The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Water Park
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Rock Concert
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Rabbit
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast Category: Consumer Radio / Single
shower
Agency: Grey Worldwide South Africa / Johannesburg
Client: geronimo's condoms Category: Consumer Radio / Single
Figurine
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Radio / Single
Strong Hair
Agency: DDB International / Kuala Lumpur
Client: UNZA Category: Collateral / P.O.P. and In-Store - Campaign
Mc Enroe Style
Agency: DDB / Paris
Client: Nike France Category: Collateral / P.O.P. and In-Store - Campaign
'Razor Blade' / 'Great Wall' / 'Crush' / 'Alligators'
Agency: EURO RSCG WORLDWIDE / Shanghai
Client: Moet Hennessy Diageo (China) Co. Ltd. Category: Collateral / P.O.P. and In-Store - Campaign
Café Suplicy Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Café Suplicy Category: Collateral / P.O.P. and In-Store - Campaign
Christmas Promotion
Agency: Net#Work BBDO / Johannesburg
Client: Apple Category: Collateral / P.O.P. and In-Store - Campaign
DHL Track & Trace "Picture Puzzle" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: DHL Category: Collateral / P.O.P. and In-Store - Campaign
Globus "Crown Caps" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Globus Market Germany Category: Collateral / P.O.P. and In-Store - Campaign
Nur Die "Opaque Stockings" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Sara Lee Branded Apparel, Germany Category: Collateral / P.O.P. and In-Store - Campaign
Snickers Halloween
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Collateral / P.O.P. and In-Store - Campaign
Hands campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Mapa Category: Collateral / P.O.P. and In-Store - Campaign
Glue
Agency: Team One / El Segundo
Client: Lava Bar Category: Collateral / P.O.P. and In-Store - Campaign
San Francisco Zoo
Agency: BBDO West / San Francisco
Client: words Category: Public Service/Political Television / Campaign
STOP CLIMATE CHAOS.ORG CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: STOP CLIMATE CHAOS.ORG Category: Public Service/Political Print / Outdoor and Posters - Campaign
Education/Food/MedicalAid
Agency: BBDO Canada / Toronto
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Campaign
Insects
Agency: BBDO Argentina / Vicente Lopez
Client: MEF Museum Category: Public Service/Political Print / Outdoor and Posters - Campaign
Stamp Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: SOS Mata Atlantica Category: Public Service/Political Print / Outdoor and Posters - Campaign
TATE BRITAIN
Agency: FALLON LONDON / LONDON
Client: TATE Category: Public Service/Political Print / Outdoor and Posters - Campaign
Head/Leg/Arm
Agency: Ogilvy Singapore / Singapore
Client: Red Cross Singapore Category: Public Service/Political Print / Outdoor and Posters - Campaign
Art & the Sixties
Agency: Saatchi & Saatchi NZ / Auckland
Client: Auckland Art Gallery Category: Public Service/Political Print / Outdoor and Posters - Campaign
Deaf Awareness 2006
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: Musica Category: Public Service/Political Print / Outdoor and Posters - Campaign
Rethhink Bias
Agency: The Martin Agency / Richmond
Client: A More Perfect Union Category: Public Service/Political Print / Outdoor and Posters - Campaign
Pay Attention
Agency: WestWayne / Atlanta
Client: Ad Council Category: Public Service/Political Print / Outdoor and Posters - Campaign
+10 World Cup Campaign
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Gift Wrap Subs
Agency: Colle + McVoy / Minneapolis
Client: Erbert and Gerbert Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
UNICEF Children’s Collection
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: UNICEF Deutschland Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
America's Favorite; Extra Cheese; More Mayo
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Television / Over :30 - Campaign
ESO QUE TE PASA ES UN MUNDIAL
Agency: la comunidad / Miami Beach
Client: LA NACION Category: Consumer Television / Over :30 - Campaign
Internet Non Sense
Agency: Santo Buenos Aires / Buenos Aires
Client: Arnet Category: Consumer Television / Over :30 - Campaign
"A little bit is a lot" campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Amora Category: Consumer Television / Over :30 - Campaign
TATE MODERN POSTCARDS
Agency: FALLON LONDON / LONDON
Client: TATE Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
UNICEF Children’s Collection
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: UNICEF Deutschland Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
British Accent Guy
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :30/:25 - Single
Not What It Seems
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Responsibilities
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Camo
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Decoy
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Headlights
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Trap
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Critique
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Award:
2007 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Water Park
Category:
Consumer Radio / Single
Annual ID:
07375R
Award:
2007 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Rock Concert
Category:
Consumer Radio / Single
Annual ID:
07376R
Award:
2007 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Rabbit
Category:
Consumer Radio / Single
Annual ID:
07377R
Award:
2007 Advertising Merit Award
Agency:
Grey Worldwide South Africa / Johannesburg
Client:
geronimo's condoms
Title:
shower
Category:
Consumer Radio / Single
Annual ID:
07378R
Award:
2007 Advertising Merit Award
Agency:
Lowe Bull Johannesburg / Bryanston
Client:
Unilever - AXE
Title:
Figurine
Category:
Consumer Radio / Single
Annual ID:
07379R
Award:
2007 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Doug
Category:
Consumer Radio / Single
Annual ID:
07380R
Award:
2007 Advertising Merit Award
Agency:
Toy / New York
Client:
The Oxygen Network
Title:
Infectious
Category:
Consumer Radio / Single
Annual ID:
07381R
Award:
2007 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Sears
Title:
Concert
Category:
Consumer Radio / Single
Annual ID:
07382R
Award:
2007 Advertising Merit Award
Agency:
zig / toronto
Client:
IKEA Canada
Title:
Tree or Air Freshener
Category:
Consumer Radio / Single
Annual ID:
07383R
Award:
2007 Advertising Merit Award
Agency:
zig / toronto
Client:
IKEA Canada
Title:
Mattress
Category:
Consumer Radio / Single
Annual ID:
07384R
Award:
2007 Advertising Merit Award
Agency:
DDB International / Kuala Lumpur
Client:
UNZA
Title:
Strong Hair
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07242A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
Nike France
Title:
Mc Enroe Style
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07243A
Award:
2007 Advertising Merit Award
Agency:
EURO RSCG WORLDWIDE / Shanghai
Client:
Moet Hennessy Diageo (China) Co. Ltd.
Title:
'Razor Blade' / 'Great Wall' / 'Crush' / 'Alligators'
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07244A
Award:
2007 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Café Suplicy
Title:
Café Suplicy Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07245A
Award:
2007 Advertising Merit Award
Agency:
Net#Work BBDO / Johannesburg
Client:
Apple
Title:
Christmas Promotion
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07246A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
DHL
Title:
DHL Track & Trace "Picture Puzzle" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07247A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
Globus Market Germany
Title:
Globus "Crown Caps" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07248A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
Sara Lee Branded Apparel, Germany
Title:
Nur Die "Opaque Stockings" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07249A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods
Title:
Snickers Halloween
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07250A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Mapa
Title:
Hands campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07251A
Award:
2007 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Lava Bar
Title:
Glue
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07252A
Award:
2007 Advertising Merit Award
Agency:
BBDO West / San Francisco
Client:
words
Title:
San Francisco Zoo
Category:
Public Service/Political Television / Campaign
Annual ID:
07361T
Award:
2007 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
STOP CLIMATE CHAOS.ORG
Title:
STOP CLIMATE CHAOS.ORG CAMPAIGN
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07323A
Award:
2007 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Unicef
Title:
Education/Food/MedicalAid
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07324A
Award:
2007 Advertising Merit Award
Agency:
BBDO Argentina / Vicente Lopez
Client:
MEF Museum
Title:
Insects
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07325A
Award:
2007 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
SOS Mata Atlantica
Title:
Stamp Campaign
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07326A
Award:
2007 Advertising Merit Award
Agency:
FALLON LONDON / LONDON
Client:
TATE
Title:
TATE BRITAIN
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07327A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Red Cross Singapore
Title:
Head/Leg/Arm
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07328A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
Auckland Art Gallery
Title:
Art & the Sixties
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07329A
Award:
2007 Advertising Merit Award
Agency:
The Jupiter Drawing Room South Africa / CAPE TOWN
Client:
Musica
Title:
Deaf Awareness 2006
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07330A
Award:
2007 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
A More Perfect Union
Title:
Rethhink Bias
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07331A
Award:
2007 Advertising Merit Award
Agency:
WestWayne / Atlanta
Client:
Ad Council
Title:
Pay Attention
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07332A
Award:
2007 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
+10 World Cup Campaign
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07506A
Award:
2007 Advertising Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Erbert and Gerbert
Title:
Gift Wrap Subs
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07507A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Muenchen/Hamburg / Hamburg
Client:
UNICEF Deutschland
Title:
UNICEF Children’s Collection
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07508A
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
America's Favorite; Extra Cheese; More Mayo
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07411T
Award:
2007 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
LA NACION
Title:
ESO QUE TE PASA ES UN MUNDIAL
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07412T
Award:
2007 Advertising Merit Award
Agency:
Santo Buenos Aires / Buenos Aires
Client:
Arnet
Title:
Internet Non Sense
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07413T
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Amora
Title:
"A little bit is a lot" campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07414T
Award:
2007 Advertising Merit Award
Agency:
FALLON LONDON / LONDON
Client:
TATE
Title:
TATE MODERN POSTCARDS
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
07337A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Muenchen/Hamburg / Hamburg
Client:
UNICEF Deutschland
Title:
UNICEF Children’s Collection
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
07338A
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
British Accent Guy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07415T
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
G4
Title:
Sand
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07416T
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Not What It Seems
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07417T
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Responsibilities
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07418T
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Slim Jim
Title:
Camo
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07419T
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Slim Jim
Title:
Decoy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07420T
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Slim Jim
Title:
Headlights
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07421T
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Slim Jim
Title:
Trap
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07422T
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Critique
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07423T