The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Urban Silo Agency: Urban Silo / San Francisco Client: Jim Elliott Category: Self-Promotion / Web Sites
Showtime for your brand Agency: WM Team GmbH / Hannover Client: WM Team GmbH Category: Self-Promotion / Web Sites
Sprite LOST Experience Agency: AKQA / San Francisco Client: The Coca-Cola Company Category: Online Branded Content / Business to Consumer
Unflinching Triumph: The Philip Rockhammer Story Agency: AKQA / San Francisco Client: NASP (National Association of Staredown Professionals) Category: Online Branded Content / Business to Consumer
Snickers Instant Def Agency: Atmosphere BBDO / New York Client: Master Foods Category: Online Branded Content / Business to Consumer
Early Detection Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Online Branded Content / Business to Consumer
Eat Like Snake Webfilm Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Online Branded Content / Business to Consumer
King/Brooke Romance Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Online Branded Content / Business to Consumer
The Big Idea - Coin Dominoes Agency: Dare / London Client: Vodafone Enterprise Uk Ltd Category: Online Branded Content / Business to Consumer
"STILLFREE" Agency: Droga5 / NYC Client: ECKO UNLTD./ MARC ECKO ENTERPRISES Category: Online Branded Content / Business to Consumer
Maposaurus Music Video Agency: Fallon / Minneapolis Client: Garmin Category: Online Branded Content / Business to Consumer
Cow Abduction - Farmer's Video Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Online Branded Content / Business to Consumer
Specialized Movies Agency: Goodby Silverstein & Partners / San Francisco Client: Specialized Category: Online Branded Content / Business to Consumer
Rare Condition Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Welcome to the IAP Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Electric Brain Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
The Subject Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Nature/ Naturalness Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Looking on Wheels Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
JogaTV Agency: Odopod / San Francisco Client: Nike Category: Online Branded Content / Business to Consumer
Daughters Agency: Ogilvy & Mather / Toronto Client: Unilever Canada - Dove Category: Online Branded Content / Business to Consumer
Nike Women Rockstar Workout -- Hip Hop Agency: R/GA / New York Client: Nike Category: Online Branded Content / Business to Consumer
Partiture Agency: AgênciaClick / São Paulo Client: Coca-Cola Category: Banners - Fixed Space / Business to Consumer - Single
Wheel Chair Agency: AgênciaClick / São Paulo Client: Caixa Economica Federal Category: Banners - Fixed Space / Business to Consumer - Single
GTI Paddleshift Banner Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
Jam Banner Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
Trap Banner Agency: Crispin Porter + Bogusky / Miami Client: Slim Jim Category: Banners - Fixed Space / Business to Consumer - Single
Blank Like A Rabbit Banner Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
UK Angus Banner Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Banners - Fixed Space / Business to Consumer - Single
Piano Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Answer Seguro On Line Category: Banners - Fixed Space / Business to Consumer - Single
Clio Banner Race Agency: Nordpol+ Hamburg Agentur fuer Kommunikation GmbH / Hamburg Client: Renault Germany Category: Banners - Fixed Space / Business to Consumer - Single
Get Your Freak On Agency: Ogilvy / San Francisco Client: Yahoo! Category: Banners - Fixed Space / Business to Consumer - Single
The Voice Analyser Agency: OgilvyOne Worldwide / Hong Kong Client: The Economist Category: Banners - Fixed Space / Business to Consumer - Single
Alarm Agency: Wunderman Brazil / São Paulo Client: Land Rover Category: Banners - Fixed Space / Business to Consumer - Single
Clickmore Agency: AKQA / London Client: Unilever Category: Brand Gaming/Applications / Online
Peg Solitaire Game Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Brand Gaming/Applications / Online
Samurai Kittens Agency: COG1 / San Francisco Client: Independent Film Channel Category: Brand Gaming/Applications / Online
THE FRIEND NETWORK Agency: Forsman & Bodenfors / Gothenburg Client: TELE2 Category: Brand Gaming/Applications / Online
Ave a word Agency: glue London / London Client: MINI Category: Brand Gaming/Applications / Online
The Passenger Agency: Hyper Happen / London Client: Nokia Category: Brand Gaming/Applications / Online
Pop mich! Agency: Jung von Matt AG / Hamburg Client: KONZERTHAUS DORTMUND GmbH Category: Brand Gaming/Applications / Online
Counterstrike vs. AIDS Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt Client: www.stayingalive.org Category: Brand Gaming/Applications / Online
Cisco Boooming Agency: OgilvyOne worldwide GmbH / Frankfurt am Main Client: Cisco Systems Germany Category: Brand Gaming/Applications / Online
Verizon Beatbox Mixer Agency: R/GA / New York Client: Verizon Category: Brand Gaming/Applications / Online
Cluedo Cop Star Agency: Tribal DDB London / London Client: Hasbro Category: Brand Gaming/Applications / Online
R-Class Microsite Agency: Agency Republic / London Client: Mercedes-Benz UK Category: Microsites / Business to Consumer
OnTreo.com Agency: AKQA / San Francisco Client: Palm Category: Microsites / Business to Consumer
Nike Lebron IV Agency: AKQA / San Francisco Client: Nike Category: Microsites / Business to Consumer
X Games 12 Agency: AKQA / Washington Client: ESPN Category: Microsites / Business to Consumer
The Gamekillers Obit Generator Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Microsites / Business to Consumer

2007 Interactive Merit Award

Urban Silo / San Francisco

Jim Elliott

Urban Silo

Self-Promotion / Web Sites

07265N

2007 Interactive Merit Award

WM Team GmbH / Hannover

WM Team GmbH

Showtime for your brand

Self-Promotion / Web Sites

07266N

2007 Interactive Merit Award

AKQA / San Francisco

The Coca-Cola Company

Sprite LOST Experience

Online Branded Content / Business to Consumer

07207N

2007 Interactive Merit Award

AKQA / San Francisco

NASP (National Association of Staredown Professionals)

Unflinching Triumph: The Philip Rockhammer Story

Online Branded Content / Business to Consumer

07208N

2007 Interactive Merit Award

Atmosphere BBDO / New York

Master Foods

Snickers Instant Def

Online Branded Content / Business to Consumer

07209N

2007 Interactive Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

Early Detection

Online Branded Content / Business to Consumer

07210N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Eat Like Snake Webfilm

Online Branded Content / Business to Consumer

07211N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

King/Brooke Romance

Online Branded Content / Business to Consumer

07212N

2007 Interactive Merit Award

Dare / London

Vodafone Enterprise Uk Ltd

The Big Idea - Coin Dominoes

Online Branded Content / Business to Consumer

07213N

2007 Interactive Merit Award

Droga5 / NYC

ECKO UNLTD./ MARC ECKO ENTERPRISES

"STILLFREE"

Online Branded Content / Business to Consumer

07214N

2007 Interactive Merit Award

Fallon / Minneapolis

Garmin

Maposaurus Music Video

Online Branded Content / Business to Consumer

07215N

2007 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Cow Abduction - Farmer's Video

Online Branded Content / Business to Consumer

07216N

2007 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Specialized

Specialized Movies

Online Branded Content / Business to Consumer

07217N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

Rare Condition

Online Branded Content / Business to Consumer

07218N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

Welcome to the IAP

Online Branded Content / Business to Consumer

07219N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

Electric Brain

Online Branded Content / Business to Consumer

07220N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

The Subject

Online Branded Content / Business to Consumer

07221N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

Nature/ Naturalness

Online Branded Content / Business to Consumer

07222N

2007 Interactive Merit Award

McCann Worldgroup / San Francisco

Microsoft/Windows Vista

Looking on Wheels

Online Branded Content / Business to Consumer

07223N

2007 Interactive Merit Award

Odopod / San Francisco

Nike

JogaTV

Online Branded Content / Business to Consumer

07224N

2007 Interactive Merit Award

Ogilvy & Mather / Toronto

Unilever Canada - Dove

Daughters

Online Branded Content / Business to Consumer

07225N

2007 Interactive Merit Award

R/GA / New York

Nike

Nike Women Rockstar Workout -- Hip Hop

Online Branded Content / Business to Consumer

07226N

2007 Interactive Merit Award

AgênciaClick / São Paulo

Coca-Cola

Partiture

Banners - Fixed Space / Business to Consumer - Single

07068N

2007 Interactive Merit Award

AgênciaClick / São Paulo

Caixa Economica Federal

Wheel Chair

Banners - Fixed Space / Business to Consumer - Single

07069N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

GTI Paddleshift Banner

Banners - Fixed Space / Business to Consumer - Single

07070N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

Jam Banner

Banners - Fixed Space / Business to Consumer - Single

07071N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Slim Jim

Trap Banner

Banners - Fixed Space / Business to Consumer - Single

07072N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Volkswagen

Blank Like A Rabbit Banner

Banners - Fixed Space / Business to Consumer - Single

07073N

2007 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

UK Angus Banner

Banners - Fixed Space / Business to Consumer - Single

07074N

2007 Interactive Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

Answer Seguro On Line

Piano

Banners - Fixed Space / Business to Consumer - Single

07075N

2007 Interactive Merit Award

Nordpol+ Hamburg Agentur fuer Kommunikation GmbH / Hamburg

Renault Germany

Clio Banner Race

Banners - Fixed Space / Business to Consumer - Single

07076N

2007 Interactive Merit Award

Ogilvy / San Francisco

Yahoo!

Get Your Freak On

Banners - Fixed Space / Business to Consumer - Single

07077N

2007 Interactive Merit Award

OgilvyOne Worldwide / Hong Kong

The Economist

The Voice Analyser

Banners - Fixed Space / Business to Consumer - Single

07078N

2007 Interactive Merit Award

Wunderman Brazil / São Paulo

Land Rover

Alarm

Banners - Fixed Space / Business to Consumer - Single

07079N

2007 Interactive Merit Award

AKQA / London

Unilever

Clickmore

Brand Gaming/Applications / Online

07190N

2007 Interactive Merit Award

AlmapBBDO / São Paulo

Greenpeace

Peg Solitaire Game

Brand Gaming/Applications / Online

07191N

2007 Interactive Merit Award

COG1 / San Francisco

Independent Film Channel

Samurai Kittens

Brand Gaming/Applications / Online

07192N

2007 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

TELE2

THE FRIEND NETWORK

Brand Gaming/Applications / Online

07193N

2007 Interactive Merit Award

glue London / London

MINI

Ave a word

Brand Gaming/Applications / Online

07194N

2007 Interactive Merit Award

Hyper Happen / London

Nokia

The Passenger

Brand Gaming/Applications / Online

07195N

2007 Interactive Merit Award

Jung von Matt AG / Hamburg

KONZERTHAUS DORTMUND GmbH

Pop mich!

Brand Gaming/Applications / Online

07196N

2007 Interactive Merit Award

Ogilvy & Mather Werbeagentur GmbH / Frankfurt

www.stayingalive.org

Counterstrike vs. AIDS

Brand Gaming/Applications / Online

07197N

2007 Interactive Merit Award

OgilvyOne worldwide GmbH / Frankfurt am Main

Cisco Systems Germany

Cisco Boooming

Brand Gaming/Applications / Online

07198N

2007 Interactive Merit Award

R/GA / New York

Verizon

Verizon Beatbox Mixer

Brand Gaming/Applications / Online

07199N

2007 Interactive Merit Award

Tribal DDB London / London

Hasbro

Cluedo Cop Star

Brand Gaming/Applications / Online

07200N

2007 Interactive Merit Award

Agency Republic / London

Mercedes-Benz UK

R-Class Microsite

Microsites / Business to Consumer

07111N

2007 Interactive Merit Award

AKQA / San Francisco

Palm

OnTreo.com

Microsites / Business to Consumer

07112N

2007 Interactive Merit Award

AKQA / San Francisco

Nike

Nike Lebron IV

Microsites / Business to Consumer

07113N

2007 Interactive Merit Award

AKQA / Washington

ESPN

X Games 12

Microsites / Business to Consumer

07114N

2007 Interactive Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

The Gamekillers Obit Generator

Microsites / Business to Consumer

07115N

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