The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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- Banners - Dynamic
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Awards Archive
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- Agency Rankings
- Independent Agency
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Award
Agency
Client
Title
Category
Annual ID
Urban Silo
Agency: Urban Silo / San Francisco
Client: Jim Elliott Category: Self-Promotion / Web Sites
Showtime for your brand
Agency: WM Team GmbH / Hannover
Client: WM Team GmbH Category: Self-Promotion / Web Sites
Sprite LOST Experience
Agency: AKQA / San Francisco
Client: The Coca-Cola Company Category: Online Branded Content / Business to Consumer
Unflinching Triumph: The Philip Rockhammer Story
Agency: AKQA / San Francisco
Client: NASP (National Association of Staredown Professionals) Category: Online Branded Content / Business to Consumer
Snickers Instant Def
Agency: Atmosphere BBDO / New York
Client: Master Foods Category: Online Branded Content / Business to Consumer
Early Detection
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Online Branded Content / Business to Consumer
Eat Like Snake Webfilm
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Online Branded Content / Business to Consumer
King/Brooke Romance
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Online Branded Content / Business to Consumer
The Big Idea - Coin Dominoes
Agency: Dare / London
Client: Vodafone Enterprise Uk Ltd Category: Online Branded Content / Business to Consumer
"STILLFREE"
Agency: Droga5 / NYC
Client: ECKO UNLTD./ MARC ECKO ENTERPRISES Category: Online Branded Content / Business to Consumer
Maposaurus Music Video
Agency: Fallon / Minneapolis
Client: Garmin Category: Online Branded Content / Business to Consumer
Cow Abduction - Farmer's Video
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board Category: Online Branded Content / Business to Consumer
Specialized Movies
Agency: Goodby Silverstein & Partners / San Francisco
Client: Specialized Category: Online Branded Content / Business to Consumer
Rare Condition
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Welcome to the IAP
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Electric Brain
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
The Subject
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Nature/ Naturalness
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Looking on Wheels
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
JogaTV
Agency: Odopod / San Francisco
Client: Nike Category: Online Branded Content / Business to Consumer
Daughters
Agency: Ogilvy & Mather / Toronto
Client: Unilever Canada - Dove Category: Online Branded Content / Business to Consumer
Nike Women Rockstar Workout -- Hip Hop
Agency: R/GA / New York
Client: Nike Category: Online Branded Content / Business to Consumer
Partiture
Agency: AgênciaClick / São Paulo
Client: Coca-Cola Category: Banners - Fixed Space / Business to Consumer - Single
Wheel Chair
Agency: AgênciaClick / São Paulo
Client: Caixa Economica Federal Category: Banners - Fixed Space / Business to Consumer - Single
GTI Paddleshift Banner
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
Jam Banner
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
Trap Banner
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Banners - Fixed Space / Business to Consumer - Single
Blank Like A Rabbit Banner
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
UK Angus Banner
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Banners - Fixed Space / Business to Consumer - Single
Piano
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Answer Seguro On Line Category: Banners - Fixed Space / Business to Consumer - Single
Clio Banner Race
Agency: Nordpol+ Hamburg Agentur fuer Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Banners - Fixed Space / Business to Consumer - Single
Get Your Freak On
Agency: Ogilvy / San Francisco
Client: Yahoo! Category: Banners - Fixed Space / Business to Consumer - Single
The Voice Analyser
Agency: OgilvyOne Worldwide / Hong Kong
Client: The Economist Category: Banners - Fixed Space / Business to Consumer - Single
Alarm
Agency: Wunderman Brazil / São Paulo
Client: Land Rover Category: Banners - Fixed Space / Business to Consumer - Single
Peg Solitaire Game
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Brand Gaming/Applications / Online
Samurai Kittens
Agency: COG1 / San Francisco
Client: Independent Film Channel Category: Brand Gaming/Applications / Online
THE FRIEND NETWORK
Agency: Forsman & Bodenfors / Gothenburg
Client: TELE2 Category: Brand Gaming/Applications / Online
The Passenger
Agency: Hyper Happen / London
Client: Nokia Category: Brand Gaming/Applications / Online
Pop mich!
Agency: Jung von Matt AG / Hamburg
Client: KONZERTHAUS DORTMUND GmbH Category: Brand Gaming/Applications / Online
Counterstrike vs. AIDS
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: www.stayingalive.org Category: Brand Gaming/Applications / Online
Cisco Boooming
Agency: OgilvyOne worldwide GmbH / Frankfurt am Main
Client: Cisco Systems Germany Category: Brand Gaming/Applications / Online
Verizon Beatbox Mixer
Agency: R/GA / New York
Client: Verizon Category: Brand Gaming/Applications / Online
Cluedo Cop Star
Agency: Tribal DDB London / London
Client: Hasbro Category: Brand Gaming/Applications / Online
R-Class Microsite
Agency: Agency Republic / London
Client: Mercedes-Benz UK Category: Microsites / Business to Consumer
Nike Lebron IV
Agency: AKQA / San Francisco
Client: Nike Category: Microsites / Business to Consumer
The Gamekillers Obit Generator
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Microsites / Business to Consumer
