The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
STATION
Agency: Saatchi & Saatchi / Madrid
Client: QUESER?AS BEL ESPA?A, S.A. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
There yet?
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Toyota - Borneo Motors Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
The Wildlife Expert
Agency: TBWAHuntLascaris / Sandton
Client: Shatterprufe Safety Glass Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Aqua
Agency: TBWA\ESPAÑA / Madrid
Client: Sony Computer Entertainment Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Duel
Agency: TBWA\ESPAÑA / Madrid
Client: Sony Computer Entertainment Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Old Lady
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Bic Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Cops
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Elephant
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Adultery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Moulds
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Red Sox Congrats
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Look At Me
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Parts & Accessories Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Supermodel
Agency: The Richards Group / Dallas
Client: KIWI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Singing in the rain
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Reference
Agency: Crispin Porter + Bogusky / Miami
Client: Borders Category: Non-Broadcast / Non-Broadcast: Cinema
braille
Agency: Duval Guillaume Brussels / Brussels
Client: Axion-Youth banking Category: Non-Broadcast / Non-Broadcast: Cinema
Check-out
Agency: Germ / Santa Monica
Client: Los Angeles FIlm Festival (IFP) Category: Non-Broadcast / Non-Broadcast: Cinema
Sounds of summer
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Non-Broadcast / Non-Broadcast: Cinema
Touche
Agency: DDB Germany / Berlin
Client: Volkswagen Category: Non-Broadcast / Non-Broadcast: Cinema
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Windup Car
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Found, Everest, Surface
Agency: BBDO Atlanta / Atlanta
Client: Polartec / High Country Category: Collateral Advertising / Collateral: Self-Promotion
Nikkor Lenses
Agency: Bozell, NY / Sayreville
Client: Adorama Camera Category: Collateral Advertising / Collateral: Self-Promotion
"The Animal?s-eye-campaign"
Agency: Scholz & Friends / Berlin
Client: Konica Minolta Photo Imaging Europe GmbH Category: Collateral Advertising / Collateral: Self-Promotion
EC one
Agency: FCB London / London
Client: JOS Category: Collateral Advertising / Collateral: Self-Promotion
Pop-Up books
Agency: Kinetic Singapore / Singapore
Client: Noble Education Pte Ltd Category: Collateral Advertising / Collateral: Self-Promotion
Bug / Stuck / Crash
Agency: M&C Saatchi Singapore / Singapore
Client: Toykar Category: Collateral Advertising / Collateral: Self-Promotion
Toys
Agency: Ogilvy & Mather / New Delhi
Client: Gillette India Limited Category: Collateral Advertising / Collateral: Self-Promotion
Things to do...
Agency: TBWA Singapore / Singapore
Client: MINI Category: Collateral Advertising / Collateral: Self-Promotion
Twin Palms
Agency: WestWayne / Atlanta
Client: Twin Palms Publishing Category: Collateral Advertising / Collateral: Self-Promotion
Hamburger
Agency: Agency212 / Port Washington
Client: Fatty Golf Open Category: Consumer Television / Consumer Television Under $50,000 Budget
Bob & Ronna
Agency: Underground / Baltimore /
Client: Bob & Ronna Category: Consumer Television / Consumer Television Under $50,000 Budget
Toothpaste
Agency: DDB Canada / Vancouver
Client: First United Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Underpants
Agency: DDB Canada / Vancouver
Client: First United Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Hands
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Buenos Aires Zoo Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Match
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Funda??o SOS Mata Atl?ntica Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Wounded POW
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Pavement 1
Agency: J. Walter Thompson Lisbon / Lisbon
Client: Salvation Army Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Soccer
Agency: M&C Saatchi Singapore / Singapore
Client: Think Centre Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Chaplin
Agency: Ogilvy & Mather / Singapore
Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Water World 3
Agency: Ogilvy & Mather Advertising / Bangkok
Client: WWF Thailand Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Words Save Lives
Agency: publicismojo auckland / Auckland
Client: Amnesty International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bush vs. Bush
Agency: Shong! / Seattle
Client: Think, Feel, Vote Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bear
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Elephant
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Door
Agency: TBWAPHS Helsinki Ltd / Helsinki
Client: Amnesty International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Flags
Agency: Ambience Publicis / Mumbai
Client: Western Union Money Transfer Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Canvas
Agency: McKinney / Durham
Client: Classic Tattoo Category: Newspaper / Newspaper 600 Lines or Less: Campaign
The Onion Campaign
Agency: The Martin Agency / Richmond
Client: The Onion Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / Madrid
Client:
QUESER?AS BEL ESPA?A, S.A.
Title:
STATION
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05127A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Toyota - Borneo Motors
Title:
There yet?
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05128A
Award:
2005 Advertising Merit Award
Agency:
TBWAHuntLascaris / Sandton
Client:
Shatterprufe Safety Glass
Title:
The Wildlife Expert
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05129A
Award:
2005 Advertising Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
Sony Computer Entertainment
Title:
Aqua
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05130A
Award:
2005 Advertising Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
Sony Computer Entertainment
Title:
Duel
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05131A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Bic
Title:
Old Lady
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05132A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
Cops
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05133A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
Elephant
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05134A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Adultery
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05135A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Moulds
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05136A
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Red Sox Congrats
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05137A
Award:
2005 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson Parts & Accessories
Title:
Look At Me
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
05167A
Award:
2005 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
KIWI
Title:
Supermodel
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
05168A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Pizza Hut Singapore Pte Ltd
Title:
Singing in the rain
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
05087A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Borders
Title:
Reference
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05109T
Award:
2005 Advertising Merit Award
Agency:
Duval Guillaume Brussels / Brussels
Client:
Axion-Youth banking
Title:
braille
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05110T
Award:
2005 Advertising Merit Award
Agency:
Germ / Santa Monica
Client:
Los Angeles FIlm Festival (IFP)
Title:
Check-out
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05111T
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz
Title:
Sounds of summer
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05112T
Award:
2005 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
TAXI
Title:
Complaints
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05113T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen
Title:
Touche
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05118T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05119T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Windup Car
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05120T
Award:
2005 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Polartec / High Country
Title:
Found, Everest, Surface
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05233A
Award:
2005 Advertising Merit Award
Agency:
Bozell, NY / Sayreville
Client:
Adorama Camera
Title:
Nikkor Lenses
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05234A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Konica Minolta Photo Imaging Europe GmbH
Title:
"The Animal?s-eye-campaign"
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05235A
Award:
2005 Advertising Merit Award
Agency:
FCB London / London
Client:
JOS
Title:
EC one
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05236A
Award:
2005 Advertising Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Noble Education Pte Ltd
Title:
Pop-Up books
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05237A
Award:
2005 Advertising Merit Award
Agency:
M&C Saatchi Singapore / Singapore
Client:
Toykar
Title:
Bug / Stuck / Crash
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05238A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Gillette India Limited
Title:
Toys
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05239A
Award:
2005 Advertising Merit Award
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Things to do...
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05240A
Award:
2005 Advertising Merit Award
Agency:
WestWayne / Atlanta
Client:
Twin Palms Publishing
Title:
Twin Palms
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05241A
Award:
2005 Advertising Merit Award
Agency:
Agency212 / Port Washington
Client:
Fatty Golf Open
Title:
Hamburger
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
05101T
Award:
2005 Advertising Merit Award
Agency:
Underground / Baltimore /
Client:
Bob & Ronna
Title:
Bob & Ronna
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
05102T
Award:
2005 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
First United Mission
Title:
Toothpaste
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05274A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
First United Mission
Title:
Underpants
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05275A
Award:
2005 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Buenos Aires Zoo
Title:
Hands
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05276A
Award:
2005 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Funda??o SOS Mata Atl?ntica
Title:
Match
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05277A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
Wounded POW
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05278A
Award:
2005 Advertising Merit Award
Agency:
J. Walter Thompson Lisbon / Lisbon
Client:
Salvation Army
Title:
Pavement 1
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05279A
Award:
2005 Advertising Merit Award
Agency:
M&C Saatchi Singapore / Singapore
Client:
Think Centre
Title:
Soccer
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05280A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Anglican Welfare Council
Title:
Chaplin
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05281A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
WWF Thailand
Title:
Water World 3
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05282A
Award:
2005 Advertising Merit Award
Agency:
publicismojo auckland / Auckland
Client:
Amnesty International
Title:
Words Save Lives
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05283A
Award:
2005 Advertising Merit Award
Agency:
Shong! / Seattle
Client:
Think, Feel, Vote
Title:
Bush vs. Bush
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05284A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Bear
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05285A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Elephant
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05286A
Award:
2005 Advertising Merit Award
Agency:
TBWAPHS Helsinki Ltd / Helsinki
Client:
Amnesty International
Title:
Door
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05287A
Award:
2005 Advertising Merit Award
Agency:
Ambience Publicis / Mumbai
Client:
Western Union Money Transfer
Title:
Flags
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05084A
Award:
2005 Advertising Merit Award
Agency:
McKinney / Durham
Client:
Classic Tattoo
Title:
Canvas
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05085A
Award:
2005 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
The Onion Campaign
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05086A