The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Data visualisation Coca-Cola
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: Coca-Cola Category: Other Digital Media / Business to Business
Stencil Insert
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Color: Full Page or Spread - Single
dog
Agency: DDB / Brussels
Client: VW Golf GTi Category: Consumer Magazine / Color: Full Page or Spread - Single
Jigsaw
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
PAINTING (CORDLESS TOOLS)
Agency: DDB SPAIN / MADRID
Client: ROBERT BOSCH ESPA?A Category: Consumer Magazine / Color: Full Page or Spread - Single
Egg
Agency: Dentsu Young & Rubicam Pte Ltd / Singapore
Client: Hachi Tei Restaurant Category: Consumer Magazine / Color: Full Page or Spread - Single
Car Crash
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Sustagen Category: Consumer Magazine / Color: Full Page or Spread - Single
Monobrow
Agency: Grey / Oslo
Client: Oslo Hudpleiesenter Category: Consumer Magazine / Color: Full Page or Spread - Single
Hot Coals
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Jogger
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Ve Have Vays
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Stitch That
Agency: Ogilvy / London
Client: Harrods Category: Consumer Magazine / Color: Full Page or Spread - Single
Shark
Agency: Ogilvy & Mather / Mexico, D.F.
Client: Volvo Category: Consumer Magazine / Color: Full Page or Spread - Single
Hour Glass
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Consumer Magazine / Color: Full Page or Spread - Single
Razor
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: The Economist Category: Consumer Magazine / Color: Full Page or Spread - Single
Spoon
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: The Economist Category: Consumer Magazine / Color: Full Page or Spread - Single
Micra Mini Prix Football
Agency: TBWA\G1 / Paris
Client: Nissan Category: Consumer Magazine / Color: Full Page or Spread - Single
Micra Mini Prix Toy London Bus
Agency: TBWA\G1 / Paris
Client: Nissan Category: Consumer Magazine / Color: Full Page or Spread - Single
Pick Up Tree
Agency: TBWA\G1 / Paris
Client: Nissan Category: Consumer Magazine / Color: Full Page or Spread - Single
Help Us Stop It
Agency: Agency.com / London
Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign
Nokia 20Lives
Agency: Euro RSCG 4D / Amstelveen
Client: Nokia Category: Viral and Email / Self-Promotion
www.nwyhstockimages.com
Agency: NOWWASHYOURHANDS / LONDON
Client: NOWWASHYOURHANDS Category: Viral and Email / Self-Promotion
Upside Down
Agency: AgênciaClick / São Paulo
Client: The Coca-Cola Company Category: Banners - Fixed Space / Business to Consumer - Single
Fractal
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
RoofStudio-Peg Banner
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Banners - Fixed Space / Business to Consumer - Single
Personality Banner
Agency: Crispin Porter + Bogusky / Miami
Client: PINK Category: Banners - Fixed Space / Business to Consumer - Single
www.nikerunning.com
Agency: DoubleYou / Barcelona
Client: American Nike Category: Banners - Fixed Space / Business to Consumer - Single
Storm
Agency: Freestyle Interactive / San Francisco
Client: Dolby Category: Banners - Fixed Space / Business to Consumer - Single
HP Butterfly Banner
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Banners - Fixed Space / Business to Consumer - Single
Saturn Sky Sounds Banner
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn Category: Banners - Fixed Space / Business to Consumer - Single
Car crash
Agency: Nordpol+ Hamburg / Hamburg
Client: Renault Germany Category: Banners - Fixed Space / Business to Consumer - Single
Get Your Hands On the Real One!
Agency: OgilvyOne / Beijing
Client: Audi Category: Banners - Fixed Space / Business to Consumer - Single
HP DESIGNJET 130
Agency: Saatchi & Saatchi Singapore / Singapore
Client: HP Asia Pacific Category: Banners - Fixed Space / Business to Consumer - Single
Cargo 3
Agency: Leo Burnett / São Paulo
Client: Fiat Category: Collateral Design / Point-of-Purchase and In-Store: Single
Cargo 4
Agency: Leo Burnett / São Paulo
Client: Fiat Category: Collateral Design / Point-of-Purchase and In-Store: Single
Steps
Agency: Leo Burnett / Kuala Lumpur
Client: Kinokuniya Bookstore (M) Sdn Bhd Category: Collateral Design / Point-of-Purchase and In-Store: Single
Willem Boshoff
Agency: OGILVY SOUTH AFRICA / JOHANNESBURG
Client: Exclusive Books Category: Collateral Design / Point-of-Purchase and In-Store: Single
Crying Baby
Agency: OgilvyOne Worldwide / Bangkok
Client: Schering, Birth control pill Category: Collateral Design / Point-of-Purchase and In-Store: Single
OZ Scratch-Off Card
Agency: Venables Bell & Partners / San Francisco
Client: HBO Home Video OZ Season 5 Category: Collateral Design / Point-of-Purchase and In-Store: Single
MLB
Agency: BBDO Atlanta / Atlanta
Client: Change the Policy Category: Public Service/Political-Print / Newspaper or Magazine - Single
Poo Car
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Single
Wire
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Single
Monsters - Stalin
Agency: Euro RSCG India / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Newspaper or Magazine - Single
Shut Up! (Lady)
Agency: JWT Lisbon / Alg
Client: APAV Category: Public Service/Political-Print / Newspaper or Magazine - Single
Crossing
Agency: Ogilvy Groep Nederland / Amsterdam
Client: Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers) Category: Public Service/Political-Print / Newspaper or Magazine - Single
Favorite Reading
Agency: The Martin Agency / Richmond
Client: JFK Library Category: Public Service/Political-Print / Newspaper or Magazine - Single
Named After
Agency: The Martin Agency / Richmond
Client: JFK Library Category: Public Service/Political-Print / Newspaper or Magazine - Single
Asylum business card
Agency: Asylum creative / Singapore
Client: Asylum Category: Brand and Corporate Identity Design / Corporate Identity - Single
Seconds on Main
Agency: FCB Cape Town South Africa / Cape Town
Client: Seconds on Main Category: Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2006 Interactive Merit Award
Agency:
SCHOLZ & VOLKMER GmbH / Wiesbaden
Client:
Coca-Cola
Title:
Data visualisation Coca-Cola
Category:
Other Digital Media / Business to Business
Annual ID:
06253N
Award:
2006 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Stencil Insert
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06074A
Award:
2006 Advertising Merit Award
Agency:
DDB / Brussels
Client:
VW Golf GTi
Title:
dog
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06075A
Award:
2006 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Jigsaw
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06076A
Award:
2006 Advertising Merit Award
Agency:
DDB SPAIN / MADRID
Client:
ROBERT BOSCH ESPA?A
Title:
PAINTING (CORDLESS TOOLS)
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06077A
Award:
2006 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Pte Ltd / Singapore
Client:
Hachi Tei Restaurant
Title:
Egg
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06078A
Award:
2006 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Sustagen
Title:
Car Crash
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06079A
Award:
2006 Advertising Merit Award
Agency:
Grey / Oslo
Client:
Oslo Hudpleiesenter
Title:
Monobrow
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06080A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Hot Coals
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06081A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Jogger
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06082A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Ve Have Vays
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06083A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy / London
Client:
Harrods
Title:
Stitch That
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06084A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico, D.F.
Client:
Volvo
Title:
Shark
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06085A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
DHL
Title:
Hour Glass
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06086A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
The Economist
Title:
Razor
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06087A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
The Economist
Title:
Spoon
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06088A
Award:
2006 Advertising Merit Award
Agency:
TBWA\G1 / Paris
Client:
Nissan
Title:
Micra Mini Prix Football
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06089A
Award:
2006 Advertising Merit Award
Agency:
TBWA\G1 / Paris
Client:
Nissan
Title:
Micra Mini Prix Toy London Bus
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06090A
Award:
2006 Advertising Merit Award
Agency:
TBWA\G1 / Paris
Client:
Nissan
Title:
Pick Up Tree
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06091A
Award:
2006 Interactive Merit Award
Agency:
Agency.com / London
Client:
NSPCC
Title:
Help Us Stop It
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign
Annual ID:
06080N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D / Amstelveen
Client:
Nokia
Title:
Nokia 20Lives
Category:
Viral and Email / Self-Promotion
Annual ID:
06232N
Award:
2006 Interactive Merit Award
Agency:
NOWWASHYOURHANDS / LONDON
Client:
NOWWASHYOURHANDS
Title:
www.nwyhstockimages.com
Category:
Viral and Email / Self-Promotion
Annual ID:
06233N
Award:
2006 Interactive Merit Award
Agency:
TAXI / Toronto
Client:
Ihaveanidea
Title:
MOTEL
Category:
Viral and Email / Self-Promotion
Annual ID:
06234N
Award:
2006 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
The Coca-Cola Company
Title:
Upside Down
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06063N
Award:
2006 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Fractal
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06064N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
RoofStudio-Peg Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06065N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
PINK
Title:
Personality Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06066N
Award:
2006 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
www.nikerunning.com
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06067N
Award:
2006 Interactive Merit Award
Agency:
Freestyle Interactive / San Francisco
Client:
Dolby
Title:
Storm
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06068N
Award:
2006 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
HP Butterfly Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06069N
Award:
2006 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Saturn Sky Sounds Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06070N
Award:
2006 Interactive Merit Award
Agency:
Nordpol+ Hamburg / Hamburg
Client:
Renault Germany
Title:
Car crash
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06071N
Award:
2006 Interactive Merit Award
Agency:
OgilvyOne / Beijing
Client:
Audi
Title:
Get Your Hands On the Real One!
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06072N
Award:
2006 Interactive Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
HP Asia Pacific
Title:
HP DESIGNJET 130
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06073N
Award:
2006 Design Merit Award
Agency:
Leo Burnett / São Paulo
Client:
Fiat
Title:
Cargo 3
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
06137D
Award:
2006 Design Merit Award
Agency:
Leo Burnett / São Paulo
Client:
Fiat
Title:
Cargo 4
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
06138D
Award:
2006 Design Merit Award
Agency:
Leo Burnett / Kuala Lumpur
Client:
Kinokuniya Bookstore (M) Sdn Bhd
Title:
Steps
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
06139D
Award:
2006 Design Merit Award
Agency:
OGILVY SOUTH AFRICA / JOHANNESBURG
Client:
Exclusive Books
Title:
Willem Boshoff
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
06140D
Award:
2006 Design Merit Award
Agency:
OgilvyOne Worldwide / Bangkok
Client:
Schering, Birth control pill
Title:
Crying Baby
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
06141D
Award:
2006 Design Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
HBO Home Video OZ Season 5
Title:
OZ Scratch-Off Card
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
06142D
Award:
2006 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Change the Policy
Title:
MLB
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06205A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Royal Ontario Museum
Title:
Poo Car
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06206A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Royal Ontario Museum
Title:
Wire
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06207A
Award:
2006 Advertising Merit Award
Agency:
Euro RSCG India / Mumbai
Client:
Cancer Patients Aid Association
Title:
Monsters - Stalin
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06208A
Award:
2006 Advertising Merit Award
Agency:
JWT Lisbon / Alg
Client:
APAV
Title:
Shut Up! (Lady)
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06209A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy Groep Nederland / Amsterdam
Client:
Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers)
Title:
Crossing
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06210A
Award:
2006 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
JFK Library
Title:
Favorite Reading
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06211A
Award:
2006 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
JFK Library
Title:
Named After
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06212A
Award:
2006 Design Merit Award
Agency:
Asylum creative / Singapore
Client:
Asylum
Title:
Asylum business card
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06076D
Award:
2006 Design Merit Award
Agency:
FCB Cape Town South Africa / Cape Town
Client:
Seconds on Main
Title:
Seconds on Main
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06077D
