The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Sucker
Agency: Carmichael Lynch / Minneapolis
Client: Rapala Category: Trade / Trade Color Full Page or Spread: Single
Kitchen
Agency: DDB Canada / Vancouver
Client: DDB Canada Category: Trade / Trade Color Full Page or Spread: Single
Coffeemaker
Agency: Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client: Aquent Category: Trade / Trade Color Full Page or Spread: Single
Fuse Box
Agency: Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client: Aquent Category: Trade / Trade Color Full Page or Spread: Single
Alphabet
Agency: Reed Collins / Chicago
Client: YoungGuns Category: Trade / Trade Color Full Page or Spread: Single
Ever Notice
Agency: The Richards Group / Dallas
Client: Jackson Walker Law Firm Category: Trade / Trade Color Full Page or Spread: Single
"The Turbobrake-Campaign"
Agency: Scholz & Friends / Berlin
Client: Mitsubishi Motors Deutschland GmbH Category: Collateral Advertising / Collateral Posters: Campaign
Stamps
Agency: Foote Cone & Belding Malaysia / Kuala Lumpur
Client: RayTan Florist Category: Collateral Advertising / Collateral Posters: Campaign
Earthquake/Plane Crash/Flood
Agency: Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client: Victorinox Category: Collateral Advertising / Collateral Posters: Campaign
Band Aid No Water
Agency: McCann Erickson India / Mumbai
Client: Band Aid Washproof Category: Collateral Advertising / Collateral Posters: Campaign
Parachute/Wrestling/Football
Agency: McCann Erickson Singapore / Singapore
Client: Microsoft Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Campaign
Still got milk?
Agency: Ogilvy South Africa / Cape Town
Client: Parmalat - Everfresh Category: Collateral Advertising / Collateral Posters: Campaign
Portable CD Player / Shaver / Remote Control Car
Agency: Publicis Malaysia / kuala Lumpur
Client: GP Battery Marketing Category: Collateral Advertising / Collateral Posters: Campaign
Burn Out
Agency: Saatchi & Saatchi / London
Client: Crest Category: Collateral Advertising / Collateral Posters: Campaign
"Mirror [Computer]" / "Mirror [Pedicure]" / "Mirror [Piano]"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: EUT Marketing Category: Collateral Advertising / Collateral Posters: Campaign
Believe
Agency: Spearhead / Seattle
Client: Seattle Magic Category: Collateral Advertising / Collateral Posters: Campaign
Yearbook
Agency: BBDO Atlanta / ATLANTA
Client: Cingular Category: Collateral Advertising / Collateral Posters: Single
Grand Canyon
Agency: BBDO / Bangkok
Client: Daimler Chryler Co.,ltd Category: Collateral Advertising / Collateral Posters: Single
Bottle Illusion
Agency:
Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
The graduate
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Single
Marathon
Agency: JWT Vietnam / Ho Chi Minh City
Client: Nike Category: Collateral Advertising / Collateral Posters: Single
"Sugar"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Collateral Advertising / Collateral Posters: Single
"Tommy"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Collateral Advertising / Collateral Posters: Single
Parachute
Agency: McCann Erickson Singapore / Singapore
Client: Microsoft Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Single
Whiteboard
Agency: Naga DDB Sdn Bhd / -
Client: EUT Fashion (Wonderbra) Category: Collateral Advertising / Collateral Posters: Single
School Photo
Agency: Naga DDB Sdn Bhd / -
Client: Nikon Sdn. Bhd. Category: Collateral Advertising / Collateral Posters: Single
Cuctus
Agency: Ogilvy & Mather Advertising / Bangkok
Client: Unilever Thai Holding Category: Collateral Advertising / Collateral Posters: Single
Grass
Agency: Ogilvy & Mather Advertising / Bangkok
Client: Unilever Thai Holding Category: Collateral Advertising / Collateral Posters: Single
Table Cloth
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Pizza Hut Restaurants Sdn Bhd Category: Collateral Advertising / Collateral Posters: Single
Cube
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: The Economist Category: Collateral Advertising / Collateral Posters: Single
Birds
Agency: Ogilvy Mexico / M?xico
Client: Land Rover Category: Collateral Advertising / Collateral Posters: Single
Conqueror
Agency: Publicis Mojo / Melbourne
Client: Nike Category: Collateral Advertising / Collateral Posters: Single
Bugs
Agency: Saatchi & Saatchi / Johannesburg
Client: Osram Long Life Bulbs Category: Collateral Advertising / Collateral Posters: Single
Side-Impact Protection
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes Benz A-Class Category: Collateral Advertising / Collateral Posters: Single
Sleeping
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company Category: Collateral Advertising / Collateral Posters: Single
Ozone
Agency: 10AM Communications Pte Ltd / Singapore
Client: Singapore Environment Council Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Missing Compact Disc
Agency: Publicis Malaysia / kuala Lumpur
Client: Radiology Malaysia Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Advent Calender
Agency: publicismojo auckland / Auckland
Client: Auckland City Mission Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
No big deal
Agency: TBWAHuntLascaris / Sandton
Client: Blood Bank/Charity Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Award:
2005 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Rapala
Title:
Sucker
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05199A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
DDB Canada
Title:
Kitchen
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05200A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client:
Aquent
Title:
Coffeemaker
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05201A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client:
Aquent
Title:
Fuse Box
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05202A
Award:
2005 Advertising Merit Award
Agency:
Reed Collins / Chicago
Client:
YoungGuns
Title:
Alphabet
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05203A
Award:
2005 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Jackson Walker Law Firm
Title:
Ever Notice
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
05204A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Mitsubishi Motors Deutschland GmbH
Title:
"The Turbobrake-Campaign"
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05261A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Malaysia / Kuala Lumpur
Client:
RayTan Florist
Title:
Stamps
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05262A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client:
Victorinox
Title:
Earthquake/Plane Crash/Flood
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05263A
Award:
2005 Advertising Merit Award
Agency:
McCann Erickson India / Mumbai
Client:
Band Aid Washproof
Title:
Band Aid No Water
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05264A
Award:
2005 Advertising Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
Microsoft Singapore Pte Ltd
Title:
Parachute/Wrestling/Football
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05265A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Parmalat - Everfresh
Title:
Still got milk?
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05266A
Award:
2005 Advertising Merit Award
Agency:
Publicis Malaysia / kuala Lumpur
Client:
GP Battery Marketing
Title:
Portable CD Player / Shaver / Remote Control Car
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05267A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Crest
Title:
Burn Out
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05268A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
EUT Marketing
Title:
"Mirror [Computer]" / "Mirror [Pedicure]" / "Mirror [Piano]"
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05269A
Award:
2005 Advertising Merit Award
Agency:
Spearhead / Seattle
Client:
Seattle Magic
Title:
Believe
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05270A
Award:
2005 Advertising Merit Award
Agency:
BBDO Atlanta / ATLANTA
Client:
Cingular
Title:
Yearbook
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05242A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Daimler Chryler Co.,ltd
Title:
Grand Canyon
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05243A
Award:
2005 Advertising Merit Award
Agency:
Client:
Guinness
Title:
Bottle Illusion
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05244A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Pizza Hut Singapore Pte Ltd
Title:
The graduate
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05245A
Award:
2005 Advertising Merit Award
Agency:
JWT Vietnam / Ho Chi Minh City
Client:
Nike
Title:
Marathon
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05246A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite
Title:
"Sugar"
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05247A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite
Title:
"Tommy"
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05248A
Award:
2005 Advertising Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
Microsoft Singapore Pte Ltd
Title:
Parachute
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05249A
Award:
2005 Advertising Merit Award
Agency:
Naga DDB Sdn Bhd / -
Client:
EUT Fashion (Wonderbra)
Title:
Whiteboard
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05250A
Award:
2005 Advertising Merit Award
Agency:
Naga DDB Sdn Bhd / -
Client:
Nikon Sdn. Bhd.
Title:
School Photo
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05251A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
Unilever Thai Holding
Title:
Cuctus
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05252A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
Unilever Thai Holding
Title:
Grass
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05253A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Kuala Lumpur
Client:
Pizza Hut Restaurants Sdn Bhd
Title:
Table Cloth
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05254A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising Singapore / Singapore
Client:
The Economist
Title:
Cube
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05255A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy Mexico / M?xico
Client:
Land Rover
Title:
Birds
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05256A
Award:
2005 Advertising Merit Award
Agency:
Publicis Mojo / Melbourne
Client:
Nike
Title:
Conqueror
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05257A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Osram Long Life Bulbs
Title:
Bugs
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05258A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes Benz A-Class
Title:
Side-Impact Protection
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05259A
Award:
2005 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Miller Brewing Company
Title:
Sleeping
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05260A
Award:
2005 Advertising Merit Award
Agency:
10AM Communications Pte Ltd / Singapore
Client:
Singapore Environment Council
Title:
Ozone
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
05317A
Award:
2005 Advertising Merit Award
Agency:
Publicis Malaysia / kuala Lumpur
Client:
Radiology Malaysia
Title:
Missing Compact Disc
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
05318A
Award:
2005 Advertising Merit Award
Agency:
publicismojo auckland / Auckland
Client:
Auckland City Mission
Title:
Advent Calender
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
05319A