lizzy, Sean, Herbert, Sky Agency: Leo Burnett / McMahons Point Client: Heineken Category: Collateral Advertising / Collateral: Self-Promotion
Camera, Flashlight, Toy Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Gillette Management Category: Collateral Advertising / Collateral: Self-Promotion
Ocean, Mountain, Rain Forest, River Agency: Saatchi & Saatchi / bangkok Client: Indosport (Thailand) Ltd. Category: Collateral Advertising / Collateral: Self-Promotion
Stairs, Rock, Tennis Agency: TBWA\Shanghai / Shanghai Client: adidas China Category: Collateral Advertising / Collateral: Self-Promotion
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats Agency: TBWA\Singapore / Singapore Client: Sphere Category: Collateral Advertising / Collateral: Self-Promotion
Time Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Body Odor - Great Reasons to Smoke Agency: Extreme Group / Dartmouth Client: NS Office of Health Promotion Category: Public Service/Political / Public Service/Political Radio: Single
Please Hold Agency: Hill Holliday, NY / New York Client: UFOA Category: Public Service/Political / Public Service/Political Radio: Single
Arab/Jew Agency: DDB / Sydney Client: Large Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
KKK Agency: DDB / Sydney Client: Large Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
What the ?, Time, Outside the Club Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Wheelchair Agency: Abbott Mead Vickers BBDO / London Client: DfT Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Sleeping Boy Agency: Adfactors Advertising / Mumbai Client: The Vatsalya Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Peewee Hockey Agency: Brainchild Creative / San Francisco Client: Minnetonka Peewee Hockey Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
João Agency: J. Walter Thompson Lisbon / Algés Client: Salvation Army Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
I Heart NY Agency: Mad Dogs & Englishmen / New York Client: NYODN Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single

2004 Advertising Merit Award

DDB New Zealand / Auckland

Hasbro

Ballet

Collateral Advertising / Collateral Posters: Single

04319A

2004 Advertising Merit Award

DDB Worldwide Pte LTd / Singapore

3M 'Post It' Notes

Elephant

Collateral Advertising / Collateral Posters: Single

04320A

2004 Advertising Merit Award

Foote, Cone & Belding Sdn Bhd / Kuala Lumpur

S C Johnson

Mosquito Screen

Collateral Advertising / Collateral Posters: Single

04321A

2004 Advertising Merit Award

GSD&M / Austin

New York Post

Damn It's Big

Collateral Advertising / Collateral Posters: Single

04322A

2004 Advertising Merit Award

GSD&M / Austin

New York Post

Kiss Me

Collateral Advertising / Collateral Posters: Single

04323A

2004 Advertising Merit Award

GSD&M / Austin

New York Post

Wilbur

Collateral Advertising / Collateral Posters: Single

04324A

2004 Advertising Merit Award

Huey/Paprocki Ltd. / Atlanta

Distant Replays

Larry Bird - Poster

Collateral Advertising / Collateral Posters: Single

04325A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

US Army-Special Forces

Banner

Collateral Advertising / Collateral Posters: Single

04326A

2004 Advertising Merit Award

Leo Burnett Singapore / Singapore

Philips Lightings

Bench

Collateral Advertising / Collateral Posters: Single

04327A

2004 Advertising Merit Award

Ogilvy South Africa / South Africa

Volkswagen South Africa - New Beetle

Sunset

Collateral Advertising / Collateral Posters: Single

04328A

2004 Advertising Merit Award

Saatchi & Saatchi / Mumbai

Kuoni Travels

'Why are you here'

Collateral Advertising / Collateral Posters: Single

04329A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Yellow

Collateral Advertising / Collateral Posters: Single

04330A

2004 Advertising Merit Award

TBWA\Hunt Lascaris / Johannesburg

Bostik - Prestik

Corners

Collateral Advertising / Collateral Posters: Single

04331A

2004 Advertising Merit Award

Wieden+Kennedy / New York

ESPN The Magazine

What Color Do You Bleed

Collateral Advertising / Collateral Posters: Single

04332A

2004 Advertising Merit Award

Batey (Pte) Ltd / Singapore

DaimlerChrysler South East Asia Pte Ltd-Singapore Operations

Hat

Newspaper / Newspaper Over 600 Lines: Single

04111A

2004 Advertising Merit Award

Batey (Pte) Ltd / Singapore

DaimlerChrysler South East Asia Pte Ltd-Singapore Operations

Arms

Newspaper / Newspaper Over 600 Lines: Single

04112A

2004 Advertising Merit Award

BBDO Portugal / Lisbon

P?blico/e-V

Movement

Newspaper / Newspaper Over 600 Lines: Single

04113A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Altoids Sours

Lemon Wedgie

Newspaper / Newspaper Over 600 Lines: Single

04115A

2004 Advertising Merit Award

Lobedu Leo Burnett / Sunninghill, Johannesburg

Levi's SA

Boot Cut

Newspaper / Newspaper Over 600 Lines: Single

04116A

2004 Advertising Merit Award

McKinney + Silver / Raleigh

Audi of America, Inc.

Classifieds

Newspaper / Newspaper Over 600 Lines: Single

04117A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Singapore

Singapore Press Holdings

Long Copy

Newspaper / Newspaper Over 600 Lines: Single

04118A

2004 Advertising Merit Award

Ogilvy Soith Africa / Johannesburg

Harley Davidson

Tattoo

Newspaper / Newspaper Over 600 Lines: Single

04119A

2004 Advertising Merit Award

Ogilvy South Africa / Johannesburg

Natbrands

Dirol 'Floss'

Newspaper / Newspaper Over 600 Lines: Single

04120A

2004 Advertising Merit Award

Quadrant / Mumbai

TVS Srichakra Tyres

Journey

Newspaper / Newspaper Over 600 Lines: Single

04121A

2004 Advertising Merit Award

Rainey Kelly Campbell Roalfe/Y&R / London

Land Rover

Maasai

Newspaper / Newspaper Over 600 Lines: Single

04122A

2004 Advertising Merit Award

Saatchi & Saatchi / Sydney

Olympus

Ice Cream

Newspaper / Newspaper Over 600 Lines: Single

04123A

2004 Advertising Merit Award

Sawyer Riley Compton / Atlanta

Fragile

Choose A Husband

Newspaper / Newspaper Over 600 Lines: Single

04124A

2004 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Lefthander.com - Website

Smudged Writing

Newspaper / Newspaper Over 600 Lines: Single

04125A

2004 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Marble statues

Newspaper / Newspaper Over 600 Lines: Single

04144A

2004 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Ad Council

A Priest, a Rabbi and an Iman"

Newspaper / Newspaper Over 600 Lines: Single

04363A

2004 Advertising Merit Award

Batey (Pte) Ltd / Singapore

DaimlerChrysler South East Asia Pte Ltd

Hairband, Headscarf, Hat

Collateral Advertising / Collateral: Self-Promotion

04304A

2004 Advertising Merit Award

BBDO / Singapore

Pizza Hut Singapore

Maze, Spot the Difference, Joint the dots, Word Find

Collateral Advertising / Collateral: Self-Promotion

04305A

2004 Advertising Merit Award

Bensimon Byrne / Toronto

Silver Snail Comics

Wonderwoman, Batman, Hulk, Aquaman

Collateral Advertising / Collateral: Self-Promotion

04306A

2004 Advertising Merit Award

Huey/Paprocki Ltd. / Atlanta

Distant Replays

Larry Bird- POP, Joe Namath- POP, Willie Stargell- POP

Collateral Advertising / Collateral: Self-Promotion

04307A

2004 Advertising Merit Award

Leo Burnett / McMahons Point

Heineken

Lizzy, Sean, Herbert, Sky

Collateral Advertising / Collateral: Self-Promotion

04308A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Kuala Lumpur

Gillette Management

Camera, Flashlight, Toy

Collateral Advertising / Collateral: Self-Promotion

04309A

2004 Advertising Merit Award

Saatchi & Saatchi / bangkok

Indosport (Thailand) Ltd.

Ocean, Mountain, Rain Forest, River

Collateral Advertising / Collateral: Self-Promotion

04310A

2004 Advertising Merit Award

TBWA\Shanghai / Shanghai

adidas China

Stairs, Rock, Tennis

Collateral Advertising / Collateral: Self-Promotion

04311A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Sphere

Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats

Collateral Advertising / Collateral: Self-Promotion

04312A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Time

Public Service/Political / Public Service/Political Radio: Single

04397A

2004 Advertising Merit Award

Extreme Group / Dartmouth

NS Office of Health Promotion

Body Odor - Great Reasons to Smoke

Public Service/Political / Public Service/Political Radio: Single

04398A

2004 Advertising Merit Award

Hill Holliday, NY / New York

UFOA

Please Hold

Public Service/Political / Public Service/Political Radio: Single

04399A

2004 Advertising Merit Award

DDB / Sydney

Large Magazine

Arab/Jew

Consumer Magazine / Magazine B/W Full Page or Spread: Single

04152A

2004 Advertising Merit Award

DDB / Sydney

Large Magazine

KKK

Consumer Magazine / Magazine B/W Full Page or Spread: Single

04153A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

What the ?, Time, Outside the Club

Public Service/Political / Public Service/Political Radio: Campaign

04400A

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

DfT

Wheelchair

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04371A

2004 Advertising Merit Award

Adfactors Advertising / Mumbai

The Vatsalya Foundation

Sleeping Boy

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04372A

2004 Advertising Merit Award

Brainchild Creative / San Francisco

Minnetonka Peewee Hockey

Peewee Hockey

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04373A

2004 Advertising Merit Award

J. Walter Thompson Lisbon / Algés

Salvation Army

João

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04375A

2004 Advertising Merit Award

Mad Dogs & Englishmen / New York

NYODN

I Heart NY

Public Service/Political / Public Service/Political Outdoor and Posters: Single

04376A

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