The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Tiger / Waterfall / Steep Incline Agency: M&C Saatchi Singapore / Singapore Client: Jeep Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Modus - a channel hopper Agency: Nordpol Hamburg, Agentur fuer Kommunikation GmbH / Hamburg Client: Renault Germany Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Painted Trees Agency: RMG David / New Delhi Client: WWF - India Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
CSI Agency: Saatchi & Saatchi Singapore / Singapore Client: AXN Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Clutter Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Surprise Dinner Agency: DDB Los Angeles / Venice Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Single
Short Way To The Top Agency: DDB Sydney / Ultimo Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Single
Cuppa Agency: Downtown Partners / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Bud Light - "Cuppa" Invention Agency: Downtown Partners / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Chassis Agency: Fallon / Minneapolis Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
Nursery Agency: Fallon / Minneapolis Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
2am Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Call Waiting Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Shower Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Cashmere Cow Agency: Ideaology / Marina del Rey Client: Los Angeles County Fair Category: Consumer Television / Consumer Television :30/:25 Single
"Firing" Agency: Leo Burnett Company / Chicago Client: Kellogg Raisin Bran Crunch Category: Consumer Television / Consumer Television :30/:25 Single
Sales Rep Agency: MTV NETWORKS / New York Client: MTV On-Air Promos Category: Consumer Television / Consumer Television :30/:25 Single
Dance Party Agency: TBWA\Chiat\Day / New York Client: Nextel Category: Consumer Television / Consumer Television :30/:25 Single
High Protein Agency: Wieden+Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
This Is SportsCenter - Space Anchors Agency: Wieden+Kennedy / New York Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Single
Kids on Steps Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Television / Consumer Television :30/:25 Single
Genius Campaign 1 Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Genius Campaign 3 Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Genius Campaign 4 Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Big Wigs Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Campaign
scream Agency: Jung von Matt AG / Hamburg Client: K-fee Category: Consumer Radio / Consumer Radio: Campaign
Unpleasant Side Effects - Chinese Buffet-Symposium Agency: Y&R Chicago / Chicago Client: Miller Brewing Company Category: Consumer Radio / Consumer Radio: Campaign
Skateboarding campaign Agency: Abbott Mead Vickers BBDO / London Client: Snickers Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Personality Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Control the ball Agency: BBDO Argentina / Vicente L?pez Client: Nike Argentina SA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Cut Outs Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hidden C Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Jump C Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Motoing Course Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Covers Agency: Crispin Porter + Bogusky / Miami Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bar Route, Tension, Seat Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fingerprints Agency: DDB Brasil / São Paulo Client: Philips Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
For boys who were always men Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
LE BARRAN Agency: Client: LE BARRAN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
"The Turbobrake-Campaign" Agency: Scholz & Friends / Berlin Client: Mitsubishi Motors Deutschland GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
"The Natural-sound-campaign" Agency: Scholz & Friends / Berlin Client: Yamaha Elektronik Europa GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Whip, Slap, Wax Agency: FCB Johannesburg / Johannesburg Client: Sonovision Recording Studios Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Sand Agency: Giovanni, FCB / São Paulo Client: Fenda Seguros Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Predators Agency: Jung von Matt AG / Berlin Client: Junge Karriere Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Guitar Agency: Leo Burnett Company / Chicago Client: Cort Guitar Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dream World Agency: Ogilvy & Mather Advertising / Bangkok Client: Amusement Creation Co.,Ltd. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Russian Erotica Agency: Saatchi & Saatchi / London Client: Coco de Mer Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Believe Campaign Agency: Scholz & Friends / Hamburg Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
NISSAN PATROL BUGS, SPIDERS, BIRDS/BATS Agency: TBWAG1CHAMPS ELYSEES / PARIS Client: NISSAN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Apparel Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign

2005 Advertising Merit Award

M&C Saatchi Singapore / Singapore

Jeep

Tiger / Waterfall / Steep Incline

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05021G

2005 Advertising Merit Award

Nordpol Hamburg, Agentur fuer Kommunikation GmbH / Hamburg

Renault Germany

Modus - a channel hopper

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05022G

2005 Advertising Merit Award

RMG David / New Delhi

WWF - India

Painted Trees

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05023G

2005 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

AXN

CSI

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05024G

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Clutter

Consumer Television / Consumer Television :30/:25 Single

05062T

2005 Advertising Merit Award

DDB Los Angeles / Venice

Ameriquest

Surprise Dinner

Consumer Television / Consumer Television :30/:25 Single

05063T

2005 Advertising Merit Award

DDB Sydney / Ultimo

Volkswagen

Short Way To The Top

Consumer Television / Consumer Television :30/:25 Single

05064T

2005 Advertising Merit Award

Downtown Partners / Toronto

Labatt Breweries - Bud Light

Cuppa

Consumer Television / Consumer Television :30/:25 Single

05065T

2005 Advertising Merit Award

Downtown Partners / Toronto

Labatt Breweries - Bud Light

Bud Light - "Cuppa" Invention

Consumer Television / Consumer Television :30/:25 Single

05065T

2005 Advertising Merit Award

Fallon / Minneapolis

Citibank

Chassis

Consumer Television / Consumer Television :30/:25 Single

05066T

2005 Advertising Merit Award

Fallon / Minneapolis

Citibank

Nursery

Consumer Television / Consumer Television :30/:25 Single

05067T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

2am

Consumer Television / Consumer Television :30/:25 Single

05068T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Call Waiting

Consumer Television / Consumer Television :30/:25 Single

05069T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Shower

Consumer Television / Consumer Television :30/:25 Single

05070T

2005 Advertising Merit Award

Ideaology / Marina del Rey

Los Angeles County Fair

Cashmere Cow

Consumer Television / Consumer Television :30/:25 Single

05071T

2005 Advertising Merit Award

Leo Burnett Company / Chicago

Kellogg Raisin Bran Crunch

"Firing"

Consumer Television / Consumer Television :30/:25 Single

05072T

2005 Advertising Merit Award

MTV NETWORKS / New York

MTV On-Air Promos

Sales Rep

Consumer Television / Consumer Television :30/:25 Single

05073T

2005 Advertising Merit Award

TBWA\Chiat\Day / New York

Nextel

Dance Party

Consumer Television / Consumer Television :30/:25 Single

05074T

2005 Advertising Merit Award

Wieden+Kennedy / Portland

Miller High Life

High Protein

Consumer Television / Consumer Television :30/:25 Single

05075T

2005 Advertising Merit Award

Wieden+Kennedy / New York

ESPN SportsCenter

This Is SportsCenter - Space Anchors

Consumer Television / Consumer Television :30/:25 Single

05076T

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Kids on Steps

Consumer Television / Consumer Television :30/:25 Single

05117T

2005 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius Campaign 1

Consumer Radio / Consumer Radio: Campaign

05032R

2005 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius Campaign 3

Consumer Radio / Consumer Radio: Campaign

05033R

2005 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius Campaign 4

Consumer Radio / Consumer Radio: Campaign

05034R

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Big Wigs

Consumer Radio / Consumer Radio: Campaign

05035R

2005 Advertising Merit Award

Jung von Matt AG / Hamburg

K-fee

scream

Consumer Radio / Consumer Radio: Campaign

05036R

2005 Advertising Merit Award

Y&R Chicago / Chicago

Miller Brewing Company

Unpleasant Side Effects - Chinese Buffet-Symposium

Consumer Radio / Consumer Radio: Campaign

05038R

2005 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Snickers

Skateboarding campaign

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05138A

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05139A

2005 Advertising Merit Award

BBDO Argentina / Vicente L?pez

Nike Argentina SA

Control the ball

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05140A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Cut Outs

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05142A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Hidden C

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05143A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Jump C

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05144A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Motoing Course

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05145A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Molson

Covers

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05146A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Virgin

Bar Route, Tension, Seat

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05147A

2005 Advertising Merit Award

DDB Brasil / São Paulo

Philips

Fingerprints

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05148A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

For boys who were always men

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05149A

2005 Advertising Merit Award

LE BARRAN

LE BARRAN

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05150A

2005 Advertising Merit Award

Scholz & Friends / Berlin

Mitsubishi Motors Deutschland GmbH

"The Turbobrake-Campaign"

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05151A

2005 Advertising Merit Award

Scholz & Friends / Berlin

Yamaha Elektronik Europa GmbH

"The Natural-sound-campaign"

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05152A

2005 Advertising Merit Award

FCB Johannesburg / Johannesburg

Sonovision Recording Studios

Whip, Slap, Wax

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05154A

2005 Advertising Merit Award

Giovanni, FCB / São Paulo

Fenda Seguros

Sand

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05155A

2005 Advertising Merit Award

Jung von Matt AG / Berlin

Junge Karriere

Predators

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05157A

2005 Advertising Merit Award

Leo Burnett Company / Chicago

Cort Guitar

Guitar

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05158A

2005 Advertising Merit Award

Ogilvy & Mather Advertising / Bangkok

Amusement Creation Co.,Ltd.

Dream World

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05159A

2005 Advertising Merit Award

Saatchi & Saatchi / London

Coco de Mer

Russian Erotica

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05160A

2005 Advertising Merit Award

Scholz & Friends / Hamburg

Polaroid

Believe Campaign

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05161A

2005 Advertising Merit Award

TBWAG1CHAMPS ELYSEES / PARIS

NISSAN

NISSAN PATROL BUGS, SPIDERS, BIRDS/BATS

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05162A

2005 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Apparel

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05163A

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