The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Without Sports
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Tickets-Garage-Sleeping
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hunter-Snake-Tornado
Agency: Y&R Chicago / Chicago
Client: Travel Channel Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Every Style Has a Story
Agency: Bartle Bogle Hegarty / New York
Client: Levi Strauss & Co. Category: Consumer Television / Consumer Television Varying Lengths: Campaign
MTV Instructoart Watch and learn
Agency: Matthew Vescovo / Brooklyn
Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
This Is SportsCenter
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Arnika Book
Agency: Arnika / Richmond
Client: Arnika Category: Collateral Advertising / Collateral: Self-Promotion
Living Room
Agency: DDB Canada / Vancouver
Client: DDB Canada Category: Collateral Advertising / Collateral: Self-Promotion
Ned + Linda
Agency: Block / Leederville
Client: Ned McNeilage, Linda Knight Category: Collateral Advertising / Collateral: Self-Promotion
Return the Favor
Agency: Cliff Freeman and Partners / New York
Client: Cadbury Schweppes: Snapple Category: Consumer Television / Consumer Television :30/:25 Campaign
Return the Favor
Agency: Cliff Freeman and Partners / New York
Client: Cadbury Schweppes: Snapple Category: Consumer Television / Consumer Television :30/:25 Campaign
Catchphrase, Makeout, Tussle
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Copy, Buns, Wrapper
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Tattoo, Anus, Wrapper 2
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Vet/Nursery/Nail Salon
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Campaign
CNN.com
Agency: Hungry Man / New York
Client: CNN.com Category: Consumer Television / Consumer Television :30/:25 Campaign
The High Life
Agency: Radical Media / New York
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Home Loans Transformations
Agency: Sedgwick Rd / Seattle
Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Campaign
Retail Transformations
Agency: Sedgwick Rd / Seattle
Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Campaign
Sillouhettes
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple Category: Consumer Television / Consumer Television :30/:25 Campaign
Ratchet & Clank
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Follow
Agency: TBWA\Chiat\Day San Francisco / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Upside Down
Agency: CAMPBELL DOYLE DYE LTD / London
Client: Merrydown Category: Outdoor / Outdoor: Campaign
"The Noise-protection-windows-by-weru-campaign"
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Outdoor / Outdoor: Campaign
"The Natural-sound-campaign"
Agency: Scholz & Friends / Berlin
Client: Yamaha Elektronik Europa GmbH Category: Outdoor / Outdoor: Campaign
"Blue Eyes/Car Wash/Hitch Hiker"
Agency: Lowe & Partners / Selangor
Client: Landrover Owners Club Category: Outdoor / Outdoor: Campaign
Thank You Letters
Agency: Tractenberg Advertising / New York
Client: Gotham Comedy Club Category: Outdoor / Outdoor: Campaign
REPETITIONS
Agency: SHACKLETON / MADRID
Client: SAVE THE CHILDREN Category: Public Service/Political / Public Service/Political Radio: Campaign
Give a little
Agency: Bleu Blanc Rouge / Montreal
Client: CHUM Category: Consumer Radio / Consumer Radio: Single
Genius/Mr. Cargo Pants Designer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Genius/Mr. Gangsta Rapper Posse Member
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Genius/Mr. Giant Pocket Knife Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Spinal Cord
Agency: DeVito/Verdi / New York
Client: Mount Sinai Medical Center Category: Consumer Radio / Consumer Radio: Single
Shakespeare
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Yoga
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Trickery
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Single
Trifecta
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Single
"Road Rage"
Agency: FCB Johannesburg / Johannesburg
Client: Toyota / Tazz Category: Consumer Radio / Consumer Radio: Single
Coming
Agency: Jung von Matt AG / Berlin
Client: Berliner Morgenpost Category: Consumer Radio / Consumer Radio: Single
Deng!
Agency: Jung von Matt AG / Stuttgart
Client: BMW Motors/Mini Cooper One Category: Consumer Radio / Consumer Radio: Single
G-String
Agency: Lowe Bull / Bryanston
Client: Unilever - H/Andy Oven Cleaner Category: Consumer Radio / Consumer Radio: Single
Fahrenheit 911
Agency: Ogilvy South Africa / Johannesburg
Client: M Net Category: Consumer Radio / Consumer Radio: Single
Sat Nav
Agency: Saatchi & Saatchi / London
Client: Toyota Category: Consumer Radio / Consumer Radio: Single
Chinese Buffet
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company Category: Consumer Radio / Consumer Radio: Single
Cans
Agency: Abbott Mead Vickers BBDO / London
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Since
Agency: DDB Germany / Berlin
Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Campaign
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
The Guardian
Agency: DDB London / London
Client: The Guardian Category: Newspaper / Newspaper Over 600 Lines: Campaign
Samsung TV "Sword, Haunted House, Cards"
Agency: Foote Cone & Belding Singapore / Singapore
Client: Samsung Category: Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Without Sports
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05164A
Award:
2005 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Miller Brewing Company
Title:
Tickets-Garage-Sleeping
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05165A
Award:
2005 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Travel Channel
Title:
Hunter-Snake-Tornado
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05166A
Award:
2005 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Levi Strauss & Co.
Title:
Every Style Has a Story
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05098T
Award:
2005 Advertising Merit Award
Agency:
Matthew Vescovo / Brooklyn
Client:
MTV
Title:
MTV Instructoart Watch and learn
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05099T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
This Is SportsCenter
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05100T
Award:
2005 Advertising Merit Award
Agency:
Arnika / Richmond
Client:
Arnika
Title:
Arnika Book
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05271A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
DDB Canada
Title:
Living Room
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05272A
Award:
2005 Advertising Merit Award
Agency:
Block / Leederville
Client:
Ned McNeilage, Linda Knight
Title:
Ned + Linda
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05273A
Award:
2005 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Cadbury Schweppes: Snapple
Title:
Return the Favor
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05077T
Award:
2005 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Cadbury Schweppes: Snapple
Title:
Return the Favor
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05078T
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Catchphrase, Makeout, Tussle
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05079T
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Copy, Buns, Wrapper
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05080T
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Tattoo, Anus, Wrapper 2
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05081T
Award:
2005 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
Vet/Nursery/Nail Salon
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05082T
Award:
2005 Advertising Merit Award
Agency:
Hungry Man / New York
Client:
CNN.com
Title:
CNN.com
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05083T
Award:
2005 Advertising Merit Award
Agency:
Radical Media / New York
Client:
Miller High Life
Title:
The High Life
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05084T
Award:
2005 Advertising Merit Award
Agency:
Sedgwick Rd / Seattle
Client:
Washington Mutual
Title:
Home Loans Transformations
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05085T
Award:
2005 Advertising Merit Award
Agency:
Sedgwick Rd / Seattle
Client:
Washington Mutual
Title:
Retail Transformations
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05086T
Award:
2005 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Sillouhettes
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05087T
Award:
2005 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Ratchet & Clank
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05088T
Award:
2005 Advertising Merit Award
Agency:
TBWA\Chiat\Day San Francisco / San Francisco
Client:
Fox Sports Net
Title:
Follow
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05089T
Award:
2005 Advertising Merit Award
Agency:
CAMPBELL DOYLE DYE LTD / London
Client:
Merrydown
Title:
Upside Down
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05192A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Weru AG
Title:
"The Noise-protection-windows-by-weru-campaign"
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05193A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Yamaha Elektronik Europa GmbH
Title:
"The Natural-sound-campaign"
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05194A
Award:
2005 Advertising Merit Award
Agency:
Lowe & Partners / Selangor
Client:
Landrover Owners Club
Title:
"Blue Eyes/Car Wash/Hitch Hiker"
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05195A
Award:
2005 Advertising Merit Award
Agency:
Tractenberg Advertising / New York
Client:
Gotham Comedy Club
Title:
Thank You Letters
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05197A
Award:
2005 Advertising Merit Award
Agency:
SHACKLETON / MADRID
Client:
SAVE THE CHILDREN
Title:
REPETITIONS
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
05014R
Award:
2005 Advertising Merit Award
Agency:
Bleu Blanc Rouge / Montreal
Client:
CHUM
Title:
Give a little
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05015R
Award:
2005 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Cargo Pants Designer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05016R
Award:
2005 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Gangsta Rapper Posse Member
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05017R
Award:
2005 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Giant Pocket Knife Inventor
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05018R
Award:
2005 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
Mount Sinai Medical Center
Title:
Spinal Cord
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05019R
Award:
2005 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Shakespeare
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05020R
Award:
2005 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Yoga
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05021R
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Trickery
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05022R
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Trifecta
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05023R
Award:
2005 Advertising Merit Award
Agency:
FCB Johannesburg / Johannesburg
Client:
Toyota / Tazz
Title:
"Road Rage"
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05024R
Award:
2005 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
Berliner Morgenpost
Title:
Coming
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05025R
Award:
2005 Advertising Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
BMW Motors/Mini Cooper One
Title:
Deng!
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05026R
Award:
2005 Advertising Merit Award
Agency:
Lowe Bull / Bryanston
Client:
Unilever - H/Andy Oven Cleaner
Title:
G-String
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05027R
Award:
2005 Advertising Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
M Net
Title:
Fahrenheit 911
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05028R
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Toyota
Title:
Sat Nav
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05029R
Award:
2005 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Miller Brewing Company
Title:
Chinese Buffet
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05030R
Award:
2005 Advertising Merit Award
Agency:
ZiG / Toronto
Client:
IKEA
Title:
Singles Bar
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05031R
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Guinness
Title:
Cans
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05066A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Henkel KGaA
Title:
Since
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05067A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05068A
Award:
2005 Advertising Merit Award
Agency:
DDB London / London
Client:
The Guardian
Title:
The Guardian
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05069A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Samsung
Title:
Samsung TV "Sword, Haunted House, Cards"
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05070A