The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Levi's Jeans
Agency: Bartle Bogle Hegarty / New York
Client: LS & Co. Category: Consumer Television / Commercials of var. length - Campaign
PBA on ESPN
Agency: Ground Zero Advertising / Los Angeles
Client: ESPN Category: Consumer Television / Commercials of var. length - Campaign
Underground Theatre
Agency: BBDO Atlanta / Atlanta
Client: Hertz Theatre Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Monsters
Agency: Euro RSCG India / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
American Values
Agency: Middle Child / Lake Forest
Client: Amnesty International Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
HT 'Plant More Trees'
Agency: Ogilvy & Mather / Mumbai
Client: Hindustan Times Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
WWF
Agency: Ogilvy & Mather Thailand / Bangkok
Client: WWF Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
German Foundation for Monument Protection "Bank Note Campaign"
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
"Bush" / "Than Shwe" / "Mugabe" / "Ayatollah"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Amnesty International Malaysia Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Equations
Agency: Saatchi and Saatchi / New York
Client: American Society for the Prevention of Cruelty to Animals (ASPCA) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Exam Questions
Agency: Saatchi and Saatchi / New York
Client: Innocence in Danger Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Ray Charles
Agency: Lowe / Dubai
Client: Jumeirah Music Equipment Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Candy Stores
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Radio / Single
Cover-Up
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Radio / Single
Toe Rings
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Radio / Single
Somewhere
Agency: Foote Cone & Belding / New York
Client: Eagle, Idado Volunteer Firefighters Association Category: Public Service/Political-Radio / Single
MATT
Agency: JWT / New York
Client: PARTNERSHIP FOR A DRUG FREE AMERICA Category: Public Service/Political-Radio / Single
Chicken Marketing
Agency: Rethink / Vancouver
Client: Science World Category: Public Service/Political-Radio / Single
Whisper
Agency: saatchi & Saatchi / london
Client: National Aids Trust Category: Public Service/Political-Radio / Single
Nursery Rhyme
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Aktionsbuendnis Landmine.de Category: Public Service/Political-Radio / Single
Drunk Caller
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Drive Alive Category: Public Service/Political-Radio / Single
Adult Activity Book
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Braves Coaster
Agency: Blue Sky Advertising / Atlanta
Client: Atlanta Braves Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Welcome Mat Poster
Agency: Borders Perrin Norrander / Portland
Client: Columbia Sportswear Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Nose Cup
Agency: DDB Canada, Toronto / Toronto
Client: Toronto Plastic Surgery Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Cat
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Toliet Paper
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Egg
Agency: Dentsu Young & Rubicam Pte Ltd / Singapore
Client: Hachi Tei Restaurant Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Pig
Agency: DiMassimo / New York
Client: Duvel/Moortgat Brewery Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Living Richly Book
Agency: Fallon / Minneapolis
Client: Citibank Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Apple
Agency: BBDO / New York
Client: Dexter Russell Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Onion
Agency: BBDO / New York
Client: Dexter Russell Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Dictionary
Agency: M&C Saatchi New York / New York
Client: British Airways Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Bunnies
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Duracell Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Milo - Football
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nestle Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Milo - Frisbee
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nestle Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
COIN ROLL
Agency: TAXI / Toronto
Client: MINI Canada Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Well
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Spontex Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Nike Battlegrounds: King of the Court
Agency: @radical.media / New York
Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Television: Campaign
Golden Gate Fields
Agency: DDB San Francisco / San Francisco
Client: Golden Gate Fields Category: Consumer Television / Under $50,000 Budget: Campaign
SUNDANCE POETRY
Agency: JWT / New York
Client: SUNDANCE CHANNEL Category: Consumer Television / Under $50,000 Budget: Campaign
The Whittler, T-Shirt Cannon, Speedgun, Bullpen Cart
Agency: Ogilvy & Mather, New York / New York
Client: New York Mets Category: Consumer Television / Under $50,000 Budget: Campaign
Witch/Forefather/Rates So Low
Agency: Arnold / McLean
Client: Colonial Willamsburg Category: Small Space - Print / Black and White: Less than a Page - Campaign
Sixth Page
Agency: LKM / Charlotte
Client: North Carolina Travel & Tourism Category: Small Space - Print / Black and White: Less than a Page - Campaign
" Pixel "
Agency: Lowe Bull Cape Town / Cape Town
Client: Durex Category: Collateral Advertising / Posters: Campaign
Faster than imagine
Agency: Beijing Creative World Advertising Co.,Ltd. / Beijing
Client: Audi AG Category: Collateral Advertising / Posters: Campaign
Zombie
Agency: Colenso BBDO / Auckland
Client: Monaco Category: Collateral Advertising / Posters: Campaign
Ebay "it" Retail Print Campaign
Agency: BBDO / New York
Client: Ebay Category: Collateral Advertising / Posters: Campaign
" Flag " / " Old Man "/ " Widow "
Agency: JWT Malaysia / Kuala Lumpur,
Client: Kimberly-Clark Trading Sdn. Bhd. Category: Collateral Advertising / Posters: Campaign
1000 pictures
Agency: Ogilvy & Mather / Mumbai
Client: Visage Images Category: Collateral Advertising / Posters: Campaign
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
LS & Co.
Title:
Levi's Jeans
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
06098T
Award:
2006 Advertising Merit Award
Agency:
Ground Zero Advertising / Los Angeles
Client:
ESPN
Title:
PBA on ESPN
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
06099T
Award:
2006 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Hertz Theatre
Title:
Underground Theatre
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06213A
Award:
2006 Advertising Merit Award
Agency:
Euro RSCG India / Mumbai
Client:
Cancer Patients Aid Association
Title:
Monsters
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06214A
Award:
2006 Advertising Merit Award
Agency:
Middle Child / Lake Forest
Client:
Amnesty International
Title:
American Values
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06215A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Hindustan Times
Title:
HT 'Plant More Trees'
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06216A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
WWF
Title:
WWF
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06217A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
German Foundation for Monument Protection "Bank Note Campaign"
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06218A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Amnesty International Malaysia
Title:
"Bush" / "Than Shwe" / "Mugabe" / "Ayatollah"
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06219A
Award:
2006 Advertising Merit Award
Agency:
Saatchi and Saatchi / New York
Client:
American Society for the Prevention of Cruelty to Animals (ASPCA)
Title:
Equations
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06221A
Award:
2006 Advertising Merit Award
Agency:
Saatchi and Saatchi / New York
Client:
Innocence in Danger
Title:
Exam Questions
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06222A
Award:
2006 Advertising Merit Award
Agency:
Lowe / Dubai
Client:
Jumeirah Music Equipment
Title:
Ray Charles
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
06071A
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Candy Stores
Category:
Public Service/Political-Radio / Single
Annual ID:
06011R
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Cover-Up
Category:
Public Service/Political-Radio / Single
Annual ID:
06012R
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Toe Rings
Category:
Public Service/Political-Radio / Single
Annual ID:
06013R
Award:
2006 Advertising Merit Award
Agency:
Foote Cone & Belding / New York
Client:
Eagle, Idado Volunteer Firefighters Association
Title:
Somewhere
Category:
Public Service/Political-Radio / Single
Annual ID:
06014R
Award:
2006 Advertising Merit Award
Agency:
JWT / New York
Client:
PARTNERSHIP FOR A DRUG FREE AMERICA
Title:
MATT
Category:
Public Service/Political-Radio / Single
Annual ID:
06015R
Award:
2006 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Science World
Title:
Chicken Marketing
Category:
Public Service/Political-Radio / Single
Annual ID:
06016R
Award:
2006 Advertising Merit Award
Agency:
saatchi & Saatchi / london
Client:
National Aids Trust
Title:
Whisper
Category:
Public Service/Political-Radio / Single
Annual ID:
06017R
Award:
2006 Advertising Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Aktionsbuendnis Landmine.de
Title:
Nursery Rhyme
Category:
Public Service/Political-Radio / Single
Annual ID:
06018R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Drive Alive
Title:
Drunk Caller
Category:
Public Service/Political-Radio / Single
Annual ID:
06019R
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Adult Activity Book
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06150A
Award:
2006 Advertising Merit Award
Agency:
Blue Sky Advertising / Atlanta
Client:
Atlanta Braves
Title:
Braves Coaster
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06151A
Award:
2006 Advertising Merit Award
Agency:
Borders Perrin Norrander / Portland
Client:
Columbia Sportswear
Title:
Welcome Mat Poster
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06152A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Toronto Plastic Surgery
Title:
Nose Cup
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06153A
Award:
2006 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Cat
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06154A
Award:
2006 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Toliet Paper
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06155A
Award:
2006 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Pte Ltd / Singapore
Client:
Hachi Tei Restaurant
Title:
Egg
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06156A
Award:
2006 Advertising Merit Award
Agency:
DiMassimo / New York
Client:
Duvel/Moortgat Brewery
Title:
Pig
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06157A
Award:
2006 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
Living Richly Book
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06158A
Award:
2006 Advertising Merit Award
Agency:
BBDO / New York
Client:
Dexter Russell
Title:
Apple
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06159A
Award:
2006 Advertising Merit Award
Agency:
BBDO / New York
Client:
Dexter Russell
Title:
Onion
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06160A
Award:
2006 Advertising Merit Award
Agency:
M&C Saatchi New York / New York
Client:
British Airways
Title:
Dictionary
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06161A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Duracell
Title:
Bunnies
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06162A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Nestle
Title:
Milo - Football
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06163A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Nestle
Title:
Milo - Frisbee
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06164A
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
MINI Canada
Title:
COIN ROLL
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06165A
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Spontex
Title:
Well
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06166A
Award:
2006 Advertising Merit Award
Agency:
@radical.media / New York
Client:
Nike
Title:
Nike Battlegrounds: King of the Court
Category:
Exceptional Innovation in Media / Innovative Use of Media - Television: Campaign
Annual ID:
06265A
Award:
2006 Advertising Merit Award
Agency:
DDB San Francisco / San Francisco
Client:
Golden Gate Fields
Title:
Golden Gate Fields
Category:
Consumer Television / Under $50,000 Budget: Campaign
Annual ID:
06107T
Award:
2006 Advertising Merit Award
Agency:
JWT / New York
Client:
SUNDANCE CHANNEL
Title:
SUNDANCE POETRY
Category:
Consumer Television / Under $50,000 Budget: Campaign
Annual ID:
06108T
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather, New York / New York
Client:
New York Mets
Title:
The Whittler, T-Shirt Cannon, Speedgun, Bullpen Cart
Category:
Consumer Television / Under $50,000 Budget: Campaign
Annual ID:
06109T
Award:
2006 Advertising Merit Award
Agency:
Arnold / McLean
Client:
Colonial Willamsburg
Title:
Witch/Forefather/Rates So Low
Category:
Small Space - Print / Black and White: Less than a Page - Campaign
Annual ID:
06128A
Award:
2006 Advertising Merit Award
Agency:
LKM / Charlotte
Client:
North Carolina Travel & Tourism
Title:
Sixth Page
Category:
Small Space - Print / Black and White: Less than a Page - Campaign
Annual ID:
06129A
Award:
2006 Advertising Merit Award
Agency:
Lowe Bull Cape Town / Cape Town
Client:
Durex
Title:
" Pixel "
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06183A
Award:
2006 Advertising Merit Award
Agency:
Beijing Creative World Advertising Co.,Ltd. / Beijing
Client:
Audi AG
Title:
Faster than imagine
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06184A
Award:
2006 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Monaco
Title:
Zombie
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06185A
Award:
2006 Advertising Merit Award
Agency:
BBDO / New York
Client:
Ebay
Title:
Ebay "it" Retail Print Campaign
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06186A
Award:
2006 Advertising Merit Award
Agency:
JWT Malaysia / Kuala Lumpur,
Client:
Kimberly-Clark Trading Sdn. Bhd.
Title:
" Flag " / " Old Man "/ " Widow "
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06187A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Visage Images
Title:
1000 pictures
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06188A
