The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Genius/Cell Phone, Golf Club, Hot Dog
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Campaign
Liana Pai; Maria Cea; Liver Transplant
Agency: DeVito/Verdi / New York
Client: Mount Sinai Medical Center Category: Consumer Radio / Campaign
The Alcatel-Radio-Campaign
Agency: Jung von Matt AG / Hamburg
Client: Alcatel Sel AG Category: Consumer Radio / Campaign
Career Handbook
Agency: OGILVY SOUTH AFRICA / JOHANNESBURG
Client: Exclusive Books Category: Consumer Radio / Campaign
Anyone Can Sell
Agency: BBDO / Bangkok
Client: Home Product Center Public Co., Ltd. Category: Consumer Television / :20 and Under - Campaign
Altoid Sours Challenge
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Television / :20 and Under - Campaign
Mother's Day
Agency: walker / Zürich
Client: Fleurop Interflora Category: Consumer Television / :20 and Under - Campaign
Rolling Cinema Spot
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Cinema or Non-Broadcast / Single
Back Seat
Agency: BBDO Duesseldorf GmbH / Duesseldorf
Client: DaimlerChrysler Vertriebsorganisation Deutschland e. V. Category: Cinema or Non-Broadcast / Single
Galanty show
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Cinema or Non-Broadcast / Single
Tiger - Taste in this Life
Agency: Saatchi & Saatchi NZ / Auckland
Client: DB Breweries Category: Cinema or Non-Broadcast / Single
Smith & Schmidt
Agency: Springer & Jacoby / Hamburg
Client: Mercedes-Benz Category: Cinema or Non-Broadcast / Single
Donkey
Agency: TAXI, Canada Inc / Toronto
Client: World of Comedy Category: Cinema or Non-Broadcast / Single
Catch You Later
Agency: TAXI, Canada Inc / Toronto
Client: World of Comedy Category: Cinema or Non-Broadcast / Single
Singing Cowboy
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Television / Single
Joggers Anonymous
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Television / Single
Outed
Agency: Dentsu Canada Inc. / Toronto
Client: Toronto Jewish Film Festival Category: Public Service/Political Television / Single
Beautiful Day
Agency: DraftFCB Toronto / Toronto
Client: World Wildlife Foundation Category: Public Service/Political Television / Single
Reconstruction
Agency: Grey Worldwide / Melbourne
Client: Transport Accident Commission Category: Public Service/Political Television / Single
UNICEF film “shoe”
Agency: Jung von Matt AG / 20357 Hamburg
Client: UNICEF e.V. Category: Public Service/Political Television / Single
Alzheimers
Agency: Leo Burnett / Lisbon
Client: IAC - Instituto de Apoio à Criança Category: Public Service/Political Television / Single
The Joy Of Non Sex
Agency: Ogilvy Advertising / London
Client: Global Media Aids Innitative Category: Public Service/Political Television / Single
Caravan
Agency: Saatchi & Saatchi / London
Client: NSPCC Category: Public Service/Political Television / Single
Sugar Baby Love
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Aides Category: Public Service/Political Television / Single
Chase
Agency: Team One / El Segundo
Client: Pet Assistance Foundation Category: Public Service/Political Television / Single
News Story
Agency: Bartle Bogle Hegarty / New York
Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Back Seat
Agency: BBDO Duesseldorf GmbH / Duesseldorf
Client: DaimlerChrysler Vertriebsorganisation Deutschland e. V. Category: Consumer Television / Over :30 - Single - max. :90
Emotions
Agency: DDB España / Madrid
Client: V.A.E.S.A./Audi Category: Consumer Television / Over :30 - Single - max. :90
Secret
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: CTI Mobile Category: Consumer Television / Over :30 - Single - max. :90
Humanity
Agency: Hakuhodo Inc. / Tokyo
Client: TOYOTA MOTOR CORPORATION Category: Consumer Television / Over :30 - Single - max. :90
Idiots
Agency: JWT / London
Client: MTV Category: Consumer Television / Over :30 - Single - max. :90
TODO ME EMOCIONA
Agency: la comunidad / Miami Beach
Client: LA NACION Category: Consumer Television / Over :30 - Single - max. :90
Underwater World
Agency: Leo Burnett Co S.r.l. / Milan
Client: Indesit Company Category: Consumer Television / Over :30 - Single - max. :90
Coinage
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Television / Over :30 - Single - max. :90
HappyDent Palace
Agency: McCann Erickson, India / Mumbai
Client: Happy Dent Teeth Whitening Gum Category: Consumer Television / Over :30 - Single - max. :90
Viva Pinata
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Billions
Agency: MJZ / London
Client: Lynx Category: Consumer Television / Over :30 - Single - max. :90
Altoids "Fruit Pants"
Agency: MJZ / Los Angeles
Client: Altoids Category: Consumer Television / Over :30 - Single - max. :90
Ad Vitam Aeternam
Agency: Publicis Conseil / Paris
Client: VIKING Category: Consumer Television / Over :30 - Single - max. :90
Happy Morning
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Folgers coffee Category: Consumer Television / Over :30 - Single - max. :90
4 x 4
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Consumer Television / Over :30 - Single - max. :90
Happiness Factory
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: The Coca-Cola Company Category: Consumer Television / Over :30 - Single - max. :90
Endure
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
I Feel Pretty
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Painted Experience
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Over :30 - Single - max. :90
Campaign Against Torture
Agency: BBDO Denmark / Copenhagen K
Client: Amnesty International Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Guide
Agency: DDB Brasil / São Paulo
Client: Masp Museum Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2007 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Cell Phone, Golf Club, Hot Dog
Category:
Consumer Radio / Campaign
Annual ID:
07385R
Award:
2007 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
Mount Sinai Medical Center
Title:
Liana Pai; Maria Cea; Liver Transplant
Category:
Consumer Radio / Campaign
Annual ID:
07386R
Award:
2007 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Alcatel Sel AG
Title:
The Alcatel-Radio-Campaign
Category:
Consumer Radio / Campaign
Annual ID:
07387R
Award:
2007 Advertising Merit Award
Agency:
jwt new york / ny
Client:
JetBlue
Title:
Jet Blue Radio 2
Category:
Consumer Radio / Campaign
Annual ID:
07388R
Award:
2007 Advertising Merit Award
Agency:
OGILVY SOUTH AFRICA / JOHANNESBURG
Client:
Exclusive Books
Title:
Career Handbook
Category:
Consumer Radio / Campaign
Annual ID:
07389R
Award:
2007 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Sears
Title:
Mother's Day
Category:
Consumer Radio / Campaign
Annual ID:
07390R
Award:
2007 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Home Product Center Public Co., Ltd.
Title:
Anyone Can Sell
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
07454T
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Altoid Sours Challenge
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
07455T
Award:
2007 Advertising Merit Award
Agency:
walker / Zürich
Client:
Fleurop Interflora
Title:
Mother's Day
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
07456T
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Rolling Cinema Spot
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07461T
Award:
2007 Advertising Merit Award
Agency:
BBDO Duesseldorf GmbH / Duesseldorf
Client:
DaimlerChrysler Vertriebsorganisation Deutschland e. V.
Title:
Back Seat
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07462T
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
Cingular
Title:
Cliche
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07463T
Award:
2007 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
Galanty show
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07464T
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
DB Breweries
Title:
Tiger - Taste in this Life
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07465T
Award:
2007 Advertising Merit Award
Agency:
Springer & Jacoby / Hamburg
Client:
Mercedes-Benz
Title:
Smith & Schmidt
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07466T
Award:
2007 Advertising Merit Award
Agency:
TAXI, Canada Inc / Toronto
Client:
World of Comedy
Title:
Donkey
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07467T
Award:
2007 Advertising Merit Award
Agency:
TAXI, Canada Inc / Toronto
Client:
World of Comedy
Title:
Catch You Later
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07468T
Award:
2007 Advertising Merit Award
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Singing Cowboy
Category:
Public Service/Political Television / Single
Annual ID:
07350T
Award:
2007 Advertising Merit Award
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Joggers Anonymous
Category:
Public Service/Political Television / Single
Annual ID:
07351T
Award:
2007 Advertising Merit Award
Agency:
Dentsu Canada Inc. / Toronto
Client:
Toronto Jewish Film Festival
Title:
Outed
Category:
Public Service/Political Television / Single
Annual ID:
07352T
Award:
2007 Advertising Merit Award
Agency:
DraftFCB Toronto / Toronto
Client:
World Wildlife Foundation
Title:
Beautiful Day
Category:
Public Service/Political Television / Single
Annual ID:
07353T
Award:
2007 Advertising Merit Award
Agency:
Grey Worldwide / Melbourne
Client:
Transport Accident Commission
Title:
Reconstruction
Category:
Public Service/Political Television / Single
Annual ID:
07354T
Award:
2007 Advertising Merit Award
Agency:
Jung von Matt AG / 20357 Hamburg
Client:
UNICEF e.V.
Title:
UNICEF film “shoe”
Category:
Public Service/Political Television / Single
Annual ID:
07355T
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Lisbon
Client:
IAC - Instituto de Apoio à Criança
Title:
Alzheimers
Category:
Public Service/Political Television / Single
Annual ID:
07356T
Award:
2007 Advertising Merit Award
Agency:
Ogilvy Advertising / London
Client:
Global Media Aids Innitative
Title:
The Joy Of Non Sex
Category:
Public Service/Political Television / Single
Annual ID:
07357T
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
NSPCC
Title:
Caravan
Category:
Public Service/Political Television / Single
Annual ID:
07358T
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Aides
Title:
Sugar Baby Love
Category:
Public Service/Political Television / Single
Annual ID:
07359T
Award:
2007 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Pet Assistance Foundation
Title:
Chase
Category:
Public Service/Political Television / Single
Annual ID:
07360T
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Levi's
Title:
News Story
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07391T
Award:
2007 Advertising Merit Award
Agency:
BBDO Duesseldorf GmbH / Duesseldorf
Client:
DaimlerChrysler Vertriebsorganisation Deutschland e. V.
Title:
Back Seat
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07392T
Award:
2007 Advertising Merit Award
Agency:
DDB España / Madrid
Client:
V.A.E.S.A./Audi
Title:
Emotions
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07393T
Award:
2007 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
CTI Mobile
Title:
Secret
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07394T
Award:
2007 Advertising Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
TOYOTA MOTOR CORPORATION
Title:
Humanity
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07395T
Award:
2007 Advertising Merit Award
Agency:
JWT / London
Client:
MTV
Title:
Idiots
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07396T
Award:
2007 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
LA NACION
Title:
TODO ME EMOCIONA
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07397T
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett Co S.r.l. / Milan
Client:
Indesit Company
Title:
Underwater World
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07398T
Award:
2007 Advertising Merit Award
Agency:
Lowe Bull Johannesburg / Bryanston
Client:
Unilever - AXE
Title:
Coinage
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07399T
Award:
2007 Advertising Merit Award
Agency:
McCann Erickson, India / Mumbai
Client:
Happy Dent Teeth Whitening Gum
Title:
HappyDent Palace
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07400T
Award:
2007 Advertising Merit Award
Agency:
McCann Worldgroup / San Francisco
Client:
Microsoft/XBOX 360
Title:
Viva Pinata
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07401T
Award:
2007 Advertising Merit Award
Agency:
MJZ / London
Client:
Lynx
Title:
Billions
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07402T
Award:
2007 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
Altoids
Title:
Altoids "Fruit Pants"
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07403T
Award:
2007 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
VIKING
Title:
Ad Vitam Aeternam
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07404T
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble/Folgers coffee
Title:
Happy Morning
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07405T
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
4 x 4
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07406T
Award:
2007 Advertising Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
The Coca-Cola Company
Title:
Happiness Factory
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07407T
Award:
2007 Advertising Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Nike
Title:
Endure
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07408T
Award:
2007 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
I Feel Pretty
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07409T
Award:
2007 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Painted Experience
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07410T
Award:
2007 Advertising Merit Award
Agency:
BBDO Denmark / Copenhagen K
Client:
Amnesty International
Title:
Campaign Against Torture
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07299A
Award:
2007 Advertising Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Masp Museum
Title:
Guide
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07300A