The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Karate Catfight Agency: DDB London / London Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Plaster Agency: GREY / Barcelona Client: Comercial Arge PILOT Category: Consumer Magazine / Color: Full Page or Spread - Single
Hearses Agency: Grey Worldwide: HK / Quarry Bay Client: Kiwicare Category: Consumer Magazine / Color: Full Page or Spread - Single
Fingersex Agency: Jung von Matt AG / Hamburg Client: SciFi Channel Category: Consumer Magazine / Color: Full Page or Spread - Single
Railcycle Agency: Leo Burnett, Bangkok / Bangkok Client: Clima Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Single
Barriercycle Agency: Leo Burnett, Bangkok / Bangkok Client: Clima Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Single
First Time Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Oh, The Shame Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Omens Agency: Leo Burnett / Chicago Client: Allstate Category: Consumer Magazine / Color: Full Page or Spread - Single
Arcade Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
The chewing gum for afterwards Agency: Saatchi & Saatchi GmbH / Frankfurt Client: Novartis - Nicotinell Category: Consumer Magazine / Color: Full Page or Spread - Single
Divorce Agency: Saatchi & Saatchi / New York Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Stadium Agency: Saatchi & Saatchi / New York Client: Procter & Gamble/Tide Coldwater Category: Consumer Magazine / Color: Full Page or Spread - Single
Cruise Ship Agency: Saatchi & Saatchi / New York Client: Procter & Gamble/Tide Coldwater Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego - Fire Station Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego - Hangar Agency: Saatchi & Saatchi / Singapore Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
GBC Asia - UFO Agency: Saatchi & Saatchi / Singapore Client: GBC Asia Pte Ltd Category: Consumer Magazine / Color: Full Page or Spread - Single
GBC Asia - JFK Agency: Saatchi & Saatchi / Singapore Client: GBC Asia Pte Ltd Category: Consumer Magazine / Color: Full Page or Spread - Single
Jade Agency: The Dukes Of Urbino.Com / Global Client: Post-It Category: Consumer Magazine / Color: Full Page or Spread - Single
Logos Agency: Young & Rubicam Buenos Aires / Capital Federal Client: Visa Category: Consumer Magazine / Color: Full Page or Spread - Single
GE Imagination Theater Films Agency: BBDO / New York Client: GE Imagination Theater Category: Cinema or Non-Broadcast / Campaign
Yes Yes Agency: BBDO / New York Client: Positive Thinking Category: Small Space Print / Black and White or Color: Less than a Page - Single
Dwell Flipbook Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI USA Category: Small Space Print / Black and White or Color: Less than a Page - Single
Sergio Aragones Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI USA Category: Small Space Print / Black and White or Color: Less than a Page - Single
Wedding Agency: Saatchi & Saatchi / New York Client: 42 Below Vodka Category: Small Space Print / Black and White or Color: Less than a Page - Single
I have my ID Agency: Saatchi & Saatchi / New York Client: Procter & Gamble/Olay Total Effects Category: Small Space Print / Black and White or Color: Less than a Page - Single
I got the promotion Agency: Saatchi & Saatchi / New York Client: Procter & Gamble/Olay Total Effects Category: Small Space Print / Black and White or Color: Less than a Page - Single
Skittles "Maracas" Agency: TBWA\Chiat\Day / New York Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Single
Snickers "Mr. Caramone" Agency: TBWA\Chiat\Day New York / New York Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Single
Nike+ Agency: R/GA / New York Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
BBC Voting Campaign Agency: BBDO / New York Client: BBC World Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Blur/Misspell/Double Agency: BBDO Canada / Toronto Client: Diageo Canada Inc./The Pilot Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Mondo Pasta “Noodleslurper” Agency: Jung von Matt AG / 20357 Hamburg Client: Mondo Pasta Gerstenberger & Arena Gbr Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Paper Reality Agency: Publicis Malaysia / Petaling Jaya Client: Hewlett Packard (Malaysia) Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Deaf Awareness 2006 Agency: The Jupiter Drawing Room South Africa / CAPE TOWN Client: Musica Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Vision Agency: Jung von Matt AG / Hamburg Client: JesusCenter Hamburg Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Colour Agency: Bates Taiwan Co., Ltd. / Taipei Client: Taiwan Kolin Company Limited Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Statistic Agency: DDB / Paris Client: MTV France Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Tempest Campaign Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Tempest Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
BBC Maps Campaign Agency: BBDO / New York Client: BBC World Category: Outdoor / Outdoor - Campaign
BBC Voting Campaign Agency: BBDO / New York Client: BBC World Category: Outdoor / Outdoor - Campaign
LEFTOVERS Agency: CLM BBDO / Boulogne Billancourt Client: MAC/VAL RESTAURANT Category: Outdoor / Outdoor - Campaign
Overtake faster Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Outdoor / Outdoor - Campaign
Marmite Squeezy Agency: DDB London / London Client: Unilever - Bestfoods Category: Outdoor / Outdoor - Campaign
Off! Repellent Agency: DraftFCB Malaysia / Kuala Lumpur Client: SC Johnson Category: Outdoor / Outdoor - Campaign
WALLS Agency: Fischer America Comunicação Total / São Paulo Client: PANASONIC Category: Outdoor / Outdoor - Campaign
25th Anniversary Agency: Ogilvy & Mather, S.A. / Mexico, D.F. Client: DHL Category: Outdoor / Outdoor - Campaign
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: FHM Singapore Category: Outdoor / Outdoor - Campaign
The wrong working environment campaign Agency: Scholz & Friends Berlin GmbH / Berlin Client: jobsintown.de Category: Outdoor / Outdoor - Campaign

2007 Advertising Merit Award

DDB London / London

Harvey Nichols

Karate Catfight

Consumer Magazine / Color: Full Page or Spread - Single

07143A

2007 Advertising Merit Award

GREY / Barcelona

Comercial Arge PILOT

Plaster

Consumer Magazine / Color: Full Page or Spread - Single

07144A

2007 Advertising Merit Award

Grey Worldwide: HK / Quarry Bay

Kiwicare

Hearses

Consumer Magazine / Color: Full Page or Spread - Single

07145A

2007 Advertising Merit Award

Jung von Matt AG / Hamburg

SciFi Channel

Fingersex

Consumer Magazine / Color: Full Page or Spread - Single

07146A

2007 Advertising Merit Award

Leo Burnett, Bangkok / Bangkok

Clima Co., Ltd.

Railcycle

Consumer Magazine / Color: Full Page or Spread - Single

07147A

2007 Advertising Merit Award

Leo Burnett, Bangkok / Bangkok

Clima Co., Ltd.

Barriercycle

Consumer Magazine / Color: Full Page or Spread - Single

07148A

2007 Advertising Merit Award

Leo Burnett / Chicago

Altoids

First Time

Consumer Magazine / Color: Full Page or Spread - Single

07149A

2007 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Oh, The Shame

Consumer Magazine / Color: Full Page or Spread - Single

07150A

2007 Advertising Merit Award

Leo Burnett / Chicago

Allstate

Omens

Consumer Magazine / Color: Full Page or Spread - Single

07151A

2007 Advertising Merit Award

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

Arcade

Consumer Magazine / Color: Full Page or Spread - Single

07152A

2007 Advertising Merit Award

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

Lego

Consumer Magazine / Color: Full Page or Spread - Single

07153A

2007 Advertising Merit Award

Saatchi & Saatchi GmbH / Frankfurt

Novartis - Nicotinell

The chewing gum for afterwards

Consumer Magazine / Color: Full Page or Spread - Single

07154A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

Allume Systems/StuffIt Deluxe

Divorce

Consumer Magazine / Color: Full Page or Spread - Single

07155A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

Procter & Gamble/Tide Coldwater

Stadium

Consumer Magazine / Color: Full Page or Spread - Single

07156A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

Procter & Gamble/Tide Coldwater

Cruise Ship

Consumer Magazine / Color: Full Page or Spread - Single

07157A

2007 Advertising Merit Award

Saatchi & Saatchi / Singapore

Lego

Lego - Fire Station

Consumer Magazine / Color: Full Page or Spread - Single

07158A

2007 Advertising Merit Award

Saatchi & Saatchi / Singapore

Lego

Lego - Hangar

Consumer Magazine / Color: Full Page or Spread - Single

07159A

2007 Advertising Merit Award

Saatchi & Saatchi / Singapore

GBC Asia Pte Ltd

GBC Asia - UFO

Consumer Magazine / Color: Full Page or Spread - Single

07160A

2007 Advertising Merit Award

Saatchi & Saatchi / Singapore

GBC Asia Pte Ltd

GBC Asia - JFK

Consumer Magazine / Color: Full Page or Spread - Single

07161A

2007 Advertising Merit Award

The Dukes Of Urbino.Com / Global

Post-It

Jade

Consumer Magazine / Color: Full Page or Spread - Single

07162A

2007 Advertising Merit Award

Young & Rubicam Buenos Aires / Capital Federal

Visa

Logos

Consumer Magazine / Color: Full Page or Spread - Single

07163A

2007 Advertising Merit Award

BBDO / New York

GE Imagination Theater

GE Imagination Theater Films

Cinema or Non-Broadcast / Campaign

07469T

2007 Advertising Merit Award

BBDO / New York

Positive Thinking

Yes Yes

Small Space Print / Black and White or Color: Less than a Page - Single

07189A

2007 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI USA

Dwell Flipbook

Small Space Print / Black and White or Color: Less than a Page - Single

07190A

2007 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI USA

Sergio Aragones

Small Space Print / Black and White or Color: Less than a Page - Single

07191A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

42 Below Vodka

Wedding

Small Space Print / Black and White or Color: Less than a Page - Single

07192A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

Procter & Gamble/Olay Total Effects

I have my ID

Small Space Print / Black and White or Color: Less than a Page - Single

07193A

2007 Advertising Merit Award

Saatchi & Saatchi / New York

Procter & Gamble/Olay Total Effects

I got the promotion

Small Space Print / Black and White or Color: Less than a Page - Single

07194A

2007 Advertising Merit Award

TBWA\Chiat\Day / New York

Masterfoods

Skittles "Maracas"

Small Space Print / Black and White or Color: Less than a Page - Single

07195A

2007 Advertising Merit Award

TBWA\Chiat\Day New York / New York

Masterfoods

Snickers "Mr. Caramone"

Small Space Print / Black and White or Color: Less than a Page - Single

07196A

2007 Advertising Merit Award

R/GA / New York

Nike

Nike+

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single

07498A

2007 Advertising Merit Award

BBDO / New York

BBC World

BBC Voting Campaign

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign

07493A

2007 Advertising Merit Award

BBDO Canada / Toronto

Diageo Canada Inc./The Pilot

Blur/Misspell/Double

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign

07494A

2007 Advertising Merit Award

Jung von Matt AG / 20357 Hamburg

Mondo Pasta Gerstenberger & Arena Gbr

Mondo Pasta “Noodleslurper”

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign

07495A

2007 Advertising Merit Award

Publicis Malaysia / Petaling Jaya

Hewlett Packard (Malaysia)

Paper Reality

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign

07496A

2007 Advertising Merit Award

The Jupiter Drawing Room South Africa / CAPE TOWN

Musica

Deaf Awareness 2006

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign

07497A

2007 Advertising Merit Award

Jung von Matt AG / Hamburg

JesusCenter Hamburg

Vision

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single

07472A

2007 Advertising Merit Award

Bates Taiwan Co., Ltd. / Taipei

Taiwan Kolin Company Limited

Colour

Consumer Magazine / Black and White: Full Page or Spread - Campaign

07134A

2007 Advertising Merit Award

DDB / Paris

MTV France

Statistic

Consumer Magazine / Black and White: Full Page or Spread - Campaign

07135A

2007 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Tempest

Tempest Campaign

Consumer Magazine / Black and White: Full Page or Spread - Campaign

07136A

2007 Advertising Merit Award

BBDO / New York

BBC World

BBC Maps Campaign

Outdoor / Outdoor - Campaign

07210A

2007 Advertising Merit Award

BBDO / New York

BBC World

BBC Voting Campaign

Outdoor / Outdoor - Campaign

07211A

2007 Advertising Merit Award

CLM BBDO / Boulogne Billancourt

MAC/VAL RESTAURANT

LEFTOVERS

Outdoor / Outdoor - Campaign

07212A

2007 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Overtake faster

Outdoor / Outdoor - Campaign

07213A

2007 Advertising Merit Award

DDB London / London

Unilever - Bestfoods

Marmite Squeezy

Outdoor / Outdoor - Campaign

07214A

2007 Advertising Merit Award

DraftFCB Malaysia / Kuala Lumpur

SC Johnson

Off! Repellent

Outdoor / Outdoor - Campaign

07215A

2007 Advertising Merit Award

Fischer America Comunicação Total / São Paulo

PANASONIC

WALLS

Outdoor / Outdoor - Campaign

07216A

2007 Advertising Merit Award

Ogilvy & Mather, S.A. / Mexico, D.F.

DHL

25th Anniversary

Outdoor / Outdoor - Campaign

07217A

2007 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Outdoor / Outdoor - Campaign

07218A

2007 Advertising Merit Award

Scholz & Friends Berlin GmbH / Berlin

jobsintown.de

The wrong working environment campaign

Outdoor / Outdoor - Campaign

07219A

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