The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The scream scroll
Agency: JWT Hamburg / Hamburg
Client: Heide Park Soltau Category: Banners - Dynamic / Self-Promotion - Single
Camera Phone
Agency: Leo Burnett / London
Client: Department for Transport - Teen Road Safety Category: Viral and Email / Public Service/Non-Profit/ Educational
Clock
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
landing banner
Agency: glue London / London
Client: COI Royal Navy Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Coca Cola Blak
Agency: DoubleYou / Barcelona
Client: Coca Cola France Category: Beyond the Banner / Promotional Advertising - Single
Saturn Sky Microsite
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn Category: Beyond the Banner / Promotional Advertising - Single
MG Credit
Agency: VIEW. / Cascais
Client: Montepio Geral Bank Category: Beyond the Banner / Promotional Advertising - Single
IS Mosaic on Reuters Board
Agency: Team One / El Segundo
Client: Lexus Category: Other Digital Media / Promotional Advertising
Research lab website
Agency: Agency Republic / London
Client: Egg Category: Beyond the Banner / Business to Consumer - Single
Child's Play
Agency: AgênciaClick / São Paulo
Client: The Coca-Cola Company Category: Beyond the Banner / Business to Consumer - Single
Boy
Agency: AlmapBBDO / São Paulo
Client: Bauducco Category: Beyond the Banner / Business to Consumer - Single
New Beetle Force of Good Website
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Beyond the Banner / Business to Consumer - Single
Passat Minisite
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Beyond the Banner / Business to Consumer - Single
Chill Text Generator
Agency: Crispin Porter + Bogusky / Miami
Client: Coke Zero Category: Beyond the Banner / Business to Consumer - Single
Best seats in the house
Agency: Daddy AB / Gothenburg
Client: Carlsberg Sverige AB Category: Beyond the Banner / Business to Consumer - Single
The Duel
Agency: Daddy AB / Gothenburg
Client: Carlsberg Sverige AB Category: Beyond the Banner / Business to Consumer - Single
Cross country mouse skiing
Agency: Daddy AB / Gothenburg
Client: TeliaSonera AB Category: Beyond the Banner / Business to Consumer - Single
A long wait
Agency: Daddy AB / Gothenburg
Client: Volkswagen Sverige Category: Beyond the Banner / Business to Consumer - Single
An adjustable world
Agency: Daddy AB / Gothenburg
Client: Volkswagen Sverige Category: Beyond the Banner / Business to Consumer - Single
Kamasutra
Agency: DDB Brasil / São Paulo
Client: Tok&Stok Category: Beyond the Banner / Business to Consumer - Single
GTI Online Painting Book
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Beyond the Banner / Business to Consumer - Single
VW Fox Online Campaign Special
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Beyond the Banner / Business to Consumer - Single
Design your own tube
Agency: Forsman & Bodenfors / Gothenburg
Client: Abba Seafood Category: Beyond the Banner / Business to Consumer - Single
Acura RL Interactive Showroom
Agency: Genex / Los Angeles
Client: Acura Category: Beyond the Banner / Business to Consumer - Single
The RSX Institute
Agency: Genex / Los Angeles
Client: Acura Category: Beyond the Banner / Business to Consumer - Single
TSX Diaries
Agency: Genex / Los Angeles
Client: Acura Category: Beyond the Banner / Business to Consumer - Single
Virgin Atlantic Phobias Self-help
Agency: NetX / Sydney
Client: Virgin Atlantic Airways Category: Beyond the Banner / Business to Consumer - Single
Toyota Aygo
Agency: North Kingdom / Skellefte
Client: Toyota Sweden Category: Beyond the Banner / Business to Consumer - Single
Power Vision, Entertain Yourself
Agency: Organic, Inc. / San Francisco
Client: Sprint Category: Beyond the Banner / Business to Consumer - Single
Happy Birthday Penguin
Agency: POKE / London
Client: Penguin Books Category: Beyond the Banner / Business to Consumer - Single
Valentine's Day
Agency: Publicis & Hal Riney / San Francisco
Client: Peter Kim Jewelry Category: Beyond the Banner / Business to Consumer - Single
Nike Basketball The Family
Agency: R/GA / New York
Client: Nike Category: Beyond the Banner / Business to Consumer - Single
Lovely Football
Agency: StrawberryFrog / Amsterdam
Client: Asics: Onitsuka Tiger Category: Beyond the Banner / Business to Consumer - Single
MINI DOMINATRIX
Agency: TAXI / Toronto
Client: MINI Canada Category: Beyond the Banner / Business to Consumer - Single
MINI SCENARIO SIMULATOR
Agency: TAXI / Toronto
Client: MINI Canada Category: Beyond the Banner / Business to Consumer - Single
Cuervot?n 2006 Mini-Site
Agency: Tribal DDB / New York
Client: Jose Cuervo Category: Beyond the Banner / Business to Consumer - Single
Virtual Spa
Agency: Wysiwyg Comunicaci?n Interactiva / Madrid
Client: Nokia Category: Beyond the Banner / Business to Consumer - Single
Alesse.ca
Agency: Anderson DDB Health & Lifestyle / Toronto
Client: Wyeth Canada Category: Web Sites / Public Service/Non-Profit/ Educational
The End of Silence ? The Frankfurt Auschwitz Process 1963-65
Agency: BlueMars - Gesellschaft f?r digitale Kommunikation mbH / Frankfurt
Client: Hessischer Rundfunk Category: Web Sites / Public Service/Non-Profit/ Educational
Museum of Desert
Agency: Grupo W / Saltillo
Client: Museo del Desierto Category: Web Sites / Public Service/Non-Profit/ Educational
Curating the City
Agency: Hello Design / Culver City
Client: Los Angeles Conservancy Category: Web Sites / Public Service/Non-Profit/ Educational
AshTrayMouth.com
Agency: Sedgwick Rd. / Seattle
Client: Washington State Department of Health Category: Web Sites / Public Service/Non-Profit/ Educational
Exhale
Agency: TribalDDB Canada / Vancouver
Client: Fraser Health Authority Category: Web Sites / Public Service/Non-Profit/ Educational
Speak Up
Agency: Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur
Client: Women's Aid Organisation Category: Beyond the Banner / Public Service/Non-Profit/ Educational - Single
Rose
Agency: OgilvyInteractive / Madrid
Client: Acci?n Contra el hambre Category: Beyond the Banner / Public Service/Non-Profit/ Educational - Single
Target Up2d8 Desktop
Agency: juxt interactive / Newport Beach
Client: Target Corporation Category: Other Digital Media / Business to Consumer
Coq Roq Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Mantropy Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Maxim Category: Integrated Branding / Integrated Branding Campaign
RoofStudio Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Merit Award
Agency:
JWT Hamburg / Hamburg
Client:
Heide Park Soltau
Title:
The scream scroll
Category:
Banners - Dynamic / Self-Promotion - Single
Annual ID:
06094N
Award:
2006 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
Department for Transport - Teen Road Safety
Title:
Camera Phone
Category:
Viral and Email / Public Service/Non-Profit/ Educational
Annual ID:
06235N
Award:
2006 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Clock
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
06078N
Award:
2006 Interactive Merit Award
Agency:
glue London / London
Client:
COI Royal Navy
Title:
landing banner
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
06079N
Award:
2006 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
Coca Cola France
Title:
Coca Cola Blak
Category:
Beyond the Banner / Promotional Advertising - Single
Annual ID:
06126N
Award:
2006 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Saturn Sky Microsite
Category:
Beyond the Banner / Promotional Advertising - Single
Annual ID:
06127N
Award:
2006 Interactive Merit Award
Agency:
VIEW. / Cascais
Client:
Montepio Geral Bank
Title:
MG Credit
Category:
Beyond the Banner / Promotional Advertising - Single
Annual ID:
06128N
Award:
2006 Interactive Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
IS Mosaic on Reuters Board
Category:
Other Digital Media / Promotional Advertising
Annual ID:
06252N
Award:
2006 Interactive Merit Award
Agency:
Agency Republic / London
Client:
Egg
Title:
Research lab website
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06096N
Award:
2006 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
The Coca-Cola Company
Title:
Child's Play
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06097N
Award:
2006 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bauducco
Title:
Boy
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06098N
Award:
2006 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
New Beetle Force of Good Website
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06099N
Award:
2006 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Passat Minisite
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06100N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Coke Zero
Title:
Chill Text Generator
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06101N
Award:
2006 Interactive Merit Award
Agency:
Daddy AB / Gothenburg
Client:
Carlsberg Sverige AB
Title:
Best seats in the house
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06102N
Award:
2006 Interactive Merit Award
Agency:
Daddy AB / Gothenburg
Client:
Carlsberg Sverige AB
Title:
The Duel
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06103N
Award:
2006 Interactive Merit Award
Agency:
Daddy AB / Gothenburg
Client:
TeliaSonera AB
Title:
Cross country mouse skiing
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06104N
Award:
2006 Interactive Merit Award
Agency:
Daddy AB / Gothenburg
Client:
Volkswagen Sverige
Title:
A long wait
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06105N
Award:
2006 Interactive Merit Award
Agency:
Daddy AB / Gothenburg
Client:
Volkswagen Sverige
Title:
An adjustable world
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06106N
Award:
2006 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Tok&Stok
Title:
Kamasutra
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06107N
Award:
2006 Interactive Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
GTI Online Painting Book
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06108N
Award:
2006 Interactive Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
VW Fox Online Campaign Special
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06109N
Award:
2006 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Abba Seafood
Title:
Design your own tube
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06110N
Award:
2006 Interactive Merit Award
Agency:
Genex / Los Angeles
Client:
Acura
Title:
Acura RL Interactive Showroom
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06111N
Award:
2006 Interactive Merit Award
Agency:
Genex / Los Angeles
Client:
Acura
Title:
The RSX Institute
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06112N
Award:
2006 Interactive Merit Award
Agency:
Genex / Los Angeles
Client:
Acura
Title:
TSX Diaries
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06113N
Award:
2006 Interactive Merit Award
Agency:
NetX / Sydney
Client:
Virgin Atlantic Airways
Title:
Virgin Atlantic Phobias Self-help
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06114N
Award:
2006 Interactive Merit Award
Agency:
North Kingdom / Skellefte
Client:
Toyota Sweden
Title:
Toyota Aygo
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06115N
Award:
2006 Interactive Merit Award
Agency:
Organic, Inc. / San Francisco
Client:
Sprint
Title:
Power Vision, Entertain Yourself
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06116N
Award:
2006 Interactive Merit Award
Agency:
POKE / London
Client:
Penguin Books
Title:
Happy Birthday Penguin
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06117N
Award:
2006 Interactive Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Peter Kim Jewelry
Title:
Valentine's Day
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06118N
Award:
2006 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Basketball The Family
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06119N
Award:
2006 Interactive Merit Award
Agency:
StrawberryFrog / Amsterdam
Client:
Asics: Onitsuka Tiger
Title:
Lovely Football
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06120N
Award:
2006 Interactive Merit Award
Agency:
TAXI / Toronto
Client:
MINI Canada
Title:
MINI DOMINATRIX
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06121N
Award:
2006 Interactive Merit Award
Agency:
TAXI / Toronto
Client:
MINI Canada
Title:
MINI SCENARIO SIMULATOR
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06122N
Award:
2006 Interactive Merit Award
Agency:
Tribal DDB / New York
Client:
Jose Cuervo
Title:
Cuervot?n 2006 Mini-Site
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06123N
Award:
2006 Interactive Merit Award
Agency:
Wysiwyg Comunicaci?n Interactiva / Madrid
Client:
Nokia
Title:
Virtual Spa
Category:
Beyond the Banner / Business to Consumer - Single
Annual ID:
06124N
Award:
2006 Interactive Merit Award
Agency:
Anderson DDB Health & Lifestyle / Toronto
Client:
Wyeth Canada
Title:
Alesse.ca
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06197N
Award:
2006 Interactive Merit Award
Agency:
BlueMars - Gesellschaft f?r digitale Kommunikation mbH / Frankfurt
Client:
Hessischer Rundfunk
Title:
The End of Silence ? The Frankfurt Auschwitz Process 1963-65
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06198N
Award:
2006 Interactive Merit Award
Agency:
Grupo W / Saltillo
Client:
Museo del Desierto
Title:
Museum of Desert
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06199N
Award:
2006 Interactive Merit Award
Agency:
Hello Design / Culver City
Client:
Los Angeles Conservancy
Title:
Curating the City
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06200N
Award:
2006 Interactive Merit Award
Agency:
Sedgwick Rd. / Seattle
Client:
Washington State Department of Health
Title:
AshTrayMouth.com
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06201N
Award:
2006 Interactive Merit Award
Agency:
TribalDDB Canada / Vancouver
Client:
Fraser Health Authority
Title:
Exhale
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
06202N
Award:
2006 Interactive Merit Award
Agency:
Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur
Client:
Women's Aid Organisation
Title:
Speak Up
Category:
Beyond the Banner / Public Service/Non-Profit/ Educational - Single
Annual ID:
06133N
Award:
2006 Interactive Merit Award
Agency:
OgilvyInteractive / Madrid
Client:
Acci?n Contra el hambre
Title:
Rose
Category:
Beyond the Banner / Public Service/Non-Profit/ Educational - Single
Annual ID:
06134N
Award:
2006 Interactive Merit Award
Agency:
juxt interactive / Newport Beach
Client:
Target Corporation
Title:
Target Up2d8 Desktop
Category:
Other Digital Media / Business to Consumer
Annual ID:
06251N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Coq Roq Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06255N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06256N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Maxim
Title:
Mantropy Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06257N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
RoofStudio Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06258N