The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Snapalope Integrated Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Integrated Branding / Integrated Branding Campaign
Fast Integrated Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Pigs In Pain Agency: Duval Guillaume / Brussel Client: Gaia Category: Integrated Branding / Integrated Branding Campaign
TATE TRACKS Agency: FALLON LONDON / LONDON Client: TATE MODERN Category: Integrated Branding / Integrated Branding Campaign
Brawny Academy Agency: Fallon / Minneapolis Client: Georgia Pacific - Brawny Category: Integrated Branding / Integrated Branding Campaign
Coca-Cola World Cup Agency: Santo Buenos Aires / Buenos Aires Client: Coca-Cola Category: Integrated Branding / Integrated Branding Campaign
Bonded by Blood Agency: TBWA\Whybin / Auckland Client: adidasNZRU Category: Integrated Branding / Integrated Branding Campaign
Secret Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: CTI Mobile Category: Consumer Television / Under $50,000 Budget - Single
Mother's Day, Party Agency: walker / Zürich Client: Fleurop Interflora Category: Consumer Television / Under $50,000 Budget - Single
Nightmares/Permit/Lunch Break Agency: Arnold / Boston Client: ESPN Category: Consumer Television / :30/:25 - Campaign
G4 Campaign TV Agency: BBDO / New York Client: G4 Category: Consumer Television / :30/:25 - Campaign
FedEx Campaign TV Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
Unicycle/Joe'sThroat/Whale Song Agency: Fallon / Minneapolis Client: Holiday Inn Category: Consumer Television / :30/:25 - Campaign
The Mail-time Song/Can-Do Crew/The Early Episodes Agency: Goodby Silverstein & Partners / San Francisco Client: Comcast Category: Consumer Television / :30/:25 - Campaign
Save The Trees Agency: Mother / New York Client: Virgin Mobile Category: Consumer Television / :30/:25 - Campaign
What Happens Here Stays Here Agency: R&R Partners / Las Vegas Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Campaign
Yahoo! Spirit Television Campaign Agency: Soho Square / New York Client: Yahoo! Category: Consumer Television / :30/:25 - Campaign
PS3 Agency: TBWAChiatDay / Los Angeles Client: Sony PlayStation Category: Consumer Television / :30/:25 - Campaign
MAC Vs. PC Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Campaign
Mac Vs. PC Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Campaign
Never Graduate Agency: Wieden + Kennedy New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Air, Air, Everywhere Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / :30/:25 - Campaign
Good eyesight is fundamental. Agency: AlmapBBDO / São Paulo Client: Art Foco Category: Collateral / P.O.P. and In-Store - Single
Double Agency: BBDO Canada / Toronto Client: Diageo Canada Inc./The Pilot Category: Collateral / P.O.P. and In-Store - Single
Geese POS Poster Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Collateral / P.O.P. and In-Store - Single
Backseat Driver's Manual Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Collateral / P.O.P. and In-Store - Single
Moth Agency: DDB London / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Balloon Agency: DDB London / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Ice Agency: DDB London / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Single
Label Agency: Leo Burnett Mexico / Mexico City Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Giant Houses - City Agency: Publicis Frankfurt GmbH / Frankfurt am Main Client: Renault Deutschland AG Category: Collateral / P.O.P. and In-Store - Single
Feet Agency: Sil Malaysia / Kuala Lumpur Client: Sony Malaysia Category: Collateral / P.O.P. and In-Store - Single
Head Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Collateral / P.O.P. and In-Store - Single
Little girl Agency: TBWA\Paris / Boulogne-Billancourt Client: Harry's Category: Collateral / P.O.P. and In-Store - Single
Bonded by Blood Agency: TBWA\Whybin / Auckland Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Single
"We're Moving" Windows Agency: The Johnson Group / Chattanooga Client: EPB Category: Collateral / P.O.P. and In-Store - Single
HEADRESTS Agency: ZAPPING / MADRID Client: NH HOTELES Category: Collateral / P.O.P. and In-Store - Single
Bodyguard - slow Agency: Badillo Nazca Saarchi & Saatchi / San Juan Client: Blockbuster Category: Consumer Radio / Single
Megaphone Agency: BBDO / New York Client: FedEx Category: Consumer Radio / Single
Genius/Mr. Really Loud Cell Phone Guy Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Really Big Golf Club Maker Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Hot Dog Eating Contest Contestant Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Doggy Day Spa Operator Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Hair Gel Over Gel-er Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Boneless Buffalo Wing Inventor Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Old Yeller Agency: DDB Canada, Toronto / Toronto Client: Subaru Canada Category: Consumer Radio / Single
Motivation Agency: DDB Canada, Toronto / Toronto Client: Subaru Canada Category: Consumer Radio / Single
Soul Mate Agency: DDB Canada, Toronto / Toronto Client: Subaru Canada Category: Consumer Radio / Single
Hands Agency: DDB Canada, Toronto / Toronto Client: Subaru Canada Category: Consumer Radio / Single
Skydiving Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Slim Jim

Snapalope Integrated

Integrated Branding / Integrated Branding Campaign

07512G

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

Fast Integrated

Integrated Branding / Integrated Branding Campaign

07513G

2007 Advertising Merit Award

Duval Guillaume / Brussel

Gaia

Pigs In Pain

Integrated Branding / Integrated Branding Campaign

07514G

2007 Advertising Merit Award

FALLON LONDON / LONDON

TATE MODERN

TATE TRACKS

Integrated Branding / Integrated Branding Campaign

07515G

2007 Advertising Merit Award

Fallon / Minneapolis

Georgia Pacific - Brawny

Brawny Academy

Integrated Branding / Integrated Branding Campaign

07516G

2007 Advertising Merit Award

Santo Buenos Aires / Buenos Aires

Coca-Cola

Coca-Cola World Cup

Integrated Branding / Integrated Branding Campaign

07517G

2007 Advertising Merit Award

TBWA\Whybin / Auckland

adidasNZRU

Bonded by Blood

Integrated Branding / Integrated Branding Campaign

07518G

2007 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

CTI Mobile

Secret

Consumer Television / Under $50,000 Budget - Single

07459T

2007 Advertising Merit Award

walker / Zürich

Fleurop Interflora

Mother's Day, Party

Consumer Television / Under $50,000 Budget - Single

07460T

2007 Advertising Merit Award

Arnold / Boston

ESPN

Nightmares/Permit/Lunch Break

Consumer Television / :30/:25 - Campaign

07439T

2007 Advertising Merit Award

BBDO / New York

G4

G4 Campaign TV

Consumer Television / :30/:25 - Campaign

07440T

2007 Advertising Merit Award

BBDO / New York

FedEx

FedEx Campaign TV

Consumer Television / :30/:25 - Campaign

07441T

2007 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Unicycle/Joe'sThroat/Whale Song

Consumer Television / :30/:25 - Campaign

07442T

2007 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Comcast

The Mail-time Song/Can-Do Crew/The Early Episodes

Consumer Television / :30/:25 - Campaign

07443T

2007 Advertising Merit Award

Mother / New York

Virgin Mobile

Save The Trees

Consumer Television / :30/:25 - Campaign

07444T

2007 Advertising Merit Award

R&R Partners / Las Vegas

Las Vegas Convention and Visitors Authority

What Happens Here Stays Here

Consumer Television / :30/:25 - Campaign

07445T

2007 Advertising Merit Award

Soho Square / New York

Yahoo!

Yahoo! Spirit Television Campaign

Consumer Television / :30/:25 - Campaign

07446T

2007 Advertising Merit Award

TBWAChiatDay / Los Angeles

Sony PlayStation

PS3

Consumer Television / :30/:25 - Campaign

07447T

2007 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

MAC Vs. PC

Consumer Television / :30/:25 - Campaign

07448T

2007 Advertising Merit Award

TBWAMedia Arts Lab / Los Angeles

Apple

Mac Vs. PC

Consumer Television / :30/:25 - Campaign

07449T

2007 Advertising Merit Award

Wieden + Kennedy New York / New York

ESPN

Never Graduate

Consumer Television / :30/:25 - Campaign

07450T

2007 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Air, Air, Everywhere

Consumer Television / :30/:25 - Campaign

07451T

2007 Advertising Merit Award

AlmapBBDO / São Paulo

Art Foco

Good eyesight is fundamental.

Collateral / P.O.P. and In-Store - Single

07226A

2007 Advertising Merit Award

BBDO Canada / Toronto

Diageo Canada Inc./The Pilot

Double

Collateral / P.O.P. and In-Store - Single

07228A

2007 Advertising Merit Award

Borders Perrin Norrander / Portland

Columbia Sportswear

Geese POS Poster

Collateral / P.O.P. and In-Store - Single

07229A

2007 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

Backseat Driver's Manual

Collateral / P.O.P. and In-Store - Single

07230A

2007 Advertising Merit Award

DDB London / London

Harvey Nichols

Moth

Collateral / P.O.P. and In-Store - Single

07231A

2007 Advertising Merit Award

DDB London / London

Harvey Nichols

Balloon

Collateral / P.O.P. and In-Store - Single

07232A

2007 Advertising Merit Award

DDB London / London

Harvey Nichols

Ice

Collateral / P.O.P. and In-Store - Single

07233A

2007 Advertising Merit Award

Leo Burnett Mexico / Mexico City

Procter & Gamble

Label

Collateral / P.O.P. and In-Store - Single

07234A

2007 Advertising Merit Award

Publicis Frankfurt GmbH / Frankfurt am Main

Renault Deutschland AG

Giant Houses - City

Collateral / P.O.P. and In-Store - Single

07235A

2007 Advertising Merit Award

Sil Malaysia / Kuala Lumpur

Sony Malaysia

Feet

Collateral / P.O.P. and In-Store - Single

07236A

2007 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Head

Collateral / P.O.P. and In-Store - Single

07237A

2007 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Harry's

Little girl

Collateral / P.O.P. and In-Store - Single

07238A

2007 Advertising Merit Award

TBWA\Whybin / Auckland

adidasNZRU

Bonded by Blood

Collateral / P.O.P. and In-Store - Single

07239A

2007 Advertising Merit Award

The Johnson Group / Chattanooga

EPB

"We're Moving" Windows

Collateral / P.O.P. and In-Store - Single

07240A

2007 Advertising Merit Award

ZAPPING / MADRID

NH HOTELES

HEADRESTS

Collateral / P.O.P. and In-Store - Single

07241A

2007 Advertising Merit Award

Badillo Nazca Saarchi & Saatchi / San Juan

Blockbuster

Bodyguard - slow

Consumer Radio / Single

07362R

2007 Advertising Merit Award

BBDO / New York

FedEx

Megaphone

Consumer Radio / Single

07363R

2007 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius/Mr. Really Loud Cell Phone Guy

Consumer Radio / Single

07364R

2007 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius/Mr. Really Big Golf Club Maker

Consumer Radio / Single

07365R

2007 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius/Mr. Hot Dog Eating Contest Contestant

Consumer Radio / Single

07366R

2007 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius/Mr. Doggy Day Spa Operator

Consumer Radio / Single

07367R

2007 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius/Mr. Hair Gel Over Gel-er

Consumer Radio / Single

07368R

2007 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius/Mr. Boneless Buffalo Wing Inventor

Consumer Radio / Single

07369R

2007 Advertising Merit Award

DDB Canada, Toronto / Toronto

Subaru Canada

Old Yeller

Consumer Radio / Single

07370R

2007 Advertising Merit Award

DDB Canada, Toronto / Toronto

Subaru Canada

Motivation

Consumer Radio / Single

07371R

2007 Advertising Merit Award

DDB Canada, Toronto / Toronto

Subaru Canada

Soul Mate

Consumer Radio / Single

07372R

2007 Advertising Merit Award

DDB Canada, Toronto / Toronto

Subaru Canada

Hands

Consumer Radio / Single

07373R

2007 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Skydiving

Consumer Radio / Single

07374R

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