The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Snapalope Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Integrated Branding / Integrated Branding Campaign
Fast Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Pigs In Pain
Agency: Duval Guillaume / Brussel
Client: Gaia Category: Integrated Branding / Integrated Branding Campaign
TATE TRACKS
Agency: FALLON LONDON / LONDON
Client: TATE MODERN Category: Integrated Branding / Integrated Branding Campaign
Brawny Academy
Agency: Fallon / Minneapolis
Client: Georgia Pacific - Brawny Category: Integrated Branding / Integrated Branding Campaign
Coca-Cola World Cup
Agency: Santo Buenos Aires / Buenos Aires
Client: Coca-Cola Category: Integrated Branding / Integrated Branding Campaign
Bonded by Blood
Agency: TBWA\Whybin / Auckland
Client: adidasNZRU Category: Integrated Branding / Integrated Branding Campaign
Secret
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: CTI Mobile Category: Consumer Television / Under $50,000 Budget - Single
Mother's Day, Party
Agency: walker / Zürich
Client: Fleurop Interflora Category: Consumer Television / Under $50,000 Budget - Single
Nightmares/Permit/Lunch Break
Agency: Arnold / Boston
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
G4 Campaign TV
Agency: BBDO / New York
Client: G4 Category: Consumer Television / :30/:25 - Campaign
FedEx Campaign TV
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Campaign
Unicycle/Joe'sThroat/Whale Song
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Consumer Television / :30/:25 - Campaign
The Mail-time Song/Can-Do Crew/The Early Episodes
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast Category: Consumer Television / :30/:25 - Campaign
Save The Trees
Agency: Mother / New York
Client: Virgin Mobile Category: Consumer Television / :30/:25 - Campaign
What Happens Here Stays Here
Agency: R&R Partners / Las Vegas
Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Campaign
Yahoo! Spirit Television Campaign
Agency: Soho Square / New York
Client: Yahoo! Category: Consumer Television / :30/:25 - Campaign
PS3
Agency: TBWAChiatDay / Los Angeles
Client: Sony PlayStation Category: Consumer Television / :30/:25 - Campaign
MAC Vs. PC
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
Mac Vs. PC
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
Never Graduate
Agency: Wieden + Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Air, Air, Everywhere
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / :30/:25 - Campaign
Good eyesight is fundamental.
Agency: AlmapBBDO / São Paulo
Client: Art Foco Category: Collateral / P.O.P. and In-Store - Single
Double
Agency: BBDO Canada / Toronto
Client: Diageo Canada Inc./The Pilot Category: Collateral / P.O.P. and In-Store - Single
Geese POS Poster
Agency: Borders Perrin Norrander / Portland
Client: Columbia Sportswear Category: Collateral / P.O.P. and In-Store - Single
Backseat Driver's Manual
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Collateral / P.O.P. and In-Store - Single
Moth
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Balloon
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Ice
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Label
Agency: Leo Burnett Mexico / Mexico City
Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Giant Houses - City
Agency: Publicis Frankfurt GmbH / Frankfurt am Main
Client: Renault Deutschland AG Category: Collateral / P.O.P. and In-Store - Single
Feet
Agency: Sil Malaysia / Kuala Lumpur
Client: Sony Malaysia Category: Collateral / P.O.P. and In-Store - Single
Head
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Collateral / P.O.P. and In-Store - Single
Little girl
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Harry's Category: Collateral / P.O.P. and In-Store - Single
Bonded by Blood
Agency: TBWA\Whybin / Auckland
Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Single
"We're Moving" Windows
Agency: The Johnson Group / Chattanooga
Client: EPB Category: Collateral / P.O.P. and In-Store - Single
HEADRESTS
Agency: ZAPPING / MADRID
Client: NH HOTELES Category: Collateral / P.O.P. and In-Store - Single
Bodyguard - slow
Agency: Badillo Nazca Saarchi & Saatchi / San Juan
Client: Blockbuster Category: Consumer Radio / Single
Genius/Mr. Really Loud Cell Phone Guy
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Really Big Golf Club Maker
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Hot Dog Eating Contest Contestant
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Doggy Day Spa Operator
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Hair Gel Over Gel-er
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Boneless Buffalo Wing Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Old Yeller
Agency: DDB Canada, Toronto / Toronto
Client: Subaru Canada Category: Consumer Radio / Single
Motivation
Agency: DDB Canada, Toronto / Toronto
Client: Subaru Canada Category: Consumer Radio / Single
Soul Mate
Agency: DDB Canada, Toronto / Toronto
Client: Subaru Canada Category: Consumer Radio / Single
Skydiving
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
