The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Homebase Lawn Feed
Agency: Turner Duckworth / San Francisco
Client: Homebase Category: Package Design / Campaign
Vertigo
Agency: A / New Delhi
Client: A:Door Category: Public Service/Non-Profit/Educational / Posters - Single
Matches
Agency: Ad Planet Group / Singapore
Client: Nature Society Singapore Category: Public Service/Non-Profit/Educational / Posters - Single
The Taj Mahal
Agency: Bates Enterprise / New Delhi
Client: Mission to the Blind Category: Public Service/Non-Profit/Educational / Posters - Single
WMD
Agency: Citizen Shing / Seattle
Client: Citizen Red Category: Public Service/Non-Profit/Educational / Posters - Single
Robot
Agency: Cramer-Krasselt / Milwaukee
Client: Penfield Children's Center Category: Public Service/Non-Profit/Educational / Posters - Single
SHASHINSANMYAKU-ZOO-
Agency: HAKUHODO INC./HAKUHODO DESIGN INC. / TOKYO
Client: HAKUHODO PRODUCT'S INC. Category: Public Service/Non-Profit/Educational / Posters - Single
Frida Fjellman
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Röhsska Museum Category: Public Service/Non-Profit/Educational / Posters - Single
Tree
Agency: Ogilvy & Mather / Mumbai
Client: WWF Category: Public Service/Non-Profit/Educational / Posters - Single
Head
Agency: Ogilvy Singapore / Singapore
Client: Red Cross Singapore Category: Public Service/Non-Profit/Educational / Posters - Single
Japan New Year
Agency: Apple Computer / Cupertino
Client: Apple Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Foldout Business Cards
Agency: Bates Enterprise / New Delhi
Client: Mukul Goyal Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Breaking Records Collateral
Agency: BBDO / New York
Client: Breaking Records Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Dominie Packaging
Agency: BBDO / Singapore
Client: Dominie Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Test Tube Identity
Agency: Block (BlockBranding.com) / Perth
Client: Test Tube Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Stationery?
Agency: Calder Bateman / Edmonton
Client: Johnston Research Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
disturbance stationery
Agency: disturbance / Durban
Client: disturbance Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Roast Restaurant
Agency: HGV / London
Client: Iqbal Wahab Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
I.D.Lab
Agency: Kinetic Singapore / singapore
Client: I.D.Lab Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Duesseldorfer Schauspielhaus CD
Agency: Ligalux GmbH / Hamburg
Client: Duesseldorfer Schauspielhaus Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Coca-Cola Zero Brand Identity and Visual Language
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Nice to meat you.
Agency: PENGUIN GRAPHICS / Hiroshima
Client: Hanamoto Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
New Kure Brand
Agency: CHUGOKU HAKUHODO Inc.
Client: Kure Area of Commerce and Industry Association Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Walter P Moore Identity Program
Agency: Rigsby Hull / Houston
Client: Walter P Moore Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Sydney Youth Orchestra
Agency: Saatchi & Saatchi / Sydney
Client: SYO Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
space150 10.7 identity
Agency: space150 / Minneapolis
Client: space150 Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Corporate Box
Agency: Strichpunkt GmbH / Stuttgart
Client: Papierfabrik Scheufelen GmbH+Co. KG Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Eoureum - the uniting of two
Agency: 601bisang / Seoul
Client: 601bisang Category: Publication Design / Book Design
Printed in Holland...... designed in China
Agency: Ando bv / The Hague
Client: Ando bv Category: Publication Design / Book Design
Transart 5
Agency: Bis Dixit / Barcelona
Client: Museu de l'Empordà Category: Publication Design / Book Design
Shanghai Tang Holiday Catalogue
Agency: Chandelier Creative / New York
Client: Shanghai Tang Category: Publication Design / Book Design
Sleep Book
Agency: DENTSU INC. Tokyo / Tokyo
Client: DENTSU(Suiming Club) Category: Publication Design / Book Design
Family
Agency: FiRe Advertainment / Buenos Aires
Client: Andrea Nacach Category: Publication Design / Book Design
Sweet Signs O' Mine
Agency: FLAME, inc. / tokyo
Client: Pie Books Category: Publication Design / Book Design
SNORE LOUDER IF YOU CAN
Agency: H55 / Singapore
Client: Heman Chong Category: Publication Design / Book Design
SHASHINSANMYAKU-AKIHABARA-
Agency: HAKUHODO INC./HAKUHODO DESIGN INC. / TOKYO
Client: HAKUHODO PRODUCT'S INC. Category: Publication Design / Book Design
Kristian Kozul
Agency: LABORATORIUM / Zagreb
Client: Museum of Contemporary Art Zagreb Category: Publication Design / Book Design
Lucha Loco
Agency: Mark Denton Design / London
Client: Therapy Books Category: Publication Design / Book Design
Inkondlo Engaqedwanga
Agency: Orange Juice Design / DURBAN
Client: Mazisi Kunene Foundation Category: Publication Design / Book Design
The Pentagram Papers
Agency: Pentagram / San Francisco
Client: Pentagram Design Category: Publication Design / Book Design
Red Car on Fire
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Publication Design / Book Design
Book of Independence
Agency: Strichpunkt GmbH / Stuttgart
Client: Papierfabrik Scheufelen GmbH+Co. KG. Category: Publication Design / Book Design
Design This Day: 8 Decades of Influential Design
Agency: Turnstyle / Seattle
Client: Teague Category: Publication Design / Book Design
JDI posterbook
Agency: Wieden+Kennedy Shanghai / Shanghai
Client: Nike Sports (China) Co. Ltd Category: Publication Design / Book Design
Nick's NOGGIN IDs
Agency: MTV Networks / New York
Client: Nickelodeon Preschool Brand Communications Category: Broadcast Design / Campaign
MESATEX JAPAN MODERN FABRIC COLLECTION
Agency: 702 DESIGN WORKS INC. / TOKYO
Client: MESATEX JAPAN INC. Category: Collateral Design / Posters - Single
MESATEX JAPAN 2007 FABRIC COLLECTION
Agency: 702 DESIGN WORKS INC. / TOKYO
Client: MESATEX JAPAN INC. Category: Collateral Design / Posters - Single
Award:
2007 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Homebase
Title:
Homebase Lawn Feed
Category:
Package Design / Campaign
Annual ID:
07150D
Award:
2007 Design Merit Award
Agency:
A / New Delhi
Client:
A:Door
Title:
Vertigo
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07313D
Award:
2007 Design Merit Award
Agency:
Ad Planet Group / Singapore
Client:
Nature Society Singapore
Title:
Matches
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07314D
Award:
2007 Design Merit Award
Agency:
Bates Enterprise / New Delhi
Client:
Mission to the Blind
Title:
The Taj Mahal
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07315D
Award:
2007 Design Merit Award
Agency:
Citizen Shing / Seattle
Client:
Citizen Red
Title:
WMD
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07316D
Award:
2007 Design Merit Award
Agency:
Cramer-Krasselt / Milwaukee
Client:
Penfield Children's Center
Title:
Robot
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07317D
Award:
2007 Design Merit Award
Agency:
HAKUHODO INC./HAKUHODO DESIGN INC. / TOKYO
Client:
HAKUHODO PRODUCT'S INC.
Title:
SHASHINSANMYAKU-ZOO-
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07318D
Award:
2007 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Röhsska Museum
Title:
Frida Fjellman
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07319D
Award:
2007 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF
Title:
Tree
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07320D
Award:
2007 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Red Cross Singapore
Title:
Head
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07321D
Award:
2007 Design Merit Award
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
Japan New Year
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07089D
Award:
2007 Design Merit Award
Agency:
Bates Enterprise / New Delhi
Client:
Mukul Goyal
Title:
Foldout Business Cards
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07090D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
Breaking Records
Title:
Breaking Records Collateral
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07091D
Award:
2007 Design Merit Award
Agency:
BBDO / Singapore
Client:
Dominie
Title:
Dominie Packaging
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07092D
Award:
2007 Design Merit Award
Agency:
Block (BlockBranding.com) / Perth
Client:
Test Tube
Title:
Test Tube Identity
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07093D
Award:
2007 Design Merit Award
Agency:
Calder Bateman / Edmonton
Client:
Johnston Research
Title:
Stationery?
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07094D
Award:
2007 Design Merit Award
Agency:
disturbance / Durban
Client:
disturbance
Title:
disturbance stationery
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07095D
Award:
2007 Design Merit Award
Agency:
HGV / London
Client:
Iqbal Wahab
Title:
Roast Restaurant
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07096D
Award:
2007 Design Merit Award
Agency:
Kinetic Singapore / singapore
Client:
I.D.Lab
Title:
I.D.Lab
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07097D
Award:
2007 Design Merit Award
Agency:
Ligalux GmbH / Hamburg
Client:
Duesseldorfer Schauspielhaus
Title:
Duesseldorfer Schauspielhaus CD
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07098D
Award:
2007 Design Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Coca-Cola Zero Brand Identity and Visual Language
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07099D
Award:
2007 Design Merit Award
Agency:
PENGUIN GRAPHICS / Hiroshima
Client:
Hanamoto
Title:
Nice to meat you.
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07100D
Award:
2007 Design Merit Award
Agency:
CHUGOKU HAKUHODO Inc.
Client:
Kure Area of Commerce and Industry Association
Title:
New Kure Brand
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07101D
Award:
2007 Design Merit Award
Agency:
Rigsby Hull / Houston
Client:
Walter P Moore
Title:
Walter P Moore Identity Program
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07102D
Award:
2007 Design Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
SYO
Title:
Sydney Youth Orchestra
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07103D
Award:
2007 Design Merit Award
Agency:
space150 / Minneapolis
Client:
space150
Title:
space150 10.7 identity
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07105D
Award:
2007 Design Merit Award
Agency:
Strichpunkt GmbH / Stuttgart
Client:
Papierfabrik Scheufelen GmbH+Co. KG
Title:
Corporate Box
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07106D
Award:
2007 Design Merit Award
Agency:
601bisang / Seoul
Client:
601bisang
Title:
Eoureum - the uniting of two
Category:
Publication Design / Book Design
Annual ID:
07261D
Award:
2007 Design Merit Award
Agency:
Ando bv / The Hague
Client:
Ando bv
Title:
Printed in Holland...... designed in China
Category:
Publication Design / Book Design
Annual ID:
07262D
Award:
2007 Design Merit Award
Agency:
Bis Dixit / Barcelona
Client:
Museu de l'EmpordÃ
Title:
Transart 5
Category:
Publication Design / Book Design
Annual ID:
07263D
Award:
2007 Design Merit Award
Agency:
Chandelier Creative / New York
Client:
Shanghai Tang
Title:
Shanghai Tang Holiday Catalogue
Category:
Publication Design / Book Design
Annual ID:
07264D
Award:
2007 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
DENTSU(Suiming Club)
Title:
Sleep Book
Category:
Publication Design / Book Design
Annual ID:
07265D
Award:
2007 Design Merit Award
Agency:
FiRe Advertainment / Buenos Aires
Client:
Andrea Nacach
Title:
Family
Category:
Publication Design / Book Design
Annual ID:
07266D
Award:
2007 Design Merit Award
Agency:
FLAME, inc. / tokyo
Client:
Pie Books
Title:
Sweet Signs O' Mine
Category:
Publication Design / Book Design
Annual ID:
07267D
Award:
2007 Design Merit Award
Agency:
H55 / Singapore
Client:
Heman Chong
Title:
SNORE LOUDER IF YOU CAN
Category:
Publication Design / Book Design
Annual ID:
07268D
Award:
2007 Design Merit Award
Agency:
HAKUHODO INC./HAKUHODO DESIGN INC. / TOKYO
Client:
HAKUHODO PRODUCT'S INC.
Title:
SHASHINSANMYAKU-AKIHABARA-
Category:
Publication Design / Book Design
Annual ID:
07269D
Award:
2007 Design Merit Award
Agency:
LABORATORIUM / Zagreb
Client:
Museum of Contemporary Art Zagreb
Title:
Kristian Kozul
Category:
Publication Design / Book Design
Annual ID:
07270D
Award:
2007 Design Merit Award
Agency:
Mark Denton Design / London
Client:
Therapy Books
Title:
Lucha Loco
Category:
Publication Design / Book Design
Annual ID:
07271D
Award:
2007 Design Merit Award
Agency:
Orange Juice Design / DURBAN
Client:
Mazisi Kunene Foundation
Title:
Inkondlo Engaqedwanga
Category:
Publication Design / Book Design
Annual ID:
07272D
Award:
2007 Design Merit Award
Agency:
Pentagram / San Francisco
Client:
Pentagram Design
Title:
The Pentagram Papers
Category:
Publication Design / Book Design
Annual ID:
07273D
Award:
2007 Design Merit Award
Agency:
School of Visual Arts / New York
Client:
School of Visual Arts
Title:
Red Car on Fire
Category:
Publication Design / Book Design
Annual ID:
07274D
Award:
2007 Design Merit Award
Agency:
Strichpunkt GmbH / Stuttgart
Client:
Papierfabrik Scheufelen GmbH+Co. KG.
Title:
Book of Independence
Category:
Publication Design / Book Design
Annual ID:
07275D
Award:
2007 Design Merit Award
Agency:
Turnstyle / Seattle
Client:
Teague
Title:
Design This Day: 8 Decades of Influential Design
Category:
Publication Design / Book Design
Annual ID:
07276D
Award:
2007 Design Merit Award
Agency:
Wieden+Kennedy Shanghai / Shanghai
Client:
Nike Sports (China) Co. Ltd
Title:
JDI posterbook
Category:
Publication Design / Book Design
Annual ID:
07277D
Award:
2007 Design Merit Award
Agency:
MOTION THEORY / VENICE
Client:
HP
Title:
HP Hands
Category:
Broadcast Design / Campaign
Annual ID:
07310D
Award:
2007 Design Merit Award
Agency:
MOTION THEORY / VENICE
Client:
Nike, Inc.
Title:
Nike Golf
Category:
Broadcast Design / Campaign
Annual ID:
07311D
Award:
2007 Design Merit Award
Agency:
MTV Networks / New York
Client:
Nickelodeon Preschool Brand Communications
Title:
Nick's NOGGIN IDs
Category:
Broadcast Design / Campaign
Annual ID:
07312D
Award:
2007 Design Merit Award
Agency:
702 DESIGN WORKS INC. / TOKYO
Client:
MESATEX JAPAN INC.
Title:
MESATEX JAPAN MODERN FABRIC COLLECTION
Category:
Collateral Design / Posters - Single
Annual ID:
07151D
Award:
2007 Design Merit Award
Agency:
702 DESIGN WORKS INC. / TOKYO
Client:
MESATEX JAPAN INC.
Title:
MESATEX JAPAN 2007 FABRIC COLLECTION
Category:
Collateral Design / Posters - Single
Annual ID:
07152D
Award:
2007 Design Merit Award
Agency:
ADK / tokyo
Client:
kodansha
Title:
chu-gen no niji
Category:
Collateral Design / Posters - Single
Annual ID:
07153D