The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Husband
Agency: DDB Canada / Vancouver
Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Single
The Firm
Agency: FCB Paris / Clichy cedex
Client: INPES Passive Smoking Category: Public Service/Political / Public Service/Political Television: Single
Kid
Agency: Martin|Williams / Minneapolis
Client: Mediawise Category: Public Service/Political / Public Service/Political Television: Single
Little Girl
Agency: McCann Erickson India, New Delhi / New Delhi
Client: www.prayas.org Category: Public Service/Political / Public Service/Political Television: Single
Permission
Agency: Publicis NY / New York
Client: MTV Category: Public Service/Political / Public Service/Political Television: Single
Establishing a Character
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Special FX
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Copyright
Agency: BBDO / Singapore
Client: Ella Cheong Spruson & Ferguson Category: Trade / Trade B/W Full Page or Spread: Single
Joystick
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts (Viking Indianhead Council, BSA) Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Hands
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Buenos Aires Zoo Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
"The Graffiti-exhibition"
Agency: Scholz & Friends / Berlin
Client: Graffiti Exhibition Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Mahatma Gandhi
Agency: Emphasis Media / Bangalore
Client: Kingdom Kids Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Toilet Paper-2
Agency: Foote Cone & Belding (shanghai) / shanghai
Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Amnesia
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Wounded POW
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Millionaires
Agency: GSD&M / Austin
Client: Truthout.org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Churchill
Agency: Ogilvy & Mather / Singapore
Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Litter Bins
Agency: Ogilvy South Africa / Cape Town
Client: City Mission Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Backwards gun
Agency: Saatchi & Saatchi Australia / Sydney
Client: National Coalition for Gun Control Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Bear
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Elephant
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Seal
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Tram Shelter
Agency: TBWAPHS Helsinki Ltd / Helsinki
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
2 MTV Instructoart watch and learn
Agency: Matthew Vescovo / Brooklyn
Client: MTV Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
"The Animal?s-eye-campaign"
Agency: Scholz & Friends / Berlin
Client: Konica Minolta Photo Imaging Europe GmbH Category: Trade / Trade Color Full Page or Spread: Campaign
"The Noise-protection-windows-by-weru-campaign"
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Trade / Trade Color Full Page or Spread: Campaign
Tripods
Agency: Saatchi & Saatchi / London
Client: Manfrotto Category: Trade / Trade Color Full Page or Spread: Campaign
Awesome
Agency: Wexley School for Girls / Seattle
Client: Modern Digital Category: Trade / Trade Color Full Page or Spread: Campaign
Red Campaign
Agency: The Richards Group / Dallas
Client: KIWI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Broiler Chickens
Agency: Abbott Mead Vickers BBDO / London
Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Magazine, Mop, Register
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
WW II
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Read it before hollywood does
Agency: leo burnett prague / Prague
Client: Association of librarians of the Czech Republic Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Home Improvement
Agency: Saatchi & Saatchi Australia / Sydney
Client: UNIFEM Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
STATISTICS II
Agency: SHACKLETON / MADRID
Client: SAVE THE CHILDREN Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Missing Posters
Agency: Y&R Singapore / Singapore
Client: SPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
scream
Agency: Jung von Matt AG / Hamburg
Client: K-fee Category: Consumer Television / Consumer Television :20 and Under: Campaign
Sealy Olympic TV
Agency: Mullen Advertising / Winston-Salem
Client: Sealy Category: Consumer Television / Consumer Television :20 and Under: Campaign
Orgy (print)
Agency: Euro RSCG Worldwide - New York / New York
Client: Chelsea Guitars Category: Newspaper / Newspaper 600 Lines or Less: Single
8 Track Cassette
Agency: Ogilvy South Africa / Cape Town
Client: Parmalat - Everfresh Category: Newspaper / Newspaper 600 Lines or Less: Single
Music Room
Agency: Publicis NY / New York
Client: Allied Domecq Category: Newspaper / Newspaper 600 Lines or Less: Single
Rec Room
Agency: Publicis NY / New York
Client: Allied Domecq Category: Newspaper / Newspaper 600 Lines or Less: Single
Tear
Agency: Publicis NY / New York
Client: Procter & Gamble - Pepto Category: Newspaper / Newspaper 600 Lines or Less: Single
Gandhi
Agency: The Martin Agency / Richmond
Client: The Onion Category: Newspaper / Newspaper 600 Lines or Less: Single
Insane Tailors
Agency: M&C Saatchi Sydney / Sydney
Client: Herringbone Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Green Curry& Red Curry
Agency: HAKUHODOTBWAG1 / Tokyo
Client: House Foods Category: Integrated Branding Campaign / Integrated Branding
DRIVERLESS DELIVERY VEHICLE
Agency: Net#Work BBDO / Hyde Park
Client: SIMBA - GHOST POPS Category: Integrated Branding Campaign / Integrated Branding
Laying Hen
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Vier Pfoten e.V. Foundation for Animal Welfare Category: Integrated Branding Campaign / Integrated Branding
Award:
2005 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
BC SPCA
Title:
Husband
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05035T
Award:
2005 Advertising Merit Award
Agency:
FCB Paris / Clichy cedex
Client:
INPES Passive Smoking
Title:
The Firm
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05036T
Award:
2005 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Mediawise
Title:
Kid
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05037T
Award:
2005 Advertising Merit Award
Agency:
McCann Erickson India, New Delhi / New Delhi
Client:
www.prayas.org
Title:
Little Girl
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05038T
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
MTV
Title:
Permission
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05039T
Award:
2005 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Canadian Film Centre?s Worldwide Short Film Festival
Title:
Establishing a Character
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05040T
Award:
2005 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Canadian Film Centre?s Worldwide Short Film Festival
Title:
Special FX
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05041T
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Ella Cheong Spruson & Ferguson
Title:
Copyright
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
05198A
Award:
2005 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts (Viking Indianhead Council, BSA)
Title:
Joystick
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05295A
Award:
2005 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Buenos Aires Zoo
Title:
Hands
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05297A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Graffiti Exhibition
Title:
"The Graffiti-exhibition"
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05298A
Award:
2005 Advertising Merit Award
Agency:
Emphasis Media / Bangalore
Client:
Kingdom Kids
Title:
Mahatma Gandhi
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05299A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding (shanghai) / shanghai
Client:
WWF
Title:
Toilet Paper-2
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05300A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
Amnesia
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05301A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
Wounded POW
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05302A
Award:
2005 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Truthout.org
Title:
Millionaires
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05303A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Anglican Welfare Council
Title:
Churchill
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05304A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
City Mission
Title:
Litter Bins
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05305A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi Australia / Sydney
Client:
National Coalition for Gun Control
Title:
Backwards gun
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05306A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Bear
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05307A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Elephant
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05308A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Seal
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05309A
Award:
2005 Advertising Merit Award
Agency:
TBWAPHS Helsinki Ltd / Helsinki
Client:
Amnesty International
Title:
Tram Shelter
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05310A
Award:
2005 Advertising Merit Award
Agency:
Matthew Vescovo / Brooklyn
Client:
MTV
Title:
2 MTV Instructoart watch and learn
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Annual ID:
05108T
Award:
2005 Advertising Merit Award
Agency:
Client:
STHIL
Title:
Blowers
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
05205A
Award:
2005 Advertising Merit Award
Agency:
Client:
STIHL
Title:
Cut Your Brush
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
05206A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Konica Minolta Photo Imaging Europe GmbH
Title:
"The Animal?s-eye-campaign"
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
05207A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Weru AG
Title:
"The Noise-protection-windows-by-weru-campaign"
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
05208A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Manfrotto
Title:
Tripods
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
05210A
Award:
2005 Advertising Merit Award
Agency:
Wexley School for Girls / Seattle
Client:
Modern Digital
Title:
Awesome
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
05211A
Award:
2005 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
KIWI
Title:
Red Campaign
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
05169A
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
RSPCA
Title:
Broiler Chickens
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05288A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
Magazine, Mop, Register
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05289A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
WW II
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05290A
Award:
2005 Advertising Merit Award
Agency:
leo burnett prague / Prague
Client:
Association of librarians of the Czech Republic
Title:
Read it before hollywood does
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05291A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi Australia / Sydney
Client:
UNIFEM
Title:
Home Improvement
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05292A
Award:
2005 Advertising Merit Award
Agency:
SHACKLETON / MADRID
Client:
SAVE THE CHILDREN
Title:
STATISTICS II
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05293A
Award:
2005 Advertising Merit Award
Agency:
Y&R Singapore / Singapore
Client:
SPCA
Title:
Missing Posters
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05294A
Award:
2005 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
K-fee
Title:
scream
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
05096T
Award:
2005 Advertising Merit Award
Agency:
Mullen Advertising / Winston-Salem
Client:
Sealy
Title:
Sealy Olympic TV
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
05097T
Award:
2005 Advertising Merit Award
Agency:
Euro RSCG Worldwide - New York / New York
Client:
Chelsea Guitars
Title:
Orgy (print)
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05078A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Parmalat - Everfresh
Title:
8 Track Cassette
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05079A
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
Allied Domecq
Title:
Music Room
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05080A
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
Allied Domecq
Title:
Rec Room
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05081A
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
Procter & Gamble - Pepto
Title:
Tear
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05082A
Award:
2005 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Gandhi
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05083A
Award:
2005 Advertising Merit Award
Agency:
M&C Saatchi Sydney / Sydney
Client:
Herringbone
Title:
Insane Tailors
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
05088A
Award:
2005 Advertising Merit Award
Agency:
HAKUHODOTBWAG1 / Tokyo
Client:
House Foods
Title:
Green Curry& Red Curry
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05011G
Award:
2005 Advertising Merit Award
Agency:
Net#Work BBDO / Hyde Park
Client:
SIMBA - GHOST POPS
Title:
DRIVERLESS DELIVERY VEHICLE
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05014G
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Vier Pfoten e.V. Foundation for Animal Welfare
Title:
Laying Hen
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05015G
