The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Tiger / Waterfall / Steep Incline
Agency: M&C Saatchi Singapore / Singapore
Client: Jeep Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Modus - a channel hopper
Agency: Nordpol Hamburg, Agentur fuer Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Painted Trees
Agency: RMG David / New Delhi
Client: WWF - India Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
CSI
Agency: Saatchi & Saatchi Singapore / Singapore
Client: AXN Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Clutter
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Surprise Dinner
Agency: DDB Los Angeles / Venice
Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Single
Short Way To The Top
Agency: DDB Sydney / Ultimo
Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Single
Cuppa
Agency: Downtown Partners / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Bud Light - "Cuppa" Invention
Agency: Downtown Partners / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Chassis
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
Nursery
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
2am
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Call Waiting
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Shower
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Cashmere Cow
Agency: Ideaology / Marina del Rey
Client: Los Angeles County Fair Category: Consumer Television / Consumer Television :30/:25 Single
"Firing"
Agency: Leo Burnett Company / Chicago
Client: Kellogg Raisin Bran Crunch Category: Consumer Television / Consumer Television :30/:25 Single
Sales Rep
Agency: MTV NETWORKS / New York
Client: MTV On-Air Promos Category: Consumer Television / Consumer Television :30/:25 Single
Dance Party
Agency: TBWA\Chiat\Day / New York
Client: Nextel Category: Consumer Television / Consumer Television :30/:25 Single
High Protein
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
This Is SportsCenter - Space Anchors
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Single
Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Consumer Television :30/:25 Single
Genius Campaign 1
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Genius Campaign 3
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Genius Campaign 4
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Big Wigs
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Campaign
scream
Agency: Jung von Matt AG / Hamburg
Client: K-fee Category: Consumer Radio / Consumer Radio: Campaign
Unpleasant Side Effects - Chinese Buffet-Symposium
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company Category: Consumer Radio / Consumer Radio: Campaign
Skateboarding campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Personality
Agency: AlmapBBDO / São Paulo
Client: Editora Abril Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Control the ball
Agency: BBDO Argentina / Vicente L?pez
Client: Nike Argentina SA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Cut Outs
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hidden C
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Jump C
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Motoing Course
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Covers
Agency: Crispin Porter + Bogusky / Miami
Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bar Route, Tension, Seat
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fingerprints
Agency: DDB Brasil / São Paulo
Client: Philips Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
LE BARRAN
Agency:
Client: LE BARRAN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
"The Turbobrake-Campaign"
Agency: Scholz & Friends / Berlin
Client: Mitsubishi Motors Deutschland GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
"The Natural-sound-campaign"
Agency: Scholz & Friends / Berlin
Client: Yamaha Elektronik Europa GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Whip, Slap, Wax
Agency: FCB Johannesburg / Johannesburg
Client: Sonovision Recording Studios Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Sand
Agency: Giovanni, FCB / São Paulo
Client: Fenda Seguros Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Predators
Agency: Jung von Matt AG / Berlin
Client: Junge Karriere Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Guitar
Agency: Leo Burnett Company / Chicago
Client: Cort Guitar Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dream World
Agency: Ogilvy & Mather Advertising / Bangkok
Client: Amusement Creation Co.,Ltd. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Russian Erotica
Agency: Saatchi & Saatchi / London
Client: Coco de Mer Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Believe Campaign
Agency: Scholz & Friends / Hamburg
Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
NISSAN PATROL BUGS, SPIDERS, BIRDS/BATS
Agency: TBWAG1CHAMPS ELYSEES / PARIS
Client: NISSAN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Apparel
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Agency:
M&C Saatchi Singapore / Singapore
Client:
Jeep
Title:
Tiger / Waterfall / Steep Incline
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05021G
Award:
2005 Advertising Merit Award
Agency:
Nordpol Hamburg, Agentur fuer Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
Modus - a channel hopper
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05022G
Award:
2005 Advertising Merit Award
Agency:
RMG David / New Delhi
Client:
WWF - India
Title:
Painted Trees
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05023G
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
AXN
Title:
CSI
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05024G
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Clutter
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05062T
Award:
2005 Advertising Merit Award
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest
Title:
Surprise Dinner
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05063T
Award:
2005 Advertising Merit Award
Agency:
DDB Sydney / Ultimo
Client:
Volkswagen
Title:
Short Way To The Top
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05064T
Award:
2005 Advertising Merit Award
Agency:
Downtown Partners / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Cuppa
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05065T
Award:
2005 Advertising Merit Award
Agency:
Downtown Partners / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Bud Light - "Cuppa" Invention
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05065T
Award:
2005 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
Chassis
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05066T
Award:
2005 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
Nursery
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05067T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
2am
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05068T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Call Waiting
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05069T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Shower
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05070T
Award:
2005 Advertising Merit Award
Agency:
Ideaology / Marina del Rey
Client:
Los Angeles County Fair
Title:
Cashmere Cow
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05071T
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Kellogg Raisin Bran Crunch
Title:
"Firing"
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05072T
Award:
2005 Advertising Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV On-Air Promos
Title:
Sales Rep
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05073T
Award:
2005 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Nextel
Title:
Dance Party
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05074T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
High Protein
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05075T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
This Is SportsCenter - Space Anchors
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05076T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Kids on Steps
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05117T
Award:
2005 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 1
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05032R
Award:
2005 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 3
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05033R
Award:
2005 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 4
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05034R
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Big Wigs
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05035R
Award:
2005 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
K-fee
Title:
scream
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05036R
Award:
2005 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Miller Brewing Company
Title:
Unpleasant Side Effects - Chinese Buffet-Symposium
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05038R
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Snickers
Title:
Skateboarding campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05138A
Award:
2005 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Editora Abril
Title:
Personality
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05139A
Award:
2005 Advertising Merit Award
Agency:
BBDO Argentina / Vicente L?pez
Client:
Nike Argentina SA
Title:
Control the ball
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05140A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Cut Outs
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05142A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Hidden C
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05143A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Jump C
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05144A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Motoing Course
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05145A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Molson
Title:
Covers
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05146A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Virgin
Title:
Bar Route, Tension, Seat
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05147A
Award:
2005 Advertising Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Philips
Title:
Fingerprints
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05148A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05149A
Award:
2005 Advertising Merit Award
Agency:
Client:
LE BARRAN
Title:
LE BARRAN
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05150A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Mitsubishi Motors Deutschland GmbH
Title:
"The Turbobrake-Campaign"
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05151A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Yamaha Elektronik Europa GmbH
Title:
"The Natural-sound-campaign"
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05152A
Award:
2005 Advertising Merit Award
Agency:
FCB Johannesburg / Johannesburg
Client:
Sonovision Recording Studios
Title:
Whip, Slap, Wax
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05154A
Award:
2005 Advertising Merit Award
Agency:
Giovanni, FCB / São Paulo
Client:
Fenda Seguros
Title:
Sand
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05155A
Award:
2005 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
Junge Karriere
Title:
Predators
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05157A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Cort Guitar
Title:
Guitar
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05158A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
Amusement Creation Co.,Ltd.
Title:
Dream World
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05159A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Coco de Mer
Title:
Russian Erotica
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05160A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
Polaroid
Title:
Believe Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05161A
Award:
2005 Advertising Merit Award
Agency:
TBWAG1CHAMPS ELYSEES / PARIS
Client:
NISSAN
Title:
NISSAN PATROL BUGS, SPIDERS, BIRDS/BATS
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05162A
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Apparel
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05163A