The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Beach House Agency: Amalgamated / New York Client: FUSE Category: Integrated Branding Campaign / Integrated Branding
Crazyworld Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Closer than you think Agency: M&C Saatchi / London Client: BA Category: Integrated Branding Campaign / Integrated Branding
Rugby Keep the Ball Alive Agency: Publicis Mojo / Southbank Client: Nike Australia Category: Integrated Branding Campaign / Integrated Branding
Launch Agency: Venables, Bell & Partners / San Francisco Client: Napster Category: Integrated Branding Campaign / Integrated Branding
Beta - 7 Agency: Wieden+Kennedy / New York Client: ESPN Videogames / Sega Category: Integrated Branding Campaign / Integrated Branding
Fridge, Television, Chair Agency: Hill, Holliday, Connors, Cosmopulos Inc. / Boston Client: Duxbury Dollhouse Category: Trade / Trade B/W or Color Less Than A Page: Campaign
Rain, Mirrors, Tinted Glass Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Mall, Bowling Alley, Post Office Agency: Barkley Evergreen & Partners / Kansas City Client: I Love a Mystery Books Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Fotofinish, Bulldozer, Bank Robbery Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Soccer, Birthday, Jeans Agency: DDB Canada (Vancouver) / Vancouver Client: Richmond Centre Category: Consumer Radio / Consumer Radio: Campaign
I'm a Copquote; I'm a Loserquote; Planet of the Apesquote; Agency: Pirate Radio & Television / Toronto Client: Screamin' Mimi's Category: Consumer Radio / Consumer Radio: Campaign
Airport Workout, Virtual First Class, Challenge Seating Agency: WONGDOODY / Seattle Client: Alaska Airlines Category: Consumer Radio / Consumer Radio: Campaign
Evel Iron On Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Bogey Stickers Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
State Stickers Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Mavericks Insert Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Can Opener Agency: Arnold Worldwide Canada / Toronto Client: Volkswagen Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Deep Agency: Cole & Weber/Red Cell / Seattle Client: Nike Retail Resources Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
There's always space Agency: CONTRAPUNTO / Madrid Client: MERCEDES BENZ - SMART Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Consumer Testing Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
adventure, kung fu, murder, musicals Agency: ambience publicis india / mumbai Client: Planet M Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Charger, GTO, Stingray Agency: davidandgoliath / Los Angeles Client: Mattel 100% Hot Wheels Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Coin, Bar, Weight, Wrench Agency: McCann Erickson Singapore / Singapore Client: GNC Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
My Dad read The Economist, Stay Focused, Don't Be One, Stabbed, Perspective Agency: Ogilvy & Mather / Singapore Client: The Economist Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Pot - close up, Mushroom, Palm, Sprout Agency: Publicis Mojo / Walsh Bay Client: Paton Fertilizers Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Crossing 1, Crossing 2, Crossing 3 Agency: TBWA\Paris / Boulogne-Billancourt Client: Responsible Young Drivers Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Battery Included, Pre-Shrunk, Tougher, Titanic Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: DaimlerChrysler Smart Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Tramp, Arab/Jew, KKK, Burnt Agency: DDB / Sydney Client: Large Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Take a Ball, Orange Slices, You Get Up, Losing, Cheerleaders Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Ring, Witch, Escape Agency: Abbott Mead Vickers BBDO / London Client: BT Broadband Category: Consumer Television / Consumer Television :20 and Under: Campaign
Paging, Translator, Mimic Agency: Colenso BBDO / Auckland Client: Tip Top Category: Consumer Television / Consumer Television :20 and Under: Campaign
Kicking It Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Non-Broadcast / Non-Broadcast: Cinema
Stills Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Non-Broadcast / Non-Broadcast: Cinema
Carrie Fisher Agency: Mother Advertising Ltd / London Client: Orange Category: Non-Broadcast / Non-Broadcast: Cinema
Face of the Future Agency: Mother Advertising Ltd / London Client: Xelibri Category: Non-Broadcast / Non-Broadcast: Cinema
Private Investigator Agency: TBWA\Toronto / Toronto Client: AGF Financial services Category: Non-Broadcast / Non-Broadcast: Cinema
Businessmen Agency: TBWA\Vancouver / Vancouver Client: Vancouver Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema
Never Ending Bottle of Bud Agency: Turnpike Films / Santa Monica Client: Anheuser Busch Category: Non-Broadcast / Non-Broadcast: Cinema
Feel Great Agency: Turnpike Films / Santa Monica Client: Kelloggs Category: Non-Broadcast / Non-Broadcast: Cinema
Bones, Little Girl, God's Way, Casualty, Concrete Agency: Abbott Mead Vickers BBDO / London Client: Mars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Blues, Ray Charles, Braile, Sex, Fireworks Agency: AlmapBBDO Comunicacoes Ltda / São Paulo Client: Fundação Eye Care Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fat Woman, Watch, Poster, Sunset Agency: AlmapBBDO Comunicacoes Ltda / São Paulo Client: Stock Photos Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Sky, You Are Here, Stadium Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Trailer, Stream, Drift Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
London, Paris, New York Agency: BDDP & Fils / Boulogne-Billancourt Client: BMW X3 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
GMO, Soft drink, Tank, Shopping Agency: BDDP & Fils / Boulogne-Billancourt Client: Les Echos Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Green, Purple, Spain, Texaco, Crosses Agency: Campbell Doyle Dye / London Client: Mercedes-Benz Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Paul Davis, Noah Woods, Fiona Hewitt, Jason Holley, Greg Clarke Agency: Campbell Doyle Dye / London Client: Merrydown Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
B is for Boner, S is for Soul, C is for Carvoholic Agency: Crispin Porter + Bogusky / Miami Client: Telluride Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign

2004 Advertising Merit Award

Amalgamated / New York

FUSE

Beach House

Integrated Branding Campaign / Integrated Branding

04515A

2004 Advertising Merit Award

Arnold Worldwide / Crispin Porter + Bogusky / Boston

American Legacy Foundation

Crazyworld

Integrated Branding Campaign / Integrated Branding

04516A

2004 Advertising Merit Award

M&C Saatchi / London

BA

Closer than you think

Integrated Branding Campaign / Integrated Branding

04517A

2004 Advertising Merit Award

Publicis Mojo / Southbank

Nike Australia

Rugby Keep the Ball Alive

Integrated Branding Campaign / Integrated Branding

04518A

2004 Advertising Merit Award

Venables, Bell & Partners / San Francisco

Napster

Launch

Integrated Branding Campaign / Integrated Branding

04519A

2004 Advertising Merit Award

Wieden+Kennedy / New York

ESPN Videogames / Sega

Beta - 7

Integrated Branding Campaign / Integrated Branding

04520A

2004 Advertising Merit Award

Hill, Holliday, Connors, Cosmopulos Inc. / Boston

Duxbury Dollhouse

Fridge, Television, Chair

Trade / Trade B/W or Color Less Than A Page: Campaign

04285A

2004 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Rain, Mirrors, Tinted Glass

Newspaper / Newspaper 600 Lines or Less: Campaign

04130A

2004 Advertising Merit Award

Barkley Evergreen & Partners / Kansas City

I Love a Mystery Books

Mall, Bowling Alley, Post Office

Newspaper / Newspaper 600 Lines or Less: Campaign

04150A

2004 Advertising Merit Award

Ogilvy & Mather Frankfurt / Frankfurt

Mattel

Fotofinish, Bulldozer, Bank Robbery

Newspaper / Newspaper 600 Lines or Less: Campaign

04151A

2004 Advertising Merit Award

DDB Canada (Vancouver) / Vancouver

Richmond Centre

Soccer, Birthday, Jeans

Consumer Radio / Consumer Radio: Campaign

04426A

2004 Advertising Merit Award

Pirate Radio & Television / Toronto

Screamin' Mimi's

I'm a Copquote; I'm a Loserquote; Planet of the Apesquote;

Consumer Radio / Consumer Radio: Campaign

04428A

2004 Advertising Merit Award

WONGDOODY / Seattle

Alaska Airlines

Airport Workout, Virtual First Class, Challenge Seating

Consumer Radio / Consumer Radio: Campaign

04429A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Evel Iron On

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04168A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Bogey Stickers

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04169A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

State Stickers

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04170A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Mavericks Insert

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04172A

2004 Advertising Merit Award

Arnold Worldwide Canada / Toronto

Volkswagen

Can Opener

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04230A

2004 Advertising Merit Award

Cole & Weber/Red Cell / Seattle

Nike Retail Resources

Deep

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04231A

2004 Advertising Merit Award

CONTRAPUNTO / Madrid

MERCEDES BENZ - SMART

There's always space

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04232A

2004 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Tourism

Consumer Testing

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

04233A

2004 Advertising Merit Award

ambience publicis india / mumbai

Planet M

adventure, kung fu, murder, musicals

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04507A

2004 Advertising Merit Award

davidandgoliath / Los Angeles

Mattel 100% Hot Wheels

Charger, GTO, Stingray

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04509A

2004 Advertising Merit Award

McCann Erickson Singapore / Singapore

GNC

Coin, Bar, Weight, Wrench

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04510A

2004 Advertising Merit Award

Ogilvy & Mather / Singapore

The Economist

My Dad read The Economist, Stay Focused, Don't Be One, Stabbed, Perspective

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04511A

2004 Advertising Merit Award

Publicis Mojo / Walsh Bay

Paton Fertilizers

Pot - close up, Mushroom, Palm, Sprout

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04512A

2004 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Responsible Young Drivers

Crossing 1, Crossing 2, Crossing 3

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04513A

2004 Advertising Merit Award

The Jupiter Drawing Room (South Africa) / Johannesburg

DaimlerChrysler Smart

Battery Included, Pre-Shrunk, Tougher, Titanic

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

04514A

2004 Advertising Merit Award

DDB / Sydney

Large Magazine

Tramp, Arab/Jew, KKK, Burnt

Consumer Magazine / Magazine Color Full Page or Spread: Single

04154A

2004 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Take a Ball, Orange Slices, You Get Up, Losing, Cheerleaders

Consumer Magazine / Magazine Color Full Page or Spread: Single

04155A

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

BT Broadband

Ring, Witch, Escape

Consumer Television / Consumer Television :20 and Under: Campaign

04483A

2004 Advertising Merit Award

Colenso BBDO / Auckland

Tip Top

Paging, Translator, Mimic

Consumer Television / Consumer Television :20 and Under: Campaign

04484A

2004 Advertising Merit Award

180 Amsterdam / Amsterdam

adidas International

Kicking It

Non-Broadcast / Non-Broadcast: Cinema

04490A

2004 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

Stills

Non-Broadcast / Non-Broadcast: Cinema

04491A

2004 Advertising Merit Award

Mother Advertising Ltd / London

Orange

Carrie Fisher

Non-Broadcast / Non-Broadcast: Cinema

04492A

2004 Advertising Merit Award

Mother Advertising Ltd / London

Xelibri

Face of the Future

Non-Broadcast / Non-Broadcast: Cinema

04493A

2004 Advertising Merit Award

TBWA\Toronto / Toronto

AGF Financial services

Private Investigator

Non-Broadcast / Non-Broadcast: Cinema

04494A

2004 Advertising Merit Award

TBWA\Vancouver / Vancouver

Vancouver Film Festival

Businessmen

Non-Broadcast / Non-Broadcast: Cinema

04495A

2004 Advertising Merit Award

Turnpike Films / Santa Monica

Anheuser Busch

Never Ending Bottle of Bud

Non-Broadcast / Non-Broadcast: Cinema

04496A

2004 Advertising Merit Award

Turnpike Films / Santa Monica

Kelloggs

Feel Great

Non-Broadcast / Non-Broadcast: Cinema

04497A

2004 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Mars

Bones, Little Girl, God's Way, Casualty, Concrete

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04206A

2004 Advertising Merit Award

AlmapBBDO Comunicacoes Ltda / São Paulo

Fundação Eye Care

Blues, Ray Charles, Braile, Sex, Fireworks

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04207A

2004 Advertising Merit Award

AlmapBBDO Comunicacoes Ltda / São Paulo

Stock Photos

Fat Woman, Watch, Poster, Sunset

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04208A

2004 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Sky, You Are Here, Stadium

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04209A

2004 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Trailer, Stream, Drift

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04210A

2004 Advertising Merit Award

BDDP & Fils / Boulogne-Billancourt

BMW X3

London, Paris, New York

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04211A

2004 Advertising Merit Award

BDDP & Fils / Boulogne-Billancourt

Les Echos

GMO, Soft drink, Tank, Shopping

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04212A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Mercedes-Benz

Green, Purple, Spain, Texaco, Crosses

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04213A

2004 Advertising Merit Award

Campbell Doyle Dye / London

Merrydown

Paul Davis, Noah Woods, Fiona Hewitt, Jason Holley, Greg Clarke

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04214A

2004 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Telluride

B is for Boner, S is for Soul, C is for Carvoholic

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

04216A

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