The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Folders
Agency: WestWayne / Atlanta
Client: Ad Council Category: Integrated Branding Campaign / Integrated Branding
Crazyworld 2
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Google
Agency: Crispin Porter + Bogusky / Miami
Client: Google Category: Integrated Branding Campaign / Integrated Branding
Endangered Man
Agency: Crispin Porter + Bogusky / Miami
Client: Maxim Category: Integrated Branding Campaign / Integrated Branding
The Power of All of Us
Agency: Goodby Silverstein & Partners / San Francisco
Client: eBay Category: Integrated Branding Campaign / Integrated Branding
Abba To Zappa
Agency: Mother / London
Client: The Observer Category: Integrated Branding Campaign / Integrated Branding
BC Lions 2004 Campaign
Agency: Rethink / Vancouver
Client: BC Lions Category: Integrated Branding Campaign / Integrated Branding
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Integrated Branding Campaign / Integrated Branding
Nike Basketball: Chamber of Fear
Agency: Wieden+Kennedy Tokyo / Minato-ku
Client: Nike Asia Pacific Category: Integrated Branding Campaign / Integrated Branding
Bow
Agency: Arnold Worldwide / Toronto
Client: Volkswagen Canada Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Found
Agency: BBDO Atlanta / Atlanta
Client: Polartec/ High Country Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Ashton
Agency:
Client: In Touch Magazine Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Mini Mouse
Agency: BBDO / Singapore
Client: BMW Malaysia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Around The World
Agency: DDB Canada, Toronto / Toronto
Client: Energizer Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Orgy (print)
Agency: Euro RSCG Worldwide - New York / New York
Client: Chelsea Guitars Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Baygon "Insects Of The World"
Agency: Foote Cone & Belding Singapore / Singapore
Client: SC Johnson & Son Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Suntan
Agency: JWT Shanghai / Shanghai
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tetris
Agency: LOWE Bangkok / Bangkok
Client: Unilever - AXE Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Bug
Agency: M&C Saatchi Singapore / Singapore
Client: Toykar Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Conqueror
Agency: Publicis Mojo / Melbourne
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tide-Furry
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Tide Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Route 66
Agency: TBWA Singapore / Singapore
Client: MINI Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Test drive
Agency: TBWA Singapore / Singapore
Client: MINI Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Old lady
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Bic Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Monkey
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Hansaplast Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Cops
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
"Same Old Label"
Agency: Young & Rubicam / Kuala Lumpur
Client: Campbell Soup Southeast Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
"Left Behind"
Agency: Young & Rubicam / Kuala Lumpur
Client: Cerebos (M) Sdn Bhd Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Submerged Hoarding
Agency: CONTRACT ADVERTISING / MUMBAI
Client: Fame Adlabs Category: Outdoor / Outdoor: Single
"The Chinatown-poster"
Agency: Scholz & Friends / Berlin
Client: Berlitz International Inc. Category: Outdoor / Outdoor: Single
Camouflage
Agency: Fallon New York / New York
Client: TIME Magazine Category: Outdoor / Outdoor: Single
Baygon "Insects Of The World"
Agency: Foote Cone & Belding Singapore / Singapore
Client: SC Johnson & Son Category: Outdoor / Outdoor: Single
Wading depth
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Outdoor / Outdoor: Single
Bubbles
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Sony (Malaysia) Sdn Bhd Category: Outdoor / Outdoor: Single
Burst Bubble
Agency: McCann Erickson India / Mumbai
Client: Big Babol Bubble Gum Category: Outdoor / Outdoor: Single
Distort
Agency: Ogilvy & Mather Advertising Taiwan / Taipei
Client: Nike Category: Outdoor / Outdoor: Single
Tree
Agency: Publicis Frankfurt GmbH / Frankfurt
Client: Renault Deutschland Category: Outdoor / Outdoor: Single
3M Security Glass Transit
Agency: Rethink / Vancouver
Client: 3M Trim-Line Category: Outdoor / Outdoor: Single
Green & Red Curry
Agency: HAKUHODOTBWAG1 / Tokyo
Client: House Foods Category: Outdoor / Outdoor: Single
Absolut Voyeur
Agency: Whybin TBWA / Pyrmont
Client: Absolut Vodka Category: Outdoor / Outdoor: Single
Plaques
Agency: Chemistry / Dublin 6
Client: Focus Ireland Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Trees
Agency: Colenso BBDO / Auckland
Client: Auckland Regional Council Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Dr. Angus
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2005 Advertising Merit Award
Agency:
WestWayne / Atlanta
Client:
Ad Council
Title:
Folders
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05016G
Award:
2005 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Crazyworld 2
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05026G
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Google
Title:
Google
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05027G
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Maxim
Title:
Endangered Man
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05028G
Award:
2005 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
eBay
Title:
The Power of All of Us
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05029G
Award:
2005 Advertising Merit Award
Agency:
Mother / London
Client:
The Observer
Title:
Abba To Zappa
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05031G
Award:
2005 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
BC Lions
Title:
BC Lions 2004 Campaign
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05032G
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05033G
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy Tokyo / Minato-ku
Client:
Nike Asia Pacific
Title:
Nike Basketball: Chamber of Fear
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05034G
Award:
2005 Advertising Merit Award
Agency:
Arnold Worldwide / Toronto
Client:
Volkswagen Canada
Title:
Bow
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05212A
Award:
2005 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Polartec/ High Country
Title:
Found
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05213A
Award:
2005 Advertising Merit Award
Agency:
Client:
In Touch Magazine
Title:
Ashton
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05214A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
BMW Malaysia
Title:
Mini Mouse
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05215A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Energizer
Title:
Around The World
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05216A
Award:
2005 Advertising Merit Award
Agency:
Euro RSCG Worldwide - New York / New York
Client:
Chelsea Guitars
Title:
Orgy (print)
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05217A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
SC Johnson & Son
Title:
Baygon "Insects Of The World"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05218A
Award:
2005 Advertising Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Nike
Title:
Suntan
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05220A
Award:
2005 Advertising Merit Award
Agency:
LOWE Bangkok / Bangkok
Client:
Unilever - AXE
Title:
Tetris
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05222A
Award:
2005 Advertising Merit Award
Agency:
M&C Saatchi Singapore / Singapore
Client:
Toykar
Title:
Bug
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05223A
Award:
2005 Advertising Merit Award
Agency:
Publicis Mojo / Melbourne
Client:
Nike
Title:
Conqueror
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05224A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble/Tide
Title:
Tide-Furry
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05225A
Award:
2005 Advertising Merit Award
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Route 66
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05226A
Award:
2005 Advertising Merit Award
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Test drive
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05227A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Bic
Title:
Old lady
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05228A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Hansaplast
Title:
Monkey
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05229A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
Cops
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05230A
Award:
2005 Advertising Merit Award
Agency:
Young & Rubicam / Kuala Lumpur
Client:
Campbell Soup Southeast Asia
Title:
"Same Old Label"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05231A
Award:
2005 Advertising Merit Award
Agency:
Young & Rubicam / Kuala Lumpur
Client:
Cerebos (M) Sdn Bhd
Title:
"Left Behind"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05232A
Award:
2005 Advertising Merit Award
Agency:
CONTRACT ADVERTISING / MUMBAI
Client:
Fame Adlabs
Title:
Submerged Hoarding
Category:
Outdoor / Outdoor: Single
Annual ID:
05171A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Neon XXS
Category:
Outdoor / Outdoor: Single
Annual ID:
05172A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Baby
Category:
Outdoor / Outdoor: Single
Annual ID:
05173A
Award:
2005 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen
Title:
King Kong
Category:
Outdoor / Outdoor: Single
Annual ID:
05174A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlitz International Inc.
Title:
"The Chinatown-poster"
Category:
Outdoor / Outdoor: Single
Annual ID:
05175A
Award:
2005 Advertising Merit Award
Agency:
Euro RSCG Lisbon / Lisboa
Client:
TVI
Title:
Big Brother
Category:
Outdoor / Outdoor: Single
Annual ID:
05176A
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
TIME Magazine
Title:
Camouflage
Category:
Outdoor / Outdoor: Single
Annual ID:
05177A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
SC Johnson & Son
Title:
Baygon "Insects Of The World"
Category:
Outdoor / Outdoor: Single
Annual ID:
05178A
Award:
2005 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
Wading depth
Category:
Outdoor / Outdoor: Single
Annual ID:
05179A
Award:
2005 Advertising Merit Award
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Sony (Malaysia) Sdn Bhd
Title:
Bubbles
Category:
Outdoor / Outdoor: Single
Annual ID:
05181A
Award:
2005 Advertising Merit Award
Agency:
McCann Erickson India / Mumbai
Client:
Big Babol Bubble Gum
Title:
Burst Bubble
Category:
Outdoor / Outdoor: Single
Annual ID:
05182A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising Taiwan / Taipei
Client:
Nike
Title:
Distort
Category:
Outdoor / Outdoor: Single
Annual ID:
05183A
Award:
2005 Advertising Merit Award
Agency:
Publicis Frankfurt GmbH / Frankfurt
Client:
Renault Deutschland
Title:
Tree
Category:
Outdoor / Outdoor: Single
Annual ID:
05184A
Award:
2005 Advertising Merit Award
Agency:
Publicis Mojo / Melbourne
Client:
Nike
Title:
Conqueror
Category:
Outdoor / Outdoor: Single
Annual ID:
05185A
Award:
2005 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
3M Trim-Line
Title:
3M Security Glass Transit
Category:
Outdoor / Outdoor: Single
Annual ID:
05186A
Award:
2005 Advertising Merit Award
Agency:
TBWAJapan / Tokyo
Client:
adidas
Title:
Impossible Bus Pull
Category:
Outdoor / Outdoor: Single
Annual ID:
05187A
Award:
2005 Advertising Merit Award
Agency:
HAKUHODOTBWAG1 / Tokyo
Client:
House Foods
Title:
Green & Red Curry
Category:
Outdoor / Outdoor: Single
Annual ID:
05190A
Award:
2005 Advertising Merit Award
Agency:
Whybin TBWA / Pyrmont
Client:
Absolut Vodka
Title:
Absolut Voyeur
Category:
Outdoor / Outdoor: Single
Annual ID:
05191A
Award:
2005 Advertising Merit Award
Agency:
Chemistry / Dublin 6
Client:
Focus Ireland
Title:
Plaques
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05017G
Award:
2005 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Auckland Regional Council
Title:
Trees
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05018G
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Dr. Angus
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05019G
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Subservient Chicken
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05020G