The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Adobe Flash 10 Year Anniversary Agency: BLITZ / Los Angeles Client: Adobe Category: Microsites / Business to Consumer
The Concretes, In-Colour Agency: BLOC / London Client: EMI Records Category: Microsites / Business to Consumer
SoCal MINI Motoring School Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Microsites / Business to Consumer
Hitachi Truestories Agency: McCann Worldgroup / Code and Theory / New york Client: Hitachi Category: Microsites / Business to Consumer
www.iwanttoseeaghost.com Agency: CP PROXIMITY / BARCELONA Client: DEA PLANETA Category: Microsites / Business to Consumer
Haggar.com/Gentleman's Disagreement Agency: Crispin Porter + Bogusky / Miami Client: Haggar Category: Microsites / Business to Consumer
JettaReport.com Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Microsites / Business to Consumer
Gypsycabproject.com Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Microsites / Business to Consumer
VWFeatures.com/GTI Joyride Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Microsites / Business to Consumer
Manlaws.com Agency: Crispin Porter + Bogusky / Miami Client: Miller Lite Category: Microsites / Business to Consumer
DraughtMaster Club featuring Beerexcuse.com Agency: Daddy / gothenburg Client: OBH Nordica/Carlsberg Category: Microsites / Business to Consumer
Ted Ferguson Bud Light Daredevil Agency: Domani Studios / Brooklyn Client: DDB Chicago Category: Microsites / Business to Consumer
The Hunt Agency: Euro RSCG 4D / Amstelveen Client: Volvo Cars Corporation Category: Microsites / Business to Consumer
Friends of Bright Agency: EVB / San Francisco Client: Orbit White Category: Microsites / Business to Consumer
Brawny Academy Website Agency: Fallon / Minneapolis Client: Georgia Pacific - Brawny Category: Microsites / Business to Consumer
Pjotro Agency: Farfar / Stockholm Client: Nokia Nseries Category: Microsites / Business to Consumer
Great pockets Agency: Farfar / Stockholm Client: Nokia Nseries Category: Microsites / Business to Consumer
Internet walk Agency: Farfar / Stockholm Client: Nokia Nseries Category: Microsites / Business to Consumer
Stockholm the musical Agency: Farfar / Stockholm Client: Visit Sweden Category: Microsites / Business to Consumer
Come into the Closet Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Sweden Category: Microsites / Business to Consumer
VOLVO C30 Agency: Forsman & Bodenfors / Gothenburg Client: VOLVO CARS SWEDEN Category: Microsites / Business to Consumer
The Creative Mind Agency: Goodby Silverstein & Partners / San Francisco Client: Adobe Systems, Inc. Category: Microsites / Business to Consumer
Culture Fool Agency: Goodby Silverstein & Partners / San Francisco Client: Comcast Category: Microsites / Business to Consumer
CowAbduction Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Microsites / Business to Consumer
TheFosterImposters.com Agency: Goodby Silverstein & Partners / San Francisco Client: Foster Farms Category: Microsites / Business to Consumer
ActionCity Agency: Grupo W / Saltillo Client: Unilever - Rexona Category: Microsites / Business to Consumer
Flowers Feed The Soul Agency: Kinetic Singapore / Singapore Client: Flowers Feed The Soul Category: Microsites / Business to Consumer
Le Défi Agency: Lowe Brindfors / Stockholm Client: Stella Artois / InBev Category: Microsites / Business to Consumer
Lungtester Agency: Mccann Norway / Oslo Client: Brynild Category: Microsites / Business to Consumer
Clearification Agency: McCann Worldgroup / Mekanism / San Francisco Client: Microsoft/Windows Vista Category: Microsites / Business to Consumer
On Toyota´s Mind Agency: North Kingdom / Skellefteå Client: Toyota Sweden Category: Microsites / Business to Consumer
UNIQLO MIXPLAY Agency: Projector inc / Tokyo Client: UNIQLO Category: Microsites / Business to Consumer
Men with Cramps Agency: Publicis / New York Client: P&G / Thermacare Menstrual Category: Microsites / Business to Consumer
Gaming non stop Agency: SID LEE / Montréal Client: Arcadia Festival Category: Microsites / Business to Consumer
See more side effects Agency: Taxi Canada / Montreal Client: Dermtek (Reversa) Category: Microsites / Business to Consumer
Amp'd Pinata Agency: TAXI, Canada Inc / Toronto Client: Amp'd Mobile Category: Microsites / Business to Consumer
PlayStation 3 PlayB3yond.com Agency: Tequila / Los Angeles Client: Sony PlayStation Category: Microsites / Business to Consumer
Control Agency: CP Proximity / Barcelona Client: Audi Category: Email Marketing / Business to Consumer
Scroll Down Animation Mail "Para Para" Agency: HAKUHODO i-studio Inc. / Tokyo Client: GE Consumer Finance Co., Ltd. Category: Email Marketing / Business to Consumer
Hope Spreads Faster Than AIDS Agency: AKQA / Washington Client: The Global Fund to Fight AIDS, TB and Malaria Category: Web Sites / Public Service/Non-Profit/ Educational
SAM Agency: ARC Worldwide Singapore / Leo Burnett / Singapore Client: Samaritans of Singapore Category: Web Sites / Public Service/Non-Profit/ Educational
Whudafxup Agency: Arnold / Boston Client: American Legacy Foundation/truth Category: Web Sites / Public Service/Non-Profit/ Educational
ownyourC Agency: Cactus Marketing Communications / Denver Client: Colorado State Tobacco Education and Prevention Partnership, STEPP Category: Web Sites / Public Service/Non-Profit/ Educational
How Edison Are You? Agency: Firstborn / New York Client: Edison Innovation Foundation Category: Web Sites / Public Service/Non-Profit/ Educational
The Bridge Agency: juxt interactive / newport beach Client: Glue Network Category: Web Sites / Public Service/Non-Profit/ Educational
What Noise? Agency: Kinetic Singapore / Singapore Client: The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development Category: Web Sites / Public Service/Non-Profit/ Educational
Here, you are allowed to touch Agency: OgilvyInteractive / Madrid Client: IAB Category: Banners - Fixed Space / Business to Business - Campaign
Coke.com Agency: AKQA / London Client: The Coca-Cola Company Category: Web Sites / Business to Consumer
Audi R8 Agency: argonauten G2 GmbH / Düsseldorf Client: Audi AG Category: Web Sites / Business to Consumer
The Gamekillers Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Web Sites / Business to Consumer

2007 Interactive Merit Award

BLITZ / Los Angeles

Adobe

Adobe Flash 10 Year Anniversary

Microsites / Business to Consumer

07116N

2007 Interactive Merit Award

BLOC / London

EMI Records

The Concretes, In-Colour

Microsites / Business to Consumer

07117N

2007 Interactive Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI

SoCal MINI Motoring School

Microsites / Business to Consumer

07118N

2007 Interactive Merit Award

McCann Worldgroup / Code and Theory / New york

Hitachi

Hitachi Truestories

Microsites / Business to Consumer

07119N

2007 Interactive Merit Award

CP PROXIMITY / BARCELONA

DEA PLANETA

www.iwanttoseeaghost.com

Microsites / Business to Consumer

07120N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Haggar

Haggar.com/Gentleman's Disagreement

Microsites / Business to Consumer

07121N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

JettaReport.com

Microsites / Business to Consumer

07122N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

Gypsycabproject.com

Microsites / Business to Consumer

07123N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

VWFeatures.com/GTI Joyride

Microsites / Business to Consumer

07124N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Miller Lite

Manlaws.com

Microsites / Business to Consumer

07125N

2007 Interactive Merit Award

Daddy / gothenburg

OBH Nordica/Carlsberg

DraughtMaster Club featuring Beerexcuse.com

Microsites / Business to Consumer

07126N

2007 Interactive Merit Award

Domani Studios / Brooklyn

DDB Chicago

Ted Ferguson Bud Light Daredevil

Microsites / Business to Consumer

07127N

2007 Interactive Merit Award

Euro RSCG 4D / Amstelveen

Volvo Cars Corporation

The Hunt

Microsites / Business to Consumer

07128N

2007 Interactive Merit Award

EVB / San Francisco

Orbit White

Friends of Bright

Microsites / Business to Consumer

07129N

2007 Interactive Merit Award

Fallon / Minneapolis

Georgia Pacific - Brawny

Brawny Academy Website

Microsites / Business to Consumer

07130N

2007 Interactive Merit Award

Farfar / Stockholm

Nokia Nseries

Pjotro

Microsites / Business to Consumer

07131N

2007 Interactive Merit Award

Farfar / Stockholm

Nokia Nseries

Great pockets

Microsites / Business to Consumer

07132N

2007 Interactive Merit Award

Farfar / Stockholm

Nokia Nseries

Internet walk

Microsites / Business to Consumer

07133N

2007 Interactive Merit Award

Farfar / Stockholm

Visit Sweden

Stockholm the musical

Microsites / Business to Consumer

07134N

2007 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IKEA Sweden

Come into the Closet

Microsites / Business to Consumer

07135N

2007 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

VOLVO CARS SWEDEN

VOLVO C30

Microsites / Business to Consumer

07136N

2007 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Adobe Systems, Inc.

The Creative Mind

Microsites / Business to Consumer

07137N

2007 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Comcast

Culture Fool

Microsites / Business to Consumer

07138N

2007 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

CowAbduction

Microsites / Business to Consumer

07139N

2007 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Foster Farms

TheFosterImposters.com

Microsites / Business to Consumer

07140N

2007 Interactive Merit Award

Grupo W / Saltillo

Unilever - Rexona

ActionCity

Microsites / Business to Consumer

07141N

2007 Interactive Merit Award

Kinetic Singapore / Singapore

Flowers Feed The Soul

Flowers Feed The Soul

Microsites / Business to Consumer

07142N

2007 Interactive Merit Award

Lowe Brindfors / Stockholm

Stella Artois / InBev

Le Défi

Microsites / Business to Consumer

07143N

2007 Interactive Merit Award

Mccann Norway / Oslo

Brynild

Lungtester

Microsites / Business to Consumer

07144N

2007 Interactive Merit Award

McCann Worldgroup / Mekanism / San Francisco

Microsoft/Windows Vista

Clearification

Microsites / Business to Consumer

07145N

2007 Interactive Merit Award

North Kingdom / Skellefteå

Toyota Sweden

On Toyota´s Mind

Microsites / Business to Consumer

07146N

2007 Interactive Merit Award

Projector inc / Tokyo

UNIQLO

UNIQLO MIXPLAY

Microsites / Business to Consumer

07147N

2007 Interactive Merit Award

Publicis / New York

P&G / Thermacare Menstrual

Men with Cramps

Microsites / Business to Consumer

07148N

2007 Interactive Merit Award

SID LEE / Montréal

Arcadia Festival

Gaming non stop

Microsites / Business to Consumer

07149N

2007 Interactive Merit Award

Taxi Canada / Montreal

Dermtek (Reversa)

See more side effects

Microsites / Business to Consumer

07150N

2007 Interactive Merit Award

TAXI, Canada Inc / Toronto

Amp'd Mobile

Amp'd Pinata

Microsites / Business to Consumer

07151N

2007 Interactive Merit Award

Tequila / Los Angeles

Sony PlayStation

PlayStation 3 PlayB3yond.com

Microsites / Business to Consumer

07152N

2007 Interactive Merit Award

CP Proximity / Barcelona

Audi

Control

Email Marketing / Business to Consumer

07203N

2007 Interactive Merit Award

HAKUHODO i-studio Inc. / Tokyo

GE Consumer Finance Co., Ltd.

Scroll Down Animation Mail "Para Para"

Email Marketing / Business to Consumer

07204N

2007 Interactive Merit Award

AKQA / Washington

The Global Fund to Fight AIDS, TB and Malaria

Hope Spreads Faster Than AIDS

Web Sites / Public Service/Non-Profit/ Educational

07183N

2007 Interactive Merit Award

ARC Worldwide Singapore / Leo Burnett / Singapore

Samaritans of Singapore

SAM

Web Sites / Public Service/Non-Profit/ Educational

07184N

2007 Interactive Merit Award

Arnold / Boston

American Legacy Foundation/truth

Whudafxup

Web Sites / Public Service/Non-Profit/ Educational

07185N

2007 Interactive Merit Award

Cactus Marketing Communications / Denver

Colorado State Tobacco Education and Prevention Partnership, STEPP

ownyourC

Web Sites / Public Service/Non-Profit/ Educational

07186N

2007 Interactive Merit Award

Firstborn / New York

Edison Innovation Foundation

How Edison Are You?

Web Sites / Public Service/Non-Profit/ Educational

07187N

2007 Interactive Merit Award

juxt interactive / newport beach

Glue Network

The Bridge

Web Sites / Public Service/Non-Profit/ Educational

07188N

2007 Interactive Merit Award

Kinetic Singapore / Singapore

The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development

What Noise?

Web Sites / Public Service/Non-Profit/ Educational

07189N

2007 Interactive Merit Award

OgilvyInteractive / Madrid

IAB

Here, you are allowed to touch

Banners - Fixed Space / Business to Business - Campaign

07084N

2007 Interactive Merit Award

AKQA / London

The Coca-Cola Company

Coke.com

Web Sites / Business to Consumer

07157N

2007 Interactive Merit Award

argonauten G2 GmbH / Düsseldorf

Audi AG

Audi R8

Web Sites / Business to Consumer

07158N

2007 Interactive Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

The Gamekillers

Web Sites / Business to Consumer

07159N

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