The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Karate Catfight
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
Plaster
Agency: GREY / Barcelona
Client: Comercial Arge PILOT Category: Consumer Magazine / Color: Full Page or Spread - Single
Hearses
Agency: Grey Worldwide: HK / Quarry Bay
Client: Kiwicare Category: Consumer Magazine / Color: Full Page or Spread - Single
Fingersex
Agency: Jung von Matt AG / Hamburg
Client: SciFi Channel Category: Consumer Magazine / Color: Full Page or Spread - Single
Railcycle
Agency: Leo Burnett, Bangkok / Bangkok
Client: Clima Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Single
Barriercycle
Agency: Leo Burnett, Bangkok / Bangkok
Client: Clima Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Single
First Time
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Oh, The Shame
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Single
Omens
Agency: Leo Burnett / Chicago
Client: Allstate Category: Consumer Magazine / Color: Full Page or Spread - Single
Arcade
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Single
The chewing gum for afterwards
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Novartis - Nicotinell Category: Consumer Magazine / Color: Full Page or Spread - Single
Divorce
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Stadium
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Tide Coldwater Category: Consumer Magazine / Color: Full Page or Spread - Single
Cruise Ship
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Tide Coldwater Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego - Fire Station
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego - Hangar
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
GBC Asia - UFO
Agency: Saatchi & Saatchi / Singapore
Client: GBC Asia Pte Ltd Category: Consumer Magazine / Color: Full Page or Spread - Single
GBC Asia - JFK
Agency: Saatchi & Saatchi / Singapore
Client: GBC Asia Pte Ltd Category: Consumer Magazine / Color: Full Page or Spread - Single
Jade
Agency: The Dukes Of Urbino.Com / Global
Client: Post-It Category: Consumer Magazine / Color: Full Page or Spread - Single
Logos
Agency: Young & Rubicam Buenos Aires / Capital Federal
Client: Visa Category: Consumer Magazine / Color: Full Page or Spread - Single
GE Imagination Theater Films
Agency: BBDO / New York
Client: GE Imagination Theater Category: Cinema or Non-Broadcast / Campaign
Yes Yes
Agency: BBDO / New York
Client: Positive Thinking Category: Small Space Print / Black and White or Color: Less than a Page - Single
Dwell Flipbook
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Small Space Print / Black and White or Color: Less than a Page - Single
Sergio Aragones
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Small Space Print / Black and White or Color: Less than a Page - Single
Wedding
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka Category: Small Space Print / Black and White or Color: Less than a Page - Single
I have my ID
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Olay Total Effects Category: Small Space Print / Black and White or Color: Less than a Page - Single
I got the promotion
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Olay Total Effects Category: Small Space Print / Black and White or Color: Less than a Page - Single
Skittles "Maracas"
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Single
Snickers "Mr. Caramone"
Agency: TBWA\Chiat\Day New York / New York
Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Single
Nike+
Agency: R/GA / New York
Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
BBC Voting Campaign
Agency: BBDO / New York
Client: BBC World Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Blur/Misspell/Double
Agency: BBDO Canada / Toronto
Client: Diageo Canada Inc./The Pilot Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Mondo Pasta “Noodleslurper”
Agency: Jung von Matt AG / 20357 Hamburg
Client: Mondo Pasta Gerstenberger & Arena Gbr Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Paper Reality
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Deaf Awareness 2006
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: Musica Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Campaign
Vision
Agency: Jung von Matt AG / Hamburg
Client: JesusCenter Hamburg Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Colour
Agency: Bates Taiwan Co., Ltd. / Taipei
Client: Taiwan Kolin Company Limited Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Statistic
Agency: DDB / Paris
Client: MTV France Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Tempest Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Tempest Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
BBC Voting Campaign
Agency: BBDO / New York
Client: BBC World Category: Outdoor / Outdoor - Campaign
LEFTOVERS
Agency: CLM BBDO / Boulogne Billancourt
Client: MAC/VAL RESTAURANT Category: Outdoor / Outdoor - Campaign
Overtake faster
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Outdoor / Outdoor - Campaign
Marmite Squeezy
Agency: DDB London / London
Client: Unilever - Bestfoods Category: Outdoor / Outdoor - Campaign
Off! Repellent
Agency: DraftFCB Malaysia / Kuala Lumpur
Client: SC Johnson Category: Outdoor / Outdoor - Campaign
WALLS
Agency: Fischer America Comunicação Total / São Paulo
Client: PANASONIC Category: Outdoor / Outdoor - Campaign
25th Anniversary
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: DHL Category: Outdoor / Outdoor - Campaign
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: FHM Singapore Category: Outdoor / Outdoor - Campaign
The wrong working environment campaign
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: jobsintown.de Category: Outdoor / Outdoor - Campaign
