The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Yacht
Agency: Grey Worldwide: HK / Quarry Bay
Client: Toys R Us Category: Environmental Design / Single
Lancaster
Agency: Grey Worldwide: HK / Quarry Bay
Client: Toys R Us Category: Environmental Design / Single
Catch Me If You Can
Agency: Grey Worldwide: HK / Quarry Bay
Client: Star Movies Category: Environmental Design / Single
Dude, Where's My Car?
Agency: Grey Worldwide: HK / Quarry Bay
Client: Star Movies Category: Environmental Design / Single
The Lost World
Agency: Grey Worldwide: HK / Quarry Bay
Client: Star Movies Category: Environmental Design / Single
AFRICA REMIX
Agency: HAKUHODO Inc. / HAKUHODO DESIGN / TOKYO
Client: Mori Art Museum Category: Environmental Design / Single
The New Nordic Exhibition Signage
Agency: Hyperakt Design Group, Inc. / Brooklyn
Client: The One Club Category: Environmental Design / Single
POST-BOX WATERFALL
Agency: KNARF / New York
Client: NIAGARA CHAMBER Category: Environmental Design / Single
Ologie Office Space
Agency: Ologie / Columbus
Client: Ologie Category: Environmental Design / Single
Sonance Trade Show Booth
Agency: Pentagram / San Francisco
Client: Sonance Category: Environmental Design / Single
The Art of Gaman Museum Exhibit
Agency: Pentagram / San Francisco
Client: Museum of Craft and Folk Art Category: Environmental Design / Single
Paper Fish Tank
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Environmental Design / Single
Paper Steel Wall
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Environmental Design / Single
Huge Bananapeel
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: Rodenstock Category: Environmental Design / Single
Head full of ideas and no job?
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: JobScout24 Category: Environmental Design / Single
Hypnotic room
Agency: STUDIO RASIC / Zagreb
Client: HOZ, MUO, Zagreb Category: Environmental Design / Single
Communication channels room
Agency: STUDIO RASIC / Zagreb
Client: HOZ, MUO, Zagreb Category: Environmental Design / Single
Room about perspective
Agency: STUDIO RASIC / Zagreb
Client: HOZ, MUO, Zagreb Category: Environmental Design / Single
Remembering Boston's Children 1980-2005
Agency: The Cultural Construction Co. / Boston
Client: Thomas Starr Category: Environmental Design / Single
Theme magazine
Agency: Theme Publishing, Inc. / New York
Client: Theme Publishing, Inc. Category: Publication Design / Magazine Design
MTV 48 Fest
Agency: Head Gear Animation / Toronto
Client: MTV International Category: Broadcast Design / Single
Mad World
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/XBOX 360 Category: Broadcast Design / Single
NOGGIN JUly Song: "Are We There Yet?"
Agency: MTV Networks / New York
Client: Nickelodeon Preschool Brand Communications Category: Broadcast Design / Single
Nathan Reifke Signature Series
Agency: Stardust / santa monica
Client: Fuel TV Category: Broadcast Design / Single
Cubic Fever - Digital Art Festival 2006 -
Agency: TYO productions linc. / Tokyo
Client: Japan Broadcast Network Category: Broadcast Design / Single
Goat version
Agency: TYO productions linc. / Tokyo
Client: FUTURE MAKETING SUMMIT T Category: Broadcast Design / Single
Crow version
Agency: TYO productions linc. / Tokyo
Client: FUTURE MAKETING SUMMIT TOKYO Category: Broadcast Design / Single
Black Comedy
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Single
Black Cat Coffee
Agency: BBDO / Bangkok
Client: Black Cat Coffee (Thailand) Co.,Ltd. Category: Package Design / Campaign
Green Tea Packaging
Agency: Duffy & Partners / Minneapolis
Client: Thymes Category: Package Design / Campaign
Frasier Fir Packaging
Agency: Duffy & Partners / Minneapolis
Client: Thymes Category: Package Design / Campaign
Indigenous Packaging
Agency: Duffy & Partners / Minneapolis
Client: Thymes Category: Package Design / Campaign
Anthony's SUPER
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Anthony's Mini Garage Winery Category: Package Design / Campaign
Aroma Ragusea
Agency: LABORATORIUM / Zagreb
Client: Aroma Ragusea Category: Package Design / Campaign
Selfridges Brand Packaging
Agency: Lewis Moberly / London
Client: Selfridges & Co Category: Package Design / Campaign
Waitrose Mustards
Agency: Lewis Moberly / London
Client: Waitrose Ltd Category: Package Design / Campaign
Packaging for Old Navy Dog Supply
Agency: Old Navy / San Francisco
Client: Old Navy Category: Package Design / Campaign
Tank Goodness Promo Materials
Agency: Spunk Design Machine / Minneapolis
Client: Tank Goodness Category: Package Design / Campaign
blablabra
Agency: Tommy Li Design Workshop Ltd / Chai Wan
Client: Godsend Trading Company Limited Category: Package Design / Campaign
Waitrose Breadsticks
Agency: Turner Duckworth / San Francisco
Client: Waitrose Category: Package Design / Campaign
Waitrose Vegetables and Pastas
Agency: Turner Duckworth / San Francisco
Client: Waitrose Category: Package Design / Campaign
Award:
2007 Design Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Toys R Us
Title:
Yacht
Category:
Environmental Design / Single
Annual ID:
07235D
Award:
2007 Design Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Toys R Us
Title:
Lancaster
Category:
Environmental Design / Single
Annual ID:
07236D
Award:
2007 Design Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Star Movies
Title:
Catch Me If You Can
Category:
Environmental Design / Single
Annual ID:
07237D
Award:
2007 Design Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Star Movies
Title:
Dude, Where's My Car?
Category:
Environmental Design / Single
Annual ID:
07238D
Award:
2007 Design Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Star Movies
Title:
The Lost World
Category:
Environmental Design / Single
Annual ID:
07239D
Award:
2007 Design Merit Award
Agency:
HAKUHODO Inc. / HAKUHODO DESIGN / TOKYO
Client:
Mori Art Museum
Title:
AFRICA REMIX
Category:
Environmental Design / Single
Annual ID:
07240D
Award:
2007 Design Merit Award
Agency:
Hyperakt Design Group, Inc. / Brooklyn
Client:
The One Club
Title:
The New Nordic Exhibition Signage
Category:
Environmental Design / Single
Annual ID:
07241D
Award:
2007 Design Merit Award
Agency:
KNARF / New York
Client:
NIAGARA CHAMBER
Title:
POST-BOX WATERFALL
Category:
Environmental Design / Single
Annual ID:
07242D
Award:
2007 Design Merit Award
Agency:
KNARF / New York
Client:
D&AD
Title:
PENCIL TRAFFIC CONES
Category:
Environmental Design / Single
Annual ID:
07243D
Award:
2007 Design Merit Award
Agency:
Ologie / Columbus
Client:
Ologie
Title:
Ologie Office Space
Category:
Environmental Design / Single
Annual ID:
07244D
Award:
2007 Design Merit Award
Agency:
Pentagram / San Francisco
Client:
Sonance
Title:
Sonance Trade Show Booth
Category:
Environmental Design / Single
Annual ID:
07245D
Award:
2007 Design Merit Award
Agency:
Pentagram / San Francisco
Client:
Museum of Craft and Folk Art
Title:
The Art of Gaman Museum Exhibit
Category:
Environmental Design / Single
Annual ID:
07246D
Award:
2007 Design Merit Award
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett Packard (Malaysia)
Title:
Paper Fish Tank
Category:
Environmental Design / Single
Annual ID:
07248D
Award:
2007 Design Merit Award
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett Packard (Malaysia)
Title:
Paper Steel Wall
Category:
Environmental Design / Single
Annual ID:
07249D
Award:
2007 Design Merit Award
Agency:
Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client:
Rodenstock
Title:
Huge Bananapeel
Category:
Environmental Design / Single
Annual ID:
07250D
Award:
2007 Design Merit Award
Agency:
Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client:
JobScout24
Title:
Head full of ideas and no job?
Category:
Environmental Design / Single
Annual ID:
07251D
Award:
2007 Design Merit Award
Agency:
STUDIO RASIC / Zagreb
Client:
HOZ, MUO, Zagreb
Title:
Hypnotic room
Category:
Environmental Design / Single
Annual ID:
07252D
Award:
2007 Design Merit Award
Agency:
STUDIO RASIC / Zagreb
Client:
HOZ, MUO, Zagreb
Title:
Communication channels room
Category:
Environmental Design / Single
Annual ID:
07253D
Award:
2007 Design Merit Award
Agency:
STUDIO RASIC / Zagreb
Client:
HOZ, MUO, Zagreb
Title:
Room about perspective
Category:
Environmental Design / Single
Annual ID:
07254D
Award:
2007 Design Merit Award
Agency:
The Cultural Construction Co. / Boston
Client:
Thomas Starr
Title:
Remembering Boston's Children 1980-2005
Category:
Environmental Design / Single
Annual ID:
07255D
Award:
2007 Design Merit Award
Agency:
004 / Lisbon
Client:
Estoril Sol
Title:
Egoísta
Category:
Publication Design / Magazine Design
Annual ID:
07278D
Award:
2007 Design Merit Award
Agency:
Theme Publishing, Inc. / New York
Client:
Theme Publishing, Inc.
Title:
Theme magazine
Category:
Publication Design / Magazine Design
Annual ID:
07279D
Award:
2007 Design Merit Award
Agency:
Blind / Santa Monica
Client:
Specialized
Title:
Happy Entrails
Category:
Broadcast Design / Single
Annual ID:
07297D
Award:
2007 Design Merit Award
Agency:
Head Gear Animation / Toronto
Client:
MTV International
Title:
MTV 48 Fest
Category:
Broadcast Design / Single
Annual ID:
07298D
Award:
2007 Design Merit Award
Agency:
leftchannel / columbus
Client:
leftchannel
Title:
blissful
Category:
Broadcast Design / Single
Annual ID:
07299D
Award:
2007 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Nemo Design, Nike
Title:
NKE6.0
Category:
Broadcast Design / Single
Annual ID:
07300D
Award:
2007 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Buenos Aires Zoo
Title:
Together
Category:
Broadcast Design / Single
Annual ID:
07301D
Award:
2007 Design Merit Award
Agency:
McCann Worldgroup / San Francisco
Client:
Microsoft/XBOX 360
Title:
Mad World
Category:
Broadcast Design / Single
Annual ID:
07302D
Award:
2007 Design Merit Award
Agency:
MTV Networks / New York
Client:
CMT
Title:
CMT Films - cow
Category:
Broadcast Design / Single
Annual ID:
07303D
Award:
2007 Design Merit Award
Agency:
MTV Networks / New York
Client:
Nickelodeon Preschool Brand Communications
Title:
NOGGIN JUly Song: "Are We There Yet?"
Category:
Broadcast Design / Single
Annual ID:
07304D
Award:
2007 Design Merit Award
Agency:
Stardust / santa monica
Client:
Fuel TV
Title:
Nathan Reifke Signature Series
Category:
Broadcast Design / Single
Annual ID:
07305D
Award:
2007 Design Merit Award
Agency:
TYO productions linc. / Tokyo
Client:
Japan Broadcast Network
Title:
Cubic Fever - Digital Art Festival 2006 -
Category:
Broadcast Design / Single
Annual ID:
07306D
Award:
2007 Design Merit Award
Agency:
TYO productions linc. / Tokyo
Client:
FUTURE MAKETING SUMMIT T
Title:
Goat version
Category:
Broadcast Design / Single
Annual ID:
07307D
Award:
2007 Design Merit Award
Agency:
TYO productions linc. / Tokyo
Client:
FUTURE MAKETING SUMMIT TOKYO
Title:
Crow version
Category:
Broadcast Design / Single
Annual ID:
07308D
Award:
2007 Design Merit Award
Agency:
WONGDOODY / Seattle
Client:
Seattle International Film Festival
Title:
Black Comedy
Category:
Broadcast Design / Single
Annual ID:
07309D
Award:
2007 Design Merit Award
Agency:
BBDO / Bangkok
Client:
Black Cat Coffee (Thailand) Co.,Ltd.
Title:
Black Cat Coffee
Category:
Package Design / Campaign
Annual ID:
07135D
Award:
2007 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Thymes
Title:
Green Tea Packaging
Category:
Package Design / Campaign
Annual ID:
07136D
Award:
2007 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Thymes
Title:
Frasier Fir Packaging
Category:
Package Design / Campaign
Annual ID:
07137D
Award:
2007 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Thymes
Title:
Indigenous Packaging
Category:
Package Design / Campaign
Annual ID:
07138D
Award:
2007 Design Merit Award
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Anthony's Mini Garage Winery
Title:
Anthony's SUPER
Category:
Package Design / Campaign
Annual ID:
07139D
Award:
2007 Design Merit Award
Agency:
LABORATORIUM / Zagreb
Client:
Aroma Ragusea
Title:
Aroma Ragusea
Category:
Package Design / Campaign
Annual ID:
07140D
Award:
2007 Design Merit Award
Agency:
Lewis Moberly / London
Client:
Selfridges & Co
Title:
Selfridges Brand Packaging
Category:
Package Design / Campaign
Annual ID:
07141D
Award:
2007 Design Merit Award
Agency:
Lewis Moberly / London
Client:
Waitrose Ltd
Title:
Waitrose Mustards
Category:
Package Design / Campaign
Annual ID:
07142D
Award:
2007 Design Merit Award
Agency:
Mother / New York
Client:
Mother + BlueQ
Title:
I'm Not Candy
Category:
Package Design / Campaign
Annual ID:
07143D
Award:
2007 Design Merit Award
Agency:
Old Navy / San Francisco
Client:
Old Navy
Title:
Packaging for Old Navy Dog Supply
Category:
Package Design / Campaign
Annual ID:
07144D
Award:
2007 Design Merit Award
Agency:
Spunk Design Machine / Minneapolis
Client:
Tank Goodness
Title:
Tank Goodness Promo Materials
Category:
Package Design / Campaign
Annual ID:
07145D
Award:
2007 Design Merit Award
Agency:
Tokyu Agency Inc. / Tokyo
Client:
muse
Title:
Hair Bags
Category:
Package Design / Campaign
Annual ID:
07146D
Award:
2007 Design Merit Award
Agency:
Tommy Li Design Workshop Ltd / Chai Wan
Client:
Godsend Trading Company Limited
Title:
blablabra
Category:
Package Design / Campaign
Annual ID:
07147D
Award:
2007 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Waitrose
Title:
Waitrose Breadsticks
Category:
Package Design / Campaign
Annual ID:
07148D
Award:
2007 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Waitrose
Title:
Waitrose Vegetables and Pastas
Category:
Package Design / Campaign
Annual ID:
07149D